Variety (Dec 1935)

^ednesilay, December 25, 1933 4 DID VARIETY 57 Radio Showmanship (Continued from page 35) hotel. On at nltes, eponsor recently started distributing silver dollars to air who were 'interviewed,' averag- l„e about Ave head per broadcast. Kews traveled quickly, and. on past couple programs near-rlotlng has occurred when swarms swept into hotel trying to elbow way to mike for the 'Interview'—and es- •Declally for the dollar. Mobs have been pushing over potted ferns, ruests at hostelry, trampling over furniture and making such nui- sances of selves that hotel has told 'WPBB It" will' have to. take remote somewhere else or stop handing out dollars. Gab Spoils a Stunt New York City. "WNEW, New York, broadcast last Thursday night (19) the payoff of a stunt It had tied up with the series in which Ken Strong forecast the winners of college football games. Program would have made ah effec- tive piece of showmanship if it had been limited to -I'E minutes. As aired the second quarter hour re- solved Itself into an obvious fltall- «roo, with even Nick Kenny, N. Y. Mirror radio columnist, recruited to help fill the gap with some of his badly confected poetry. Kenny waxed maudlin on the theme of Broadway's Ingratitude and sham. Event originated from the Edison hotel whiere . a dinner was . being given to Strong and the lads who had been picked on WNEWH"'All etar intercity football team,' A football pendant, contributed by a WNEW advertiser, was the reward for being Included in this aggriega- tlon, the choice of Kenny plus some college coaches and sports writers. Fordham University dominated the eleven elect, even though Strong And Hit ORCHESTRA FAIMOLIVE BEAUTY BOX EVERY FRIDAY, WJZ • P.M. EST, 7:30 P.M. PST, NSC •4- IirCKT STRIKE HIT PARADE Saturdays, 8 P.M., WEAF; COAST.TO-COAST ART K a s s e 1 AND HIS KASSELS IN THE AIR ORCHESTRA H«v him on tha Eloln progrim • a o h Friday, I0:30-II P.M.. E.8.T. W W E A P>N B C Coast-to. Coast. Address— 32 w. kandolph st. • CHICAGO. IMi. . EASY FOR ANACIN TU£S.-WED.-THURS. 7 P.M, EST NBC-WJZ PHIL BAKER Gulf Refi ing Company Sundays, 7:30-8 P.M- EST WABC-CBS DIrectiM A. A 8. Lyou himself was an All-American half- back with New York University. Also rewarded with a football pendant was the winner of the con- test which had WNEW listeners sending in their guesses what Strong and his confreres would plok. Win- ner tagged 10 out of the 11. WCBM't Midnight Mass Baltimore. Indie station WCBM made deal whereby the Roman Catholic Cathedral at 11:30 p. m. on Xmas Eve broadcasts carols followed by midnltfl high .mas? celebrated by Archbishop Michael J. CJurley. Early on Christmas morning, services from Christ Lutheran Church will be aired by same sta- tion. Congregation at this church is largest in city. Wrist Watches as Prizes Schnectady,* N. T. Five Bulova Avrlst watches, valued at $49.60, are ijiow being awarded on the Fitch Shampoo Sunday night salvo over NBC's red rim for the best .four-line jingles written to the rhythm of 'Ma,ry Had a Little Lainb.' Tickers for women winners are 17- carat and for the men 21. Prizers are sung by Morln Sisters and the Ranch Boys. WHIG'S College Tour Dayton. WHIO making a. play for college listeners and good will by dedicat ing a half hour each Sunday to an Ohio academic haunt. Scholastic oincials select a staft to stage the programs, and students get chance to render vocal and Instru- mental solos. Colleges on the list for a salute are Wittenberg, CedarvlllCi Ohio University (Athens), Miami, DennI son, Earlham, Wllberforce, Cincin natl, Western College for Women, and University of Dayton, Convenient Fire Lowell, Mass. Fire damage to a o^e-story build ing housing dye worRB within a few hundred feet of WLLH, Lowell, gave station scoop on news item. Immediately following outbreak of Are at 4:15 p.m., Thursday (12), Bob Donahue, station manager, broke into a program to announce to audience, that the black and vo- luminous clouds of smoke hovering over the city came from the Are at the Dillon Dye Works. How WGST Handles It Atlanta, Ga. Realizing the demands being made by several radio stations, newspapers and other civic organ- izations for cash contributions; for the needy, WGST, Atlanta, con- tinued Its aerial drive this year for old clothes and second-hand toys. The program again emseed by Green B. Adair, station sales man- ager, who inaugurated program five years ago. Program this year has coopera- tion of auto club, a laundry and city firemen. Motor club picks up clothes, toys. Laundry cleans up clothes and firemen fix toys. Sta- tion personnel Investigate cases. There were 157 donations in 30 min- utes after first broadcast. Frazier WROL Boss Knoxvllle, Dec. 24. Claude Frazier Is now general manager of Station WROL here. He was formerly commercial manager. Stuart Adcock, station president, has been obliged to rjellnqul.sh the general managership because of poor health. WRDO Tentative Auguista, Me., Dec. 24. Federal Communications Commis- sion, has granted WRiDO, Inc., Augusta House, here, a renewal of station's license oh a li Ited time basis- Commission may take while to decide upon the flnAl- disposition of application ■. for renewal. New Business (Continued from page 36) taurant, Bronx. Announcements Placed by Associated Broadcast Ad- vertising. WTAS, Helcne (Corsetlere), New York. Announcements. Placed by AssocU ated Broadcast Advertising, WFAS, White Star Markets (Food). 15 participations In 'Telegraphic Flashes' co-op program. Placed di- rect. WFAS. Skyport, Inc. (Restaurant), New Rochelle. Announcements. Placed direct. WFAS. S. ilcZean. Co., Inc. (Cough Syrup),. Mamaroneck, N. Y, Three 15-ff)inute ..transcription programs. Placed direct. WFAS. Agencies-Sponsors Nat-Tur-Ral Co., cosmetics, ap- pointing the Moore & Hamm agency to place its advertising. Radio on the media list. Tostadas Co. (corn chips) eyeing radio through Erwin, Wasey, New York. M. L. Prlndle account exec. Walter F. Koken & Co., cos- nietics, appointing Oaklelgh R. ;French, St. Louis, as agency and putting radio on the media sched- ule. BOSTON Watch Tower. '62 weeks, 3 6-mln- ute periods Sundays. One 1-hour spot Feb. 23. S. Alfred Wasser. WMEX. Barrett Products Contpany. Six weekly, 50>-word announcements. Be- gins Dec. 27, 1935 to March 25, 193?. S, Alfred Waaser. WMEX. G. I. Harvey (wholesale toy house), 150-word announcements, dally ex- cept Sundays. Open. S. Alfred WaSser. WMEX; WellwoHh Market. 100-word an- nouncements, seven times weekly. Open. S, Alfred Wasser. WMEX. Harvard Oardena. 100-word an- nounqements. Open. S, Alfred Was- ser. WMEX, North Shore Cleansers. .Revere, flashes, daily. Open. S. Alfred Wasser. WMEX. AdeUe'a Dress Shop. Renewal. 100- word announcements. Open. S. Al- fred Wasser. WMEX, Hayward Wine and Liquor Co. Daily except Sundays. Through David Malkiel, Boston. WAAB. Cold Spring Brewing Co. 364 an- nouncements, daily including Sun- days. Direct. Beginning December 23, 1936,' and ending December 20, 1936. WNAC. C. a. Conn, ited. Three 16- Engesser Brewing Co., St. Peter, Minn., using radio through Addison Lewis and Associates, Minneapolis agency. Dick Claringbull, production chief of CRCV, Vancouver, and Pat Terry, Sun marine editor who does 15 minutes weekly bh waterfront actlvltlies, win handle the B. C. an- nouncing for the Canadian Ra:dIo Commission's Christmas cross-coun- ti-y pageant. Don Bestor'a band Is getting a twice weekly release over NBC's blue (WJZ) link from the Mt Royal, Montreal. minute programs. Direct. WNAC, Olendale Coal Co. Eight 15-mfn, programs, Fridays only. Through Harold Lewis, Boston. WNAC. Gillette Safety Razor Co. 150 all- houncements on The Yankee Net- work News Service starting January 1 and ending May 31. Through Ruth- rouff and Ryan, New York. WNAC Daggett Chocolate Co. Six fifteen- minute programs starting December 16 and ending December 23. WNAC. Penn Tobacco Corp. 91 participa tions in The Yankee Network News Service. Through RuthraufC & Ryan, New York. WNAC. Inside Stuff-Radio Tarshish Very 111 Jacob Tarshish, spieler on the Wasey Products stanzas over WOR, New York, contracted pneumonia last Saturday (21), causing cancel- lation of his Sunday afternoon pro- gram. Carlson Roblson now pinch hit- ting for him until he recovers. Clergyman's Guest Star Buffalo, Dec. 24. Guest star idea has conic even to clergymen hore. Rabbi Joseph L. Fink, who gives a weekly, chat on the WBiSN -'Humanitarian Hour,' had as his guest star Sunday (22) thf Rev. Ralph B. Hindman, Pres- byterian, clergyman. Rev. Hindman spoke on 'The §jBlrlt„of Christmas.'^ (Continued from page 29) cernlng a boy imprisoned while working for Flamm. Latter befriended boy during his incarceration and secured employment for hira on re lease, occasioned by a pardon. Boy, Gustavo Fischer, was convicted eight years ago of second degree manslaughter, haying become Involved in a holdup while allegedly In- toxicated. At the time he was working for Flamm, who was then In plrlntlng biz. NBC's time billings last month represented a dip of 1.6% when com- pared to the gross for November, 1934. Tally for the past month was $2,641,321, while the same month the year before brought the network $2,683,494 and established a record November high. Breakup of last month's figure by link gives the red (WEAF) $1,571,658 and the blue (WJZ) $1,003,739. Columbia's take for last month was $1,722,390. In November, 1933, NBC's time sales Accounted for $2,188,342. .Gross for November, 1932, was $1,953,953. WBEN, Buffalo, does a burn if anyone suggests the idea that the Buf- falo Answers program was copped from network Vox Pop. Defense Is that WBEN did a Q. and A. job .five years ago. Ed Obrlst and Hervey Carter handle local assignment, doing 16 min- utes of questioning every Wednesday and Saturday in front of Shea's Buffalo theatre, which has a remote wire, or in Hotel Statler cocktail lounge. Execs of WIP and WMCA, New York, agreed on principal points In year's extension of Inter-City tie-up, are still scratching pates over mat- ter of taking added A. T, & T. wire service. Question Is whether to take Class A,, which would allow direction shift on piped programs without 15-minute wait, or whether to struggle along with present Class E. Final settlement will likely preface arrangements for making Inter-City deal semi-permanent. KFWB, Los Angeles, Is making a heavy bid for broadcasting privilege: at Santa Anita racetrack with a sponsor lined up. Turf crowd has held out against broadcasts and succeeded last year in conflning ethering to' two day.s, the inaugural and $100,000 handicap, pther stations also making a play for the privilege with KFWB reported virtually promised per isslori If track officers agree to arrangement. Freeman Options Pawnee Bill for Radio, FiM Pawnee, OkIa,, Dec. 24. Leonard Freeman, New YorH showman. Is due here Thursday (26) to take up options on'irine old- timers of the plains, including Paw^ nee Bill (Major Gordon .W, Lllley), who is the chief citizen of this cotiiM munlty. Freeman has two deals under way, one Involving the presenta* tlon of a radio broadcast serial, the other, a. motion picture. Both would.. be based on Pawnee Bill, Quaker Oats on NBC Chicago, Dec. 24. Quaker Oats is taking, over 'KaN tenmayer's Kindergarten' for a once weekly 30-minute shot on NBC starting Jan. 4, Bruce Kamman topping the show which will hit each Saturday after- noon on the red. Others in the show are Marian and Jim Jordon, Johnny Wolf, Thor Ericson ' and Merrill Fugit Iturbi's Diacovecy Philadelphia, Dec. 24. Josef WIssow. noted local cont cert pianist, will appear as guest soloist with Frank Black's NB(j symiph orchestra Thursday (26). He does Sunday sUstalner series over WPIL. "Wlssow came to notice of Joso Itiirbl, Spanish piano virtuoso, last summe^r when they appeared oh. same Philadelphia Orchestra. Dell concert. Iturbi has been pushing him and his work since then. CHARLES DRURY And His ORCHESTRA MUSICAL DIHECTOB and Conductlof "At Home Abroad" WINTER GABDKN MEW YOBK cm CHARLES PREVIN REALSILK*S MUSICAL DIRECTOR SECOND YEAR NBC. Sundays 8 P.M., GST CORINNA URA Eddie Cantor is credited with having the longest run of any comic on the air as a sponsored artist whose programs have, gone coa.st to coast. With rieceht signing .of nevy;. contract, carrying him through May for Pebec, he will have been on the chains five, years without a break, save for the customary summer layoffs. Gloria Vanderbilt child-custody case has been ruled Out as a discasBlon topic over Jimmy Jemail's 'Enquiring Beporter' hour oh WO It, New York, on Sundays. The sponsor. National Safety Bank considers the subject too touchy for a. man-on-the-sfreet broadcast, .and has emp^hatically for- bidden the commentator and agency to use it at all. Three kids, developed by Thomas Dunning Rlshworth on his dally KSTP, St. Paul, Children's Hour, are now- before the Klelgs: in Holly- wood. They are: Jacqueline Banning, with Hal Roach's Our Gang; Therese Bonner, also with Our Gang; and Stanford Kroman, signed fOr a role in the Jimmy Savo pic at Roach studios, 'Alas Alone,' Inflationary tendencies of a petitioner, who for six yc-ars has aspired to ownership of a radio .station at Abilene, Tex., were punctured when an examiner for the Federal Commuhicatlona Commission refused to take serlou.ily a list of his financial 'assets.' Looking for publicity break, hotels'seeking to locate Jimmy Jemail's 'Inquiring Reporter' program on the front door steps have changed their tune when informed, of $100 wire charge. Zenith Radio reported net profit of $172,(518, after charjgres but before federal taxes, for the month o£ November. The company showed a net proflt of $720,066 for the .seven months, ended on November 30, Singer of Spanish Songs and n uitarist extraordinnaire IN PERfiiON NIOHTLV at BARNEY GALLANT'S ON THE*AIR—WOR FRIDAY NIGHTS AT 9 Manai;ement WOR AUTISTB' BUREAU RADIO'S HALL OF FAlVIE George Hall AND niS OBCIIESTBA F'«aturmg DOLLY DAWN on WOR With 2 HIT SHOWS "Broadway BaBdwagOB" Wed., »:Z0 P.M. TRU-IIT.I; BEEB "1.00 Little Clab" Sat., 8:00 P..U. DORi>.I';N FARM PRODUCTS EMERSON GILL ^.JiyORCHESTRA HOTEL WEBSTER HALL DETROIT, MICH. MCA OlrtellM