Variety (Jan 1936)

Page scan 000251 from Variety

Record Details:

Title:
Variety
Date:
Jan 1936
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1936)
Leaf #:
000251
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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24 VARIETY Wednesday, January 8, 1936 ■1. IT'S GOOD SENSE TO PLAY THE FAVORITE! Again this year's check'Up at the Box^Ofiice finds Leo at the front— by a wide margin. This magazine lists all the industry's Box-Office Champions from 1930 up to June of 1935. Out of a total of 7Q Box-Office Champs listed, M-Q-M has 21 and the nearest competitor has 13. That doesn't even cover the second half of 1935 which included such hits as "China Seas", "Broadway Melody of 1936", "Mutiny on the Bounty", "A Tale of Two Cities", "A Night at the Opera", *Ah Wilderness", "Whipsaw", "Riffraff", and others. "AND 1936 COMES IN LIKE A UONl " For instance: rose marie with, Jeanette MacDonald, Nelson . Eddy; SMALL TOWN GIRL Moith Janet. Gaynor; TARZAN ESCAPES with Johnny WeissmuUer; THE GREAT ZIEGFELD with William Powell, Myrna Loy, Luise Rainer; WIFE VS. SECRETARY with Clark Gable, Jean Harlow. Myrna Loy; ROBIN HOOD OF ELDORADO with Warner Baxter; GORGEOUS HUSSY with Joan Crawford; ROMEO AND JULIET wi^ Norma Shearer, Leslie Howard; THE GOOD EARTH «;ith Paul Muni, Luise Rainer and mofe!