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28 VARIETY Wednesday, September 25, 1935 * PLAYING 'TOP HAT" SOON ! * SHOW BUSINESS HAS NEVER KNOWN A SENSATION LIKE "TOP HAT!" In every city and town where it lias played, attendance and box-office records have been buried beneath an avalanche of business! No theatre has been big enough in its own community to accommodate, during a usual run, the crowds which clamor to get in. That goes for the largest theatre in the world. Radio City Music Hall, wh^re "TOP HAT" set two new all-time records; it goes for the Community Theatre, Hersb^y, Pa. (population 2500), which played to 3 times the population of the town in the first 3 days; it goes for every city, town and hamlet in America, from the biggest to the smallest ^ AND IT GOES FOR YOUR TOWN . . . YOUR THEATRE! We've been telling you about the millions of dollars of ^Astaire-Rogers'' monc^ waiting in the pockets of millions of people for this show. Every day's reports of brolcen records, extended runs, unheard of grosses, prove that the overwhelming draw of ''TOP HAT" cannot be overestimated. That's why we urge you to get ALL THE ''VELVET"... velvet being the difference between, the money you will get and the money you wouldn't get if you didn't go after it.., It's the VELVET waiting for the showman willing to spend money to multiply profit... it's the VELVET for the showman smart enough to cash in to the limit when opportunity comes smashing at his door! Give "TOP HAT" the most extensive advertising campaign you ever gave any show!... increase your newspaper space ... go into the highways and byways with posters . . . utilize the wealth of material and tie-ups in the press book. SHOOT THE WORKS FOR THE PICTURE THAT WILL GET EVERY DOLLAR YOUR THEATRE CAN PLAY TO: RICO-RADIO PICTURES