Variety (Jun 1935)

Page scan 00065 from Variety

Record Details:

Title:
Variety
Date:
Jun 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1935)
Leaf #:
00065
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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10 VARIETY PICT E GROSSES Wednesday, June 12, 1935 Comparative Grosses for May Total estimated grosses during May for towns and houses listed as previously reported weekly. Dates given are the closing days of the week. NEW YORK PHILADELPHIA WASHINGTON Despite Cool Weather, N.H. Is NSH, Only Oke Biz Is ^Werewolf's' 4G New Haven, June 11. ( est Exploitation: College) Cool weather has been a graiid break for film spots but things not any too good even then. 'Werewolf (U) the only film that's doing any bo.x office stepping out, and la bringing best figure in several weeks. Exploitation under wraps this weekj with College doing the most bally for "Werewolf." Campaign in- cluded a trailer gag that had a dummy %verewol£ swinging on a traveler during announcement; dis- tribution of heralds as Liberty mag inserts; heralds showing a blowup of werewolf's, head; annunciator in downtown store window; outdoor signs In nearby shore amusement resort; drawing contest with prizes for best completions of partially drawl) werewolf's head. Estimates for This Week Paramount (Publi.\) (2,348; 35- 50)—'Glass Key' (Par) and 'Lost Wilderness' (DuWorld).- Light .$5,- 000 in view. Last week 'Scoundrel' (Par) and 'People Will Talk' (Par) landed a swell $7,000 on eight d.ays. Poll's- (Loew) (3,040; 35-50) — Doubting Thomas' (Fo.\) and Eight Bells' (Col), Fair response, with rainy weekend proving a life- saver. Indicates oke $6,200. Last week 'Frankenstein' (U) and 'Party Wire' (Col) and 'Marcli of Time' died last half after a good opening that helped total to satisfactory $7,- 200. Roger Sherman (WB) (2,200; 35- 50)—'Break of Hearts' (Radio) and Village Tale' (Radio). Nice com- ment but not enough biz. Around a fair $5,000. Last week 'Let 'Em Have It' (UA) and 'Girl from Tenth Av,' (WB) failed to reach 'G Men' total but pleased at $7,300. Bijou (Loew) (1.600; 25-35) — 'Mary Dow' (U) and 'Unknown Woman' (Col). Looks like a so-so $2,800 to tie last week's 'Daring Young Man' (Fox) and 'Spring Tonic' (Pox). College (Loew) (1.565; 25-35)— 'Werewolf (U) and 'Men of Hour* (Col). Two amateur nites helping to big $4,000. Last week 'Jim Burke' (Coi) and 'Chinatown Squad' (U) just about made the grade at $3,000. 'ESCAPE me; $11,000, SURPRISE IN ST. LOUIS St, Louis, June 11. (Best Exploitation: Fox) Elisabeth Bergncr and 'Escape Me Never' arc the surprise of the week. Critics raved about the star, though tepid on what they con- sider a trite stor.v. Book(?d in for seven days, it looks U\ie a cinch holdover. Smart newspaper ads, telegraph tie-u)is and special stunts have combined to put them on top of the local hc.ip. Estimates for This Week Fox (5,03S; 25- 5-55) — 'Escape Me' (UA) and 'Chinatown' (U). Should empty in the till $11,000. Excellent exploitation. Last week (2nd) 'Little Girl' (Fox) and 'Gorilla Land' (Ind). Did $8,000, despite bad weather. New Grand Central (1,860; 15- 25)—'Imitation' (U) and 'Keyhole.' (UA). Will gross $2,300 unless all .signs fail. Last week 'Barnum' (UA) and 'Merry-Go-Uound' (UA). Pulled $1,050. Missouri (3.514; 25-40) '— Sally Eilers in 'Alias Mary Dow' (Univ) and 'Air Hawks' (Col) should do $6,300. Progr.tm could be a bit bet- ter. Last week 'Pampas' (Fox) and 'Nell Gwynn' (U.A.-Brit) g.ath- ercd $0,100 for one of the best weeks of the liouse this year. Schubert (1,725: '.'i-S.'.-an)—'Glass Key' (Par) and 'Xit AVits' (IIKO). 'Pwo St. Louisa n.<! in cist—Betty (Jral)lc in 'Xit Wity' .ind Rosalind Culli in 'Key'—sliould drag in enougli customors to count $6,800. Last wpok 'Tho Infoi'mrr' (PKO) .ind ':oiiiI<y' CW'B). Grossed trine under ^^I.OnO, Loew's State (3.102; 25-35-55) — •Flamo' CMG), 'Fleet' (MG). Will come olosp to $9,300. Last week ]:)ocor;iti()n Day and a personal ap- pearance of Chester Morris, star in 'Public Hepo Xo. 1' (MG). Grossed a disai)polntin-' $.S,ino. Orpheu ' (1,050; 25-33-55) — 'Lamp.s' (\\"H). Started off with a bun?? and bccau.vo the story is ko well known 'toiis' should he $8.."i00. Last wcclc 'Hcart.s' (KKO) :\i-.(l 'Will Talk' (Par). Di^:■appuinlCll a bit by not gathcrin.ij more than 57,600. CALLEIA AS 'JOAftUIN' Ilollywooil, ,IUi)u 11. Jean arkcr gets the fonnio load in Mctro'.s; 'I Am .Id.'umin.' .lo;-i'ph Calleia has the n;:;lp t(i;v sp(;t. Picture siart.x in tliroo vi-coks wit Williain Wellman directing.