Variety (Sep 1935)

Record Details:

Title:
Variety
Date:
Sep 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1935)
Leaf #:
00023
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

24 VARIETY Wednesday, September 4, 1935 The No. 2 Western fiction. Clarence Mulford's famous novels have .sold over 3,000,000 copies and have been read by 20,000,000. A great audience awaits these pictures ... Read these rave reviews : '"Hop-A-Long Cossidy' will hit. Boyd rings the bell as Western stor. This is a grand opening number for Paramount's hew series of Westerns. Everything o Western should hove hos gone info the making of 'Hop-A-Long Cassidy' and hos been handled in the shrewdest monner by experienced b'oins who know their Westerns ond then showmanship." — Hollywood Reporter "Ace EntertainmentI First of the 'Hop-A-Long Cassidy' stories by Clarence E. Mulford to be transferred to the screen by Horry Sherman is o fast-moving, ably enacted action yarn that stacks up as ace entertainment. Particularly in the spots where Western pictures have o strong appeal this one will hove little trouble standing up nicely," — Hollywood Varieiy "Every exhibitor who, can possibly run a Western will want to .play this. This well- produced, interesting yarn has plenty of action, beautiful scenery that you don't see in every outdoor picture, a nice smattering of comedy, some romance and o cost that handles its work very well." — Film Daily