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33 VARIETY A D I O Wednesday, May 29, 1935 COMMERCIALS WEEK OF MAY 29-JUNE 4 This Department lists sponsored pro'grams on the NBC, CBS, and Mutual neworks arranged alphabetically under the advertiser's name. All time is p. m. unless otherwise noted. Where one advertiser has two or more programs they are listed consecutively. An asterisk before name Indicates advertising agency handling account. Abbreviations: Su (Sunday); M (Monday); Tu (Tuesday); W (Wednesday); Th (Thursday); F (Friday); S; (Saturday). ACME PAINT fl:.Sn-Sii-\VAI«C 1:45-Th-WABC Bmiling McCnnnell. ♦Henri. H. & McD. A A P 9-.M-WEAF Barry Horllcli A.MERICAN HOME PBODUCTS (Anacin). 7:30-M-Tii-W- WEAF "Easy Aces' Goodman Aca Jane Ace Mary Hunter Helen Spring Everet'. Sloan •BlacUett-S-H AMERICAN TOBACCO B-Tu-WJZ (Half ^- Half) •Hcrt Tralla' Philip Bourneua John Brewster Warren Colston Arlene- Blackburn Elaine Dumas J. Hanna. Dir. •N. W. Aycr 8-Siit-WEAr (Lucky Strike) Lennle Hayton Ore Goeo De Lya Johnny Hauscr Kay Thompson Charles Carllle Bliythm Kings TVarrcn Hull •Lord & Thomas AMERICAN RADIO 7:30-Su-\V"EAl<- Fireside Recitals Sigurd Nllssen Hardesty Johnson Grifham McNamee AR.MOOn 0:30-F-WJZ Phil Baker Harry McNaughton Ella Logan BETTER SPEECH INSTITUTE %-Su-WJZ Tour Engllah' *Auapltz & Lee BI80DOL 8:3U-\V-WAUC Ouy Robertson Elizabeth Lennox Victor Arden'a Ore •Blackett BOOTH FISHERIES 11 a.m.-Th-WABC •Fish Tales' Dorothy Day Frank Dane Marie Nelson .•Sellprs ,Service, Inc. nORDEN B-F-WJZ T. Harrlnicton. Dir. Beatrice Ltllle Cavalier 4 Warren Hull Lee Perrln Ore ll:40-W-WEAr ' •Maglo Recipes' Bin Bradley Jane Blllaon •TounK & Rublcam A. S. BOYLE (Floor Wan) 2-Su-WABC Irving Kaufman •Blackett.S-II n. C. BRIIX (E. Zee Free? Dessert) 10:06 n.m.-Th- WABC Murray Kane Hal Kanner June Emmett •Donahue £ Cos nRISTOI.-MYEKS 0-W-WEAF (Sal HepatlcB) (Ipana) Fred Allen Portland Hoffa Jack Smart Lionel Stander Eileen Douglas Irwln Delmore Minerva Pious .Tames Melton Peter Van Steedan •Benton & Bowles CA.MPANA Mrand Hotel' Ann Seymour Don Ameche Phil Lord Betty Winkler 10-F-UEAF •First Nlghter' June Meredith Don Ameche Carlton Brlckert Cliff Soubler B PRgernulst Ore •Aflhrey Wallace CAMrBEIX ^Soupl 8-r-WABC Hollywood Hotel' Dick Powel. Louella Pnrions Raymond Paige Ore Frances r.angfnrd Anne Jamison Maria Jerltxa Edward Nell, Jr.. Perry Askam ♦P. W, Armatront CART.aBAO fSaUB> ll:in-Frl-WJZ Morton Downey B<jy Sinatra <'rc •Iflesewetter CARNATlM*' Ml I,It I(>-M-WEA» Lullaby Laity freena Wicker M r< Bastman Itrtti Ly»n •Hrvvln. Wasey CENTAUR CO. (ZBT Baby Pow- der) 11 a.m.-M-WABO Dr. Louis I. Harris Louis A. WIttea •Hanff-Metzger CITIES SERVICE B-F-WBAF Jessica Dragonetts Rosarlo Bourdon Or Quartet • Lord & Thomas COLGATE-PALM tO-To-WEAF (Palmollve Soap) 'Beauty Box The- atre' John Barclay Francia White Al Goodman Or. U:30-M-WEAF (ColgateTooth paste) 'Music at the Hay- dns' ' Francia White James Melton Al Goodman Ore 10:15 n.m.-M to F, Inc.-WEAF (Super Suds) Clara, Lu 'n' Em Helen King Isobel Cnrothers Louise Starkoy •Benton-» (Super Suds) 8:30-Wert \V.IZ House of Glass' Gertrude Beig Joe Oreonwald Paul Stewart Helen Dumas Bertha Walden Arllne Blackburn Cella Babcot:k •Benton. & Bowles, Inc. CONSOLIDATED CKiAR CO. D:30-M-W-F-WOH Harv 'n' Esthsr" Jean Colbert Artell Dickson Rhythm Girls Nat BrusilofI Ore •Altkln-Kynett CORN PRODUCTS B:S0-To-\rABO (LInIt) Hour ot Charm' Phil SpHalny Arllne Francis Maxine Elvelyn Kaye Pat Harrington Gypsy Cooper Mary Rumrlll Ann De Marco l,llyan Perron 12:ia-Dalty Ex. Sa- Sn-WARC The Gumps' Wllmer Walter Agnes Moorehead Lester Jay George Graham Edith Spencer TJ. W. Hell wig COTT (Face Powder) 10:S0-W-WEA¥ Ray Noble Ore •Blow CRVSADtl^RS Tburs-0:45-WOR 'The Crusaders' Fred G. Clark Marschalk & Pratt R. I>. DAVIS (Cocomalt) 6-M-Tu-W-Th- WABC 'Buck Rogers* Curtis Arnall Adele Ronson Wllllani Shelley Eilalne Melchlor Edgar Stehll Dwlght Wclst 'eggy Allcnby •Ruthrailff K- R BilD-.M-W-WOR ■Pathe News of Air' ♦J. Walt Thompson DEVOE & RAT- NOLD8 6:4a-Tn-Th-WABC Stoopnagle & Budd •McCann-Erlckson EMERSON DRVO Mon-Wed-D :4a-W0R 'Pathe News of the Air' •J. Walt. Thompson EX-LAX B:S0-M-WADO Lud Gluskin Block & Sully George Qlvot Gertrude Nlesea •Kate FIRESTONE 8:30-M-WEAF Voea] Ensemble. Wm. Daly Orch' Margaret Speaks Richard Crooks •Sweeny-James I'lTCII 7:4B-SQ-\VKAf Wendell Hall •K. W Ramsey FORD MOTOR 0-Sn-WABC Crete Stuckgold Detroit Symphony 0:30-Th-WABC Fred Wnrlnp .Itella Frlond Kay Thompson •N. VV Ayer FORHAN (Toothpaste) 7:IB-M-W-r-TVEAK 'Stories of the Black Chamber' Edwin Whitney,, Dir. .Tark Arthur Helen Claire Paul Nugent Rosaline Green •McCann-Erlck GEN. BAKING B:30-Su-\VABO Julia Sanderson Frank Crumit Ted dl Corsia Kay Renwlck Carlyle Stevens Jack ShIIkret Ore »B.. B.. D. & O. GENERAL CIGAU (White Owl) 10-W-WABC H. Polesle, Dir. Burns & Allen Ferde Grofe Male Octet 'Thompson GEN. ELECTRIC t2:16-Su-VVEAr 'What Home Means lo Me' •Maxon GENERAL FOODS 2:S0-F-WEAF (Grape Nut Flakes and Sanka) 'Kitchen Party' M. W. Uarnum, Dir. Martha Mears Jimmy Wilkinson Al & Lee Reiser Warren Hull Frances r,ep Barton •Toung & Rublcam n-Tli-WEAF (Mnswell) 'Show Boat' Lanny Koso li'i'ank Mclntyre Conrad Thibault .Muriel Wilson 'Molasses 'n' Jan'ry Oils Hnenschen •Benton & Bowles 7-Su-WJZ . (Jell-O) T. Harrington, Dir. .lack Benny Mary Livingston Don Destor Ore. Frank Parker •Young * Rublcam 7:1B p.m.-M-Th-F (Bran' Flakes) Tony & Gus Mario Chumlee George F. Brown •Benton & Bowles 4iRNRRAL MILLS 4:4S-Dany Ex. Sa- Sd-WOR Life of Mary Southern' Linda Carlon Bess McCammon 10:46-W-F-WEAF Betty Crocker Cooking Heclpes •McCord Co. !):30-Dally Ex. Sn- Sn-WADC lack Armstrong All American Boy 4-Dnlly-W.IZ 'Betty & Boh" Betty Churchill Don Ameche Betty Winkler Art Jacobson Carl Brlckert Louis Roen •BlocUctt GIL1,F,TTE SAFE- TY RAZOR 10:30 p.m.M-WEAF 'I.ucky Smith' Max Bacr Peg La Centra Garson Kanin Frank Vrntre OOODRICH (Tiros) 10:30-rrI-WEAF Circus Night In Sllvcrtown' Bdw. Dunham, Dir. Joe Cook B. A. Rolfe Ore Teddy Bergman Tim and Irene Phil Duey .lUcy Monroe 'eg La Centra Chorus Ruthraufr-R GULF 8:S0-Sd-WABO Will Rogers Hallle StUea Fr.ink Tours Ore •Cecil. W. & C. HEALTH PROD. O-Su-WABC (Feen-A-MInt) Amateur Night' Ray Perkins. M.C. Arnold Johnson Ore •Wm. Rsty IIKCKKR n-O a:ia-Dally Ex. Sa 9a-WABC H-Bar-O Rangers' Bobby Benson Nelll O'Malley Florence Halop Billy Halop Rddie Wragge John Battle Detmar Poppen Lorraine Pankow Joe Wilton John Shea Peter Dixon •Erwln-Waaey EDNA WAIJ.ACR HOPPEB t:lD Dally Ex Sa- Su-WABC 'Romance of Helen Trent' Vlrgina Clark Lester Tremayn* .Marie Nelson Alice Rill Sundra Imv* Gene ilcMlllen Jack Doty Hazel Oopbeld* •niackett nOBUCK (Malted Milk) T:15-Dally Ex. Sa- Sa-WOR Lum Si Abner Chester Lauch Norria GofI •Lord & Thomas HdCSEHOLD FINANCE 8:S0-Tii-WJZ Bdgar A. Guest Bernardlne Flynn Don Briggs Sidney Ellstrom Galllcchlos Oro •C. D. Frey JERGEN 0:30-SD-n.lZ S. V. Dobhs. Dir. Cornelia Otis Skin- ner ♦J. Walt. Thompson .lOHNS-MANVILLE 7:30-TlmrB-WJZ Floyd Gibbons •J. Walt. Thompson JOHNSON & SON (Floor Wax) ■ S:30-Su-WEAF 'House by the Side of the Road' Tony Wons Three Brothers Lorotia Poynton Hazel Dophetds Emery Darcy CInna Vanno Ronnie & Van Anne Campbell 10-Tn-W.IZ 'Fibber McGce & Molly' .Marlon &r J Jordan Ronnie & Van U. .Marcelll's Ore •Nccdham ROBT. .lOHNSTON 13:4S-,\I thru Th- UOB 'Painted Dreams' Bess Flynn Alice Hill Mary AfTlIck Kay Chase •N. W. Ayer KELI/OGG 5:30-Dally Ex. Sa- So-WJZ 'Singing Lady' Ireene Wicker R:SO-F-WJZ Ruth Elting Red Nlchol's Oro Dolly Stark Bill Tllden KISSFROOF, INC. .'tt-W-F-l p.m.-WOR The Lone Doctor' Ona Munaon •Blackett-Sample-H KLEENEX 11:1B a.iii.-M to F- WABC 'Story of Mary .Mariln' Basil Loughren, Dir. Jan Crusinberry Au. Joanc T}Ialne Art Jacobson Carleton Brlckert Betty Lou Gerson Francis X. Bushman Judith Lowery Bob FIskc Murray Forbes Marjorio Hannon Anne Davenport Donald Briggs Isabel Randolph Lucille Hustlng •Lord & Thomas KOLYNOS 7:I5-Ually Ex Sa- 9a-WABC Just Plain Bill' Arthur Hughes Ruth Russell James Melghan Curtis Arnall Jos. Latham •Blackett-S-H KRAiT-PIIENIX in-Th-WEAF P vvhitcman Ore Lou HoUz Ramona Helen Jepson •J Walt. Thomp. I.ADY ESTHER tO-SD-.M-WABC 8:30-Ta-W-WEAF Wayne King •.«:tRrU-Ooble LEHN & FINK (LyanI) 8-Sn-WABO Ethel Merman Ted Huslng Al Goodman's Ore •Lennen & Mitchell MBItY MrNKILI 5:in-M-ir-F- WABC 'Adventure Hour* Alfred Brown Patricia Dunlap James Andelln Jesse Pugh Reg Knorr •J. Wait. Thompson LORILfJlRD (Briggs Tobacco) (Muriel Cigars) ' 7:4K-Sn-WEAF '.''ports Review Thornton Fisher Joe Cronin •Lennen * M i.ouis pinLMPrK 2 Dnilr Rx. 9s-9a WADC •Marie,Little French Princess* Ruth Torke lames Melghan Lester Jny •niockett LUX ?:SO.Sn-W.IZ T. r,uckenMII. Dir. 'Vinegar Tree* nillle nnrke 'Conrad Nagel Natalie Shaefcr Greta Kvalden Joseph AUen Johnathan U&Is •J. Walt, Tbumpaoa LUXOR «-Su-WEA» 'Sally ol Talkla^ Basel Loughrane Henry Saxe Joan Blane Marjorle Hanna* Murray Forbes Dick Wells •Lord & Thomaa MACFADDEN 8:S0-F-WABO (True Story) 'Court of Human Relations* Percy Hemua Arnold Johnson*! Oi Elsie Hitz Ned Wever Howard Smit Lucille Wall Allyn Joslyn Paul Stewart MAYBELUNS S:30-Sn-WEAr 'Penthouse 3«r«»- ade' Don Mario Dorothy Hamilton Chas. Gaylord Org •Cramer Kasssit UFJLICAN MUSI- CAL TOUBS 9:30 p.m.-Tha- WJZ Angela Mercado Ore George L, RIbl •Direct OR. MILES I^AB'B (Alka-Seltzer) 0:30-9a-WJZ WL3 Barn Dane* Ridge Runners Uncle Ezra Lulu Belle Maple City 4 /:4B-,n-W-r- WEAF 'Uncle Ezra,' Radio Station EZRA Pat Barrett Cliff Soubler Carleton Guy .^lora Cunneen •Wade ftlODERN FOOD PROCESS CO. 4:1S-.M-WJZ Charles Sorce Harry Swan •Clements Co. MOIIAITK CARPET MILLS l2:30-nallT Ex. Sa- Su-IVABO Star Jones' Johnny Kane Elizabeth Day Bill Johnstons Philip Van Zandt Irene Winston Florence Malona Houston Richards Eddie Marr •Blackett-S-H. MOLLE 7:30-Th-lVEAF Al Bernard Emli Casper Then. Carle Mario CozzI Leigh Stevens Oro •Stack-Goble BENJ. RIOOBB (Palnta) 11:30 n. m.-W- WABC Betty Moore Lew White •Direct .lOHN O. MOKRELI. B:45-Sn-W<IZ (Dog Food) Bob Becker Dog Chats •Henri, tl. & McD. NORSEC (Toothpaste ll:4B-M-W-r WABC W Butterworth Ralph Dumka Ed East •Stack-Goble NOUTIIWESTERN YEAST 1:30-M to F-WJZ 'Virginia Lee and Sunbeam' Dorothy Pag* Bob White Elinor Harriott Ed Prentess Virginia Lee OUTDOOR OIBL, Inc. 12:45 p.m.-M-W-F WABC Bl.-\nche Sweet •Blackett-Sampls- Hummert, Inc. PACU'IC BORAX B-Th-WJZ 'Death Vall'y Days' Tim Frawley (Ddwin W. Whltaty Lonesome Cowboy Jean King Jack McBryde Joseph Bunlme Ore •McC.ErIck PEPSODBNT 7-Dally Ex Sat Suo WJZ Amos 'n' Andy Freeman Gosdea Charles CorrslI PINAUD (Hair Tonto) 10:30-BI-WAB0 B Von Hallberc Ore •Calkins Sc H. PHILCO 7:45 daily ex. Ba- Sn-WABC Boake Carter •Hutchlns PHILIiira-JONXB (Arrow Shirts) e:4B-8a-WJZ Vera Brodsky Harold Trigg* Louis K. Anspaoksr •I'eck PHILIP MUBSIfl 8-Tu-WEAr I.eo Relsman'a Oro Phil Duey 8-W-WABO .Tohnnie Foursome 10:45 a. ni.-Ha-WOB Graphologist Mme. N. Olyanora •Blow Ca>, PILLSBURY 10:S0-UaUy-WJZ Today's Children' Irma Phillips Walter Wicker Bess Johnson Irene Wicker Lucy Glllman Fred Von Amon Jean McGregor •Hutchinson 11 B.m.-W-F-WABC 'Cooking Close Ups' Mary Ellis Ames •Hutchinson PLOUGH, INO. 10-W-WEAF Guy Lombardo RIcardo Cortes •Laka-Splro-C PREMIER PABST BrTo-WEAF Bsn Bernle •Morrls-W. & B. J. I.. PRESCOTT (Oxpl) 10:30 a.m.-Dnlly Bk. Sa-Su-WABO Jack Fulloq Oro. •B. B. D & O. PRINCESS PAT 6:30-M-WJZ Cupid With a Gun' Seymour Toung Eleanor Audlejr Joan Blaine Arthur Jacobsoa Douglas Hope •McJunkIn F'CT'R It r.-MBLE 8:15 Dollr Ex. 8a> Su-WEAF (CrIsco) •Vie & Sadc' Art Van Harvey Billy Idelson Bernndlne Flynn lO-Su- WEAF (Ivory Snap) The Gibson Family' Conrad Thibault Jack & L Clemens Lola Bennett Don Voorhees Ore «:4!(-SI-M'-F-WJZ Ivory Stamp Club Capt. Tim Hcaley •Blackman 3:30 Daily Except Sa & Su-WEAF (Ox.vdol) Ma Perkins' Virginia Dayne Margery Hannon Karl Hubcl Will Fornum Chas. EgglcstOD 'Blacketi 3:45 p.m.-Tu-W- Th-AVEAF (Camay) Dreams Come True' Barry McKlnley Ray Senatra Ore •Pedlar & Ryan 3 p. m. Dnily Ex- cept S.tt Si Sdd- WEAF Home Sweet Home" (Chlpso) C. W. Secrest Harriett McGlbbon Billy Halop •Blackman RCA RADIOTRON B-Sa-WEAF Richard Hlmber Babs and Brothers Fats Waller John B. Kennedy •Lord & Thomas REAL SILK 0-Sn-WJZ Chas. Previn Orch Olga AlbanI •Erwin-Wasey RED STAR YEAST 11-Tu-Th-S-WEAF Edna Odell Phil Porterfleld Irma Glcn Earl Lawrence B. J. REYNOLDS (Camel CIgarels) lO-Tu-WABC B-Th-WABC Casa 'Loma Band Walter O'Keefe Annette Hanshaw Alice Frost Jack O'Keefe Louis Serin Kay Renwlck K-vi'iiV S.irgent Pee Wee Hunt •Wm. Esty RITCHIE CO. (Eno Salts) 8-Tn-WJZ Eno Crime Clues Hanna, Dir. Howard Smith Viola Roache Leonard Doyle Mark' Smiln Blainp Dumus , Clyde North Jack McBryde 8-W-WJZ Babs and her Brothers Hal Kemp Ore •N. W Ayer S. S. S. COMPANY Fri-10:30 p.m.-WOR 'The Music Box' Mary E. Wood Bailey Axton •Johnaon-DalKs Co NCHOLL CO. (Footpads) 7.30-Tu-Tli-Sn-WOR 'The Street Singer Arthur Tracy •Donahue & Co* SHEFFIELD F.\RMS e:46-M-Th-r-WEAr Billy an<l Betty •N. W. Ayer SHELL (Petroleum) B:S0-Sn-WEAr Al Jolson , Lenorc Ulrlc Jack Stanton Bert Lahr Willie iiaundei's Peggy Gardner Victor Vcunp Ore Tony Canzonerl J. Walt. .Thompson SILVER DUSl 7;80-M-W-F- WAIIC Th* O'Neills' Kate McComb Jimmy Tansey Aee McAllster Jack Rubin Jane We?t Clarence Nordsirom Chester Stratton •B,. B., O. * O. SINCLAIR B-M-WJZ Gen* Arnold Bill Chllds Mao McClouA Joe Parsons Ciirr Soubler Harry Kogea •Federal 80C0NY VACUUM 7- Sa-WABO 'Soconyland Sketches' Chas. Webster A. P. Kaye Arthur Allen Parker Fennelly Kate McComb Isabel Wlnlock* Edith Spencer John Milton Ruth Russell Robert Strauss William Stickl** Or •J. B. Getchell 9SB CO. (SS3 Tonic) 8.30-F-WOB 'The Music Bos' Mary E. Wood Billy Axton •Johnson-Dalll* STAND. DBAIfDB 8- Sn-lVBAF (Chase A Sanborn) A. K. Spencer, Dlr, Amateur Show Maj. Edw. Bowaa 8-W-WEAF (Royal Gelatins) One Man's Family' Carleton B. Moor*. Dir. J. Anthony Smyth* Minetta Allen Michael Rafetto Kathleen Wilson Barton Yarborougb Bernlce Berwin 8-Tb-WEAF (Fleischmann) O. Thompson, Dir. Rudy Vallee and His Conn. Tanks Tom Howard George Shclton Gene Raymond 7:30-Su-WJZ H. Polesle. Dir. Joe Penner Stephanie Diamond Ozzle Nelson Oro Harriet Hllllard J. Wait. Thomp. STERUNG PROD. 8-Tn-WABC (Bayer's Aspirin) Frank Munn Bernlce Claire C^us Haenscheo Ore 6:30-Sa-WEAF (Dr. Lyon's Toothpowder) Gus Haenscheo Ore Frank Munn Vivlenne Segal Ohman & Arden Bert Hlrsch O-F-WEAF (Phillips Mag) 'Waltz TImo' Abe Lyman Oro Frank Munn Bernlce Claire 8:30-Tu-WADO Abe Lyman Vivlenne Segal Oliver Smith •Blackett 6:45-M-Tu-W-Th- WADC (Calif. Syrup Figs) 'Dick Tracy' Ned Wever Lester Jay Walter KInsella Charles Slattery Rose Kcanc •Slack noble STEWART- WARNER (Alemlte) 10:30-Th-WABO Lysbeth Hughes Bob .McCoy Art Thorson Horace Heidt King Sisters Steve .Merrill Jerry Bowne Alyce King •Blackett-Sampls STUDEIIAKER 10-F-WABO 8-M-WEAF Richard HImbsr Stuart Allen •Roche-W-C SUN OIL 6:45-Dally Except So-Su-WJZ Lowell Thomas •Roche-Wllllams TASTYEAST 12-Su-WJZ Amateur Show Chubby Kan* Horac* Fehyl Johnny Johnson Ore •Clements TEXAS CO. 0:30-Tu-WEAF Ed Wynn Graham McName* Eddie Duchln Ore •Hanft-Metzeer UNION CENTRAL (Insurance) B-Sii-WJZ 'Roses & Drum*' H. Williams, Dir. Helen Claire Reed Brown, Jr. John Griggs Erlo Dressier IC'lward Jcrumt Jack Rosleigh Krwyiy Mutch •J. Walt. Thompson UNITED DRUO 5-Sa-WEAF Rhythm Symphony DeWoUe Hopper •Street & Finney U. 8. TOBACCO (Dill's Best) 8:S0-M-WABO 'One Night Stands' Pick & Pat Josef Bonlme Oro •McC.-Erlck. WANDEB CO. (Ovaltlne) S:4B-Dally-WJZ ■LIttI* Orphan A' Allan Baruck Henrietta Tedro Ed Sprague Stanley Andrews Shirley Pell •Blackett CHAS. WARNER (Sloan's Llnamenti B-W-W,IZ John Chas Thomar WASEY PBOD'CTS 7:30-n.m.-Taea- WABC 'Singing Sara' Harry Frankel •ErwIn-Wasey 12-DalIy Ex. .Sa-So- 0:4B-Su-WABO Carson Robinson and Buckaroos 2-Su-WOR Jacob Tfirshlsh, The Lamplighter •Erwin Wasey B. L. WATKINS B-Sa-WEAF (Dr. Lyons Tooth- paste) Pierre Le Kreeun Rachel Carlav Jerome Mann Men About Town Andy Sannella On •Blackott WELCH (Grape Juice) 8-F-WJZ Irene Rich •Kastor WESTCLOX 4:46-So-WEAF 'Big Ben Dream Dramas' Arthur Allen Parker Fennelly •B. B. D. & O. WOODBURY 9-Ta-WABC BIng Crosby Gsorgle Stoll Ore 7:4B-M-W-r-WJZ 'Dangerous Paro- dlse' Elsie HItz Nick Dawson Clarence Derwent •Lennen & M. WBIGLEY PHARMA- CEUTICAL 4:30-Sa-WEAF Harry Ilcser Ray Hcatherton Peg La Centra •Jerome B. Gray WM. WRIGLEY 7-Dally Ex, Sa- Su-WABC 'Just Entertain- ment' •Frances Hooper WYETH 10:45 a.m.-Daliy Ex. 8o-Su-WABO 'Mrs. Wiggs of Cabbage Patch' Betty Garde Alice Frost Joe Latham Andy Donnelly Amy Sedelle Qstelle Levy Pat Ryan *Blackett-3-H Television Far Off, Thinks Holland The Hague, May 18, City of Haarlem is to get wired Wireless and the town will be divided in sections, so that each sec- tion will have only one concession. Broadcasting station Huizen (long ■wave 1876 metres) will go out of business on July Ist; the power- ful government station at Kootwyk will take its place. This is first step in monopolizing the whole broad- casting and bringing it under con- trol of the government. Offlcially it was stated that tele- vision Is not a pos.slblllty of the near future in Holland. The bioadcasting as3o:lati ns have formed a c nmlttee, which will study this problem from all angles. Until that report h ready, nothing will be done. In Dutch Java application for television concession also received by government, but applicants told they must await developments. WHO'S WHO IN NBC BOOKING NBC'a new artist bureau setup, for which the network paid Trade- ways, Inc., $26',000, Is Anally com- plete. With the various depart- ments and the members thereof, It'a as follows: Exeuctive Dept. George Engels, boss. Dan TuthiU, business manager, head of sales, co-ordinator of salea and management,* Central Booking Divi Edmund Sickles, Miss M. H. Campbell. James Stlrton, George Sax. Frank Murtha. Sales to Advertisers John-Babb. Ted Allen. Ethel Gilbert. Artist Management Chester Stratton. • Frank Joties. Stations Relati Sam Ross. Private Ent. (Clubs) Frances Rockefeller King. Sales and Management—Special Attractions ■William McCaffery. Auditions Ernest Cutting. Bob Smith. Anne Taylor. E. H. Strong. Theatre Book! Ruby Cowan. Murray Bloom. Orchestras & Film Bookings Harold Kemp. Paul Wimbisch. Jack Flynn. Sales Promotion Ed DcSallsbury. Edith deTakocs. Concerts Marks Levine. Elsie Illingsworth. D. F. Haas. Siegfried Hearst. Helen Mobert. Jeannette Green. Program Dept. Liai Leo J. Fitzgerald. Chicago Offica Sidney Strotz, Hollywood Office Dema Harshberger. •Tuthlll, who has the most titles, authored the setup. tBut NBC has no Equity agent permit, so can't book In legit. (Artist Management Is in three di- visions, each signified by th9 amount of commission exacted from artists—5%, 10% and 20%. Th» 5% is for catch-as-catch-can. en- gagements for non-contract talent. The 20% rate is for acts under 'per- sonal management.') Wax Works International Diamond Appraisers and Gold Buyers has ordered 20 dramatized 1-mlnute sketches of Broadcasting Abroad, Inc. They will be recorded in English, Ger- man. Jewish and Italian, and are to be placed on stations WHN, WEVD. WHOM and WBNX. Fleischmann Yeast lias contracted for 20 radiolet programs, to be ''one in Spanish and electrically trans- cribed. Are for South American stations. Recording will be done by Broadcasting Abroad, Inc. Placed through J. Walter Thompson Agency, Carter's Liver Pills will use Bra- zilian stations by means of 20 one- mlnute programs. They are to be recorded in Portuguese by Broad- casting Abroad, Inc. Placement was through National Export Advertis- ing Service. Sidney Ross Pharmaceutical Company of Newark, N. J., will use one-minuLu dramatic sketches in Spanish to be placed on 25 Latin- American stations. A. E. Bennett, of Radio Station 2GB, Sydney, Australia, and pres- ident of the Australian radio tradn association, is in New York on tC visit. Making his headquarters with the George H. Field organiza- tion.