Variety (Sep 1935)

54 VARIETY n A D to Wednesday, September 25, ^935 New Business PHILADELPHIA Its Co., rubber heels, one spot a.n- —jiouiicement.„TC&ekljr» ..indBllDit^„ be- ginning Sept. 29. Carr Liggett Agency.. WPILi. Raymond Rosen d Co. (electrical 'api$Iiaric'es),' bIx" flve-ttiinute trail* scriptioiis, for 13 weeks, felgen- baQni Agency. WPIL. Bomoit-~T€UeTt-r^oTni:n'a- ■.■ apparel, Janet Lane's 16rinlnute fashion talks three times weekly for 26 weeks^. Di- rect. WFIL. Juds/e M. A. Mussntanno, political talk, 15 minutes. Phil Klein Agency, WFIL. '"T ^••■'■'•-'B■^■* >'".-.. • i> •. •■ Louis_Burk, ■'■ 7nc._, meat- products, " participation Tri Janet' ivea* 'Kvery^ woman's Club of the Air,' three tlmies weekly for 37 weeks. Direct, WFIL- Ford DeaHrs^ Inc., of Philadelphia, used cars, spot announcements twice a day, six days a week for two weeks. Thomas Harklns Agency. WFIL. Edgar Barnes, political talk, four 16-mlnute periods. Frank Wellman Agency. WFIL. Hardwick d Mapee, rugs, 15-in1ri- ute period weekly with Wilbur Evans, 13 weeks, F e 1 g e n b a u m Agency. WFIL. Branfprd Oil Burners, 18 spot an- nouncements a week for six weeks. Direct. WFIL. Democratic City Committee, IS spot annoiincments dally for two weeks. Frank Wellman Agency. WFIL. Crazy Water Crystals, 15-minute periods iflve times weekly for 62 weeks. May Agency. WFIL. Philco Radio, eight spot announce- ments week of Sept. 14. Dittman Pollock Agency. WFIL. John B. Kelly, political talk, IB minutes. Frank Wellman Agency. WFIL. Demoeratic City Committee, thvee 16-mlnute periods week of Bept. 6. Frank Wellman Agency. WFIL. Maioson deMdny Forbes, fiirs, six 16-mlnute periods for 13 weeks, with Betty Ray. Hebberd Agency'i WFlL, Carson Bros., electrical appliances, IS spot announcements weekly for 13 weeks. Mathason Agency. WFIL. Carson Bros., electrical appliances, SO-mlnute period Sunday for 40 weeks. Mathason Agency. WFIL. International Oold Buying Co., dealer In precious metals, 18 spot announcenaents weekly for three weeks. Broadsmlth Agency. WFIL. .Dr. J. L, Mailas, dentist, 30-mlnute variety period Sundays for 20 weeks. Feigenbaum Agency. WFIL. American Radiator Co., transcrip- tions, •slx^flve-mlnute periods weekly tor six weeks. Marshall & Faggett Agency. ' WFIL. S. 8. White Co., tooth, paste, 18 spot announcMnehts weekly for 13 weeks. Direct WFIL. Dr. H. S. Norton Show Co., six-15- zalnute foot health talks Weekly for 62 weeks. Thomas Harklns Agency^ WFIL. * . Adams Clothes, six 10-mlnute news periods weekly for 62 weeks. Felgen- bauni Agency. WFIL. Bears, Roebuck, mall order house, 18 spot announcements weekly for 13 weeks. Thomas Harklns Agency, WFIL. Lone Bryant, women's apparel, 18 spot announcements weekly for iS weeks. Thpinaa Harklns Agency. WFIL. Carlsbad Salts, laxative, three 16- mlhQtV"''Traiisci1ption6-''-wtt5»kly- • -foe three months. Kelawetter Agency. WFIL. -Electrical Association of PMladeU. phia, washing machines, four spot announcements weekly for five weeks. Direct. WFIL. " ' jSrei/s?on'e~CooV spot announcements weekly for nine weeks. Direct.. WFIL. California Fruit' -Oroipera Ex- change, six spot announcements v/eBkly f*Mlx5Jy- Tvei*k.<i, Direct, WFI; Dr. 8choll,.toot comfort shop, si; • five-minute^;-pejFiods-..jiu»<»kly. ..for.. ,5.2 weeks." Direct. WFIL, Studio Ballroom, dance liall, four remote dansapations weekly by Billy Hays' orchestra. Direct. Wip, Bond Shoe Company, 15-minute transcription weekly for 13 weeks. Direct. WIP. Crawford, Inc., furs, six 15-tnlnute transcriptions weekly for 62 weeks. Direct. WIP. International Cellucotion Products', three days' participation in Home Makes Club for four days. WIP. International Celhicottpn Products, spot announcements for four lays. WIP. Trenton Fair, participation In Un-r cle Wip's program' six days a week for two weeks. WIP. Hap's Ice Cream, spot announce- ments dally for four weeks on Mag- azine of the Air. Clarke Agency. WIP. — {Torgsin, travel bureau, ET pro- gram, 16 minutes, Thursdays for six weeks. WIP. Philco, thiree spot announcements dally for 10 days. Dittman-Polloack Agency.: WIP. ATLANTA Ex-Lax, 78 15-minute transcribed shows of John Hix's 'Strange as It Seems.' Joseph Katz Agency. WSB. Barrett Roofing Company, 12 spots announcements. WSB. Barnes, Inc., 12 spots. . WSB. Back and Oregg Hardware Conir pany, 20 spots. WSB. Blalock Machinery Company, 12 spots. WSB. Coca-Cola Bottling Company, 24 spots. WSB, Georgia Poioer Company, t9 spots. WSB. Dixie Radio Distributors, 24 spots. WSB. Perfection Copipany, 12 spots. WSB. Piggly Wiggly Stores, 24 spots. WSB. White Lily Flour Mills, 24 spots, WSB. Universal Land and Loan Com- pany, 12 spots. WSB. Walthour and Roods, Inc., 24 spots WSB. Yancey Brothers, 24 spots. WSB. W. D. Alexander Co. (GE Refrig- erators), 20 spots. WSB. Philco Radios (Brown Distributing Co.), 24 spots. WSB.' Maytag Washing Machine Com- pany, 20 spots. WSB., Ball Brothers Company, 20 spots, WSB. Alka-Seltzer, 'Comedy Stars of Hollywood' transcriptions, 16 min- utes each, Monday, Wednesday and Friday evenings. Wade Agency, WSB. Artistic Beauty Salon, 12 spots. WSB. . , ....«„ American Zinc Institute, 12 spots. WSB. V Henry Reid Company (Stromberg- CarSOft- -Kadt08)ri "ia -spojts;—WS&.- — Southland Ice Company, 20 spots. WSB. . , Atlanta Ice pealera,^ .24 spots. W^SB ■ Oraybar Electric Company, 24 spots. WSB. ' ^^iefchVFMmUUT.e Compoii 32 spots, WSB. Red Top Beer,'12 spots. WSB, Pennzoil, 12 spots. WSB. Super-Flex Refrigerators, 20 spots. •W-SB.... Inside StiilF-Radio JERSFYX.iTy,- ..I Brown d Schiff, two 16-mlnute pro- grams and a 30-mlnute broadcast each week. Direct. WHOM. Yercesi Music d Radio Shop, re- newed for six months, six .daily spot announcements. Through Alsop Re- cording Company* WHQM. Marathon Dance Derby, 28 15-mIn- ute programs daily for indefinite pe- riod. Handled hy Bess & SchlUln, Inc. WHOM. . Western Sausage d Provision Co., renewal of spot annopncement sched- ule for German programs for four weeks. Direct. WHOM, 'Anti-Stick,' six announcements weekly on Italian programs. Through Waxelbaum Advertising Agency. - WHOM. ' " Hindenberg Theatre, set for 62 weeks, with six announcements per week, German program. Direct, WHOM. , Wagner Hat Manufacturing Co., seven announcements weekly for four weeks. Direct. "WHOM. M. Shakhat, four announcements weekly, indefinite period. Direct. WHOM, •CUg's Cancellation Shoes, Jnc, an- nouncements on Maxwell's Sports program, for four weeks. Direct. WHOM, BbSTON Paradise Restduraht, Lynn, series of 50rword announcements, daily ex- cept Sunday, for eight week period, beginning Monday, Sept. 16 to Sat- urday. Nov. 9. S. Alfred Wasser. WMEX. . . Mrs. F. M. Emerson, Swampscott (house, lot, land development), series of 60-word announcements, one dally. Direct. WMBX. H. Shapiro, Inc., Boston (women's apparel), 150-word announcements, ■one daily,, except Sunday. Started Friday, Sept. 18. Open. S. Alfred Wasser, WMEX. JSaywofd Clothes,* Boston (men's apparel), la'fO-word announcements, one dally, except Sunday at 6:15 p.m. S. Alfred Wasser, WMEX, Big Chief Market, Revere Beach Parkway, Revejre, 10. 150-Wprd an- nouncements, 1 dally (four weekly), on Tuesday, Thursday, Friday, and Saturday. Placed by Fred Randy WMEX. Adams Hats, broadciast of Buddy Baer-Jack Doyle fight, Aug. 29. Di rect. WMEX. . . . , John iStrom, Chelsea (men's shop), 26 100-word announcements, one (Continued on page 66)- A case of radio and "the small nierchaiit Is the! recent development and growth of Barney's Clothes, Inc., of New York City. Store of this com-. i)aDi.„.9.rlglnallxJ[ocatedJn_a a^^^ Seventh avenue and 17th street, has grown Into "an"eitaBfl3¥ment "covering "tfp^^ square feet of floor space. Growth la attributed. in large degree to radio advertising. Began two years ago with a small appropriation for sp6t announcements on tVAAt, Jersey City, but store now has spread out until it'Is regarded as New York. CSty!a..tf>p. .epeJ!ider..l(>r,.j!*Si.d\9.,tl.me on Independent, s^^^^ , Barney's present radio set-up Includes five stations. Takes seven 30- mlnute broadcasts (ind seven quai'ter-hour programs on WNE^^^ sevea 16-mlnute periods on "WHNi seven quarter hours on WINS; six 16« minute broadcasts on "WMCA and 65 electrically ..transcribed spot an-: n'ouncements on tft'ese statitfits and WAAT every-weeik;. Orieina'.^broad- cast two years ago ran into only two figures compared with present expendilufea saTrt'oTotaI~tKotiS?m"da~^^^ '-— ' — ' r —— Bess & Schlllln, Inc., has handled Barney's account since, firm went on the air. So far NBC has received some 500 applications for its music contest by. American composers; with music department getting pn the average about 60 letters dally from affiliated stations, jyst brief mention is made oyer the air on the contest intermittently throughout the week. To make the contest as dignified as p^issible, NBC is dickering with Toscanini to sit in on the final judging. Frank Black heads the commit- tee in charge, and six others are to be picked directly to fill in. It's also been decided by the netwpric that all Judges Will be paid tor thelso services. As the compositions come in for tryouts, staff artists will Play them, and at the same.tl , they are to be recorded for repeat hearings. It's thought that this procedure wlU.glVe the judges easy access to any second iiearing so desired. Awards, in this Music Guild contest are: First; ,000; second, $500, and" third, $250, Official entry illanks are off the press this week, and are to be issued to applicants at onqe. ' Threatened war in Europe: lias failed to affect the business of firms specializing in the sale of time on Continental stations to American manufa,cturer3. American reps for these outlets report that not only have there been no indications of forthcoming order cahcellatiuns, but that the fiow of business in the direction of Europe has for the pa.st several weeks continued on the upbieat. If war does break out, the results, say these reps, should be favora.bld in a revenue way for the outlets. catering tP British and French audi- ences and the commercial stations in Argentine and Brazil, Demand for liicreased American expoirts in either part of the world will be re- flected in the. .advertising budgets. Benefit to American mahufacturera in South America would come from the war's interference with the for- eign trade enterprises of European nations, as well as the requirement of the goods for home consumption. Nalthan Burkah^ chief counsel for the Music Publishers' Protective Association, will at the October meeting of the organization review the status of the Duffy copyright bill and urge the members to co-operate for a concerted attack on the measure. At the last session of Congress the bill was passed by. the Senate but struck a parlia.mentary snag wtien it reached the House. Burkah, who addressed the West Coast ASCAP contingent on the subject last: week, expects the bill to come up again at the January session of Congress; Clause in the DiifCy measure which has aroused the resentment of music particularly is the one that seeks to substitute the court's discretion for the present provision which makes a fine of $250 mandatory for every infringement-of a copyriglited composition. Jimmy Ray (Senovese assigned to imitate the late Russ Columbo on a special memorial broadcast. over WINS, New York, hsis been sig- natured by 'Victor Recording for a series of platters, due to the etherizing. 'Victor scouts listening in, were struck by the marked similarity of slnger'a voice with that of the la:te entertainer, and contacted him directly. He'll use an orch under his own monicker for the disks. Set through Phil Ponce. WHDH.removed its equipment from S, S, Royale Just in time before fire gutted the fipatlng Boston niterle. Air deal had expired, with station pulling out in the nick of time. No insurance was carried as policy had lapsed last month. Muslciains and entertainers lost wardrobe and instru- ments, valued at a goodly sum. Boat used to sail under the label Tommy Maren managed the club. Direction of . radio campaign of Philadelphia Democratic party was taken put of hands of Frank Wellman and tui'ned over to Jim Flanagan, for last, year In charge of party's rallies and public meetings. .Reported reason party leader and mayoralty candidate Jack Kelly replaced Well- man, veteran local radio man, was dissatisfaction with spots Wellman obtained for broadcasts. Kelly acted after Dr. Leon Levy, WCAU and KYW prexy refused to recognize Weliman as agency. Amos 'n' Andy ran into one pf those unintentional Jams last week. In a sequence regarding their new grocery store one pf the characters cracked about the salfnon laying.on the shelf without buyers. Pepsodent firm received an immediate wire-from a salmon association, sjtating that they had been flooded with protests from salmon canneries and dealers, dealers. Next evening the .script of the show went out of its way to stress the merits of salmon a. fine food.. Considerable confusion in radio circles over the two 'Life of Mary' scripts on the air. One Is the 'Life of Mary Marlln,' which Jtas been and continues to be sponsored by Kleenex through the Lord & Thomas agency. 'iDther'ls the 'Life of Mary Sothern' which previously was sponsored by Cal-Asplrin on the Mutual web and which returns to MiS? shortly for Hinds Honey and Almond cream. Goody Goody Juvenile club over WBNX, ronx, with a membership dt 16,000, recently conducted a survi&y to find just what's liked by Its young ones on the air. All of the accepted programs aimed especially for chil- dren were snowed under with replies stating emphatically, that the ma- jor spreads were their dish. Blng Crosby arid Dick Powell emerged first In the counting. Age limit was betwe-en 6. and 16 years. Leslie. Howarjd arriving in N. Y, on Friday (27) to huddle with Lehn & Pink on his. forthcoming ether series, will maintain the same irOn-bound reserve regarding interviews, press, etc., as he did when appearing' on the legit stage last season. When the program is set and everything laid out, then he'll give in, but just for a mass session, and no private discussions. He comes via Canada. Phllco's full-page advertisement in the New York Times last week was a stlrrer-upper within the trade, Philco said apropos metal tubes that it did not propose to ask the public to pay for the 'testing' mechanical innovations. The laboratory; not the American home, was the place to find out, said Phlico, Latter sticks to glass tubes.