Variety (Mar 1935)

Page scan 00017 from Variety

Record Details:

Title:
Variety
Date:
Mar 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1935)
Leaf #:
00017
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY Wednesday, March 6, 1935 JOT-CIIAZED EaniiBitdiiii dp i^iiolN ...>■■..■■■.■.■■ ■ ■ .... BAITIMORE.^ MARCH 1.^ crowds establishihg new high box-offflce record in history theatre. Critics unani^ nioii$^in praise. Have neyc^seen such an enthusia^^ before. Thanlcs for tliis gold mine.''^izzy Rappaportr Hippodrome Theatre lVlARCH^T;r^Heil16roke^io^^^ to con- trol crowds. Shattered previous opening day record. away. Audience comment and reacflon sensatibnaL l iooic for three weeks maybe ^ourhere»^—Izzy^ MARCH 3 . V '''Roberta' first three daysjhiventy per cent ahe^ previous house record. Hardly thought ihis possiliie» even with extra police to handlexrowds.. F^acicedtocapacitylOs4-5 this morning fifteen minutes before first show startedi^ Not (eveil standing room available at any time since opehiiig Friday. Audience reaction most enthusiastic I have ever seen/* -^Izzy Rappaik^rt, Hippod Theatre RICHMOND, VA. ■ > ^'Marvelous woric of Dunn<^, Astaire and Rogers^in^^ilobei^Mhe^ talk of the town. Reviewers rah out of adjectives. Looics like new a^^ record with holdover assured.''—Walter Coulter^ Byrd Theatre PITTSBURGH, PA.. . march 2 •.'''Roberta'opehedStanley/Pitlsburg^ thousand dollars better than 'Gay Divorcee' opening at higher admission prices and best opening straight picture or stage policy this theatre past year with single exception/' . . MARCH A • • "'Roberta' got sensational gross Stanley Saturday-''—Wire report from RICO Districi Manager Pittsburgh Post'Cazetie ^ v ''if Mr^ KernV'Rolierta^ was^ a good i$tage buy at three doHarSt then the screen version is a bai^^ Pfttsbuf^h j^ress.. '''Robe^ picture which must not be missed. it%^^ The TOPI Of the popular operettasv it is unmatcifed/' —^^^^^^^^^^^^^^^^ ~~ RKO StudiOr which has yet to fail in tHe making of musica not for that reasonr liut because RKO has do OPCNIItf C^ Jt AlUO CITT