Variety (Feb 1936)

Wedne^^j, Febraarf 19* 1936 P I € T OR E G R O S S E $ VARIETY 11 Buffalo, Feb. 18. (Best Exploitation: Buffalo) Takings aU ioldJns their , own at Buffalo theatres this wiaek,; with the Buffalo the best with 'Rose-Marie.' 'Pink' In second • week at. the Ijakes is holding up nicely and figures to do slightly bettier than half of the. first week's iBgure. Lafayette Is down from its recent high tailings. ^ ; A Buffalo's proximity? to- Canada gsLve the Shea management .opppr- tunity for thorough expl6ltatlon/of •Rose-Marie* with emphasis on Canadian atmosphere. An elaborate lobby display was staged with scores of Indian and Canadi^'n relics, exhibit being the, inost lavish and Unusual the house bad'had in years..- C3anadlan Pacific office,-one of the best spots In; tQwh^\vas-filled with pictures and copy and a tie-. In with the Firestone radloi progjram gave a^^ide coverage' which'was augmented-^^by use of .the Firestone fleet of trucks- carrying ..special ad- vertising. Xh .itddiyon. tie-ups with mercantile houses vere sharply in evidence, a score of wlhdo'ws'being utilized for> music. , dolls, ..beauty, musical instruments,,, wja^iring...P^Pr. parel, flowers, repprds; „ magazines and women's, fashion 'tie-ups.. ' ■ ' Estiimatei for This Week Buff.«ilo (Shea); (3,eOQ: ,30r40-6D)r- JRose-Marle' (MG).. Played, up. and got going to what looks like, ^irpi^ind $13,000. Lapt .week 'Potrlfled Forest' (WB)..Extreme «61d whittled'.the takings for this, one, %9Md, -., .. Hipu (Shea)' (2,400; 2^-.m—:'^7^' elusive- Story'" (MG) : ahd, 'D.udley' (20th). Another double featijre and doing slightly better than the pre- ceding card. Probably up to, ?6,0pQ.^ Last week 'Pa^ans*^ (MG) ahd ^Liye Ghosts' (MQ), sagged' to bedrock H400. • .. Great. L«kea (Shea) (3,400.;. 26-40) «—'Pink' (UA) (^d week). • ..Going nicely at the oytset of , second, stanza and indications, point to around $7,500. Last week (despite severe weather, hit $l3,tO(J. Century CShea) (3,400 ; 25)-i-';Stars Over Broadway* (WB) an^ 'Nevada' (Par), Back to duals; for a. normal $6,000. Last week 'Fang and Claw' (Radio), about even With the board when this elhgle tealure^bill came in "With $5,800, Lafayette (Ind) (3.400; 25)—'Next time* (U). Failed to click despite attempts of the house to put it over, in the. same style as 'Obsession.' Lucky to get $7,600. Last week 'First a Girl* (G-B) and, 'Atlantlo Adventure' (Gol) very nice for bill which meant little on paper; B.usl- ness was/ well .sustained all week for fine $9,000. TINK'STRONG $15,000 IN WEATHERBEATEN NEW'K Newark, Feb. 18. (Best Exploitation: State) It is all the weather this week. 'It- took a brace Saturday and Sunday but It Is not what It would be. with decent weather conditions.. Trade Is potentially good. 'Strike Me Pink* will go to $15,000 or more at Loew's and at the Branford" 'Next Time We Love' and 'Invisible Ray' will take about $12,000 on nine days.. •The Newsreel got off nicely- Satur- day but even those who give it ,no chance grant it the first yveek. or two. Reported the Mosque .may re- open but not definite as yet. The price raise went into effect Friday. It is mostly a tilt of early birds to 25c. On 'Strike Mo Pink' Loew's State tied tip with 75 drugstores, on a ca- operatlve ad-, and usjed 7,500 , re- prints. Es.timiates for This Week; Branford (WB)'• (2,9'66; 25-75)— 'Next Time We Love' (U) and 'In- visible -Ray' (U). Profitable but could have been bigger than $12,000 on nine days. Last week second five days of 'Ceiling Zero' (FN) took $6,300. Capitol (WB) (1,200; 15-30-40)— 'Obsession' (U) and 'Dangerous Waters' (20th). With decent Weather would hit $4,000 as 'Obses- sion' niever got a weather break on first ru^n. Last week on six days 'Two Cities' (MG) and 'Widow Monte Carlo' (WB) took $3,000. Little (Franklin) (299; 35-50)— 'Frontier' (Aniliitid) and 'Le Million' (Tobias) Augurs a bad $600 on 10 days. Last week the second five days 'Milosz Wsystko Zwycieza' (Musa) fine,at $800. Loew's State (2,780; 25-30-55-65) —'Strike Me Pink' (UA). Great on matinees evqn with this weather, over $15,000. Last week TOxclusive Story' (MG) and 'Ghost Goes West' (UA) had to be contented with .$12.0Q.O. i Paramount-Newark (AdamsrPar) (2,248; 25-30-40-55-75).---'Anything Goes' (Par) (2rid week). Okay at ^yb» fS.OOQ; flr«t week nearly |lB,00p: Pr«et«)^>" (RKO) (2,300; 20-6B) and Lyceiun (Roof) (770, same dealt) -^•Paddy 0» Day* (20) and 'Muss Em Up* (RKO). Gets by with $9,600. Last week five dayii'on hold^ over of 'BurlesQiue' (20th) iahd 'Un- cle Dudley' (20th) okay at $7,600. Terminial (Skouras) (IjeOO'; 16-20- 26-30-36-40)—'Bengal Lancet* (Par) and 'Ruggles' (Par) with 'Jekyll and Hyde' (Par), 'If I Had Million' (Par)i $pUt. First revival? tdb new and while fli'st Intended for a full week Anally split as above. Ex- pecting $6,o6o:. Last w^k 'Devil's Island' (Col) and .'Powder Smoke Raiige' (RKO) okay at $7,500. HIARIE' KEEPS 5TH AVE.. SEATTLE, SIN(>LE;$17,00Q . Seattle, ■ Feb. 18,. (Best Exploitation: Winter Garden) Three weeks' run of 'Strike .Me Pink*. ends a't Liberty,. with house reverting to usual dfials. Blue Meuae and Music Box again get moveovers ivom the Orpheum and Fifth Ave» Latter goes into second, week of new singleton policy, ,vslhg: billboards, 'radio, hewspapers' apd music store tleups for 'Rose Marie.; Si|erling chain's Winter Garden Joins the .first run fold with *Dr, Greflpi' arid Is playing up the horror angle • to the llnilt. Paramount is. back to normalcy with duals^; aftet Solid, week witii Jackie Cooper' In person. <' - >/ Stressing the thrill arid horror slt- ^uatlon, winter ' Garden. , rat^s -best exploitation , with giveaway HJf jiO^OOO ericlospres with aspirin tabl'e, -girl: plant; ..•faihtin.g'\ea,ch show, .nureee;in attendan$:e and anxbulance giving jfaintee a ride while line-of'cuatorii- ers looks, on. Also- upped newspaper lineage.. - . . Estltrtates for This Week tue Mouse (Hamrlck) (900; 2'^- 37.-42)—'Zero' (FN) and 'Uncle Dud- ley (Fox), dual. (2d week). After first week at Orpheum, getting big $4,300. Last week''Blood' (FN) (3d week), $3,400, eight days, good. , Coirsetim (Evergreen)" (1,800;' 21- 32)—'Crusaders' (Par) and 'Chan's Secret' (Fox), dual. Five dayg .to Show $2,000. Last'week 'Kentucky' :(Fox) and 'Nevada'* (Par), dual, $3,300, good. Fifth'Ave. (Evergreen) (2,400; 27- 37-42)—'Marie' (MG). On nice cam- paign, grabbing hefty $i7;000. Last ■week, 'Milky Way' (Par), $8,100, eight days, fair. Liberty (J.-vH) (1,900 ^ 16-27)—^ •Lone .Wolf and 'Avenger* (Gol)-. dual. Slow at $3,000. Last week, •Pink'.(UA), 3d week, $3,11)0, fair. Mijsic Box (Hamrlck) <900; 27*37- 42)—'Milky Way (Par) (2d week). Moved from Fifth Ave., taking good $3,200. Last week, Dream Too Much' (RKO), $4,000, good. Orpheum (Hamrlck) (2;700; 27- 37-42)—'Pro Soldier' (20th) and 'Pagans' (WB), dual. Light $5,700. Last week 'Zero' (FN) and 'Dudley' (Fo3t)v dual, $8,700, big. Paramount (Evergreen) (3.106; 2i-27-32)-^'E'xcluslve Story' (MG) and 'My-Marriage' (Pox), dual. Fa;ir at $4,300. Last week, 'Tough Guy' (MG) with personal by Jackie Cooper, ^8,800, bad. Weather slashed take. ; .Rex (Sterling) (1,400; 16-21-32)— 'Leavenworth' (Rep) and vayde, Jed Doojey headlining^ Good $3,300. Last week, 'Surrender' (U) and vaude, $3,100, fair. ^^'^i^^^r^ (Sterling) (750; 16-^7)—'Crespl' (Rep) and 'Stream- line (Rep), dual. Going big for $4,200. 'Goes,' $13,500, Out Front In Cincy; Hepburn $6,000 ^ Cincinnati. Feb. 18; ' cl°if^* Exploitation: Shubert) Stubborn stay of cold a hurt to general trade, yet less severe ori^ theatres than other lines. Of the current film fare 'Anything Goes fronts the b. o. count with' $1.3,500 for; the Palace. Lyric Is having a big Week with 'Sylvia Sc'ar- lett' at $6,000.. 'Exclusive Stoi-y' Is above normal for Keith's at $5,500. Second week for this house to be playing product other than Warner Bros. Shubert Is continuing in the winning column -with a $1,500 take oh 'Freshman' Love' arid 'Cocpanut Grove Revels' revue on the stage. Gobs of gloom at the Albee, where 'Next Time, We Love' ia down under for $6,000, Pic was advanced with extra campaign. 'Milky Way' In second week Is bringing $4,500 for the Capitol, and 'Rose-Mario' ih its third downtown week is heaving a high $4,000 for the Grand. Estimates for This Week Palace (RKO) (2.600; 35-42) — 'Goes' (Par). A Crosbv tugger for $13,500, good. Elaborate front flash, enlivened by revolution of heads atop ticket caffe." a trafflc halter. Last week 'Millty' (Par), $11,700. fair. Shubert (RKO) (2,150; 35-55)— 'Freshman Love' (WB) and 'Cocoa- nut Grove Revels' unit featuring Red Hod.gson. Bringing in $12,500. nice. Last week 'Lone Wolf (Col) and vaudg.;^th Lotti* Mayer's tank act andMoward, Fine an^ Howard co* headlihing, |18,600. Lyrio (RKO) (li400; 85-42)— •Scarlett' (RKO). Ktftharln& Hep- bum dwarfing title and heaving .» swell . $6,000.. Last week 'Last of •Pagans' (MO), |3,BO0; so-so. Albes (RKO) (3,300; 36-42)-^ 'Next Time' (U). Margaret SulIaVan' in large' lettere, 'but little' pebbles for $0,000. May be- yanked after fifth or sixth day to. allow for-ad- vanced start 'Oh' ^Follow the Fleet' (RKO).' Last week 'Petrified For- est' (WB), $11,000, all right. Keith'« (LIbsori) (1,500; 30-40)— 'Exclusive Story* (MG). Fast start points to dandy $6^600. Last week 'Lady of Secrets' (Col), $3,600. Capitol. (RKO) (2,000; 35-42)— 'Milky Way' (Par). Moved over from Palace for second week, $4,600i. okay. Last week 'Rose-Marie', (MQ) (2d week), $9,200, bang-up biz, Pic got $23^000 in initial at Albee. Grand (RKO) (1,200;' . 28-40)— 'MaMe' (MG). Third' downtown weeki $4,000, big. . Last week-'Zero' (WB) (3d week), $2,200, neat, fol- lowing $11,600 In first two weeks at Keith's, Family (RKO) (i,000; 16-25)-^ 'Oregon. Trail' (Rep), and.'Man . of Iron' (WB), divided. A standby $2,- 100. Last ■■iVeek 'Man from Guntowri' (FD) and 'Gallant Defender* (Col), split, $2,00.0. .. . , . ' Strand (Jnd) (1,3.00; 15-26)-t7 'Pariicing Feet''-(Rep). Ah average .$1,600. Ditto last 'week' on ''Forced Landing? XRep)* Storm Wallops 'Rose' h K. t aifter M Sta^ , Ni^fr^^iorfort^ Kansas GitJ!', Fefc. . . 'Rose Marie', after, its first tlrfee' days at the Midland last Week- smashing /towardis: a near- record,' \'ca:3 badly; hurt th6= last, foui" by the storm with sleet covering, wlnd- ishlelds so that driving on the icy streets, was impossible... The,^con- tinued cold spell is the worst In the history, of the-local ^ weather bu'- reau.,:It-' robbed' ''Marie' of - what looked like' a ^sure rholdover. ' For the current -week the Maln^- street.has•'Muss "^Em' Up,'! but Irf giving "the greater part of the pub- licity to Ted Ldwisi'Lewis,- always a fkvorlte here/ will top the town. Estimiiites for Thi Weeic Maihstwet.;.(RKP) \3,266;.;3B-3Bt, 50)—'Muss 'Em .Up' (RKO) and'll'ed Lewis revue.,, Away to a l^irly good start and' ejcp'idted to hit around $16,D0O^ good. Last wte'ek • 'Zetfo" (FN). Close to $M0O, Tiot so bad.<' Midraiid (Loews) (4,000;'"25-40)— 'Had to Happen' (20th)—-Not much activity for this one and Indlcatlonij are for a poor $7,500, La'&t'week 'Marie' (MG). Capacity first three days Which Indicated great thing/3» but last four days badly off oh "ac- count of storm. . Finished with $20,- 000, less than estimated, but bl^ considering evetirtlilpg. . Newman (Par) . (1,966; 25-40)— 'Petrified Forest' (WB). Opened Wednesday (12) and faring nicely in spite of freezing. weather. Ex- pects to close to $8,000, pretty.good. Last week ^MUky? (Par), $8,200, nice. . Tower (Rewot) (2,200; 25-36)— 'Next Time' (U), and stage' show. Going nicely and Indications are for close, to $8,000,. good. Last week •Obsession' (U) returned for third 'Week, $6,400, fine. Uptown (Fox) (2,040; 26)—'Dance Band' (PD). Kansas. City's' 'own! Buddy Rogers is' 'In this one and Manager Chambers told his patrons about it In big' displays in thj^ papers. Opened Saturday (llS) and will probably hold for $2,200,^ light. Last week 'Impersonation' (U) only $2,600. 'ROSE MARIE' SMASHES THROUGH FOR 27G, HALT Baltimore, Feb. 18. (Best Exploitation: Century) Better weather this Week upped all b. o.'s which had beep , taking an almost unprecedented beating from the devastating stretch of cold, sleet and snow that lasted six weeks. 'Rpse Marie' at Centurv a wow, will soar to smashing, $27,000^ big- gest since 'Mutiny.' 'i 'Milky Way' opened in teeth of wretched weather; however, with pleasanter weather biz jumped. Ex'plplteers not particularly dyna- miting. The Century got in a solid buildup for "Rose Marie,' covering wide Held with lean mostly In di- rection of window tleups and music bally. Estimates for This Week Century CLoew-UA) (3,000; 15-25- 35-40-55-66)—'Ro.se Mario' (MG) :ind vaude. Sma.shihg $27,000, great weok. Last week 'Tough Guy' (MO) and unit, 'Hollywood Cabaret Revue' on* stage, $11,800. One of worst week's In house's history. Hippodrome (Rapnaport) (2,300; 15-25-35-40-55-66)—'Lady Consents' (RKO) and vaude, MUd $11,500. Last week 'Only Human' (RKO) NXG. Show Puis Up Happen for $}7iM in Pittsburgh; TdresHllOOO and Bowes Amatevirs No. very good $16,700. Keith's (S^chanbea-ger) (2,600; 16- 26-30-35-40)—'Milky Way' (Par). Plaudits from, pre.-rs, fine reaction, start stymied .by fierce weather, but kinder atmospheric will wangle a wacky $6,500 on Initial Inning, and hold over, last week 'Next Time We Love* (U) mild $4,000. New (Mechanic) (1.800; 16-25-30- 36-40-56)—'Had to ilaippen* (20th). Going eight days for only a falr- Isl* $3,300. Last -week 'Widow lirom Monte Carlo' (WB) jerked In: six da^" $2,5C0, grief, Stanley (3,460;. 16-26- -40-55)—! •Ceillnig- Zero' (2d week). Settling down on a wellrcushloned $5,000 aftier initial fiight zoomed to hot- ziggity $9,60.0. 'MILKY' SPLURGE GOOD FOR $6,500 IN PORTL'ND Portland, Ore., Feb. 18. (Best ExploitMion^ Paraniouiiit) 'RoserMarie' at Pairker's Is hitting a strong second week. Flrat week had. bad weather break,''^ut.'JMiirle* suffered about l6'%. only, while .other appts-were hit for 40-50% or inormal takings during' the cold spell. Evergreen's Paramount decided to. splurge this week on 'Milky Wayj' and with success. Pio is a winner and putting that, house over the top for r^sul^. . ^ ... r-5 Another b; 'wlijnef this- week la ,'AH,. Wllderhess' at the Broadway; House: took a :k.o. 'for. sew^aljbad . weather days'last week with 'Cdil <ing Zero.' : ''Devil's. Islaiiid' and Tertect Gen' itlemaii' info the May fair to average •biz following"'Gruiades,^ ■^frhIc'h■'d^d splehdidly last week. Latter expei*!- mented by upping top. admiah from 40c. to 55c. Probably .broke even on Estiin«t«t lor Tiii« Week < Br6fidwa/.<iParker). (2,000; 26-40) —*WIlderne3s' (MQ); ■■ Registered well and gieely. received-for $8^000; 'and holding over. Last weeK='Zero' (FN) suffered at'least a grand-.or more on'account of bad weather, but at that' closed' tb' good .$5;800. United Artists (Parkfer) (1,000; 25- 40)—'Marie' <MG). Siecphd week and still going stroiig for $8;000. First week bested even bad •weathei?' [condition's and grossed big $8,700. Parahiount (Evergreen). (3j06o; 26- 4j0)—'Milky Way' (Par) and 'Fang and Claw' (RKO).. Answerr ing to heavier exploitation than usual for okay $6,600. tast week 'Goes' (Par) and 'Chatterboz' (RKO). Fair cpmbo hit $4,800. , Orpheum (Hamrlck - Everigrcep) (2,000; 25-40)—'Pro Soldier' (Fox) and 'First a Girl' (G-B). Getting weak $3,000. Last week 'Dangerous' (WB) and 'Red the Rose': (Par) registered $5,500^ Mayfair (Parker-Evergreen) (1,- 400; 25-40)—'Devil's Island' (Col) and 'Perfect Gentleman' (MG). Get- ting average $2,300. Last 'week 'Crusades' (Par) with top admish boosted to 66c, suffered from' bad weather, but still in the winning price list at $2,500. 'Rose Marie'$8,000; 2d Wk. 'Obsesh,' B'ham Irmin'gham, Feb. 18. (Best Exploitation: labama) 'Rose Marie' Tunning nicely/and should give Alattama best. week in several months, including last week's 'Magnificent Obsession.' Warmer .weather has helped bring folks downtown for first time In weeks but weather bureau says It won't last, 'Obsession' has been mpvcd to Strand for a second week. Folders containing autographed picture of Jeanette MacDonald and Nelson Eddy distributed throughout town. Estimates for This Week Alabama (Wilby-Kiricey) (2,800; 30-35-40)—'Rose Marie' (MG). -pro- vided warm weather , Contiriueii pic- ture should be good for mlnlmun[i of $8,000, Last week 'Magnificent. Obses.slon' (U) $7,500, both pictures good. Ritz (Wllby-Klncey) (1,600^ 25- 30)—'Ibbetson' (Par), Not so hot, $2,500, too much opposition. Last week 'Riff Raff (MG) $3,500, Strand (Wilby-Ktncpy) (8.00; 30- 35-40)—'Ob.sfs.slori' (U). Second week $2,500, regular Alabama prices prevailing for the holdover. Last week 'Fang and Claw' (RKO) $1,- 500, fair at 25c, Empire (Acme) (1,100; 25)—'Stars Over Broadway' (WB). At $2,200, moderate, La-st week 'Feather In Her Hat' (Col) $2,000. Pittsburgh; Feb. 18. (Best'.Exploitation: Alvini There's been nothing like it here since turn of century. This week so far ,It's been rain and sleet in. iaddltion to snow,, with the usual sub-zero temperature and an occa- sional blizzard tossed in for good measure. Even so, thlpgs generally look a bit brighter for cuti-ent session, with! business pretty evenly distributed and everybody agreeing that there •are no kicks coming under existlher conditions., Town's leader yrlll be Stanley, and, although cricks put the hooks plenty to 'It Had to Hap- pen/ they went way over. In favor of N; T. G, revue, with result "that stage should hold up both en'ds and account tot an okay $17,500. At Alvln first , of Bernle Armstrong's local amateur units Is helping 'Lady- of Secrets' plenty, and biggest Sat- urday here in some time, chiefly at-', tributfed to slmbn-'pixres, augure vrelX for brisk ehotjgh $8,000. : Moved to Warner after'slzzllngt nine-day . stay iat Penn, 'Rose-Marie* started ott slowly; due to laSt-miln- ulie decision and inability to get In; aby advance bulld-up, but started to iCsitch op. by Saturday (16) and will likely- h.av'e . clear saiiling from: here on;: Lbbksi'like.pretty close.to $6,760 ini live" d^yfi, .neat .take here. Clasqi' qualities ,of 'Petrified Forest' figured prlginaUy to mitigate against, flick- chahcea at Penh, but rave hO'^ tlcefll/ tOgetheir with woydrbf-mouih 'seem' to b© turiiing the triok, and prospects ; it>re' for around ' $11,000,; considerably better thain orlginiil esimates. , [' Alviii cpncehtrated exploltatioh .on'' Arnistrong amateurs,-. ;tylng; in. *>f-. fectiyeiy "with jeyelry firm, that sponsors this weekly, g'lihd&y iahbvif over WJAS. Stktion cooperated ;e*-" tensively,'sponsor tied in Alvlh x^ith- all 6f IttJ lade throtighout week; and aJjBb. ;contributed pHzes,. to ..Icids r'e" celvlijk' Biggest; ^udiehoe yoi!»%\ epd of ehga^m%nt', ' ' ' " ' Estimates for This;Week . Alvin (Harris) (2^000; 26-40-56)—. 'Lady Secrets' (Col). and .Betnlei Armstrong's '.amateur. .linltr . House .organist,' who also ~ conducts weekly simon-pure ^our over WJAS, htts 14 of .his recent prize-li'Inderis 'ott stage i^is'wi^ek,' and tytds get: all. thei credit for $S,000, best arbunditere In s6me tlmOi -Last "week . Ijivl^lble J^y? (U) arid 'Dan Mathews' (Col) brutal at $3,900. j Casino (Jaffe) (i,800; 25-36-40)-^ 'Devil's Island' (Col), and 'Band Box Revue/ Olf a little this season after, swell inaugural ^eek, btit sMU show- 'ihg' decided strength- and should- waits 6ft with around $7,400, very nice. Last week 'Crime and Pun- ishment' (Col) arid 'Folios de Paree* oh stage ifinlshed lip with corking $97250. ' ■ Pulton (Shea-Hyde) (1,700; lfl-25^ 40)—'Informer' (RKO) and 'Another Paoe' (RKO), About the 'steenth time fo'r 'Informer' Ih downtown sec-, tor, but continues to get favorable dough, despite that flicker only a month ago finished nine-day run at arty, cinema at sanie top. Week end trade ei^eellent, and enough momenr turn gathered to carry it through to $3,500 or .better. Last week 'Next Time' (U) and 'Dancing Feet' (Rep) a trlfie short of $4,000. Penn (Loew-UA) (3,300; 25-35-40) —'Petrified Forest' (WB). Around. $11,000, with, management originally figuring that a couple of .grand under that would have been' satisfactory. Rave notices' proving helpful. List week 'Marie' (MG) arouhd $26,000^ big. In nine days, niuslcal stickinig beyond regular engagement to get house back to Friday. Inaugural .and then moving on to Warher for five more days. . ■ • Stanley (WB) (3,600; 25-40t55)— 'Had to Happen' (20th) and N. T, G, Revue: Should wind up ttt full speed, which means around $17,500, with the "Credit going to the Gran- lund show. Last week Phil Baker in person with 'Lady Clonserits' (RKO) sorhething of a disappoint- ment at $18,000. Warner (WB) (2,000; 25-35-40)— 'Marie' (MG). Eddy-MacDonald operetta brought here to continue run after sizzling nine-day session at Penh. Due to fact that flicker switching this way can't be billqd ahead of time because It would cut In on last day's receipts of original tenant, 'Marie' got away to slow start but picked up quickly and in five, days should hit $5,750, very good,. rLa:st woek l'ToUgh Guy'' (MG) and 'Freshman Love' (WB) bad at ■•$3,850. $42,500 nRST WK. FOR 'TIMES' AT LONDON TIV London, Feb. 18, 'Modern Times,' playing the TlvoU on a six-a-day grind, Is doing very fine business. First week's take is estimated at $42,000.