Variety (Jun 1935)

Wednesday, June lL9f . l935 PICT ES VARIETY 91 ■! (ConUnwed^from page 28) '"*' S^wn2*M^Tf?''"^J;, fheatrlcal-boarding house locale. Marjorle Rambeau . . Florlne McKlnney, Lawrence Gray. Dir. yvilllam Nigh. Rel! May IB Mome on tne jRange; Western. Randolph Scott, Jackie Coogan. Evelyi . Brent.. rUr. JacQbsen. ,.64 mine. Rel. Dec. 21. Rev. Feb. 12. Fields buya an orange grove. W C Finidn Ttahrr t oo^,, t«o- , : ..Rouever?l. Dir.. Norman ;M?LeId 67 mlns Rel^^^^^^ R^^fan s '^""'cIva.mcK'HL^I^tV; pAdventure^'in-ln^Indlan reeVment.°-Gar;-C^^^^^ "Sbc uf Crossman. Dir. Ralph Murphy. 68 mlns. Rei: ""■""-i^Hnu'i???!!" and city girl finally make a match. Carnival Bidellghts. Joe Morrison. P x e Lee. Burns and Allen nip s'liiXfi Nugent. *6 mlns. . Rel. March 15. RevrTi^ll 24 D"-. Elliott -^"Tlne'^Darwell ^'SHi- *«1.>?>''\,""' u'^""";. '^""^ ^- K^''^- Andy Clyde, ' March IS? • Murphy. 66 mlns. Rel. March 22. Rev. laslsBlppI^ .Showboat story by Booth Tarklngton. Bing Crosby. W. C. Fields. ■'• wTch 8 ReV.^A^^^^^^ A- Sutherland.'" 76 mlns. ReL !'Mur'ph?.%e^° Dec°T4?"- Twelvetrees, Conrad Nagel. Dir. Ralph '?"*^-w!^S!hiJ^"vT Combination of original stories by Sophie Kerr and Hugh 'Herbert. Neighbors, almost talk the leads Into a divorce Charles leyfuiy^i'" .^'"^ •'^eee?. ^DrAl Sa"^L Paris 'n Spring. Two Parisian would-be suicides who didn't lumn off thp • «sVo^l^^^JieI.^Cy° 3^-^™'"^"'. ^""^ Wa"* ^^nV^^'^Fr. "L^'ll resident Vanishes, The. From current sensational novel of same title i:.V.T'irJkn'irR.l%f^ ^'^^ '^■"•-^ Wef.ran.""l6 '"'^"r^^fnf''against the background of a sanatorium. Claudctte . H'el'Mr ReT^Ap^n."'"'""- G^-So^y ^-a Cava. 80 ml^s' ""''^'sc^trAMn 51^f'*^^:;h,"'"i*'"", 'nystery. story by Zane Grey. Randolph Re°. Feb 1 Kathleen Burke. Mrs. Leslie Carter. Dir. Chas. Barton. "^Ph^f V Wilson's story of a butler won In a bridge game. Chas. Laughion. Mary, Boland. Chas. Ruggles. DIr Leo Me- Carey. 90 mlns. Rel. Feb. 22. Rev. March 13. ""'"''rV,^>?»,'.H'^i>^'i''L*""^,?f^".>''":'' ■"eet In Havana. Geo. Raft. Carole Feb? 27 • Ger'nE. 71 mlns. Rel. Feb 8. Rev Scoundrel, The. (Hecht MacArthur). Publisher comes back to life to retrieve Re^Aprn°2i^Re^^^li^ «echt-MacArthur. 75 mlns Stolen Harmony. Adventures with Ben Bernle's band, Geo. Raft, Ben Bernle, April 2^'""^ A'f«d Werker. 79 mlns. Rel. March 29. Rev! ^"""Li"y.^£lr?^(S?;nt^"-I^rUrs. Vl^o^od* '^^Ve^^. I ''^^.^M^T' rlzonian, The. A vivid chapter In American Cavalcade The bringing of ?isi^'"¥ePj%i"fi'^^ K?aV''U';n^es°' ^l^^^l!^'^^ Hardwlck, Nigel Bruce, Alison Sklpworth. Ir. Reuben Mamoullan Hel Break of Hearts. Two temperamental musicians discover, after almost wreck- r,^=?*''n"''^''' '^ '"^^t important fhlng. KathaHne Hepburn Rl\"Mrly^SrVe°v"M!f la.'^"" ^"'"P ^« '"'""^ *^'''*'w/^M[I!l"'i"V and Its people. James Barton. Helen ( Westley. Helen Mack. Dir. John Robertson. Rel. Mar. 1. Chaslno Yesterday. A kindly professor befriends a lonely'orphan and then finds happiness which he had been searching for all his life Anne l^en?^Du°rkln F^.l^'n*' ?f''^^*?."*r' Elizabeth Pattersin, John Qul"en! Nlchoir5n"R^el''ApN?\T'7'7% m^^^^^ ^""^''"' ^'^^ **! ^L^"'*®''': ^'emlsh boy who befriends a shepherd dog Is given Thnm«f'n°p''^«'"P, and become a famous artist Frf nkle Rel March Fz. ^"'^"' '^^BMnlne.' Dir. Edward Sloman! Enchanted April. Under the enchantment of Italian sunshine, and a romentlc wtr/'^V ?-r*"t" }° .'"""^ unhappy English women. Ann Bavt;?^'nr""H„."°'I''"' '^a'"a|:'"« Alexander. Reginald Owen. Jane Baxter. Dir. Harry Beaumont 66 mlns. Rel. Jan. 25. Rev. March 13. CiQoIette. A society beauty who loses all her money and becomes a hostess Arm»rJf^ A'^'^^f'""? Ames, Ralph Bellamy. Donald Cook, Robert Armstrong. Dir. Charles Lamont. Rel. Feb. 15. "uwci i °''""*'c?wi<.?i'"''Fr?H°M^^.lSf AT,""=^" ^<=*'°°' teacher. May Robson, Mary Jan 18' 71.1 n?fl^"R?^; Robertson. Rel. Jan. 18. 71 mlns. Rel. Jan. IS. Kev. March 6. *^'"'"i„.^i*i!!^.l"°Y*" A, youne college graduate Invests his small fortune in a S a bJ/ Sri-w^*^ f. I", ^^"^ 't^^ "eadlng lady, goes to Jail bicausi Ar,2 I »i ° Check, but the show opens .on time and the play Is a success ?r>n®H»n'"'r. ^►^tI? u^*y°'^V=^'J?",' Robinson. Maria cl^^baJillt Thurs- ton Hall, Pert Kelton. Dir. Walter Lang. Rel. June 14. • Informer, The. A story of the Irish revolution. Victor McLiglcn, Preston D?r Joh^Fo^d" ^i"^*;'' "^^'l,"?"^^°'",^.' ^-S" O'Connor, Ma?|ot Grahame" l^lr. John Ford. 91 mlns. Rel. May 24. Rev. May 15. '"^"'"ti^'^l'h yg^Peer sister In the Stanton family helps her brother. Laddie, I^Ua ntn^v nfr>"'°''2. ^^'''' Gloria Stuart, Virginia Weidler, Char- lotte Henry. Dir. Geo. Stevens. 70 mlns. Rel. April 6. Rev. May 8 Lightning Strikes Twice. A fast-moving farce which Concerns Itself with an amusing tangie of Identities that- result from two young men b^ ngint- a fan dancer home by mistake. Ben Lyon. Thelma Todd, Pert Kelton D?r'sen Hn.S^'^'ri^"?*''' ga,"aEher, Chick Chandler. Walter Catlet": Dir. Ben Holmes. 64 mlns. Rel. Dec. 7. Rev. May 1. Little Minister, The. The romance of a young Scotch minister and a gypsy winh.r^" rf'^T,'^ a nobleman of the district. Katharine Rev Jan 1 ^''^'^ard V/allace. Rel. Dec. 23. ""'■'";wil.if„"°"7'"?°?* T'"^ adventures of the old maid, amateur ilu^y^n^ ^""'^P' ^^^Pn'.'l""' .Hildegnrd Withers, and Inspector of B m«v'"'om"'"- , ',1?^ "'^ takes place on an airplane. Edna May Oliver, James Gleason, Lola Lane, Dorothy Llbalre. DIr Lloyd Corrlgan. 73 mlns. Hel, Feb. 22. Rev. March 6. Its, The. Woolsey is an Inventor and Wheeler a song writer. Unwittingly they become entangled in ;i murder.. Thcv discover the murderer tlirough thfc truth-telUns machine, which Woolsey has invented. Bert v\ lieeler. Robert A\ oolsey. Fred Keating, Betty Grable, Evelyn Brent. IiirlK Kb odes. le's Enemy, The. A convict breaks Jail in' order to seek revenge on his lawyer, vvliom ho thinks has double-crosseJ, only to learn the truth just before he is killed. Preston Foster, Mia Lee, Melvyn Douglas. .Shirley Grey, lloscoe Ates. William Collier, .Ir.,. Sybil Elaine. Herl.prt Uawlln- son. Dir. Crane Wilbur. C5 mlns. Itel. March 15. Rev. May 1. Red Morning. Adventure in a primitive section of Papua, New Guinea. Stem Duna, Regis Toomey, Raymond Hatton. Dir. Wallace Fox. 66 mlns Rel. Dec. 14. Roberta. Adaptation of the stage musical. Irene Dunne. Fred .\stalre Ginger Rogers. Dir. Wm. A. Seller. 105 mlns. Rel. March 8. Kev. March 13. Romance In Manhattan. A jnung Czeclio-SlovaUian enters the United States (his ■pronilKed liin<r) illegally and finds haiipincss and the chance for a suecft.'isful tuture. Francis Lcdorcr, Glii.i,-er l!ogcr.s. Arthur Hol>l. Jimmy Buttler. J Kanell .MacDonald. Dir. Stephen Roberts, 77' min.v. Rel. Jan. 11. Rev. Jan. 22. Uider Haggai'il's novel Helen, GalKigan, Kandolph Scott, .:!cn Mack, Mlgel Hrucp. Dir li ving Pichel and Lansing C, HoUlcn. Rel: June 2S. liver Streak. The. .\ fast-a<'tlon melodrama In which the famous stre.Tm- llned train of the Uuiliiietoii Kal.'roa'l plays the star part. Sallv Biane. Charles Starrelt. Haidie Albright, Wllll.Tm Farnum. Dir. Thomas At- kins. 72 mlns. Rel. Uec. 21. Rev'. Jan. 22. Star of idnight. William Powell solves tli.? my.stery of the disai>pearance of Alice MarUhani and vainly tries to escape the m.-itrlmonlal intentions of Ginger Rogers. William Powell, Ginger Rogers. Paul Kelly, Gene Lock- hart, Ralph Morgiin, Leslie Fenton.- Directed by Stephen Roberts 90 mlns. Rel. April 19. Rev. April 17. Strangers All. May Robson, the chani|)lon of her own brood of four children, saves them from licr indulgence, from themselves and from the fur.v of the law. May Robson. Preston Foster, Florinc McKlnney, William BacltWHil Rel. M;iy 10 iiilna. Illage ..Tjile. This story presents a cross-section of average community life, in. a typical small village In Utah. Randolph Scott. Kay Johnson, Arthur Hoyt, Robert Barrat, Janet Boecher, Dorothy Burgess. Dir. John Cromwell. Rel. April 2$. 80 mlns. West of the Pecos.' Tlie locale. Is the Peicos county In'New Wfexlco. A young gin,- disguised as a boy, regenerates an outlaw arid -wins happiness. Richard Dix, Martha Sleeper, Samuel Hinds, Fred Kohler. Dir. Phil Rosen. 66 mlns. -Sel. Jan. 4. Rev. Jan, 1. Woman in the Dark: (Select). Dashlell Hammett mystery story. Fay Wray. . Ralph Bellamy. Dir. Phil Rosen. 68 mlns. Rev. May 22.' ' Old Homestead, The. Modern version of famous novel, Mary Carlisle, Law- rence Gray. Dorothy Lee. Dir. William Nigh. Rel. not set Once to Every Bachelor. Honeymoon with a hired bride. Marian Nixon, Nell Hamilton, Allein Prlngle, Dir. Wm. Nigh. 72 mlns. Rel. Dec. 14. School tor Girls. Reform schoM drama. Sidney Fox. Paul Kelly. Lois Wil- son, Anne Shirley. Dir. Wm. Nigh. 73 mlns. Rel. Mar. 22. Rev. Feb. 20. Sweepstake Annie. Society crooks frame sweeps winner, Tom Brown. Marlon Nixon, Wera Engels. Dir. Wm.. Nigh. 77 mlns. Rel. Feb. Rev. Feb. 27. Without Children. Modern drana of .divorce. Marguerite Churchill, Bruce Cabot, Evelyn Brent, Regln'iJ 1 Denny. Dir. William Nigh. 81 mlns. Rel. April 16. • Majestic Nell Dir. Rel. Offices: 1776 Bdway. Motive.foe Revenge. Thrilling adventures resulting from desire to satisfy wife's craving for luxury. Donald Cook. Irene Hervey. Dir. Burt Lynwood. Rel. May 17. M(itiny Ahead. Stark drama!. Adventure! Romance! On the high seas. Hamilton and ICathleen Burke, Dir. Tommy Atkins. Rel. May 1. Perfect Clue, Tlie. David Manners, Skoets Gallagher. Dorothy Llbalre. Robt. Vignola. 64 mins. Dynamic detective mystery thriller. March 10. Rev. March 20. Il/1i>e<>nf Offices, 1776 Broadway, masCOl New York, N. Y. Burn 'Em Up Barnes. 12 chapter auto racing serial released also as a feature In 74 mins. Frankie Darro, Jack Mulhall. Dir. Colbert Clark. Rev. April 3. Behind the Green Lights. Factual story from the book of the same name, b> former Police Captain Wlllemse, Norman Foster. Judith Allen Sidney Blackmei:. 68 mlns. Rel. Feb. 22. Rev. April 24. Headline Woman. Strange romance develops wi)en a beautiful society girl Is forced to live with a wise-cracking reporter to save her reputation. Heather Angel, Roger Pryor. Dir. William Nigh. 75 mlns. Rel. May 15. In Old Santa Fe. Story of a dude ranch knick-knack salesman who falls In love with the r;inch owner's daughter. He Is accused of murder but all difficulties are -clarified with .'jtartiing suddenness. Ken Maynard, Eva- lyn Knapp, H. B. Warner, Kenneth Thomson, George Hayes. Dir. David J David Howard. 62 mlns. Rel. Dec. 4. Rev, March 20. Msrtncs Are Coming, The. As Lieut. 'Wild Bill' Traylor, U.S.M.C., the scrfceu's Irresistible bad boy, finds himself torn between loye for two women until, facing disgrace, he plunges Into a war 'somewhere south of Mexico' and from then on things rush pell-mell toward a gigantic climax. Williaht Haines, Esther Ralston, Conrad Nagel, Armida. Dir. David Howard. 70 mlns. Rel. Dec. 4. Uev. Feb, 27. Little Men. Jo of^Lltlle Women an a school mistress. From Louisa May Al- cott's story. Ralph Morgan. Erin O'Brlen-Monre, Trent Durkln. Dir. Phil Rosen. 77 mliiEi. Rel. Dec. 25. Rev. Feb. 20. One Frightened Night.- Nutty millionaire who distributes his fortune on a wild, stormy night." Charles Grapewin. Mary Carlisle, Regis Toomey. Dir. Christy Cabanne; 64 mlns. Rel. May 1. itudloi: Culver City, Calif. Metro Office*: 1640 Broadway, New York. N. Y Age of Indiscretion; Divorced couple's child problem. Paul Lukas, Madge Evans, David Jack Holt. Dir. Edw. Ludwig. 77 mins. Rel. May 10. Rev. May 22. After Office Hours. Newspaper story. Constance Bennett, Clark Gable, Stuart Erwin, Dir. Robt Z. Leonard. 73 mins. Rel. Feb. 22. Rev. March 13. Band Plays On,. The. Football slory. Robt. Young, Betty Furness. Dir. Russell Mack. 87 mins. Rel. Dec. 21. Rev. Dec. 25. Biography of a Bachelor Girl. 'Ilaued on S. N. Berhrman's successful play. ■ "Biography" Axn Harding. Robert Montgomery. Dir. E. H. Griffith. 84 mlns. Rel. Jan. 4. Rev. March 6. Casino Murder Case. Phllo Vance story. Paul Lukas, Alison Sklpworth, Ted Healey. Dir. Ed Marin. 82 mins. Rel. March 15. Rev. April 17. David Copperfleld. Dickens story with an almost perfect cast. W. C. Fields, Lionel Barrymore, Edna May Olllver, Herbert Mundln. Dir. Geo. Cukor. 129 mins. Rel. Jan. 18. Rev Jan. 22. Evelyn Prentice. Dls'jlct attorn'^y's wife saves a girl wrongly accused of her own crime. Wm. Pow<lI, Myrna Loy. Dir. Wm. K. Howard. 78 mlns. Rel. Nov. 8. Rev. Nov. 13. Flame Within, The. Woman doctor becomes enmeshed with a mental pa- tient. Ann Harding, Herbert Marshall, Maureen O'SulUvan. Dir. Ed- mund Goulding. 72 mins. Rel. May 17. Rev. June 4. Forsaking All Others. Prom the ntage play. Joan Crawford, Clark Gable, Robt. Montgomery. Dir. W. S. Van Dyke. 82 mlns. Rel. Dec. 28. .Rev. Jan. 1. Gay Bride, The. From Francis Coe's 'Repeal.' Carole Lombard. Chester Morris. Dir. Jack Conway. 82 mins. Rel. Dec. 28. Rev. Dec. 18. Mark of the Vampire. Murder mystery with vampire angle. Lionel Barry- more, Elizabeth Allan. Bela Lugosl. Dir. Tod Browning. 60 mlns. Rel. April 20. Rev. May >. Murder In the Fleet. Mysterj' aboard a battleship. Robt. Taylor, Jean Par- ker. Dir. Edw. Sedgwick. 70 mlns. Rel. May 24. Rev. June 4. Naughty Marietta. Victor Herbert's operetta. Jeanette MacDonald, Nelson Eddie. Dir. W. S. Van Dyke. 105 mins. Rel. March 29. Rev. March 27. Night is Young, The. Royal love tor a commoner theme. Ramon Novarro. Evelyn Laye. Dir. Dudley Murphy. 80 mins. Rel. Jan. U. Rev. Jan. 15. One New York Night. Comedy mystery story. Franchot Tone, Una Merkel, Conrad Nagel. Dir. Jack' Conway. C3 mlns. Rel. April 5. Revfl. May 8. Public Hero, No. 1. G man story. Lionel Barrymore, Chester Morris, Jean Arthur. Dir. J. Walter Ruben. 90 mlns. Rel. May 31. Rev. June 12. Reckless. Drama from the Llbby Holman-Smlth Reynolds marriage. Jean Harlow, Whi. Powell, Franchot Tone, May Robson, Ted Healy. Dir. Victor Fleming. 95 mine. Rel. April 19. Rev. April 24. Sequoia; Friendship between a deer and a puma with a human romance background. Jean Parker, Russell Hardle. Dir. Chester Franklin. 79 mlns. Rel. Feb. 1. Rev. Feb. 27. Shadow of Doubt Murder mystery. Ricardo Cortcz, Virginia Bruce, Constanz Collier. Dir. Geo. B; Seltz. 71 mlns. Rel. Feb. 16. Rev. Feb. 27. Society Doctor. Hospital' story. Chester Morris, Virginia Bruce. Robt. Tay- lor. Dir. Geo. B. Seitz. 63 mlns. Rel. Jan. 25. Rev. Feb. 6. Times Square Lady. Girl from Iowa bests a crook gang. Robt. Taylor, Vir- ginia Bruce. Dir. Geo. B. Sfcitz. 69 mlns. Rel. March 8. Rev. March 20. Vanessa, Her Love Story. Hugh Walpolo.s' novel. Helen Hayes. Robt. Montgomery. 78 rains. Rel. March 1. Itcv. April 17. West Point of the Air. Training story made at the U. S. A. School for Air- men. Wallace Beery. Robt. Young, Maureen O'Suillvan. Dir. Rich. Rosson. 90 mlns. Rcl. March 22. Rev. April 10. Wicked Woman. A story of a faithful mother Mad.v Christians, Jean Parker. Chas. Bickford. Dir. Chan. Brabin. 71 mlns. Rel. Dec. 7. Rev Dec IS. Winning Ticket, The. Story of a sweeps tickc-t tliat w.vs lost and found. Leo Carrillo, Louise Fazenda, 'I'ed Hcaly. Dir. Chas. F. Rlcsner. 04 mins. Rcl. Feb. 8. Rev. Feb. 12. JExploitation (Continued .iiom. page 25) through -the summer. We 'q.hall bo. glad- to-send the prosrams. to.a.sum- mer address if you desire,' if you will advise us when to restime city mailing.' Stencils are removed from the flies In .accordance with lists com- plied from the returns. ' There should be a receptacle for -stenclla removed from tho racks, and ar- ranged in the order In which they are to be restored as shijwn by guides each marked with the date of one Issue. Another list: should. be made of all stencils -to 'be removed on each date, and -the .date of thetp re- turned, so they may be taken out at the proper time and returned with the homecoming of the patron. "Takes a little time, but It saves postal costs. Summer Snaps .Manager who figured that be- tween daylight saving' and tho usual summer slump a vertical sign of nine letters was too much of an expense for what It could bring in changed to oilcloth slips covering the face, -white fabric with red letters and green border, all sprinkled with flitter and not look- ing as garish as U sounds. Each side is lighted .at dusk with two baby spots, and makes such a good showing that the hcadacher Is figuring if It would be worth while to run it through the winter^ House has small transient patron- age and it's flgured that the heavily lamped sign Is merely a concession to tradition. Another saving is effected in tl.e use of smaller bulbs in the long Corridor from the lobby to the audi- torium. In winter- a blaze of light is attractive and probably selling, but it looks too hot for the surhmer aii4 a cool blue light is far more inviting than the while glare. Lobby is still kept bright, but here, too, rose lamps of smaller wattage give a suggestion of greater per- sonal comfort. Lattice work, which does not Interfere with the free passage of patrons, also helps in that it's white gloss slats re- places to some degree the attrac- tion value lost through the dimming of the lights. Idea Is to create the Impression of a cool house and the only managerial regret Is that he has not the space in which to build a rockwork and waterfall. 'He had one at an earlier stand and knows the moral value of the waterfall. A patron feels cool before he goes In. tsar.oe house has discarded stllT uniforms for the male help 'and has put the c-ashiers Into shirtwaists, figuring that a perspiring employee Is no backer-upper for his claims about coolness. Flitter Glitter Joe Well, of Universal, knows that It takes more than a cover to make a press book, so he puts plenty behind the frontispiece, but ho knows, too, that a front helps, and his front for 'Diamond Jim" is a knoclter-outer. Done iji purple and white on gold and with the por- trait of-Brady touched up with flit- ter for ring, sleeve links, studs, vest buttons, cane head and even a lapzl flower. Idea suggested by the book, which carried a small rhlnestone for a stud. But flitter, is even flashier than rhlnestone, giving a suggestion for touching up other material on this picture. Press book Is Just the right size to permit the cover to be used In the insert frame. Paramount Ofnces: 1901 Broadway, New York. N. V jtudloa: 5851 Marathon St., Hollywood. Calif All the King's Horses. Zenda type story v.'ith a jilcturc sl.ir replacing a king of a mythical kingdom. Carl Biin.-,o:i, i.'invy ICMis. Dir. t'rank Tuttlc. 75 mlns. Rel. Feb. 15. Rev. March 13. Behold My Wife. Sylvia Sidney as an Indian j,'lri. Sylvia Sidney, Gene Ray- mond. Dir. Dave Loisen. 79 mins. Ittl. iJcc. 7. ilev. Kob. 20. Car 99. Hi.sod '.-n the exploits of the MichlKa/i sl;iic radio ijolicc. Fred lHac- Murmy. Sir Guy Standing. Ann Shoridaii. Dir. Clias. Barton. CO mlns. Rcl. Mar. 1. Rev. Feb. 27. Devil Is a Woman, The. Life and loves of a Siianish dancer. Marltnc Dietrich, Cesar I'.omcra, Lionel Atwlll. Dir. .Jds. \ on Sternberg. 7C mlns. ltd. May 1 Rev. May 8. Enter Madame. From the stage play of .a te-nipcramcrital star. ICIlasa Landl. C;ir.v Grant Dir. Elliott Nugent. 81 mins. I'.ol. Jan. 4. Rev. Jan. 15 Father Brown. Detective. New type ot mysiery story. Paul Lukas, Gertrude .Nlichael. Dir. Edw. SudgwlcU. Uf;l. iH-i;. Four Hours to Kill. What ha|)pcnod in a tlicalre lobby while detectives taking a murderer to the death house walled for a train, Richard Barthelmess. Joe orrlson, Helen .'HacU, Gertrude Michael. Dir. Mitchell Leisen.. 71 mlns. Rcl. April 2C. Rev. April 17. Gilded Lily, The. Modest business girl l.s catapulted to fame through a mis- understood romance with a nobleman. Claudrtte Colbert, Fred Mac- Muriay. Dir. Wesley Ruggles. 85 mins. lid. Jan. 25. Rev. Feb. 12. Glass Key, The. Politico-mystery story by the author of 'The Thin Man.' Claire Dodd. Rosalind Culll. Dir. Frank Tuttlc, Rel. May ,31. Goin' to Town. Mae U est, as a blues Kingcr, ci-ashr.'i society. Mao West. Paul Cavanaugli. Ivan Lebedeff, Tito Coral, arjorle Gatcson. Dlr Alex Hall. 75 mins.' Rel. May 17. Rev. May 15. (Continued on page 33)- Own Private Enemy Rochester. Loow's Rochester hopped on the publicity given a local public enemy- to boost 'Public Hero No. 1.' Vin- cent DcAoun, who has figured in a number of escapes from tho police, grabbed the headlines by disarming two policemen single-handed, then holding up a mother and son in a big sedan and forcing them to drive him around the county all afJor- noon. Then he slipped through the police dragnet. Manager I.,estor Pollock pasted the news stories to specl.'il .sir;n boards with .a defy to ]32Aoiiii to .';ee the film and learn that crime doesn't pay. Fifty neckties and pairs of thea- tre ticlcets v/erc given o.s pi-ji-.rs for best o.s.says on 'fathers' in conure- tion with Father'.") Day. he Personal Touch Los An^TOlcM. Counting on natural fe-nmo vanity as exploitation basis, Gr;-.u- mun's Chinese and Loew's State pulled the candid cameraman ntunt r-ii 1,000 women shoppers and f-trect I'.aradet; to draw trade for d.nv .-ind date run of Metvp's 'No "moi-o Ladles.' Women between IC a'ld 30 ■xvcre Icnsed and by .sending in postcard "with' name and addrc-.s. handed them by the canierain.-in. o'.'itl" receive the photo with ctmi- pUments of MIs.s Crawford and ■Alontgoinery. TJioatros fl-ri.-v-d c;tich recipient would .slmw Iior pic to at le.ist a dozen "f " itli rc- flertlve bcneflt to tlie alio>..