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Wednesday, September 18, 1935 VARIETY GUY C. EARL, JR., presiding and controlling owner of Radio KNX, pioneered radio broadcasting in Southern California ae far back as 1924, when KNX was .but a 600-watt station, broadcasting from a tiny hole-in-the-wall studio. NAYLOR ROGERS, vice-president and general manager, whose vision has made possible the growth of KNX to its present position of national importance. Today KNX operates on 50,000 watts of power on a national-cleared channel. W ' .J MASTER STUDIO A, with its rich appointments, eight-foot walnut wainscotting, heavy-beamed ceijings and candelabra, lends an atmosphere of luxury and formality to the programs originating within its walls, and is sufficiently large to accommodate a complete symphony orchestra. The floor's construction is patterned with an artistic arrangement of blocks of oak which blend, harmoniously with the heavy Renaissance motif. In the rear may be seen the enclosed producer's observation booth and monitor room, in addition to Studio A, there are .five other studios, all decorated in original color scherhes. Hollywood's KNX Wows 'Em With New Studios Conclusive evidence of Hollywood's lam riicreaainK i)rerj;lei5 as a iia- tlontil radio center Is seen In the opening of the new 'NX Studios In the fllm capital. The .new studios, which represent an Investment of 1250,000, incorporate -tlie - lfttest—iletatls-4n -fcr-oadoast-o»sS" - neerlng and Include six separate studios, all decorated in original color schemes. On January 1, KNX'e new single mast vertical radiator antenna was completed, which engineers claim has Increased the signal efflclency of the station hy over fifty percent, National advertisers are viewing with unprecedented Interest this new set-up, due to the full western cov- erage obtainable through this 60,000- watt Independent at single station rates.. Close observers look upon these progressive activities as a di- rect challenge to the two Pacific Coast networks, and soon, it Is be- lieved, the station will launch a cam- paign to Institute KNX as the ".Single Station Chain'' to cover the est. TOWERING 465 feet skyward, the KNX single mast vertical radiator is as high as the Los Angeles City Hall and is re- sponsible for the powerful sig- nal enjoyed by KNX through- out Western America, Canada and Alaska. Located bh the corner of Sunset boulevard and GoHdon street^ the new KNX Studio has been entirely engineered for broadcast! occupied by the Motion Picture Hall of Fame and is considered one of the show places of Hollywood. The building was for