Variety (Mar 1935)

Page scan 0009 from Variety

Record Details:

Title:
Variety
Date:
Mar 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1935)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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10 VANETY P I CT H EC ROSS ES Wednesdayt March .<», 1035 arative TTptal estimated grosses during February. for towns and "houses listed as previously reported vveekly. Dates given are the closing days of the BOSTON NEW YORK CAPITOL (5,400; 3C-75-85T ;. l.tO) . High;$110,400 L6w.. 10.000 PARA- MOUNT (8,rl0^; 35-55-75- ■; ■ 83) -' - High. $95,000 Low;.. 10,800 MUSIC ■r- HALL . (8,1)45: 40-00-83- ,: IlO-I.IO) i; High. $110,166 Low.. 44,000 ROXY (0,l!00; 25-3.1-53) High. $173,600 L6w.^. 5,200 ^ RIALTO "(2,400; 40-05) • :Hiah»-$72,000 Low.. 5,200 STRAND (2,000; ;)5:n5-05- ' ■Ki'ii- ■ ■ ' - High.. $81,200 Low.. ■ 6|S00 Feb. 7, Copperfield and ; . March , of / Time $55,000 (2d wk) ; (Stage Show) Bengal .Lancer $32,000 (3dTvk) .Iron : Duke $67j500 (Stage Show) V Coiihty Chairman $22,000 (2d wk) . (Stage-Show) jBabbona' $6,000 (2d wk).,. (4 days) Bordertown $32,000 ; Feb. 14 Copperfield $CO;000 - (3d Wk) Wings in Dark $25,000 Good. Fairy $75,000 . . Secret Bride ■ . $32,500 Bengal Lancer $23,100 . (Repeat) Bordertown $21,800 : -_:(2d-wk)-:-: Feb. 21: Copperfield $40,000 (4th wk) Gilded Lily • $31,000 Scarlet Pimpernel $92,500 Jack Ahoy . $26,000 Lancer $16,100 :.(2d wk)._ Devil Dogs . $4l.,20(j Feb. 28 Copperfield $35,000 (5th Wk) Lily $22,600 (2d wk) Pimpernel $76,000' r (2d wk) Behold My Wife .V $34,000 Carnival $11.000"" Devil $24,000 JM wk)- CHICAGO "CHICAGO (3,C40; 35-55-TC) HTghTljrS^" Low.. 18300 PALACE (2,500; 25-36-05). , High; $34,700 Low.." :7.000 K UNITED "ARTISTS (l,tOOi SB-55-B3) High. ^3300 Low.. 3,300 Feb. 7 BiacRilor Girl .$30^800 (Stage Show) Enchanted April ' $16,800 (Vaude) Clive of indija . : $17,200 ■ Feb; 14 Gilded Lily" and. March of Time $48,300 (John Boles) Night Life of Gods $16,100"; Clive _ $12,800 ■ (2d wk) Feb. 21 _$32.30p_ (Boles) (2d wk) Good Fairy $18,400 Cl_iye_ $8,80"O (3d wk) Feb. 28 Wings In" Dark $41,200 CVanltlee')- Edwin Drood $15,100 .Copperfieldj /$20,266 LOS ANGELES KEITH- MEMORIAL (2,800; 80-40-M- ■■■■ ■ 75) ... High. $43,000 Low.. 4>000 ORPHEUM (3,000 ; 28.40-TiBJ High. $23,000 Low;. 4.000 METRO- POLITAN , (4.200; 35-50-65) High. $69,000 Low : 2.500 Feb. 7 Iron Duke : $10,800 : Broadway -;"Bir|— $16,000 (Vaude) Gilded Lily $22,000 (jlmmySavo) (Stage Show) Feb.14 Carnival $38,000 (Joe Penner) Sequoia —■$117000 " Wings in Dark $23,000 (Duncan Sls- D. Apollbh) Feb. 21 White Lies $27,800 (Phil Baker) Winning -Ticket $7,000 Rumba $38,000 Feb. 28 Murder, on Honeymoon $24,000 ('Casino' de Parcel) Copperfield - -$18;000— (Repeat) Devil Dogs $26,500 : (PolIyMorp,n) ST. LOUIS Feb. 21 Feb. 28 BUFFALO (8.600; .30-40-65V i^igh. $42,6oa Loiw. . 9,000 "CENTURY" (3.400: 26) High. $21,000 Low.. .3^200 HIPPO- DROME (2,400; 25-40) . High. $22,000 Lowt. 3,600 Feb. 7 Behold My Wife ;. $17,000 " (Paul ; -Whlteman)- (Stiage Show) "Fii=lf "World" War, and Bachelor Arts $4,600 Firebird &nd Romance in Manhattan $5,200 Feb. 14 Wingsl in . Dark $14,000 (8 days) . " Wicked Woman .and Lightninq Strikes Twice : $5.000 Copperfield $13,500 . Feb>21 Rumba $18,600 (Mitzl Green) Under Pres- sure and , Home on Range $6,400 Copperfield .. $8,500 : (2d wk) Feb.28 One Mdre • Spring ; $16,000 Chan in Paris and Red Hot Tires $6,200 Devil' Dogs: $9,000 DETROIT 1MORE SPRING' FINE $22,000 MICHIGAN (4,100; 26-86-66) High. $58,100 Low.. 6,600 FOX (6,100;. 26-35-53) High. $50,000 Low.. 4,000 FISHER (2,975; '25-85-40) High. $29,000 Low.. 3360 Feb. 7 Gilded Lily $22,600 (John Boles) <Stage Show) Music in Air . $17,600 (Stage Show). It's a Gift and ; .Enter Madame $3.600 Feb. 14 Wings in Dark . $18,000. Iron Duke ■ ^ and March of Time $20,000 : (Baby Rose . Marie). : Father Brown and Here's My Heart . $3.100 - . Feb.21 Rumba . $15,000 Enchanted April - - . $13,000 (Benny Meroff) Bordertown and Secret Bride $3,200 Feb.28 Devil Dogs $22,500 Carnival : $14,000: . (Dionne Parents) Bachelor : ; and ' Bands Plays Oh $3.200 Girl SAN FRANCISCO .■Washington. March 6. (Best Exploitation: Earle) Nobody ^dping anything to jget ex- cited about this week. Weather veering from bliizards. to nildsumr' mer and back. agkln makes it Im-V possible to keep any sort of even keel at the b.o. ■ : . Only two pics are drawing, and one' Is a hold-over. Belasco. new foreign flicker spot. Is atlll light on grosses, but 'Power'. Is offering the mainstem Its first touch of opposi- tion. .: • '...7 A ■ Earle pulled best gag on 'Living on Velvet." Assumed that Kay- Fran-, cle. was best-dressed gial on screen . and got fashion and society eds to list 10 best In capital. • Estimates for This Week " KeithV(RKO) (1,830; 26-36^60)^ 'Scarlet Plriiperrtel'. (tIA). Word-of- fnoutii holding second week to. nice $7,500. .. liast week...sane. pip.. ■<von splendiferous $16,000. Fox (Loew) (3,434; 26-36-60)— 'One More Spring* (Fox) and vaude. Ihe bke $22.000. Last Syeek 'Sequoia' (MG) and Frank • Parker • on stage took better-thah-expected $22,000. . Earle (WB) (2,424; 25-35-40-60)— 'Living oh Velvet' (WB) and vaude. Kay Francis And George Brent re - sponsible for oke $17^000. Last week 'Sweet Music' (WB) got good .$18,600. _ ■. • ■■• '•-.■ -■ • • -:• -- ■ .■ Palace (Loew) (2,363; 26-35-60)— 'Clive of India' (UA). Best new flicker of the Sveek; a good. $17,000.' Last week (third) 'Copperfield' (MG). collected big $10,000. ; . , . Met (WB) (1,683; 25-40)—'Devil Dogs' (WB). Repeat after nice week atJEafle~sho6fIrig af 6ke~$4;200." Last: week 'Red Hot Tires' (WB) pass- able $3,300. -■ •— Columbia (Loew) (1,^63; 25-40)—, 'Chan in Paris' (Fox). Aboye house average with $5.,000. Last week 'So- ciety Doctor'. (MG) got by with sat- isfactory $4,000. ; . , Bdlasco (Radin) (8,000; 26-35-60-^ 60)r--:Pawer' . (GB). Critics rayed and non-arty mob interested. May see profitable $2,000 In spot not ca- tering to pop trade. Last week '(DhapayeVr (Amltirib) got drily intel- ligentsia and few cvu-Ibus for fair $1,100. PARA- MOUNT (2;.4S2; 30-36-40) High. $37300 Low.. 6,000 GOLDEN . - GATE (2,860; 80-36-40) Hlth. $223O0r Low.. . 6,400 WARFIELD (2,948; S6-40-65) High. $57,400 -Low.-. 8.200 Feb. 7 Bordertown and . Evergriien $12,000 . Enchanted . .April $12,800 (Horace Heldt) (Stage Show) Copperfield $20,000 (43tage Show) Feb.14 Baboona' and Red Hot Tiro'i $9,100: Wednesday'*. ■ Child- $12,300. Gilded Lily $20,000 Feb. 21 Runuba and Under Pressure : $14,000: Murder on. Honeymoon $13,000 Devil Dogs $22,600 Feb.28 Wings in - Dark and Lightning Strikes Twice $11,500 . Captain -Hurrican»^ : $12,800 One More Spring $20,000 PITTSBURGH PENN (3,300 ; 25-8IMM)) High. $41,000 Low..—3,750 WARNER (2,000: 25-40) High. $29,000 LDw..' 2,006 STANLEY (8,700 ; 25-8MiO) High. $48,000 Low.. 3.200 Feb. 7 Copperfield $20,000 (Stage Show) I'm A Thief and Romance in Manhattan $3,460 ' Limehouse :: Blues $10,500 (Stajge Show) Fob; 14 Bachelor Girl $22,600 ('Casino de Paree') By Your Leave), and West of : .Pecos-■■- ' $5,000 •- Right To Live $10,000 Feb. 21 Clive of India $16,000 Carnival- and White Cockatoo $4,500 Devil Dogs $18,500 Feb.28 Gilded Lily $16,000 Red Hot Tires and Expectations $3,150 ,■ Devil $10,000 (2d wk) PROVIDENCE STATE. (8,000; 16-25-40). High. $29360 Low.. 2,500 MAJESTIC (2.200; 16-26-40) High. $17,500 Low :2300 STRAND (2.200; 46-25-40) Highi $18,00a Low... 2.000 ALBEE : (2,000; 16-55-40) High. $20,000 Low.. 1.900 Feb. 7 Copperfield $7,600 White Cockatoo and \ Right To Live $7.300 Bengal Lancer $8,600 School For Girls $7,800 (Vaude) Feb. 14. Night Is Young. Behind Evidence and March of Time :■■ $8.000 Gentlemen Born and Red Hot Tires .. $6,500 Lancer . $6,000 (2d wk) Straight . From Heart $8,9qip_. Feb. 21 Clive of India $7,000 Chan in Pdris and, Woman in Red ; $6,200 Gilded Lily and Best Man Wins $9,700 Rendeivous' At Midnight • $7,800 Feb.28 Sequoia and Society Doctor $8,900 Devil: Dogs $8,300 . Evergreen and Wings In Dark - . $7,300 Scarlet Pimpernel $9,000- (Continued .on imge 38J|. 'MUSIC SWEET $6,000, BUT IND. BIZ IS OFF Indianapolis, March 6. (Best exploitation!' Apollo) Warmer weather isn't helping the downtown houses ,thls week, a,nd, business Is languishing. Especially noticeable in. the total amount of downtown business as compared' to a week ago; it Is off at least a, third; Part of this is due to the presence of..the. tab .edition of .Carr.Qllle. 'Van-:^ itles' last week at the Indiana. wher« it lipped "the gross, tremendously. On a comparative basis this week, 'Sweet Music' is making the best showing with $6,000 In prospect at the Apollo. The Lyric Is. moving along at a consistent pace with $7,- 000 for its combination bill .of-'vaude arid 'While the Patient Slept.' Apollo managed best exploitation this week with flock of window tie- ups on the Vallee picture and extra ' stunts on local radio stations. Ex- cellent coverage and ,all promoted free. ' — Estimates for Thi» Week.— Apollo (Fourth Ave.) (1,100; 25- 40)—'Sweet Music' (WB). Looks like a possible holdover at $6,000. good. Last week 'One More Spring* (Fox) held up well in its second week with $3,300i ■' ■ Circle (Katz-Feld) (2,(500; 25-40). —^Carnival' (Col). Doing very little at $2,760. Last week Just terrible on. 'Scarlet Pimpernel' (UA) at $2,000. . Indiana (Katz-Feld) (3,100; 25-40) —'Living on Velvet' (WB). Not. go- ing anywhere with a veiT mild $4,-. 500. Last week 'Woman In Red' (WB) arid Carroll 'Vanities' oil stajge: at an increased price of 65c top .did a record-breaking $21,000,: which is better than anything In at least five • years; ■■■ ■-' ■■■'."■'^ ';~ ■ Lyric (Olson) (2,000; 25-30-40)-- 'Whlle Patient Slept'. (WB) and vaude. Comedy team of Kibbee arid MacMahon has been well established In .this house and good .vaude bills Is helping, too. Gross $7,000, okay. Last week 'Murder on Hoheympbn'. (Radio) and vaude satisfactory at $6,250. Loew's Palace (Loew's) (2,800; 25- 40)—'Vanessa' (MG). Star value Is helping this one do a fairly good $6,260. Last week 'After Office Hours' (MG) wbtild have done bet-, ter except for extra competition, but It managed a pibd«i^cit9. $4,850» any -