Variety (Sep 1935)

Record Details:

Title:
Variety
Date:
Sep 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1935)
Leaf #:
00025
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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26 VARIETY Wednesday, September 4, 1935 'Diamond J"" In 3 Days ^ evening ^^j-9^300 persoP^S? th**^ there were 9.d» and halt i^^s^^Lr waSvng Snutnber i number wa ^^^y large » ^^^oti ^ Tti^s Tequired the ^^^^ I o£ patrons j^^^y s res Qf 23 ushers ^ iargesjali. ^. . . X fe?- -. I '4 NEW. .YORK. JSVENING' JOUKNAl'; / ^Ji'-^/^'*'^*>ssy>•''^ and the box< office receipts for that period were greater than at any time In five years. Police reserves have been ^the c*"^""* there sons ithat ive years. Police reserves I been necessary to handle crowds, and at one time » wer© niose to 10,000 pcr- theatre and half r waiting outside. Jim's" gustatory ''Diamond feats upon the screen must have their effects upon the audience, jfor during one day the Roxy (management served 5,850 cups fot coffee and 3,900 bottles of ginger ale in the lobby. p- I 12},)20 PAID ADMISSIONS IN ^ DAYS! Each day the biggest in the history of the Roxy's management! And that's the story youMI be hearing from the rest of the theatres in the United States who play "DIAMOND JIM"! DIAMOND JIM UNlVilifAL'f TORkAl>Gr I