Variety (Mar 1936)

44 VARIETY m a m I • W«d»e5d«y,.March 18, 1936 COMMERCIALS WEEK OF MARCH 18-24 (ALL TIME EST) tTblfi Department lists sponsored programs on lbs NBC,. CBS, and Mutual net-works arranged! alphabetically under the advertiser''* name. All (time Is p. m unless otherwise noted- Wbere one advertiser feas two w snore programs they are listed consecutively. An asterisk toefore name Indicates advertising agency Aandlin* account AbferevtaWons: Su {Sunday); M {Monday); Tu (Tuesday); W i Wednesday); Th (Thursday); F {Friday): S: (Saturday). AMERICAN CAN Ben Bt»m1e A Lade Lupe Velez •Foller-'SmiUi-KDSa american bomb products, KAnsctn) I WAZ-7 P.M. .T*w-W«d.-Tbar. lEusy. .A*os\ Goodman Acs Jane Ace Mary Hunter Helen Spring . itRo'tynoat Hammersteln vMuslc Hal! Ted Hammenrteln Corrine Orifflth Gerald tSrlfflta Mildred Bragdos Lucy Laughlin j Lefcy Dan •Bhvekett AMERICAN TOBACCO 'S^nt-tV-EA*-• (LbHcy Strike) •Your Hit Parade' Cart Hod Oro •J..ord A Thn'ma* 10 pjn.-W-WKAF Ray Sinatra ore •Lord .ft Thomas : AMERICAN RADIATOR *rttt-f»un-WEAV •FlreBtfle Recitals* Sliruril Nllsaen Willie Morris . . Frank St. Xeger Ore ♦Blaker Advt. . ' Armco Iron • •JO-W-WJZ Bennett Chappie Armco Bd. •©araner^Gr SSi ■ ' A..-* *. ■-M-WBAV PftMTV Hortlex Howard Price ♦PeTltt A Peart ttftBMTT CO. 10:45 n.m.-Mon. to Fri-WJZ •David Harnm* Winner Watter Peggy AHenby. Edith Spence Walter Soderllng •Blackett BWT FOODS. INC. 31 a.wi.rTn-Th"- WKAF Ma Butler-Anew •J»4»M<WI * Anwl#* BETTER ; WREfB ' '.TOSTlTtTTB 3-San-WJS Tear ffingitsh' •Auaptts A Lee boukjois SALKI, IN©, f%vOTl»n In Paris*) Martoir Downey Pickins Sisters Mark Waraow Ore •Iiprd A Thomas BOWEY'S Bn-l:U0-Th Hin- ts p.m.-WEAF <While the " City Sleeps' Finney Srlggs Forest Lewis Vivian Fridell i Jess Pwgh Clare Bnum Charles Eggleston Cecil Roy Marie Nelson Pauline Hopkins James Goss •Comer URISTOL-MVEUB 9- W-WBAt? <Sal Hepatloa) Fred Allen Pnrtmnd Hntfa Eileen Douglas Jack Smart Peter Van Steedan •Young. A Rublcam CAMPANA B:30-Sn-WJZ 'Grand Hotel'' Ann Seymour ©on Araeche 10- st-WEAV •First Nlghter' * Francis X Bushman Betty Lou Gerson Carlton Brlclten Cliff Sonbler Harry Jackson's Or •Aubrey Wallace CARNATION Mll.Ii 14KM-WEAS Lullaby Lady Ireene Wloiter M L Eastman Ruth Lyon •Envln. Wasey CHEVROLET 9-Siit-WUAF Rublnoff Virginia Rea Jnn Peerce Graham McNamee •Campbell-ID CITIES SKRV1C* R-F-U'EAF Lucille Mnnners Rosarlo Bourdon Or Quartet •Lord A Thoma» CLICQUOT CLUB S-Su-WEAF Harry Reser ft Clicquot Club O Lynne Gordon Kmln Weber John Zellner •N. W. Ayer COOK ft SON B.-30-Su-WJZ 'Man From 'Cook's' Malcomv liaPrade l»ow White . • * Wertbelmsr CO* *ELAT1NB II, BJin.-Xtaars.-W4Z Jack Bercb »Kate o; t. *' W. COAL M51B ■.■m.-Tn-W- . Ili-WEAF -Studio >No. 7 Jack -Clemeps Loretta ClemenB *ftutlMraiiff * Ryan ELGIN WATCH 10-Tn-WEAF Hddte 3>owJiMff Bay. Bootoy Helen W«rd S'ny Goodman's. Ore *J. W. TJbompson F0B9I JM-feSt-WJE Fred Warlng^s Penn- ■ sylvaniaas *N. W. Ayer FIRESTONE BtSO-M.WBAr Vncal. Ensaanble Nelson Eddy Mutant Bpeaka Sweeny Jamea «1TCR Morln -Slat*ra Ranch Boya W. Ramsey Wendall Hmll •KamnF GETTEKAX fiLBCTRie le: Jielody Jfaatar Morton <3ould Cesore Bolero Frans: Blark Alan Jocelyn Virginia Howard Edwin Jerome Frances Nordstrom Robert Stratta* VFUltam stickles Charrne Allln •a B, I>. & O. GENERAL FO ODS 9-TitrWBAaT <Ma«well) 'Stow Boat' Lanny Boss Conrad Thlbault Frank Mcttityre The - Wevtemera Vrrslnla "Molaxaea '«' Jan'ry* Htia Hafrnschao Walter -Tettey Laurie Vnmey. '•Benton & Ttowlai 7v8n-W.ra rj*ai o> .Tack Benny Block & fully Mary Llvlagaton- Jnnnny Green's,Or Kenny Baker *Tonng ft Raibloan »:3H-Tu-WJZ ISonfraJ ■Wew P*nny' Helen Hayea Ned Wevef •YounK & Rubles m GENERAL MILLS 10:4A-UUF-lVJCAir (Gold "Medal) Betty Crnclcer Cooking Reclpea •McCord Co. 4-1tnlty-W<IZ <Bl3Qulck) -Betty » Bob' Edith Davis J5orothy Slildler Elizabeth Reller lister Tremayne Loretta Poynton FVa-nk OanB " *Black*tt ■GEN, MOTORS • 10 n.m.-8u-WEAF Grace Mooi'e Erno Rapee, Cond. G Motors' Ore ^Campbell-Ewald IIDC8EHOLD FINANCE 8j30-1o-\VJZ Qdgar A. Guest Bernardino Fl.vcn Sidney Ellstrom Galllcchlos Oro *C. p Prey HORLICK'B M to F-7-30-WJZ (Malted MI1U) Lum & Abner Chester T.nucli Norrls Gnff •Lord ft Thomas UHMPIIREY'S MEDICINE G.15-M'i?d-Fri-WJZ 'Sweethearts of. the Air' Peter De Rose May Singh I Breeo Andy Sanella •Blow .IERC.EN 0:30-Sii-W.FZ Walter Wlrrchell •J. Walt. Thcmpaoii' JOHNSON & SON (Floor Wax) S p.m.-Mon.-W-IZ •fibber McGee ft Molly' Marlon & J Jordan Lynn Wartln Charles La veer Master fingers Emery CArcy C. Warceni'a "Ore ♦Needham, L. ft B. S. C JOHNSON ft W»» 7;«5-Th-WEAlT <l Glu^C0» -Life Srodiea* Tom Powers •Need bam. L. 4 B. BJCIXO&O 'SiSO-Dfllly Ek. Ss- 8a-WJZ ^Singing Lady* Ireene Wicker 8j«t-F-wax Jams* Melton tted Nlcbol'e Ore N. W. Ayer SBAPT-PtnCNU . lt>Th<WB*sT Blau Crosby Lyda Robertl B ^PeueTmann Fred Stone JOorotky Stone Paula Stone Jimmy Dnrsey Oro Bob Boras •J VSmlv T1»Tnj>. . UIDS JESTHEB S:30-Te>W-W£AF Wayne King Oro •J. W. Thompson LABrS * BROS. ixagewortn Teb*«o) »-Wed-TfJZ *Corn Cob Pine crtP Pat Blntord Squire Hlx Soa Hatbaway •B. B. JX. ft a, osorge nr. MI FT CO. fTangee) • 1B:3&-Ta-WEAF Jimmy Frttler •Cecil. W. d MACFAMBKN ^Ootrrt »T Bomati RelaUonr ' Percy Hemua Ned Wevar Wllmer Walker Alice Bhelnbeaxt Helen Spring Vera AUen Fred Felkel, Org LncHle Wall Allyn JoBlyn •Arthur Xudner OB. MILKS Lain IA3**~Sei**er) 05>0-Sa-W.TZ WLS Barn Dance Ridge Runners Uncle Ezra Lulii Belle Maple City 4 7:15 »l-W-F-WEAIi 'Uncle Ezra.' Radio Station EZRA Pat Barrett Cliff Sou bier Carleton Gay Nor* Cunneen •Wade BBSU. MOOSE CO. 11:30 a^n.-Wed- WEAF Betty Moere MOOtSBN FOOD PROC'fibR <TO. Charles. Sorce Harry Swan' •Clements Ce. MOLLE » p.m.-Ta-WCAF "Voice of. the Pen- pie' Parka Johnson Jerry Belcher •Stalk-Gobi* .IOH.H tr. UORRKLL 5:S0-Su-W.tZ (Dos Fond) Thos. MuTllns MaTlon Claire •HnnrL H. ft MrO PACIFIC BOKAX S-Th-lVJZ 'Death. Vall'y Days'' Tim Frawley Edwin W. Wirltney Lonesome Cowboy Jean King Jack McBryde Joseph Bonlme Ore McCann-Erlck . PEPSOOENT 7-Dally Ex Mat Sun- WEAF Amos 'n' 'Andy Freeman . Gosden Charles Conell' •Lord, ft Thomaa C p.m.-51-D-Frl vim Al Pearce ft Gang tluble Todd Morey Amsterdam Arlene Harris Hurry Foster, Monroe Upton Andy Andrews Tony Romano 3 Cheem William Wright .•Lord & Tliomns PHILIP AIOKK18 B-Tn-WEAF Phillips Lord Sally Singer 3 Sweethearts l .no Rolsman's Oro Eton Boys Phil Duey PII.LSBtRT I0:30-I)nlly-\VJZ "Today's Children* Irma Phillips Walter Wicker Boss Johnson Irene Wicker Lucy Glllmnn Fred Vou Amos - - - " 'Bakers Broadcmel' Jean UoSregor » •Hutcblnaoa . ' ' rtsstx Pins Mountain Merrymakers John Lair Bed Holey "•Palmer PITTSBURGH PLATE GLASS 8-TUura-WJZ Pittsburgh Symph - *y Antonla ModareHi, Decn, » Joaeph BentonelU . »B. B. D. ft O. PBTNC9I8B PAT . «:3»-»^WJE *A ^laae of Today' J«n/n Blaine Hatwey Haya Laurette Fillbrandt WlTtard Purnam Robert Qiilrmn HarrleUe Widmer Frank; Pascelll Isabel Randolpn ^UscJunkta P'CT'B ft B'WUHXt tO» Batty Ex. Sa- •Sv-WEAat XCrlsco) *no A ®ad«f: Art Van Harvey Bitty Iddson Bamadlne rFlynn ?4i»-u.iy^-w«z Ivory Stamp Club Capt. Tim Beaiey •Binchman SIon-Wea-FrI-12 WEAF Pat Barnes •BJackett-S-H •Gardner S:4SOI *• F-WEAP (Ivory.Soap) rrhe O'Neill*' Kate McComb Jane West Violet JDunn Jimmy. ■ Donelly Jack Rabin Jimmy TsitBey Janet TJllbert ■Sm.m Bo-WEAP iOxydol) 'Ma Perkins' Virginia Payne MarJorJe Hannen. Chaa Sgeleon Hilda Graham Chamer Bateon John Mathews Corlna Dearth Butler Maiidevnie Ken tSrlffln W: IIS «.ro. Daily Exeept Sftt A 9m- WEAT fChlpsn) Tlome Swpet Home' S. <3. Smith Harriett McGlbbon Billy Halop •Blackmail Mon tA Frl-3-WEAF \ ,W3amay) . "Forever Tonne? Curtis Arnall Betty- Wrngge Marlon Barney. Jack Roslelsh •Pedlar ft "Ryan QUAKER OATS CO. B:3o-Sat. WEAF ^Kattenmeyer'a Kin- . aergarten'' Brace Kamman Marlon Jordoa Jim Jordan •Johnny Wolf- Thor Tlrlceon Merrill Fnglt Harry Kogen Ore •Lord ft Thomas . RALSTON riTWNA BiSO-ai-W-F-WEAF! Tom Mis Adven- tnres* i ♦Gardner I BAIHO VORP. 1 AMERICA ! ■? p.m.-Srin-W.IZ "Magic Key of RCA' John B.- Kennedy Franlt Black Floyd Gibbons • Lord' »■-.Thntnas REAL SIJ.B »-Sa-W^Z Chas. • Prfefin Orchl Olga Albani Betty Bennett Singing TCnlchla •Leo T»itmett- REGIONAL ADVERTISERS 1ft :30a.m. W-F- WEAF 'Mystery Chef •MeCann-Erlckson REMINGTON • RAND 7:S0-M«n-W-F- WEAF Edwin ■<!.' HIU •B. B. TV ft O. RITCHIE CO. «-Tn-W>IZ (Enb) ■Eno Crime Clues' Clyde North John "MacF.ryde Mark Smith Linda Carlon Charles flattery Ann Elstncr Phil Boui-nef Howard Warwick Max Walznian Art Maltland Frnnk Mornn Carl astman Henry Gtirvey Warren Colston Lem Holllstcr •Ayer SCOTT & BOWNE Snn-5:45-WJZ Gabriel Heatter •Merschalk & Pratt BHKF11ELD FARMS fl:4.VM-Tlt-F-WEAF Billy and Betty •N. W Ayer SHELL (Petroleum).. 9:30-8n.-WEAft*. Al Jolcon 'Charlie JtuggleB Joe Iiewls Alice King 3 Sisters "VI Bradley Jack Stanton Peggy Gardiner Victor Toung Oro ♦J. Walt. Thompson SHERWIN. WILLIAMS 8.-30-SU-WEAF 'Metropolitan Opera Auditions' Edward Johnson' •Cecll-W-C AINCLAm B^U-WJZ Malcolm Clair •Qua Van Sinclair KJt BIU Chilfla Frits Clark Joe ^Parsons CTHt Boubler-' Harry Rngen -*iF»dBt»4 srBA'irrrs Albert P. Terhune *Pari8 A Peart SMITH CORONA Tbnrs-Tf :15-WJTZ 'Nine to Fivr liucuie Wall Parker FenrieTly Jade .Smart Jimmie 3IcCallion * Newell -Kntmert SMITH BROS. «-Saa-WSAF •Melody Matinee' Victor Axdena' Ore •Brown ft ToTOuer OTANO. aHAKDH n>Sa*WEAF (Chaae A Sanborn") A. S. SpenneT, Sir. Amateur Show Maj. Stw. 3ow«s Graluun MoNamee S-W-WEA* fRayal >Qe*ntfne) -One Man's FamW Csnleten .V. Moere, DJr, 1. Anthony Bmytne Minolta Alien MUoha*l BttSette Kat<h3een Wilson . Barton tarborough , Bernlce Berwin »-Tliurs-tvrfiAF fFleteclunaim) \ O. Tbempsnn. JXir. ; Rudy Bailee *nd > Hia Conn. Tasks ' R Barthelmess Mary Philips Joseph' Greenwald John Kearney Freddie Lightner Brown 'Sisters Frank Fny I Robt. Ripley Will Purvis Oxsie -Neleon Ore. Harriett Milliard •J. Walt. Tttioms. STEALING PBOBc »:SS>Su-WEAjr (Bayer's) Frank Munn Lucy Monroe Xrden <& Arden Uiia Haeoschen 40rc Bert Hlrsc* 0-F-WEAF (Phillips Mag) •Walts Time* Abe Lyman.Oro Bernlce Claire Frank .Munn *-Sn-WEAF (Dr. Xiyons Tooth. paste) Rodney McLeanon . Rachel Carlay Men About Town i Andy Sannella Ore n *Blackett " SUN OIL Ml4S~D»Uj Accept Sa-So-WJZ ■Lowell Thomas -Reese-Willlame flWIFT 0:30 p.m.^Mon W9EAF •Studio Party* Slgmund Romberg Lionel Barrymore . •J.' W. ThtMnpaba TASTV«AST 15-Sa-WJZ . 'Pageant of youth* ^Clements TJSXAS »j?0-Tu-WEAF •Fife ChleT Revue' fflddy Dnchln Oro Donald Nov.ls Jane Plpkena •Hnntr-Meticer 'UNION CENTRA! ^Snsuraince') dMht-WJZ Rosas A Drums' *BL WIHlamS. Dir. Helen 'GJslra HAsed iBnewn, Jr. John Ontggs Urlo Dressier Wr-nryn Wtfteh Vflward J«rirms Jack IRoslelgta *J. Walt. Tbomnssn WANBEB CO. /OuaRtneri B:4B-Dally-wJZ "Lflttle Orphan - A*. Henrtetto TedTo Jack Mather Art Van Styles Forrest I.ewla Vis Smith Eugene WcGlllen •Blscltett (CHAB. -WARNER , <Vlnee) X ^Charles Thomas Frank Tonna Oro: *Cedl, W. ft O. Si80 p.m.-W-"WJa •(Sloan's') Tssts In Sing Stng" Warden Lawea »0.-W.43eoll WECO PRODUCTS 10;30 j. in.-Sat- ' TVKAF 'Dr. West'a Celeb- rity -Night' George Olsen Ethel Sliutta Lou Holts •J. W. Thompson WELCH . 4Grape Juice) 8-F-WJZ Irene Rich •Kaator WHEATENA „ 9:lQ-TuTflUTB^Ht* Una) - - Topeys the Saihir' •McXoe. .Albright WISCONSIN . ALUMNI RESEARCH FOUNDATION 4d5-Fri. « Mon. ' WEAF Phillip Lord Call- ing You' Phillip Lord Seth Parker ftnartet •Geyer, Cornell, N. WOODBURY'S 0:45-Sb-WJZ Paul Whlteman PJill Regan Tell Sisters Ray Bargy Ramona King's Men Durelle Johnny Houser Bob Laurence •Lennen ft Mitchell, Inc. Columbia ACME PAINT 4^0-Ba-WABO 3m3TIng MoCnnnell "Henri. H. ft McD. AFFILIATED PRODUCTS (Louise Phlllippe Cosmetics) 3:iB-%T-WABO -Paris Night Life' Ar.inlda Pierre l.e Kreuno , •Bla.ckett.-S-H ! A ft P 7:30-Tn-WfTh W ABC ' ' Kate Smith's Coffee Time Ted Collins Jack MilleT'a Oro •Paris ft Peart AMERICAN HOMJE PRODUCTS (Edna Wallace Hopper Closmetics) 11:15 n.m.-M to F- WABC 'Romance of Helen Trent' . . Virginia Clark Marie Nelson Eugene McGlllen David G-pthard Hilda Gritham Audrey McGrath Mary Calvert (KolynosV WABC-U:30 A.M. Mon. to Fri. "Just Plain Bill' Arthur HugheB Ruth Russell James Meighan ("urtls .Arnall Geneva Harrison Ray Collins (K)SBproof) (Outdoor Girl) 11:45 n.m.-Mon to Fri-WABO 'Rich Man's . Darling' Peggy Allenby Ed Jerome Ethel Remey Carl Swenson Ona Munsnn Blanche Sweet (Blsodol) 8:3U-F-WABO •B'way Varieties' Oscar Shnw Carmela Ponselle "Elizabeth Lennox Victor Arden'B Ore (Old Ensaieh Fioor: Wax) . ■ Fri-7;10 iwtn.-WABL' •Liusy Dan, the Minstrel Man' Irving Kaufman •Blnclrett ATLANTIC •WEF. 7-Sa-WABC •Atlantio Family Tour* Frank Parker Bob Hope Honey -Chile Jack McBryde Rosemary DeCamp Joe Granby •N. W. Ayer CAMPBELL (Sonp) 8- F-WABO 'Hollywood Hotel' Burns ft Allen I /oiiel la Pa rii/in* 'Little Lord Faunt- .'leroy' F Bartholomew Dolores Costello C. Aubrey Smith Raymond Paige tire (Trances .Langtbrd Anne. Jnmteon Igor Oorln ■ (Tomato Juice 1 ) 8.-S0-W-WABO Burns ft- Allen Milton Watson Ken Nllea Jacques Renard's O •F. W. Armstrong CHRYSLER 8-Th-WABC 'Chrysler Airshow' Alexander Gray Chas Hanson Towno M Warnow's Ore ChoruB •Lee Anderson Adv. COCA-COLA CO. 0:30-W-WABC .''Refreshment Time Connie Bos well Al Bowlly Ray Noble's' Oro •D'Arcy COLGATE-PALM- OLIITJ-PEET (Palmollve Snap) 8-Sn-WABO 'Zlegfeld Follies of the Air' Fannie Brlce Pattl Chapln Benny Fields Jack Arthur Al Goodman's Ore 0:45 M to F-WAWC (Super, Suds) 'The Goldbergs' Gertrude Berg James R, Waters Everett Sloane Rosalyh Sllper Rosemary DcCamp Richard Claris^ . 10-W-WABC ^ (Palmollve Shave) 'Gang Busters' Phillips Lord Alice. Rfc'innatt James VanDyA Howard .Smith Matt Crowley •Benton ft "Bowles CONTINENTAL BAKTNtt (WondeT Bread) «:4»-Tsi-TI»-F-S«- WABC 'Renfrew of the Mounted 1 . Laurie York: Era* klne, An. House Jameson •B. B. D. A O. CORN PRODUCTS I*il5-M-W-F-Ss- WABC ,T!tusn;al ReverieiC Stuart Churchill Oraoa Wells K«n Wood's Oro •E. W. Bellwlg CBEAU OF WHEAT «-TU-W-F-WAW3 ~»uclc Rogers' Matthew Crowley Adele Ronsoa Bdgar Stehll Joe Oranby Watter Tetley . B. R. Johnstone, Au •Thompson DEL., XACK. A WSTBN COAL CO. <Blse Coal) 6:35-M-W-WA«C •Vanished Voices' Clyde North. Au, . Bennett Kilpack Frank NstuVs Ore 'Clark Andrews, Dr. •Ruthraoir A Ryan «. A OU PONT DE NEMOURB A CO. «-W-WABC "Cavaleaioe <of AnV Arthur Pryor, Jr^ Dir. Kenneth Webb. Au. Harold Levey's Or •B B D A O FELS A CO. (Pels Naptha Soap) , 11 a.m.-Tn-Th- WABC 'The Rhythm Boys' George Macdonald Al Dary . Ice Switzler Ray Kulz •Young ft Rnbtcam FORD MOTOR . 2i80-Su-WA»C Jose JVlanzanares ft tils "So. Americans Dolores Ramon Uttee Pivdulta-XndtCTOU— B-SO-WABO*-"- *Ford Sunday Eve- ning Hour* Vera Brodsky Harold Triggs Detroit Sym Orcb Victor Kolar *i30-To-WABC Fred Waring Stella Friend Rosemary ft Prlaell- la Xane Foley McCTIntock Tom Warilng Bill Diarshs.Il ■Trey Peter* Stuart Church 1U Johnny Davis Tubby Hani on -Gene Ccriklhh ■Charles Newman Ferne •N. W. Ayer -©EN. BAKING S.-3u-Su-WABO .fulia Sanderson iFranlt Cnmilt Caxlyle Stevens ThreB Jesters Jack Chllkret Ore GENERAL MILLS 5:30 . DatIy . ex.Sa-, Su-WABC Jack Armstrong, All Am. Boy Jim Dmechi 'Sarajane Wells John "Gannon Bill B. Myers •BlncWtt ■GULF 7^80-fiu-WABO Phil Baker ; Beetle and Bottle • Apnea Monrhead Maxine Gray E Smalle's 7 Voices 'Sltlnnay' Tlnhis Bob Allen Hal Kemp's Ore •Young ft Rublcam UKCKER ll-O <Force) 6:1A-M-W-F WABC Bobby 'Benson ft Sunny Jim* Nelll O'Malley Florence Hal op Eddie Wragge Detmar Poppen Lorraine Panlcow Joe. Wilton Peter SDIxon Billy Halop John Battle John Shea •Erwln-Wasey II. J. HEINZ CO. 10 a.m-M-W-F- WABC J.osep'lilne Gibson Lots Miller •Maxon JULIAN ft; KOKENGE (Footsaver Shoes) l.:30-Sn-WABC •Musical Footnotes' Vivtan della Chiesa Franz Imhof John Welcher Ens. ♦A Moore ft Wallace KLEENEX 12:30-M to F-WABC Story of Mary Marlln' Basil Loughrane, Dir. Jane Cruslnberry, Au. Joane Blaine Robt. E. Griffin Bob White Jesse Pugh Carleton Brlckert Betty Lou Gerson Jack Daly Bob Flslte Murray Forbes Marjorle Hannan Anne Davenport Isabel Randolph liutfils Hostl*g •Lord A Thomas O. KBUECfiB (Beer A Ale) 7tW-Tc-Tli-WABC •Kreuger Jlnnlcal Toast' S Bohermerhorn Jerry Cooper Ray Block's Oro •Blow =LAT>Y EHTHEB l«-l«-WABO Wayne King Oro •Staok-Goble AEHN A HKB (Pebece) ■7-Sn-WABC Eddie <?anTer Barry RKhman HaTry Ulnstein Tlmmy Walllnjgton Burt Gordon Betty -Garde Bobby Breea Loula Oress Ore •Xionnen A -Mitchell ?-S«-WABC - (Hindis Honey A Almond ©ream) •Just Suppose' Leslie Howard Graluun H*Tris Ore •Kenyon ft Eck» hardt AS^ER BROS. (Aux Soap) *sM-WAHV "Song ft Danes limn' George M Cohan ^Rinse ft L-tfesuoy) A:30-Tu-WABC Ken Murray Eve. Arden Sassafras Pnll Regan Rusa Morgan's ore •Ruthraun* ft Ryan LIGGETT A IMTARS ■(Chesterfield Clgs) »-W-WABO Rosa Ponselle . A-Sa^WABC Nrno Martini Andre Kestelanet* Oro throughout ♦Newell-Emmett TOHAWR CARPET MII4.S 13:40 JMliy A!x, S«- At-WABC * Star Jones' Johnny Kane Elizabeth Day B1T1 Johnstons Phil Van Zantu Florence Alalone TEddle Marr Arlene Francis •Blatkett-S-H, NATIONAL ICE ADV., INC. lo-Tu-WABC TPartiea' at Plckfair' Mary P.ickford Al Lyons Ore •Donahue A Cos PHn.co . Hn <»Wy ex . g sp- Su-WAB Bbafce Carter •Hutshlns PLYMOUTH MOTOR feSO-TA-WABO "Gulliver, the Traveller' 3)d Wynn John S. Young John Mclntyre Len'nie Hayton's Or Lovely Girls 8 King's Merry M'h 4 •J. Stirling Getcbell POMPEIAN ' 12:10-Tn-Th-WABC Jerry Cooper Ted RoyaTa Ore: ' ^Topping ft Uoyd REMTNGTON- RAND A TIME 104»0-Dally Except fiat-Sn-WABC *March of Tims* •B B D ft O U. J. REYNOLDS TOB. CO.. * (Camel Cigarettes) u-Ta-Th-WABC 'Camel Caravan' Wa1t«r 0'K<eeie Louis Sorln Alice -Frost Kenny Sargent Pee Wee Hunt Deane Jnnis Ted Huslng ■Glen Gray's .Ore •Willlm C. Esty Co. «0CONT VACUUM H-F-WABO 'Flying Red Horse Tavern'' Sheila Barrett Eddie Garr A Red Horsemen Tavern Singers - LeimlB Hayton Ore •J Stirling Getcheil STANDARD OIL OF N. J. 8-M-WABC 3ny Lombardo ft his Royal Canadians •Marachalk ft Pratt STERLING PROD- DUCTS 8-Tu-WABC (Bayer's Aspirin) •Lavender and Old Lace' Fritz! Scheff Lucy Monroe Frank Munn ?us Haenschen's Oi B-Su-WABC -(Phillips Dental Magnesia) "Melodlana' He mice Claire Abe Lyman Oliver Smith •BlBclcett BTEWART- WARNER (Alcmlte; lO-TJi-WABO Lysbeth Rugnes Bob McCoy Art Thorsen Horace Hcldt Ore Berhie Mattieon Campboll Sisters Radio Ramblers Jerry Browne ■Cnarlee Gnndman ♦Hays MacFariand STUDEBAIiEU 10-F-WABC Richard Hlrtiber Pick ft .Pot Stuart Allen •Roche W ft O U. B. TOBACCO' (Dill's Best) 4--80-M-WABO "Pipe Smoking Time' Pick ft Pat Landt 3 ft White Benny Kruger'g Or •McCann-Erlclt WAR© VlASING 0:15-Tu-Th-Sa- WABC J 'News of youth? Laddie Kenmgn Jackie Kelk Ethel Blume Alfred Corn Lester Jay • Joyce Walsh Hanley -Stafford Hlman Brown, .Dir. ^FletchsTAEllls WAGES PRODH*t< 7at«ai-WABO "Sin ging !Si'o' Harry Frankel le-DuOy Ax. 8a-8o^ WABC «:«-iSq-WABO ■•Voice Espfnencs" M. Sayle Taylor •Brwln Wseey W1LDBOOT CO. Tf:WOI-WA1IC Ted Huslng Charioteers 4 B, vD, ft <Q t 1-Dally Ex?S ■. Au-WABO 'Myrt & Marsa* Mrytie Vail Donna Dametfl Vinton Haworth jLbb Tremayu* Ray Hedge KstI Way Marie Nelson ••Frances Hoonsr 20TOS <Machinelest Permanent w«v ) «6-Sn-WAB0 •Hour ft Charav Phil Spitalny^s ar. Girl Kns. *"*"'' Arlene Francis, to- Maxine ^* 8 Little Words Evelyn Kay Gypsy Cooper •Grey Adv Agency Mutual AXTON-«TSHEB YSpud) Vn-lt ^.-m.-WOB Soldiers of Fortune' Tex O'Reilly Snech Light Ore Craig McDonnell Oyanguren Jerry ."LsseeT ♦Keny'o ft EckUTdl CAL-ASltUUN 18:45*M-TV-sT- WOR - 'Painted Dreams* Kay Chase -Mary Afflick Alice Hill Bess Flynn •Relncke-E.-Y.-O. '" A iF CBOWNf OVEBAt.1. 7:45 B.m.-Thu- WOR . 'Crown Headlight Frolics' Charles Seel Charles Wayne Devore Sis ' William 'Greene Claire Orenvllls Joe Lugar 'Oro *H. W. Kastor CRUSADKR9 Mon-8:15-WOB The Grusaaers > Fred G. Clark •MarschaiU ft Prat' lliao^Mon. to Irl- WOB •BlackeKt 430RDON BAKERIES 7:S«-M-F-W-WOB 'Lone Banger* ♦Sehl ORUEN 7:«S-Tu-Sa-WOB ^Washington ' MerTyrOo-Round ^^jijr^^sffiJOO^' -'- oberl'TCRen- De Garmo ft Kllb'ne HOUSEHOLD FINANCE 10:80 p.m.-Sat.-WOR •Sherlock. Holmes'- Richard Gordon Harold West ♦Frey LOCAL DEPT. STORE A a.m,-Thn-WOR 'Morning Mat with' JNellie Revell Ben Bemie 6 Swarthout ^Donahue ft Cos MURINE {Bye Wash) 9:30-Thu-WOB •Listen to This' Johnny ft Doty Lew Diamond Ore •Nelsser-Meyerhoff OLSEN RUG ff:30-Su-WOR . 'Sunday Afternoon At Home' Louise Raymond Wells Ginn tlmherto Neely Ore •P.-F.-Presbra PIN AC D inO-M.Th-Frl. . WOK Alice Day Pearson Oro Octet •Lord A Thomas PURITY BAKERIES A:15-M to F-WOR *Dniiir the IffysMB* M.H.H. Joachim ©If, Ralph Sciioolnuui - Ethel Everett Ann Sedgewlck Jeff Sparks Bdm'tid MacDonald Arleno JackBsn Eddie Vreeland Camllle Joachim ■•Hmnff-Metzger «SS CO. . *SSS Tonic) 4A0-F-W0R The Music Box* Mary IS. Wood Bailey Axton William StoesB Oro •Job nannrDalfla - CNlTTE*;.,iC«lA» 8:30-M-WOB 'Good Evening Serenade* Jeham Jones Ore.. Eton Boys Loretta Lee Harry Von Zell ♦Young A R. WA5EY '(Zemo) M to Thu-ll:15 8e> S^SO-WOB . —. Iacoh._Tajahlsh^«' •Erwln-Wasey R. X. WATKINS •s«6 *.m.-M to X*. WOR IDt. Xyons' Tooth Powder) "Baok >Stage Wife' Vivian FrWell Ken OrlfAn. Henry Saxe Mary McCormiok James <2bas •Blackett-S-H. WANDER CO. (Ovaltlne) ?-M to F-WOB "Molly of Movies' Kir by Ha wke .Gene Byron Blackett-S.-H. WH15LAN DRUG ■Yours Sincerely' H p.m.-Su-WOB Isham Jones Oro 7 Singing Stars E Smalle's 7 3lng« ■ing Stars •Young &• Rublcan BIGGEfi WKY DU£iiPR.13 Ceremonies Will Attract Out-oT« Town Delegation Oklahoma City, March 17. Opening date of the new WKY studios has been set for April 18» Specially constructed in the newly built annex of a downtown hotel the WKY studios will cost an esti- mated $roo,,000,. and contain six separate rooms, the largest of whloh will seat 1,200 people. Studios have several unique .features designed by Earl Hull, chief engineer of the station. Party of broadcasters headed by Niies Trammel will probably at- tend, the: shindig. Radio Slander in England London, March 17' . "What may turn into a sensational court battle, with the British. Broad* easting Corporation. strongly iP - volved, is foreseen as the result of A writ filed by Ge'orge Lambert, a BBC employee, against" Sir Cecil Levita, prominent London political figure. Lambert is .charging slander against Sir Levita. This action is supposed to result from an alleged criticism on Sir Levlta's.part against Lambert's editing of. the newsprint end of the BBC. Jane Pickens Set Jane Pickens has been signatured for a permanent stay on the Texaco show -over NBC. She Will broad"" cast from Pittsburgh March 24, wlta the program's regular band acconV panying her from New York. General Motors show is keepl-ntf her in Pittsburgh as part of. the Pickens trio that week.