Variety (Apr 1935)

m '(iBtnnUf Htce-C^, program tNaveUieB^ If butstandihg Stunts COOKrNG JSCHOOL EGG • ■;. • ■fHOAfX.V-. • VitCCD, «'ST. muL St. J>aiil. •■ 'CfeUana 'Carfl, WeCO annpunicer who's been handling that statlon^e 'Cooking School' of (the Air,' lived up- to his name with a. stunt that filled the «udltotium ^Ith yoVirls, Shouts »ntl screomls. ^ever 'Buch .-noises ^heacd over '.the «ther betore—rand, iprobabiy never .::a8taln. ^Emcee -haltl ithe 'day \l»SfoF6 . 'blown ""iout' Jtour aozen esgs: arid hail very carefully; lilled the :«mittlea oVords' Irtto a'bo^l ■on'the'Bti^ »tidtle. 'Next Mo "thlsi '*d:^1 Alie hatt anothw, flllefl twltn.' !VL<tQioy itegB. . \- 'When the .auditorium <was/.i)a<iked; /whh-housewlves. Card -liut .on.some; excellent 'tdke .^Xunibllng; Urovplne awdl ^eggs TiBttt rand '16ft, ♦trea'dftig. -iiatem'unl»ertoat;«nd •€Cfn«iKllly tbcsb-I Hits *tKing6 4ip. ^laoe Todked vvlithi (teu^ter. iXJtles -xff 'biltter rnnsm/j . '^t.na bustael OMaket' eauei'feom 'Xh», ^tanday xcrowd. ZXhen '.Gardr-<ine-| tending .«UMjm-ilp, .reached'into ithei other -bowloandiHtarteQ ;tlirowlng-tlie iitaUse -;«ggr8rituts%t% tsmiillteoce. ^6tty| ''dtosie !to <7pe(ndetionlum SBesiilt^, With' •iGard^^ttr ithe itilolt. <waB :<dl80ov-i ■Mteiar-^;wliMli^ '.up 'JBis >the^n^le e6E Itheiiptond^'a»lleatlv«<9ye^ Des-Moiiuis, :3a, ittter' uehig'*the' influfrhiR >iriBre on *th« !Trtre«t for -flerewLl "awars, ^TOJO, lltlt 'Upon >«, !iHltuTaI, 'tt«at (tit >4U«x)lQgt. ia 3emme, VOwisn McSuiscry ' In ithisr •o^ase, fon. ^strwt • Gorn«r. .^Dld «nl &Qsqulre <Zdr ilhe vflrst >:tr}p out .and 'Xilielced vwlth itnaulrles as to ;$prliiB -iifltyleB, ^ttB ..they 'aTO :ah'd %s :th9y -woiild be preferred. Thought'to ^be'flrat spKtthtg'bf la , ^oman in--strwdt-imiervlow; (Qdliie ' >over -with -a (bong. iSYaimtng otpiea- 'tlons .-now -ffo tthat ithev 'will :be <'ef interest to Iboth men :and '.women, «kiddies lielqs tslven the <uswal tinin- 4ii'ound-withja :.'8ay>helto;to.the.'f6IRs at hpme.' cols yiHon in -14e:s—'llgltt Bnglishi comedy flnnuence utt'txiday—a. -police^ radio-car drama, involving a bank holdTUp-:<i -.demohstratiou of .vai'lr ous types of' 'snores'- and. Interesfing facts about theae viteeiieTS sereiiad«s a iBwedlAh tl^sna:re]9iitclQg cinuch rensnih for.ceiltheiitlc cdraihatiza- tlon^n-levertf ffront "^the 'Civil War, and -several other ^episodes, tBnDtnmBB' Rronrarn . : i Wadhlnfttori. D. C. ." I Control men had their Inning atj: ni}kee<.on tW^BV'Iast /Thursday -(11 )v tellinf; .llsteiiTirs hoW their .jobs af- fect Xb&OBBoadts. .Stunt lused switch- over'to-Btudto^tehear^al for demon- Btnatldn..' 'Eafth ^iensl© -BiHike 'rbTleHv -6f .'his job. One filia 'it. .'Rrahdstarid act. causthf^.lies^^Bcwman, supervisor, to; TsrasHc llater tttett vithe ireSt' of «taH xsoma tprolKtbly ^«e 'jcatiifed -since ■ one i ^uy mtaaaitd ito,. ;-l>e .ruUnimr ;-6tatton .slogle'^handed. . ;. . . Halting Srpartaleekt ' Bubuau^, ; . ^Vhiie .'Xftf itiiabk, ZBdi^ Palen, WI^B, doing a street mlke[ ^tiintifoir '.the -Hartniaiin :Samltui'ef Company ■■on "'iiuestloins riff ith« day,;' Btunibled; Onto a dlever -Btupt that' ;has cured*in> lees than.'half a dozen mike hounds who 'Bimply barge in to got on the .air fot: answers to nuestlohs and i.then .essay to crack- .wine, or .pass xn,personal..gi*eetinss.| . ;i.i.stenera.vrecently ■were treated to /«.*hikttbrow •diasertationana tthen sa; query:'as 'to >lts 'jrithical Bdhltlori. -'Oaf■ <on :the .Teeel-Vlng <«n4 .dld^a Kfodeout' and .^htasnvt Jieen. ifoaok ainoe, \with >flome of itheiAather-wise .johnnies ihotv •wishing .to .match wlts,.as;y«t, >wlth| Paleii. Has created no end xj£ com ment a^htl cAulQ 'be •woHt^d excel ^ ; 'tetitly "With 'a .«tooge anid »peplc up' ilntei'cst .in prostams'that '.have ilost ■ >lHie..- • K .Unele iEztalB Phiz ■ Scheniectaay,'.N. A letter-writing contest jIs 'being "conducted lln connedtion (V^Ith. tlie 'Untile OSzra' .pro^oni :ior. iDr. .i^MlleB' ^^Ikamleer, iwer fthe .NBC ivacrmlne' I (Circuit' from'Chlcago. .Eiost <prize iff ^^$MK)'.tslsh. .<£very eiitrant promised an-attto graphed .'Shoto'Of star fPat IBorr^ti)). ^Sam« pffier 'Is Tnade tovatiy 'll^tencT' who 'post-jarlds .'■a ■••requ<Mtt !for tplc- tui'e. 13p(BtIer>Bcrlbblngaffair closes' Satdrday: (April 20); ; dlevelandi , , Aiiiovelwtlndow'ttlQunlQg conteBt Is '^Ijclng ^HpOnsoi'ed 'by ^Standard Oil almV AVHK as .part of the ballyhoo loi' the Tflpst Cleveland Indians' libiiie 'baseball game Aiiril '21. For ^(towntoTVn' store window 'having the best baseball .'Qeeoi-atlons, 'stdtlon Us. . ^rt-vlnp :flrst Vprlzc 'df l|100 fbash i«na •a second 56f: .$60. ' . '^yinners.'to be.announceddiy Ja^iik Graney, iformer Indians'' lettn'flolrter, (iTi he - rattlos : off 'iilay-by-lilsy score.s. WWJ/« Elaborate iBeal ■■ 'Detroit. . 'Dramatizing articles land -stories Aiiperiringiin tlie maffazine and fea- ture sections of Its Sunday edition, the De^trdlt 'New.M' 'Magazine'XJf'the Air' has brought gains iti'the'pa- perls circulation and color to the station's program.*?. iShbw brlginates' over WW'J, .Saturday nights at 7 o'clock, and • Is fpd to a special state-wldo network of 12. stations. rHerchell Hart, writer of .'Air- GoSt .«lp' for: the Nfw.s, conceived the fdoa and docs the .script .wi'ltln^- ipue to the variety of. subjects ;cpv-' oTcd, each script calls tor ah^ibxtra: ■Jargci dramatte oaat; "sound >*ff6ct* r4ia{f an'd orchestra, dlreieted ,by vVal Coffey. ■ iproductlon Is aupervised.by .Wyrtn. 'Wright arid reflulres two full days rehearsal, Laist week's 6how rov-' ered an episode In the Hfe'of 'I''i*£in- :: iPhonty VAmiateur.« ■-. St. 'Paul. With WTCWfS'iiSearth'for Tdlertt* mml^fliullsmowiln IfullaBwtog.-stiiht. iwlnOs'iiixon •■Ioy:J3iftonitthe>OEph-' Aum ^-Bt«ge, ::80lag uuit'^i>vcr this .sta-' *41ori!tB 4Ur ■ stnuiltaneously. ISo lYat, :<(ttittBn Vhas -^Ired .'elfrht '.fliiics CCwwaoy, 'OTi vpiiaay *riJsfht»)i tfroni <flfe oatiiJhenm TWitnim, -^.u*:-;, rnnitthifr ctiitft f houB^/diiWie^itnit ^Dvauae VOIll, iJMlt i«Mth cetose rto i.g<) Bo^tsdltea 'inoato (AtftB f^iottea (nut hso. itax; ybnly threo -have .«howh . imuoh -ini ".th*; Jmll. . =Of: 'these threci on« Klrl' nwailMer. Hms ^pierity. -but She»s: •not' '-#tMtitly.!teadlfcr ab ifax -as -the «mar-1! •teur tag ts ,«bncerhed.' . . : Aside iliaom >.thlB sone. Dosslbtll1jV.|. W.TCN -Tang itn^^-icolored quartet;: !»tim 'XBaaimm, uodmltt^illy DroB, Btme ..<B)U> iiBraaven. fistatloh' »m- imuiitter (ttrid 'Wfcee >for nue .Bfint, d«£Iarea tftett they'ha'd been slgnedl .tbat:^terrioon^as a Bustaininer fea- tur*. 'XdiiiaUenGe. ■vKiWIle eu^uding, the lt>bat><tMQver^' ia-fifistty, ilaid 6tt wkan iUwlbaridolapiiilng ■:waB 'to de- cldb ;the -nlght;s winners, evidently souriog; con :<^m <iis ringers . In the ostenAttle i'«lmon*ffure ccompetish. .Showroom'.Hllltiillres ■Washington, D. C. WMAL, NBe-«lue . outlet . in, Washington; .tooked un heat stunt ■foruew- aUtO''d«iler. sponsor; Haltr •how iiauimiy iiiroBrram ia .staged teach risaturday might ita . ghowroom of -aUto ciiealer Twlth .Btanding Jn-; •Ttte .to .'listeners :to :c'muo and secj. ius.' ■ ■ ■ " IBrdOjflcast :1s 'for 'SO minutes butj ihoW continues ''full 'hour-Xor 'those -preserit. .F611ca'Come ' tn and 'see-dll =theipr6tty ■uutos. Unltlal.iairinjr! Sat- :tirday .i(t3) .'thafl. Eddie, 'Peahodv. vodittliliog <ttt iithe -Earle this weelv, ras^^TJueSt ..-artist. .'Huabanda and Wives' -New Toi'k City. W©R 'through !lt8 ■iHuBbands ;and WiveA'iptpffram.Tjaxjh'.-Saturday, '^-.'iO to ilO t<AJlbuk. ^has .an '.iidiea .that has iptertty 'jtff :.eolka ■writing mahout. Allie 'IL. iAIilesiand .Sedley .Brown .bonduct tthls 'domitetlc iilorum, with two or three . hubbies and wives voicing' their - views ^en -typically family problcmSi'Second cif series last Sat urday (13) indicated an iricrea.se dl IntereAttin rDrdjectcan'd with <a ire suiting iflrttter- fbroadcast. -Sweral, opeakeis on this proinvim wvealed ;po«ttKRn{iff^thi^triB0inestic''lffe In lio ^uncettaln terms. Neied 'for 'check- jlnK iup con :-huiband.'B '.'tate-at-offlce' '■wngovrnHttitts ills'ubfbltted bv wives provided "the •highlight, with male rebuttal by a ^leUth iWho ,admitted. . nuHttolflhiBvirDiil<iw!a(s'that of check ■tafr'tor / twtte .tCeniales.' Plenty i6f .vshowinanahin wrapped uo'invwhbleildea. iPresentatlon 'by .'Brown -Jo.n>l 'Allte 'Miles t»f soi't 'that Jiblds 'audience. Jn aVldltlon to; get ting '■ hun&barids =and- wives to anwear .WOR '=«BUih«s rtn by VlwHting Hotter.? c^^coinmerttB. It^sisomethl^g <idff-. ferent Jri the -way .bf <a .ssustainer. sAiar xAE£f(mrT KSL log for the week 'bnd- ';ing April 6^:sovcal8 ■116% met- "Work . and -B'4'%- ; non-networic presentations. Of 66 ;hours of nonrnetwork , only ;6% hours.; .werb Tresented by. 'electrical' ttraitscrlpflbns, . and ihe iro- imaining -;B9% hours wews ilo- 'bally -ptbduced at 'th*:' 'S^ti studios and. remote control ''ipblnts* ;■.;■:;.■.: ."■ ' 3ta.ttbn AaB .between 130 and aiO istaff .menibers ititt artists,' depending On tlie season.. In , addition to its <own numerous musical shb'ws? andi six regu- larly scheQUWd . diiamatlb iprcs-; bntatlons, written and Iprb- duced "by membOrs bf the staiE, ^SLi feeds ri^wb M-xegular weekly features :tp XIBS. :Tiiose' are 'Stihday "Morning on 'Tem- ple Square' 'broadcast.from the. Salt; liake Tabernacle, and 'MeteUlc TInterlude.' \ . KSli, recently presented - an all - night - world -. wide DX .broadcast iln \whlch ^the ;Eiie- ilish^announcementS'iwere dupli-. oated lin ■iPi'ench,. iHdwallan, jJapaneae larid Ohlitese, and ^frbm ■whtoh vworM-iwitde *re-, ispbnse ''ts iFourlng^ln cby 'cable, ^tdlegiam aifd 'tetter. .IjKfiL ilDieUoves :lt c«n9ag«s :fai .more ^loeai '.pcbldiictton ttUsii «ny /bther^tilland iisbtatbd '^net- 'work istettiori -»wa.y tftnmi itlie 'mi^Jor tcenteie bf - ipQpukttlbn. Powered wt 'BOf 0ff0i'WBltts,ttran8- inittter ^Ing lanbhored^rto /tlie -shbre 'waters -'df ;the Grettt '■iSalt 'lake. -'-SlK stu9ios A«jre Tcomplctely TembyMled. 'wn'd 'a-p- 'ranged in seml^Olrcle 'fasHion, . each of which is cpmniarittBd ^by Ja '4tear wiew ftinh a;.^an- •trally looated mezzanine icon- trdl room. r. 'Bmfl J. 'isiaide tia ^the .man- 'aglng ■Hirectoi' fdf -KSIi. sponsoredif or. half-hour -ievery iSun- :day ^or a .year by-Greek Cultural TSaato 'Clilbi- Slovak -half-rhbur. on 'Buridays Is .produced 'by station -"dnd ''iVas -a -dozen -Slovenian 'merchants ■sponsoring it. ^.^ugoslay-group lis -atartihg a culture .hour, and the others > range ^r6m German', 'Italian, •Polish, Ukrainian to THungarlan.: Programs 'are produce'd - by '■Stan- ley 4&ltsd(hUler, .'formerly 'Of .'Metro- politan noperd, ■who jlirects.a 'Parade of Tfatloris' .in -bity tpark.s evcry^ snmmer. '-Vic and >Sade' Test Schenectady, N.; Y. Procter Ss Gknible is'giving'a shot In the "arm to 'Siles, 'as 'well asi tihecking ■ Iniflivldual 'Station 'yesiionse to its Crlsco 'Vic and Sade'.after- noon '.program, oyer .the NBC red circuit, -through a oontract bridge Jjook containing; lip-to-the-mlhute; changes .'in ••.counting, -etc., anjj.^ 26 recipe-nienus 'prepai-ed by Winifred; barter. '-The :''Vic v and ^Sade' -booik.' ■Which carries vln:<-the-tU£e pictu'res >of ttlie two prlnjcipale'and aih''-son-<Ilush, IS'dfCered .for.a Crlsco .wrapper, plus ten cents .<.(.to vcover: cost of inallingi and handling). ; Xilsteners 'Teiqutrea to Bend: ■their lettera ^o the 'transmitter bn Whldh, they tune ^he ?«i6t. ^Contest for 'Contest .lUm •Wasiiington,. 15.:'C. ; '•Gbi^pn :HittBnn«i*k, .playlBg "two. hours bf'tecords' and -spots on -WRC. ■"NBC's 'ChiT>itAl I out let. Jnoeded i con- test ildesi ■■-to arbuae .listener >lntcrr '■e^t. ■ ■ vOlTerod recei^v^er.set ^fdV.be.st sug-. gestlon from fans on a contest ideal. Contest .for .bpritest ideiis hroucht nice response, mostly .straight sug- .vgeStions siwlthtno^attvS ;iiivblvedi (Know Your .State' ; , Iowa City,'la, .'Know .your ■Sfcite'.'was the d.bjwl.- 6f a. drive •this-week'by W'Stfl. Un>-^ versity of iowa-ethev outlet. -Occa- sion •iv^'dtateVHt*tor>'. TVeek. .: iBtatioh boippemtwd'-with •vv:orncn*.s' dlubs, .'isifhodls, '.'colleges, and various civic wgonfaatlona -in ^making every listener -consclpus.that .it was his, or her,, stdte .-week'. ' .' ,■ ' . ' . . • . •t|-nternatioTO^ ; Cleveland. ! N;atfpnallty 'prognanis here. • have: been .'Almost ftsornered > by .WJAX In. its .tiampaign 'tb iprduibte .goodT^wlll' and ..sell spot anhouncemeub} iii a city that has a "75% foreign liopu- ,l4tlon. : Stdtibnv -starteVl 'one ot the "femr Gre«*k >ph>fframs,: in the cbuiUi?',! iRochester, .N. TT.: .Station 'TOtEEC .is .inaugurating ra^ -Saturday -night College 'Quarter Ilour. 'News, vle-vvs, 'mUslc "andf 'drama "will *be provided .'by 'Unl'vei'- slty of ^Rochester'sttidontB'.an'd ffac-' lilty -members at 9 > aOrp.na.^Iortlmer' ■A. ;-NtKSbaum, isenlbi', :is ;ma«ter of ceremonies. - , ■ . ■ •fieries ropiened with .Prof. WHiiami. TS. .'Dunkhaxb, assistant professor of eeohomlcs; discussing. 'ln'Bation.'> Coming programs will be, ^iveii 'by- the ^lee dUbs, ;dranTatic:-societies' and leaders -of rStudent groups .In-- teryiewed on-problemB ipf cupi.'ent' oanipus jiiiterest. : ' .Kiddi-rn AmateiiPS ; .JNew Yorlv. City; ■ ■ «(..ation : WnN's :itty 'Bitty 'JCiday Hour lanxTpdonecl amateui' programs; with . WxrA ."Wilson and' 'Perry Charles in 'Charge; AniiteUrs In- cluded -Ja'dkvrearli .Muriel 'Wilson, GrePpge ' GivPt, JJaciciues. •Itenav-.d and James iMelton,'•who .got ■the -pons before titey ,ever redlly .got .starleU., They -were .told to try . again ..an-; ..other; time.-. ^ '/ , ~ ^- , • . -. ', ■\\'^ard''W'l-''9n nitmicked tlio oelebs;' Bix Hour'Earnimiihg .' Peoria.'Jll. Peoria civic bodies, iand - .cbin- merciaf iirm.s united In lauding: radio Bfcatloh WMBD .here .iNecently w'hciv thie station celebi'atcd its nm' fiill time broadcast schedule "with ra boost M' six .hour .program. Assoeia- tlon of Commence inairgura.ted 'the first bf a-series df lialf liour pro- grams Which will continue - through' the year, addresses i by 'Ei.l. .Rogers, prpsident; and the Otph'eu-s club, veteritft iniale :flingirtgj.group .ted'the listuof civic organizatlbns vwho par-» tMtpHted. WtrB .-ccqa8rata wiare xmUA' from . the (Mlutdbte. 'BroaBcaatlng i((Sr4teni, of which \WMB D ila .'^ a IMfc, mtdftlons "WLS, DHicago, ^WHO, Dee, UKdthes, and maiiy othesis. ; i Theme Soin Gimsina ''X!lev<iland. A-different angle to .tbnvenflonttl bi-gurtlogs has been developed by .HCTbert >'Vogcs,: WtVAirs stufi: di-- ganist 'also connected with Wa.de Park Manor. lEach \weelc'Jw pJays ..iwp tthree tUeme 'Bdngs nitode 'ifanious 'by .i^lo acts in last, .ten years, . without re- vealing, titles.' Listarierfl .who iiden-, tily ^.the . tunes 'and .-acts stlmt used- i.tliem rihoilt aircunitdly Will - ibe[ awarded Tcaah tprrtzca and also 'bah-' quets by Ware Pa^ Manor, one of town-s/'Bwahlciest "-spbts.' ....''8t«noBs'..''«rn .."Air /Des Mdihes, la. I •Even Btenoa iiget :a'.eradt fat -the, mike in thbiKSO-'stucTios, Reg-Mav-i tlni prograin director, having in-j augiirated a new /prograni .series. thitt^oes''on ■every '.Wedrie^aay nlghti •tor .a quarter *hpur. :Every -Uepart-' xieUt-lnttheiTadiD--iltant'4«»'a,''d'^^^ •TfAtm iiitght tin \xtKi!ih i.Ui -ta3ce ■bvei'i rthetp ro g tam .'awa dottholrijatUiff. : 'Glves'.allaiiivihahue-.to^tthow vtalentl >ih v'VBtldus lilacs .and <iiUso. <ih 'ipp-i ijiiiir.iuiitty to ;«how .how It.ehould 'bej. .done - it .aiiy have .^notions' .to .that' ^^etft. '.ILlsterier. 'commeitt on .the: .novblty has'' been "ftxvorible. ' , ; .Shrev«f»Ht'':Comedy ■, -SiiTeyeport, -Xa. j Tnaugurate'd -ssix'-.TnOrtths i'eso; 'Metzgsri'^B W-px )'Ppp/jif 'the Air "con- '.ttiluiee to :.<gailn popallarlty 'wltlJ tuners-iin Mn iKIfBB oh iChuiMdayi tnlghts. :Eor ."ao .nfinutes, vbeginolnei .at ;7:iS0 d'clbcki ->tlte.-microphone lis*, iplacea .in ^the lobby .of the -Ca^iltbl' theatre, and i)as.sersby ai-e .flues tloned by Jack Gross,-KTBSfs ah-' ■honncer. ''Questions ^re 'bf tlfe nioiiBenalcdl -■v«rt€!ty,«uch.*a!s'-nBo^'yx>utt*k«aibath^ ■with ianyone^ln the!TOom'?''MaHl'fHo^w^ far •■cain j^inoutso ;into ;thei£orest7^ : sJolMrij!a .Kollew^Wbrkens - : "Baltimore. A telegram >\'as sent 'to each em-, ployce df the Shell Oil'Company fill; ;over country Jast -Saturday evening; iwith AI iTdlson's^name-sigiibd. Jol.son'dn thatinight debuted on a; ■new ^NBC -i-ed net^-xjrlc 'jn'ogram for, the Oil firm. Wires let the em-, pIo}«es .know that «he - was ■working: S'iith, :TOnt :lor tern, ^told'*em to talk the • ipTogmm iup in -.tltelr social circles, • ■■' r' ■'■ 21 ^l^NH^ , fids OiiiilMrit I 'HflMptmann .Still Dn "Trial 'New ■^York City. WNEW, .NbW :Aro*k, .-BOhtinues .to; air details of: the Hauptmann case, daily over its airlines. Instead. »f| ending all palaver some few weeks' ago, when .the Jury's -verdict -was' handed down, the station Iwus-fdl-' lowed up -steadily with all technical developments. Bill 'Farren handles, the' nightly broadcast -wHteh is presented 'Mori- days ^through »I''ri«ays; at C :'»^). p.m. IjJSJT. Tilts is .to-run until All angles are-.cloBcdi,. WNE-W was idne .of tlte .first -sta- tions -on •the .ITlemington scene, ."and obtained ^aeveral minor .-scoops when the case was -hot. 'Current pro- ■granis-Btlcks 'blowto the newspaper reports. 'MuB««al!Clordl^ ' . iKonsas i.tjity. Musical -.cldck, pnognams ;4ire ■vei'y mucli in evidence -hore. WHB .has just .contracted .the Manor ^Baking Company for an 'hour oveiT "Wed- nesday niornlng from 7^0 .until'^8.30 with tlnie^signals every 'five 'iniriu-. 'tea, 'a' dally lioroscope, "and 'music. ' : yWDAF, the iKansas : City Star's' "Station .has 'the 'I£atz Musical rclotlk 'between 7 fand -S;*© "jevery inioming! exoepit .'Sunday. • VKond Telephone'Girl : 'CharWtte, N.'C. Ford :;branch at 'Charlotte, 'N. -C.' 'has •signed "for-l-CK) one+nlinute ,pi'o- •sna^mis. .rrhese are sftheaulea tortfonr a day on week days and 'two loh' ^Sunday, ."Se a-.w«ek >v*HHe'they last, j :. They^re 'not >nnnouncemenis .but programs. iMartha Diilin has been retained aaid named '.The Ford Radio Glf-i'. She gives the pvogri-ajn ■as if. •she- were ■a 'telephone "operator nnsAwring: a call regai-ding -seconcl- hand oars. :C<i«8t!s 10G Gupsser < Los Augeles, .Strasska Toothpaste goes on the Coliimbta Don -Leo coast network to give away $10,000 in i 1.3 %veek con- test. Gag will ha^v'c ^tdfC talent glv- iug imitations dE'\'arious top radio and film ./jytla.t.s. wltli ^prlze.s./given for tlie most right-guesses. ■:" Prpgrain -billed .'MlllloTi Bollar Smiles,' will feature David Urbek- niiin .ind Ilia orchestra. . KNX's-prive'for 'Siiv ^ : -Hollywood; Station KNX Iwts incorporated reprints-.df'Us a-ceent full-page nd^ vertisement in-VAijiirrr as iiai-t of its .sales 'promotion Gamp.iigu to sell sponsbr.s. that the need tnv a chain, of. .statlohs to cover the: Paciflc epa:at area is ia'.myth. ■KNX Is going after national ad- vertising 'With an intensive drive. Used ■'VUiiuorr '.to r<*aoh .tlw aUver-i tlslng agencies, . Chatlotte, 'l^. «^C., stiirli U. ^Va. 11 er Spearman^ theatrical ci'ltic on The News, afternoon daily, and prpsident of the Gttaflotte>Bet- .ter ^^Ims iComiplttec, htts; been in- structed ;by Ills rpivi«r tb:3tpp radio broadcasts. ;V Spearman had 'for a year been •glviqg weekly iBattsr ;.3j*llms pro-' ifframsj survoyiiig the -pittture menu; for each coming week, ifrdm the point of -i/lew bf -the Better Films ^roup. JJls . prpgrains ■ were on WSOC. 'E:fplandtldh to-Tadib star tlon as td \vhy -the .suiaden atop' order after a .year ■was that News aiilbllsher had 'Just fliscoverbd he was 'dblng 'lt. jin recent ^months (peroilaslpn has . .beeniTtftuaed Jipwep4perjin>jrkers to ;iiartlcli}ate.>ln fany way -with -wtdib, and at Ueast -.two . eoltimnists rfaave itoeten '^provented ^fppm -^aee^ting '4i>bnsbr.cd'.brpadbastii. ■ yObsesver, miornlng. o:8hect, '»vl- '.fences u .little 7^rehMitiag .•■from its polhjy.; -Recently'T. :D.-/K«mp, JJr., (Obmryer aeblumnlat,ilMts doing; ia/Sunday-night .'tadi»<i:dluinn. .ai^nwhUe, .'M'eokleniiucg Times, ^yteseltly 'flheist, ;ia .iJUttlng'iout<an'xx-^ cellent .nadlb ipose 'with prbgnoins, feblumn. 'by <Oecll >^^Gatinliithaei,- and. i^nevdl'IndiornowE, taas>Blven:'rtnies 'idexJliibi vtilredlatlon bboAt. 'H. j. •H«ihz''Co.''has .given -Bi'oad- -oaattng Abroad. ;Inc., contract ''for W one-bilnUte 'drianwtlzed commer- cials to be ma'de .in 'Bpanlsli .and. 'wax. Aiddlttpirai. Shows 'WUl be recorded later to ''co-ver 'complete \Heihz iliite. 'National Dxport Adver- ^ 'tislng'handlfU yiontraet. !f»rp-cphy-l<ac-t<ie (tooth brushes) hos .x!ontracted ifor lvtf64 programs with iBroadpastlng Abroad, line, ;^for -:dtatibris Un Moxicb, > Colombia, .Ven- ezuela and iSomlriican BepUbllc. Will :be €lectrix;al ^transcriptions In ■Spanish; :rNa,tlonal MSKport Adverr tislng Service iJlaccd ^contract.: ' . tC«:pQRt AtlveRtising has contract-- cd .-with 'Broadcasting Abroad, liic, to 'malce iapprbxirtiately .:2;7flO bne- niinUtedramatized'C;omm«rcia.ls;f or iGeoTge >W. tuft . Co., makers . pf Tangee beauty .prdductB; All-will bo. oiectrical transctiptioita -done hi. Spanish 'for use In -Moxico, Cuba, CostaiRi-ea, Puerto Rico, .l^lcaxagua, ^Guatemala, Peru and lEcuadov. Ten stations are 'to be used and broad- casts are to co^ver a period .uf three months. . Jigencies-Sponsors United'Bas Improvement of Pliila- delphia. .baiUvCoUlng "WIP studio' sustaiper, 'AperlttT with Rulli De- Wobdy and Clarence Puriiihan'B sixtptece unit. Title will be ehanged to . 'Modernah'iDs.' N. .W. Ayer,^ agency. 'Borden ^&i<l•9 'Co^, ; Wednesday ^KEaglc^^eclpes series starts May 1. Pla'ced-through 'Yvunig '& Rubl<att on KOA, KDYt,, TCPO, 'KFJ, BTGW, KOMO, KHQ on NBC. •^ProcteP'St Qanrtilp "Co, '(TIm H'eaily Staniprchtto bt the Air)! ^Placed'by Blackman: r -'A-gency 'ovbr ^'WBZ, 'WBZ'A,; WJZ -on :NBe,-^tartlng April '29. Jadk^ty'Fouiid^ Ghlca.go, -April 16. Jack ildty, '42, :isidlo-actor, .-was' IJifound Jdead In bed.at tlie G^ss Hotel here. Apparently : death resulted: from -an pyerdpsa,gc of ..sleeping powder, ■■ ' ' Wais '.dii ;Stalipi\ "tVCrN at time of death, Two sons of Doty's .wer» drowned.. last year. In - Gdlifornla wjicre resides his ostVangcdovife, . Alan Courtney's Titte Alan Courtney lias been named •program director at WOV, New Yorki succeeding Ray 'Winters- 'who Joined WOR last week; Courtney li also a -staff artist In. addition to his ne-w duties, liandllng Gloom ■ Chasers, /on daily irid Road to Fame on.Sundays, . " ;;:' Ja,clc Vincent is also new. .to the announcing staff here. Both ap- pointments becam'a effective this; past'week.