Variety (Mar 1936)

Page scan 00015 from Variety

Record Details:

Title:
Variety
Date:
Mar 1936
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1936)
Leaf #:
00015
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
March 28, 2024
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L6 VARIETY Wednesday, March 4, 1936 ^•v ..... FIRST IMPORTANT OF THE NEW YEAR! — New York Times "One of the season's funniest pictures. Cast has the air of enjoying it all as hugely as the audience. Grand Ghost Story/' -N. Y.Sun "Satire of the grandest sort. Gay, charming, ro- mantic, amusing and entertaining." — N.Y. World-Telegram "Captivating comedy .... tender in its romance.. ^ charming in mood.•. . lavish... witty... delightful." — N. ^. Daily Mirror A 1 -A thousand delights await you...as bright a satire as the screen has seen . •. as jolly q ghost story as ever haunted Broadway with its hilarity." — N. Y. American "A gay and thoroughly amusing comedy. . .de- lightful entertainment... riotous... hilarious... you'll find the picture a grand film." — N. Y. Evening Tournfil it ""Excellent. One of the most consistently delightful comedies of this or any other season. Exhilarating fun and a deserved triumph." — N. Y. Sun Ployed to four capacity weeks at Rivoli Theatre, N. Y. Holdovers wherever booked and piling up record grosses from coast to coast! TV:*** ••••V.S •.v.*. .v.v :v.: