Variety (Dec 1935)

WediiesJay* December 25, 1935 R 4 D I VARIETY 33 RADIO SHOWMANSHIE StuntSf Novelties, Tie-Vps Outstanding Stunts SOUSE WARN- HOLI INGS. WOR, NEW YORK. ix Gin and Gas New. York Glty. WOR, • New" Yorif, -vl'ill strike a novel note In safety driving during New Year's Evie, when it plans to air between station breaks deftly couched announcements lu'glne autolsts to lay off the steering wheel If they feel the effects of the liquor. Each announcement will wind up with the slogan, 'Don't drive a car unless you're in the right condition.' Actor on Parade Float Knoxvllle, Tenii. Bob Drake of 'The Jackson Fam- ily' program on WROL does 12 characterizations. Program, is spon- sored by Southern Coal and Coke every day. In a recent street parade sponsor put Drake on a float equipped with ioudsjJeakers and Drake continued, to chatter in character for the edi- fication of the public along the parade route. VIRGINIA' REA on Chevrolet SATURDAYS, 9 P;M., WEAF COAST-TO-COAST Address: Stroudsburg, Pa- Phone: Saylorsburg, Pa., 224 ign Station Expilaihs Buffalo. Unusual promotion stunt for radio station employed here by WEBR in passing out throwaways to all fans at six-day bike race. Station ad- mits possibility that It doesn^t please everybody all the time. 'For the benefit of more than 300,- 000 of our citizens who enjoy pro- grams in the language of the old country we. have special programs in German, Italian a:nd Polish at especially designated hours. We are thus able to serve all our citi- zens, both in English and in other tongues. If you should tune in on a program you may not like, please tune us in again some other time.' RICO MARCELLl And His Orchestra Second Year With Johnson Wax Program Mon., 7-7:30 P.M. CST NBC Chicago tVABC 0:30 P.M. EST WedneHdnyN kCOCA-COI.A EXCLUSIVE MANAGEMENT ROCK WELL-O'KEEFE INC. WILLIAM MORRIS AGENCY EXCLUSIVE ^^ANAGEMENT ROCKWELL OKEEFE INC. WIP'S Mummers Parade Philadelphia. Annual New Year's Mummer Parade, one of outstanding: events of its kind in country, will be broad- cast agialn by WIP. Affair, which has about 12,000, banging their heels against .asphialt while they try not to freeze and usually draws up- wards of 100,000 shivering specta- tors, will be described for 90 minutes by announcers stationed at four points along march. One will be in lofty City Hall Tower, spot only WIP has ever been allowed to place mike. Station has always had exclusive on Mummers. Army Air Maneuvers Miami. Recent GHQ Army Air maneuvers and All American Air Races here were the subject of some Barnum- esque stunts by WQAM. Interviews with GHQ officials were sold to the Gulf Refining Company, and with this money the station built up a series of sustalners including inter- views with officers, two-\vay short wave conversations with stunt planes, and flashes on the results of the races. Cracked the local dailies in a big way although WQAM has no news- paper tie-in. Lait on Lindy Jack Lait will discuss Lindbergh s voluntary exile over WNEW today (Wednesday) at 4:45 p.m. Just one year ago. last Xmas, Lait broadcast Mrs. Bruno Hautpmanrt's appeal via WNEW. Lait has been inti- mately associated with the Lind- bergh case since Its inception, WMCA's 'Follies' Preview New York City. WMCA takes its listeners back- stage for a glimpse of what goes on at a play rehearsal pn Dec. 21 for a peek at incoming Ziegfeld 'Follies at the Majestic theatre. Descrlptlor. of the backstage and footlights ac- count win be rendered by A. L. Alexander. In addition,, stars of the show will be Interviewed, including Billle Burk^. Bob Hope, Hugh O'Connell, Fannie Bricc, et al. Proud Parent Audience Knoxville, Tcnn; Making a bid for the proud parent audleiice, WROL hit on the idea of broadcasting Knoxville High School. Tickled at the publicity, students built a remote control studio at the school and the parent-teacher outfit supplied all necessary apparatus. Each .school day at 10:15 a.m. the spot is on for a; half hour, twice a week for ohapel services, the rest for rxtra-cU-Ticular activities- talks, music, dialogue, dramatlza With about 2,500 students In the school, WROL can count on plenty of relatives listening.^ Although only a sustainer, the program is followed by two or three quick com mcrclal announcements. the EXCLUSIVE MANAGE'/ENT. ^ROCKWELL ■ O KEEF,E InC. Walter, KDON, Fixes Tie-Up San Francisco. Swapping screen advertising for air plugs Is the method now being pursued vigorously by the Montrrcy Bay station, KDON. Some 15 thea- tres within 100-mIle radius are now blankPtod in the tic-In, Howard V, Walters. XDON',s^conimercial hian- .liTjrv^r, has just completed a toui* of territory; finding theatre man- ors most (lurcpablo to the plan. "Hcvoou trailers announce various .sl.'ition pi'iijrrams, with the cnrroni ihpatro profrrnms patting the air at regular interval.^ a stunt that has booh followed for .several yeiirs herr by KJJJ.S and the Fox-Wost Conni Thcaliv'«. iots for Free Dnilars Balliniorc ^^■1•■'I{R airs twiOP-wo'Mvly account ffii- l)i'f>v.-''ry i-? 'inquirlnT rf-portor' i r ' oi;!' from lobby of Lord Hallo I (riintiiuiod on pav- 37) Chicago Ad Agencies Radio Production Executives Aubrey, Moore & Wallace, lnc> 410 North Michigan Ave. J. H. North, F. G. Ibbett. . B. D. A O. 221 n: La Salle St. George May. lackett-Sanh pie-H ummert 221 N. La Salle St. Bob Hotz. Roscoe Barrett. boremua & Company 208' S. La Salle St. ^. Ray Henderson. Erwin, Wasey & Co. 230 N. Michigan Ave. J. E. Alnley. Fredericka & MitcheK, 360 N. Michigan Avie. Karl Frederick. Frey & Ayevard 333 N.-Michigan Ave. Henry Klein. '' Gundlach Advertisino Co. 400 N. Michigan Ave. Irving RoSvUblboiri. Hanff-idetzger of lll« 620 N. Michigan Ave. S. J. Andrews. Hays McFariaiid 333 N. Michigan Ave. Hays McFarland. Henri Hurst A McDonald 620 N. Michigan Ave. N.^ L. Pumplan. Frances Hooper 400 N. Michigan Aye. Frances Hooper. Kastor 360 N. Michigan Ave. Ed Aleshlre. ■ Kirtland-Engei 646 N. Michigan Aye. R..M. KIrtland. Lord & Thomas 919 N. Michigan Ave. George Isaac. Matteson, Fogarty, Jordan 307 N. Michigan Ave. Tom Davis. McCann- Erickson 9l(y S. Michigan Ave; Raymond Atwbod. A^'^Junkin 228 N. La Salle St. Gordon Best. r.:orri«, Windmuller &. Enzinger 230 N. Michigan G<- 3 Enzinger. Carroll Dean Murphy 36 E. Wackcr Drive James' Shebel. NeedhamTl-ouis & Brorby 360 N. Michigan Ave. Helen Wing. Neisser-Meyerhof 400 N. Michigan Ave. Walter Rubens. Reincke-Ellis-You.nggren-Finn 620 N. Michigan Ave. Russ WlllIamB. Roche, Williams & Cunnyng- ham, lne« Strauss Bldg. William Pierre Roche. Rogers & Srhlth 20 N. Wacker Drive Jivcrett Ople. Ruthrauff & Ryan 360 N: Michigan Ave, Dale Carroll. Sellers Service 8 S. Michigan Ave. George Couper. Stack-Goble 8 S. Michigan Ave. Ralph Goble. J. Waiter Thompson 410 N. Michigan Ave. Ick Marvin. Tower Adv. Strauss Bldg. Nate Caldwell. Wade Adv. Agency 208 W. Washington St. VValter Wade. Young & Rubicam 221 No. La Salle St. D, G. Schelder. Moore Paint Program on WLW as NBC Repeater Cincinnati, Doc. 24. Starting Jan. 8 the Benjamin Moore', weekly program, carried by the NBC red net, will be heard over WLW, but at .X different time. For the Crosley super,, the program will be conducted b.v WLW talent, With Elizabeth Ann Wuebklng doing the titled chats and Arthur Chandler, Jr., at the console.. Material will be same as on the chain. Handling by Crosley sfaff necessary because sta- tion can't, clear time foi" the net. spot. Crosley staff does similar treat- ment', 'of 'the' '"ti've "Story 'Court "of Human Relations' series, aired Via the NBC red link on Friday nights, only WLW period is Sunday eve- ning from 6:30 to 7 o'clock. Rike) Kent directs the show for 'the na- tion's station.' ENO CONTEST STARTS WITH 500th BROADCAST Santa Anita Says No Hollywood, Dec. 24. Santa Anita track managernent has banned dally broadcasts from the track. Several stations, with sponsors already lined up, tried to outbid each other, but Dr. Charles Strub, turf boss, called no dice, This Is the race track that Is Jammed with film stars. Only two broadcasts from the track during the current meet Opening tomorrow (Wednesday) awarded to NBC exclusively. Nutty bay at WDAS Philadelphia, . Dec. 24 Annual open house of station WDAS, held last Friday (20), was one of. gooflest. parties in local his tory. Just to be certain guests would have ample amusement studio execs < Importe,' iHrm alarm apparatus from Franklin institute and had expert on hand to keep It in repair. After being properly for tlfled; everybody spent afternoon smashing little glass panes and turning^ in alarms. Affair was broadcast and listen ers'had studio phones ringing con stantly with queries of whether staff had gone bats. Among those who attended and did turns on air were Ben Glmbel Rex Weber, Cabin Kids, Radio Rubes and Jack Lynch. KMBC Show Sponsdred Kansas City; Dec. 24 Arniand cosmetic firm ia readying an afternoon show on the Columbia network four times weekly. Ac coUnt placed throiigh the McCann Erickson agency, in Chicago. Program figured on is 'Between the Book Ends,' which has been originating in the studios of KMBC ill Kansas City, and Which Is known to have built an unusually large au dience among the femmcs, especial ly on mall retiponsc,- Shepard's Facsimile John Shcpard, 3rd, head of the Yank e e' Network, has bought facsimile tfan.sml.sslon equipipcnt which he;proposes to Install around the first of the year. As .soon as the equipment is ready for operation, he will place receiving sets in Boston department stores, with a two-fold piirpcsc, experiment and ballyhoo for WNAC and WAAE. Corn Products Show Corn Products'launches 'Musical Reveries,' Janua^ry 20 over Colum bla. Quarter hour hits Monday, Wednesday, Friday and .Saturday will bally Karo and Kre-mel. 'Lou' Radex-mian orchestra,. .Stew art ChurchllJ, and Orson Wellgs, poetry reader, make up llic pro- gram. Program arranged .ogcr White Productions. Harold F. Ritchie company (Eno) tacking the first radio con- test onto its 'Eno Crime Clues' stanza oyer NBC on Jan. 7. Will come simultaneously with the-SOOth broadcast oi; the program. Offer $100 a month annuity for life to th scribbler who' turns in the best letter on. his experiences with use of Eno. N. W. Ayer agency N. T. -G.^ir-WIP, Philip' Philadelphia, Dec. 24. T. G. and gals will do nightly 15-mlnute show over WIP during week's engagement on Earle stage here beginning Friday (27), From five 'amateur hopefuls nightly, em- cee will select total- of two for hla troUpe. All will • WIP'3 mike. Dr- Levy to Florida iladelphla, De'cT 24. Dr. Leon Levy, president of WiCAU and KYW, leaves .Saturday, .Tan. 4, for two-week stay at Palm Beach to recuperate ■after i-ecent appendectomy. Carved Dec. he left hospital yesterday (23). Hotton Mallinson Set Chicago, Dec. 24. Horton Mallinson, Jr., added to the .sales staff of the Fcrgasoh and As- ton, station rep. Concern. Mallinson joins the local organ- ization after six years with Thels and SImp.son, newspaper rei)resent- atlves. of Radi ity Music Hall VI0 with . "RADIO CITY _ MUSIC HALL I ON THE AIR" I EVERY SUNDAY I 12:30-1:30 P.M. I Sole DlrMtloo' ■ Herman B«nile ■ iel0 Broadway I New Tork City GRACIE BARRIE NEW "GRORGE WHITE'S SCANDALS" • Sole nirectloD. HERMAN BERNIE. 1610 Uroadivay, New >,Vorfc BELASCO And His ORCHESTRA • HELD OVER CHEZ PAREE, CHICAGO WEAF — T|;E.S., WEI).. FBI. 12 to 12:30 A..M. Dir., .Mueic Corp. of America Vr. Mgr., HERMAN BEBNIE "LITTLE" JACKIE HELLER The. Ole Maentro'e Radio Seanatloa NBC NETWORKS Hon., Tuei.,' Wed.. Fii. and Sat. « PtAYING DE LUXE THEATRES Dlre«!tliin HEH.MAN IIKKSIE. In URHovlation uiCh MtC ArllHt Uattngt 4'Putt Witliycomb Philadelpiiia, Dec 24. Don WIthycomb, WP^JL, left .S:it- ' .irday f21) for .sun, rnst and «oir i J^inchurst until .Jan. 4. Ifacslmile tran?<mlttpr, lyhich is of According lo boys, at .studio, li-'ll the high fidelity type, will \ <:onc(inU-n.iii on sun nnd rest. As installed ahove W.VAC's ri^gnlar i,'oh'f;r, (hoy caU hhn .m idrr., .-iii.llo transmitler. exec. TOM BENNETT .Vow Dolnic DraniuUr .UiihIc for THE RIPLEY SHOW Sti nrtiiJ —7 V.M .—W.IZ—NBC fCoast to Coast) Th-ink"! to O/ZIK NKI.SON and " .1. WAl.TKK TIIOMI'SON CO.