Variety (Sep 1935)

Record Details:

Title:
Variety
Date:
Sep 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1935)
Leaf #:
000179
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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52 VARIETY AD I O Wednesday, September 18, 1935 What Agencies Want From Stations Because essential data about radio stations Is worked up by eacli station according to Its own Indi- vidual format the Detroit office of Campbell-Ewald "Km- callea"i6f -more •standafcfiiTOohV -Xn at'liESiSt- Olir :~- -ly--Traramlttii.g "e^utpr^ - case a new format was. adopted In accordance with the request WHEC Rochester la now circulating '•impbrtaht Facta''about Itself with a minimum of verbiage and especial emphasis on the cold hard facts. Mate?Cl(U la eiiPM.e<l in An PHtUpe fpnw Incorporatlnj? 16 major divisions and numerous terse sub-dlvlslons. Sixteen points and their aub-polnts run as follows; I. General-Policy a. Definite, policies. b. Advertising cohtent. c. An no uncements. . _ Station PepuUrity la Baaed Upon— a. Outstanding local features. b. National tie. c. Reception quality. d. Local preference of merchants, III. Tima of Broadcaat. IV. Competition from Other Stationa. V. Tranamitting and Broadcaating Equipment. Eu Studio equipment. VI. Dial Position. a. Operating frequency, b; MitcJied frequencies (if any). Management, Managing director. GehferaV miiiJitfei'. c. Commercial manager. d. Program director. e. - StafE. VIII. Power.- iX. Description of Retail Trading Area. _Xv- Newspaper ..Affiliation_(if_any)*. : . XI. Newspaper Listing in Surrounding Towna. XII. Merchandising Service of Station. XIII. Network Affiliation (if any). .XIV. Radio Sets in Station Area. XV. Surveys the Station Has Made. XVI. Concluaion. Agencies-Sponsors Piso (cough syrup) has signed for 13 weeks over full MBS network starting Oct. 22 on a twice weekly spread. Series will be broadcast Tuesdays and Thursdays at 12:15 p.m. EDST. In addition to MBS, program will also be heard over WCAEy Pittsburgh; WAAB, Boston, . and WGAR, Cleveland. Altken-Kynett the agency for the sponsor, and will select the program shortly. Program to originate from WOR, New York. National Export Advertising Serv- ice placed the following business through the Conquest Alliance Co.i Carti^r'B Little Liver Pills, spot announcements on PRA3, Rip de Jianeiro; PRF3, San Paulo; PRA8, Pemambuco; PRC2, Porto Alegre, "toazil; HP6B, Panama Citir; H5F, San Domingo. Llsterlne, musical travelogs, KZRM, Philippine Islands, and CUTW, Havana; children's amateur hour, XEW, Mexico City; spot an nouncements, CMW. Pro-phy-lac-tic Toothbrush, spot announcements, XEW. Negritas, '364 minute announce ments, CMX, Havana. Melland . Furnaca has signatured for & strip across the board on 'WGN, the Chicago Tribune station, starting on Sept. 30, for a script show titled 'The Couple Next Door.' Show will gallop at 8:16 p.m. cen- tral tlm^. Account placed through' Chlcafifo Blackett-Sample-Hummert agency; Nash account swings over to th*' J. 'Walter Thompson agency on Oct. Account had been previously handled for several years by Fred- ericks & Mitchell agency though the Thompson agency has produced the Nash special radio shows on Christmas and New Year's days, be- sides havlnj the Lafayette auto ac- count in its own shop. Wilf Davidson, CRC baritone, just appointed announcer at gov- ernment owned CKY, 'Winnipeg. rove Laboratories, Inc., begins Flash Gordon serlies over WOR, New York on Oct. 14. Garcia Grande Cigars, series of spots, placed through Peck Adver tlsing Agency. Mitchell Schuster's Orchestra sponsored over WOR„ New York, by M. J. Fur company, on Sundayia at 2:15 p.m. 'Viennese waltzes lis the main fare. WTMJ, WLM, 'WTMJ, KSTP, WBBC, WD AY, "WRVA, WtTF, wjaX, wfla, wiod, wave, wsm, wmc wsb, wapi, wsmb, kvoo, wky, wrap, kprc. koal, KTHS. KOA, KDYUKPO, KFI, KGW, KOMO and KHQ. London Charac r Shoes, Inc., New York City, using spot an- nouncements without entertainment on Ave metropolitan stations. Peck Advertising Agen.cy. i Smith Coal Company, of Kearny, New Jersey, begins series SO^mlnute presentations via- WAAT, Jersey City, September 22. Will be on from 1 to 1;30 pjn. each Sunday, with 'King Cole' orcheistra featured. Account placed through Bess & Schillln, Inc. Current Spot Accounts NATIONAL OB REGIONAL ACCOUNTS USING ANNOUNCE- MENTS, OR SPONSORING SPOT PROGRAMS EITHER RK- SPONSOR AGENCY- A, C, Spark Plugs. ; . ..... . .D. p. Brothers, Detroit American Home Pi'oducts Corp,......Blackett-Sample-Hummert, N. T> C. Aaiorican Oil Go.... ,v......»'(vv»Vs'r; i .-vi%-.--;;;Jose)^ -Eirta;-'BaI-tlmov-o American Radiator Co.^... . .Marschalk & Pratt, N. T, C. American Tobacco (H. Tarcytoc)\ .Lawrence Gumblnner, N. T. C. Am. Wa.shing Machine Mfgrs. Aisisn..,..-Meldram ft Fewamith. Cleveland Annand. Co. (cosmetics). .....;>........ wCoolldge Adv. Coi., THut Moines Assoclatedi-Oil JSn. .... ,.. u , ,-S»ordt- <& T-h?«iiast- -San Ji«»at"Iseo Atlantic_Rjefl.nln^^^ Ayfir, N. Y. Batterton Coffee Co. set for a fourth series of amateur contests following close of third. Show has been on WCMI, Ashland, Ky., for past 18 weeks. Charles Michaels Department storey of Elizabeth, N. J.,< is using Jack Moore in a daily program over WNEW, New York. Gardner-Greiat building Armco Iron Master program with Fraiik Simons for American Rolling Mills back over WJZ, starting Oct 28. Lector's Credit Department store, Camden, N. has placed an order for two 15-minute bifoadcasts daily over WDAS and one quarter-hour program via 'WIP each day. Bess & SchlUin handled the deal. Auspitz i& Lee handling Better Speech account over WJZ, which beiglns Sept. 29 for a Sunday series at 3 pjtia. Words to the Wise, program label whlcii will be aired over WBZ, WBZA, WFIL, WBAL, WMAL, WSYR, WHAM, KDKA, WGAR, WJR, WCKY. -WLS, KWK, Sid Gary, the Alabama Trio and Carl Fenton's orchestra, plus Dick Flshel, sports commentator, are fea- ttired on new series of 30-minute variety shows which 'GGG' Clothes inaugurates over, WMCA tomorrow (Thursday). Bess & Schillln han- dled the placement. Elin, Incorporated, of Newark, Is hitting.WMCA and WAAT once a day with a 15-mlnuter featuring jack Moore, 'Song Salesman.' Busi- WMT, KSO, KOIL, WREN, WLW, ness placed via Bess & Schiyin, Inc. Auburii Motors ....».......•>..... ^, .Direct Ball Brothers.............................. Applegate, Muncie, Ind. Berniard Perfumes , ,....Helmer Swenson, St. Loula Best Food (Nucoa) Bentui & Bowles, N. T. C. JBto Tabs. ....Bess ft Schniin, N. T. C. B. C. Remedy Co. (medicinal).................Charles W. Hoyt, If. 'Y. C. Blackstone Products Co. (m^clnal) . . .Redfleld-Johnstone, N. Y. C. Booth Fisheries....^.1. ..Sellers Service, N. Y. C. Borden Co. (cheese) Toun^ & Rubicam, N. Y. Bristol-Myers (Mliiit .........Bentoh & Bowles, N. Y. Bulck Motors .Campbell-Bwald, Detroit Bunte Bros, (candy). ....Fred A. Robblns, Chicago California Fruit Growers Exchang:e Lord & Thomas, Los Angeles Cardinal Laboratories (shoe polish). .Blackett-Sample-Hummert, N. Y. C. Cape Cod Shirt Co. ...Lanpher & Sqhonfarber, Providence Capitol City Products ..J. Horace Lytle, Dayton, O. Carlton & Hovey (Father John's).John Queen, N. Y. C. Carlsbad Sprudel Saltis (medicinal) .Klesewetter, N. Y, C. Carter Medicine Co. (liver pills)...............Street & Finney, N. Y. C. Chas. H.i,Phillips Chemical Co. ( Ilk of magnesia) ..., .....i., Blackett-Sample-Hummert, N. Y. C. Chesapeake & Ohio * , Campbell-Ewald, N. Y. C. Chieftain Mfg. Co.... .Van Siant, Dugdale,'Baltimore Chrysler Corpi, (motors). Lee Anderson. Detroit Clark Bros. Teaberry Gum .Edwin Power, Pittsburgh Colgate-Palmollve-Peet • • -Benton & Bowles, N. Y. C. Commander-Larrabee (flour),.,...!.. Addlsuii Lewis, MInneapo'.is Congress cigar (La Palina) .Gotham, N. Y G. Continental Baking. .B. B, D. <& O, N. Y. C, Consolidated Cigars. ,.......Aitken-Kynett, Philadelphia Coty, Inc....., Milton Blow, N. "T. C. Crazy Water Crystals (medicinal); .Luckey Bowman, N. Y. C. Crowell Pub. Co. (Woman's Home Companion, etc.) .'. ....Geyer, Cornell & Newell, N. Y. C. Crystalac Products WoodmahTAteward, Chicago Crusaders Marschalk & Pratt, N. Y. C. Curtis Candy Co. McJunkin, Chicago Daggett & Ramsdell .McCahn-Erickson, Chicago Dethol Mfg, Co. (insecticides). .Aitken-Kynett. Philadelphia Detroit White Lead Erwin "Wasey, Chicago. Diamond Crystal Salt .Benton & Bowles^ N. Y. C. Dr. Pepper (soft drinks) Tracy-Locke-Dawson, Dallas J. G. Dodspn (Ironlzed Yeast)..... .Rutbcauft & Ryaii, N. Y. C. Dodge Bros, (autos). ..RuthraiifE & Ryan, N. Y. C. Dorothy Perkins Cosmetics .Rldgway, St. Louis Dr. Lyons (toothpaste).... '. lackett-Sample-Hummert Dr. Miles Lab. (Alka Sel Wade. Chicago Dr. SchoH (footpads).i ....Donahue & Co. Drezma, Iiic. (face cream)........;... Direct Drug Trade Products (medicinal)......... Ileath-Seehof, Chicago E. L du Pont de Nemours .B. B. D. & O., N. Y. C. Educator Biscuit John W. Queen, N. Y. C. Edwin Cigar Co i..GeUes Agency, N. Y. C. Emerson Drug ( ....r...i... ..J. M. Mathe;?, N. Y. C. Ex-Lar Mfg. Co. , Jos. Katz, N. Y. C. Fawcett Publications Critchfield, Minneapolis Faultless Starch : Ruseel Comer. Kansas City Fels-Naphtha Co. (soaps)... Young & Rublcan, N.. Y. C. Feltman Curne (shoes).... ....Metrop. Ady. Co., N. Y. C. Florshelm (shoes)..... w......Fletcher.& Ellis, N. Y.. C. Ford MotoFTJo. ."1 N. W. Ayer, N. Y. C. Four Way Cold Tablets ....H. W. Kastor, Chicago French Lick Springs Corp. (Pluto Water)........H, W. Kastor, Chicago Fruit Industries, Ltd. (wines) ......Fletcher & Ellis. N. Y. C. F. W. Fitch Co. (shampoo) , B. B. D. & C, N. Y, C. Gardner Nursery Co .....Northwest Radio Adv., Seattle Gebhardt Chill Powder Co ,. .Tracy-Locke-tDawson, Dallas General Baking Co. (Bond Bread) B. B..D. & O., N. Y. C. General Foods (Cal-X and Grape-Nuts). .Young & Rubicam, N. Y. C. General Mills (flour) .Blackett-Sample, N. Y. C. General Motors 1 .Campbell-Ewald, N. Y. C. General Petroleum of Cal. (oil).... ....Smith & Drum, Los Angeles George A, Hormel & Co B. B. D. & O., N. Y. C. Gillette Rubber Co Cramer-Krass&lt, Milwaukee Gillette Safety Razors RutUrauil & Ryan, N. Y. C. Gold Dust Corp. (Shlnola White shoe polish),.. .B. B. T>. & O., N. Y. C. Goodrich Co, (tireg) .Ruthrauffi &. Ryan, N. Y. C. Greyhound Bus Lines .Beauniunt & TTohman, Cleveland (jroves Laboratories (Groves Chill Tonic).........H. 'W. Kastor, Chicago Hartz Mt. Products (canary food) .Direct Hathaway Bakeries, Inc. J. Walter Thompson, N. Y. C. H. J. Heinz Products . Maxon, N. Y. C. Hohner, liic. (harmonica),..... i..., ^.Atherton & Currier, N. Y. C. Hollywood Mask, Inc. (cosmetics) .Schwlmme-r Scott, Chicago Horllcks..... i , ...Lord & 'Thomas. Chicago Household Finance Corp Frey & Ayevard, Chicago Hyral (tooth powder) , ,,, Luckey.Bowman, N. Y. C. International Sugar Food Co". ' . .B. B. D. & O., N. Y. C. ITS So. (rubber heels)........: Carr-Llggett, Cleveland Johns-Manville ; ,J. Walt. 'Thompson, N. Y. C. Jack Frost Sugar .... s. . , ,. . .Young & Rubicam, N. Y. C, .Tullan & Kokenge (Foot Saver -Shoes) Aubrey, Moore ifcJWallace; Chicago Kellogg Sales Co. (cereal) .....i. .N. W. Ayer, N. Y. C. Klssproof, Inc; lackett-Sample-Hummert, N. Y. C. Kopper's Gas and Coke Co. ...... .N. W. Ayer, N. Y. C. Kroger Grocery & Baking (coffee) Ralph H. ilones, Cincinnati Krueger Brewing Co , Fuller & Smith & Ross, N. Y. C. Kyanlze Enamel. Larus & Brother Co. (Edgeworth tobacco) B. B. D. & O., N. Y. C. Lancaster County Seed Co, (seed)... C.'F. Kern, Philadelphia Lever Bros. (Lifebuoy).. I....Ruthrauff & Ryan, N. Y C. Lever Bros. (Rlnso).... Ruthrauft & Ryan, N. Y. C. LIbby, McNeill & Libby ....J. Walter T'horapson, N. Y. C. Little Crow Milling Co.., Rogeri & Smith, Chicago Marrow Mfg. Co. (Mar-o-oll) Heath Seehof, Chicago Maxwell House (coffee) Benton & Bowles, N. Y. C. McAleer's Auto Polish Maxon. Detroit Mission Orange Juice .Leon Livingston, San Francisco Mox^n Salt ..Wade, Chicago