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VARIETY Wednesday, March 6, 1935 JOT-CIIAZED EaniiBitdiiii dp i^iiolN ...>■■..■■■.■.■■ ■ ■ .... BAITIMORE.^ MARCH 1.^ crowds establishihg new high box-offflce record in history theatre. Critics unani^ nioii$^in praise. Have neyc^seen such an enthusia^^ before. Thanlcs for tliis gold mine.''^izzy Rappaportr Hippodrome Theatre lVlARCH^T;r^Heil16roke^io^^^ to con- trol crowds. Shattered previous opening day record. away. Audience comment and reacflon sensatibnaL l iooic for three weeks maybe ^ourhere»^—Izzy^ MARCH 3 . V '''Roberta' first three daysjhiventy per cent ahe^ previous house record. Hardly thought ihis possiliie» even with extra police to handlexrowds.. F^acicedtocapacitylOs4-5 this morning fifteen minutes before first show startedi^ Not (eveil standing room available at any time since opehiiig Friday. Audience reaction most enthusiastic I have ever seen/* -^Izzy Rappaik^rt, Hippod Theatre RICHMOND, VA. ■ > ^'Marvelous woric of Dunn<^, Astaire and Rogers^in^^ilobei^Mhe^ talk of the town. Reviewers rah out of adjectives. Looics like new a^^ record with holdover assured.''—Walter Coulter^ Byrd Theatre PITTSBURGH, PA.. . march 2 •.'''Roberta'opehedStanley/Pitlsburg^ thousand dollars better than 'Gay Divorcee' opening at higher admission prices and best opening straight picture or stage policy this theatre past year with single exception/' . . MARCH A • • "'Roberta' got sensational gross Stanley Saturday-''—Wire report from RICO Districi Manager Pittsburgh Post'Cazetie ^ v ''if Mr^ KernV'Rolierta^ was^ a good i$tage buy at three doHarSt then the screen version is a bai^^ Pfttsbuf^h j^ress.. '''Robe^ picture which must not be missed. it%^^ The TOPI Of the popular operettasv it is unmatcifed/' —^^^^^^^^^^^^^^^^ ~~ RKO StudiOr which has yet to fail in tHe making of musica not for that reasonr liut because RKO has do OPCNIItf C^ Jt AlUO CITT