Variety (Mar 1936)

46 VA^RmTX RADIO Wednesday, March»'1$; 193<J f V F SS ST. LOUIS Weil Clothing Co,, spot announce ments,. three! weekly, starting March" 2. Mortimer Mears Agency. KSD, Brown Supply Co., three spot an nottncertients daily* Jim Daugherty Agency. KSD. Fresh Milk Institute, one-minute transcriptions, twice dally. Ruth- rauff & Ryan Agency. KSD. Metro Art Studios, one-minute an nouncements, three weekly. Placed direct. KSD.:. - > Kroger-Piggly Wlgghf Baking and Grocery Co;, spot .announcements, five weekly,. Wessel Co. agenoyv KSD.: Harpers Bazaar, ,16-minute tran- scriptions. Placed,. direct. ICS.p. Roberts, J.ohnson d> Rand. Shoe- Co., 15-minute transcribed series, 'Trea^ sure Trove',* twice weekly! smarted Feb. 14.' Ruthrauff & Ryan Agency. ksd. ' ;.• •; ;• Mufuat Benefit Life Insurance Co., flve-minute transcribed' . programs, Sundays, starting'' March' 8. Harry Goodman- Agency; KSD. Leppert-RWs' tiur Co., io-mihute; transcribed programs, 'Sundays; rtart-' Ing • March 1 29v Ridge^ay Agency. KSD: ' /•■ .':'■•• Olson Ru& Co.* one-minute 'an- nouncements; twice 'weekly; Philip O. Palmer .Agency, KSD. • Dodge Motor Co., 15-minute tran- scriptions, Harry . Rishman and guests, twice weekly, started Feb.. 14. Ruthiuuff-& Ryan Agency. KSD. American--Washing Machine Co.,, flve-mlnute transcriptions,- Tuesdays: and Thursdays, 26 times. Placed by Meldwln and -Fewsmith Agency. KWK., ' ' , Bar {'Rich .. Products, 15>minute transcription,, "While, the City Sleeps,' 26 times. Placed by Russell Comer Agency. KWK. Fresh Milk Institute, St. Louis Daixy Co., one-minute transcriptions, three times weekly/13' Weeks." Placed through Ruthrauff & Ryan. KWK. Bulova Watch Co., one-minute an- nouncements', seven days per week, 39 Weeks. Placed by Blow & Co. •'Musical' Dansante/ with.. Irving Rose's Orchestra. 13 weeks. 'Placed direct, KWK. Btock-Petermaii Furniture Co.,. 15- minute transcription's. P.M.' 104 programs. Placed direct. KWK. Dixie Mills, 1- minute transcrip- tions/ A.M. 6 timed Weekly. 26 weeks. - Placed direct. KWK. Schick Razor Co., 36 1-minute an- nouncements, once daily. P.M. Placed direct. KWK. ABO> Brewery, 300 1-minute an- nouncements. P.M. 3 dally. Placed direct KWK. / Slack Furniture Co., 15-minute Studio. P.M. 'Chuck and Ray,* har- mony and comedy. 13 weeks, thnes weekly. Placed direct. KWK. Dm Furniture Co., 1 15rmlnute program with Basin Street trio, Peggy Duncan and Harry Babbitt, P.M. 6 times weekly. ,26 weeks start- ing. March 11.., Placed through Arto- phone Corp. KWK. Ptso's Cough Syrup, 1-minute transcriptions. A.M. Renewed by Ramyer and Co. KWK. ■ RCA, announcements dally, P.M. 13 weeks. ' Renewal direct. KWK. CHICAGO Q'.Cedqr Map & Polish Co., Chicago, 78 tWo-inlnute morning announce- ments during Old Kitchen Progrtfm. John J. Dunham Agency, Chicago. WLS. ' '' CampbellCereal' Co.; Minneapolisi continuation order for 78' 15-minute daytime programs. < Mitchell-Faust Agency, Chicago. >WLS. • '.American Washing Machine, A]sso- clcfio», Chicago,, 20 five-minute talks; tfeldrum!& Fewsmlth Agency,Cleve- land. "WLS. ' ' ■J&'sert Co:, Chicago, 49 15-mihute programs'. Rogers' & Smith Agency,. Chicago. WLS. 1 ' 1 Walker. Remedy Co.- (Walko Poul- try, ^ablets), Waterloo, Ia.^ 26 one- minute early morning announce-' Merit's. Weston & Barnett Agency, Waterloo", > WLS.' Ilitm' Crow . Milling Co., Warsaw; Ind., continuation- order for 156 16- minute 'morning programs.' Rogers &' Smith Agency, Chicago. WLS. • '.Acme Mfg. Co., Forest Park, 111.,. 49 two-minute morning announce- ments. K; E. Shepajd Agency, Chi- cago. WLS. Tony Wons' (seeds), Chicago, thrice weekly 15-^minute early morning pro-, grams, WLS,. McKesson .<£ Robbing, Bridgeport, 52> one-minute daytime announce- ments. Kastor Agency, Chicago. WLS. ' ; Y' ' '' • Dairy Association, Lyndohvllle, N. Yi, 14-one-minute early morning an- nouncements. Hays Agency,- Bur- lington, yt.. WLS.. LeJa,y Mfg. Co., Minneapolis; six one-minute early morning announce- ments. Frizzell Agency, Minneapo- lis, WLS; - • CoMngoourne Mills, Elgin, 111., once .... Mass., one-minute live announce- ments, three times weekly, WMAQ Japan Canned Crab Packers and Exporters Association, Toklo, five- minute discs once weekly* ; Maxon Agency, New York. WMAQ. • Dodge Co., Detroit, 16-mln-.tes platter once weekly. Ruthrauf & Ryan, Chicago. WMAQ; RCA Mfg. Co., Camden, N. J., one- minute announcements thrice week- ly. Lord & Thomas Agency, New York. WENR. LOS ANGELES * Master Life Insurance, one 15-min- ute transcription weekly for one year. Placed through ; Lockwood- Shackleford. KNX. Capper. Publications, five participa- tions weekly in «l0 o'clock Family,' for two weeks. Placed through Presba, Fellers and Presba. KNX. Myrnpl Products (patent medicine), thrfee 15-minute musical programs weekly for one' year.'. ^Placed through Roy Alden. KNX. Crazy Water Crystals, ! flve 15-min- ute news'- periods . weekly, 86 times. Placed through Tom Wallace. KNX. Love Charm (perfume), one spot weekly for 13 weeks. Placed through Hllmer and Swenson. KNX.- Bank '" of America, seven'.. spots weekly ' for . four weeks. . Placed through Charles R. Stuart. KNX, ' Williafni R. Warner (Tooth Pow- der), three 16-minute drama playletM weekly for 39 weeks. Placed through Cecil, Warwick and Cecil. KNX; Provident Loan Ass'n., four 16- minute musical transcriptions. Placed through Sain Miles. KNX. Safeway Stores/52 spots "daily for one year. Placed through J. • Walter Thompson* KNX. ' '• , Strasska Laboratories (tooth paste); three- 15-minute episodes of 'Congo-. Bartlett In Ethiopia' weekly for 13 weeks; Placed through Glasser Adv. KNX. Western Bakeries, two. 6ne-m1nute transcriptions .weekly for one year. Placed through Scholtz Adv. KNX. Charles Goldstein Co. (furs), brie spot daily, Indefinitely.. • Placed through . Sam Miles. KNX. Power Seal Co. (auto accessory), one participation weekly in Break- fast Club, four times. Placed .through Jefferson Kaye Wood. KNX. eric&n. .Bop;k..Mart M _ one weekl ments, 100 words, '-on ♦.Woman**' Hour program. WKRC. Harten-Knodel Co"., local Norge distributors, 100 1-mlnute transcrip- tions. WKRC. Albers Super Markets, ■ 2 60-Word announcements daily' for 62 weeks, Merrill agency. WKRC. ' Diesel - Wemmer - Gilbert Corp., Lima, C, sponsoring 6-mimite news period nightly for. 13 weeks to blurb San Felipe cigars. S. Epstein agency, Detroit. WKRC, Pott Parrott Shoe Dealers, 13 quar- ter-hour 'Treasure Trove' e. t. pro- grams. ; WKRC. Rollman. d Sons Co., department store, series of 50-word announce- ments. WKRC. ' '' ' •"Li T. Patterson Co., 13 25-wbr'l tie-in announcements on both the CBS- Chrysler and Plymouth pro- grams. WKRC. Alms <£.. Depke Co., department store, 13. 16-minute mechanicals* Maxon Co., Detroit. WKRC., Magazine Repeating Razor Co.,. 25-, wdrd time signal blurbs on Sliiqk Razor' nightly for five weeks. J. M. Mathes, Inc., N. Y. WKRC". SAN ANTONIO Oneida, Ltd., 39 100-word. an- nouhcetnerits, Monday through Fri- day; Geyer-Cornell Co., New York City, WOAI: ' ' Alaska Pacific Salmon Co*, 13' an- nouncements on a.m. 1 ' programs; • J. William Sheets, Seattle. WOAI. Swtft & Co:, ■. 5'2 announcements three .nights- weekly;. J. Walter Thompson Co., Chicago.' WOAI. William Cameron 4 Co.; .(built in furniture), 166 16-mln. . programs, three weekly; Erie Racey Adv. Agency, Dallas-Fort Worth. WOAI. Universal Mills (flour) 100.16-min- ute programs, daily including Sun- days; Haney-Lieche, Dallas-Fort Worth. WOAI. Purina MillSi, . 26 .announcements three days weekly; placed direct. WOAI. Armand Company, .62 1-minute electrical transcriptions, Monday through Friday; H. W. Kastor & Sons, Chicago. WOAL. American Gas Machine Co., 8 ' 5.-' minutes, electrical transcriptions, Tuesdays and Thursdays; Greve Adv. Agency, St. Paul, WOAI. Murine Co., 52 1-minute-electrical transcriptions, four weekly) Neisser- Meyerhoft*, Chicago. WOAI. Pure Oil Co., 65 15-minutes, electrl period, , ports, for an Indefinite WOWO; ,. Harry S, Goodman, Insurance taui five minutes weekly,! for 26 week? WOWO. *** San Felice Cigars, twice dally news service, for an indefinite period! WOWO. Gude's Pepto Mangan, spots through Brooks, Smith, French! WOWO. ■ Ironized Yeast, spots, twice weekly through Ruthrauff & Ryan. WOWQ* Ford, thrice weekly, disks, placed through N. W. Ayer. WpWO. American Gas Machine, 10-mlnute spots, for an'indefinite period, placed through Greve Advertising. > WOWO. Eleanor Martin, Inc., series of 6J spots, placed through Morenus, Chi', cago, WOWO. General Electric, 13 quarter-hours, disks, placed through Maxon Adver- tising. WOWO. 1 PORTLAND, ORE. Davidson Bakery, spot annbunce- rtient ' service, Sundays.' Placed through^ Crossley & Wicker Adver- tising Agency. KGW. ' Meker & Frank Co., department' store, 20 day announcements and three ni'te spots. KGW-KEX.' .. Whedtena Corporation, seven quar.ter-hoUr broadcasts, three times weekly; Placed direct. KGW. - Bernard Perfumers, -five-minute' prbgrams, Sundays.. Placed through Ruthrauf . & Ryan Advertising Agency. - KGW. | Portland Gas Co., 13 quarter-hour programs, Tuesdays. Placed through H. V. Swenson -Advertising Agency. KGW. Community Credit Corp., half-hour program, 'Homicide Squad,' one year, weekly. Placed through MacWllkins & Cole Advertising Agency. KEX.-. ■ Gilmore Oil,- spot announcement service. Placed, direct. KEX. Sears-Roebuck 'Co., series .of 34 spot announcements; split schedule. KEX. v ' Agency, Chicago. W L S. Father Flanagan's Boys' Home, Boys Town, Neb., continuation order itor six 15-minute WLS* National Barn Dance ' Programs.' Bozell & Jacobs' Agency, Chicago. WLS. Union, ..Pacific Railroad, - Chicago, 100-word announcements. Ernest Boder Agency, Omaha. WMAQ, Washington Boxed Apple Bureau, Seattle, 15-minute period twice week ly on Home Forum. Izzard Agency, Seattle. WMAQ. Angelus-Campftre Co., Chicago, 15 minutes twice weekly on Home Forum program. Dunham Agency, Chicago. WMAQ. Milton Bradley Co., Springfield, Not in Boston alone, but throughout New England, WBZ and WBZA regularly reach four^fifths of the buying power. It's low cost selling when you consider the 1,156,000 reachable radio families. Dance for 13 weeks. Placed through E. H, Brown Adv. KNX, The Townsend Plan (politlcai), two 15-minute talks Weekly, indef- initely. Placed through Tom Wal- lace. KNX. i Eleanor Martin (knitting equip- ment)-; one participation in Holly- wood Barn Dance. Placed through Morenus Adv. KNX. Picture Ring Co., one participation irt Hollywood Barn Dance. Placed through Frederic W. Ziv. KNX. McClosky Varnish Co., six partici- pations weekly in H6usawlves Pro- tective League for four 'weeks. Placed through Bert Butterworth. KNX. Campbell Cereal, six participations weekly in Breakfast ClUb for one year. . Placed through 'Mitchell- Faust. KNX. ay Agency, Chicago. WOAI. WBZ 50,000 WATTS NBC Blue Network BOSTON 1,000 WATTS NBC Blue Network SPRINGFIELD, MASS. Two of NBC's Managed and Operated Stations WBZA SALT LAKE CITY American Association of .Washing Machine Manufacturers, 26 daytime flve-mlnute programs (transcrip- tions) placed through Meldrum & Fewsmith, .Cincinnattl, KDYL. Flint Distributing Company (Kei- vlnators), 13 15-minute programs, local talent. Placed direct. KSL. Sugarhouse Merchants (co-opera- tive tie-ups)', 26 daytime 15-miniite programs (transcriptions) placed di- rect. KDYL. Morning Milk Company, 52 twice weekly 15-m'Inute electrical tran- scriptions, placed direct. KSL. Continental Mills, 26 daytime an- nouncements." -Placed through Sag© & Mullen Advertising agency, Seattle, Wash. KDYL. Dexter Washers, 52 daytime flve- mlnute programs. Placed direct, KDYL. Wheatena, n!ne 15-minute pro- grams ('Popeye, the Sailor Man"). Placed through Rohrabaugh & Gib- son, Philadelphia; Pa. KDYL. Landes Equipment' Company (tractors), eight 16-minute programs, utilizing a 60-voice male choir. Placed direct. KSL. Christiansen Shoe Company, 100 daytime announcements. Placed di- rect. KDYL. Mitsubishi ShoH Eaisha (crab- meat), six daytime flve-minute pro- electrical transcriptions. DES MOINE5 San Felice Cigar's.. 5 hews pro. per week, S. M, Epstein Co. 'WMT, KSO. Associated. Laundries, 5 quarter hour per .week, 'High and Low,' Les.; sing Adv. KSO. i -' Gately Stores, Inc., 6 quarter hour per Week, 'Smiling Dan,' dir. K$.0> KRT. . • ' . Norman Casslday, Inc., 26 quarter hour pro., 'Hollywood Cinderella/ dir; kso; ■ Northwestern Bell Telephone!? ■ 26 4 minute ann., dir. KSO, KRNT, WMT. Sargeant Feed Co., 6- quarter .hour per week, 'Tall Corn Time/ Fairall .Adv. > KRNT, WMT. Inter-State Nurseries, 6 quarter hour per week, 'Tall Corn Time/ dir. KRNT, WMT. Lapp Laboratories, 2 quarter hour per week, 'Tall Corn Time/- din KRNT, WMT. <".. Geotz Brew. Co., 2 quarter. hour transcription per week, Potts'-Turn- bull. KRNT, WMT. Yeomen. Mutual Life, . 26 {Ir'minute pro., Harry S. Goodman. KRNT, WMT. • New Utica Co., 13 quarter hour pro., 'Harlan Miller/ columnist, dir. KRNT. . ■ Calumet Baking Powder Co., 3 quarter hour per week; 'Prlscilla Wayne/ columnist, Young. & Rubi- cam. KRNT, WMT. Carter Med. Co., 166- 1-minute transcription. Street & Finney. KRNT, WMT. Chevrolet Motor Co., • ? quarter hour per week, dir., renew. WMT, new, KRNT. ( ■ITcmm Brew Co.,. 26' i-mlnute transcription, McCord Co. KSO, KRNT, WMT. ~ CINCINNATI Ford Dealers, sez-ies of 75-word spot announcements, McCann-Erick- son, N. Y. WCKY. Queen City Carpet Cleaning and Rug Mfg. Co., 62 10-minute e.t. periods, WKRC. Ohio Valley Dairy Council, 100 quarter-hour e. t. periods for healtn talks, Frederick W. Ziv. WKRC. Rubel- Baking Co., four 50-word announcements daily for 52 weeks, Frederick W. Ziv. WKRC. 2fu-Enamel Corp., 300 announce-- FORT WAYNE Eamm and Schellinger, news ac- counts, Renewal for 62 weeks, placed through Carter, Jones & Taylor, South Bend. WOWO- Chrysler Corporation, tor 52 weeks, spots, placed through J. Stirling Getchell. WOWO. Holsum Bakery, half-hour weekly, for an indefinite period, placed through W. E. Long, Chicago. WOWO. Dodge Motors, 2 quarter-hours weekly, disks, placed through Ruth- rauff & Ryan. WOWO. Orbtt Gum, thrice daily, disks, for an. indefinite period, placed through Sellers agency. WOWO. Willard Tablet, renewal for an in- definite period, thrice weekly, placed WOWO FiFSt UnUed Br °adcasters. Carter Medicine, for 62 weeks, wowo throush Spot Broadcastln ^ Consolidated Markets, dally mar- ket reports. WOWO. Stevens Hotel, spot announce- SS"* 1 ?^ for an indefinite period. WOWO. CLEVELAND, De Soto Motors, 16-miriu'tes twice a'week, 7;30-7:45, for thirteen weeks. WTAM. ' General Electric, 26 flfteen-minute programs by Sisters of Skillet, Tues- days and Thursdays. WTAM, Spang Bakeries, ,two 16-minute programs Mondays and Fridays, WTAM. . Fe'detal Cigarets, noon half-hour, programs, six a week for thirteen mmmmmmm Marion Perfumes, one-half hour daily, 2:30-3;30, for indefinite period.' WJAY. Map Rtseriblum's Clothing Co.> 'daily baseball program, fifteen min- utes, beginning' April 1, for lhdef.' period. WJAYi • , MothrWool Co., 16-minute pro- 'gram daily, mornings, for indefinite Vun. WJAY. K; B. Clothing Co., 26 weeks of daily spot announcements, partici- pant program. WJAY. Burt's jewelry, daily spot an- nouncements for 26 weeks in par- ticipating bill. WJAY. Star Piano, 156 announcements dally in half-hour program. WJAY, White Star Beauty Products, An- nouncements daily for 26 weeks, WJAY. Acme White Lead, 16-mlnute pro- gram Wednesdays and Fridays until May. WTAM, Gold Bond Beer, half-hour tran- scriptions six times weekly for thir- teen weeks. WTAM. LINCOLN Olson Rug Co. Half hour program, 3:30-4 p.m., Sundays. Talent is hick program called 'Neighborville Folks/ Deal Is In for a month. KFAB. American Gas Machine. Monday, Wednesday and Friday for five min- utes, short skit, for one month. KFAB. Kellogg. Gene and Glenn, for 2$ weeks, each Monday through Satur* day, and for a half hour, 8-8:30 a.m,. This is the inauguration of the WHO re-broadcast network. KFAB. Household Magazine. Sunday half hour, 3-3:30 p.m. for the first half the 'Neighborville Folks' program.' In for two months; KFAB. NEW YORK CITY Pacific Radio Co., six 15-mln. pro- grams weekly, 13 weeks starting March 10. Through Bess & SchilUnl Inc. WNEW. Tappin Jewelry .Stores, inc., eight 15 r mlri. broadcasts weekly, starting! March 11. Placed by Beds & Schillin, Inc. WNEW. N. J. . Bell Telephone Co., spot "an- nouncements for indefinite period,, starting March 14. Bess & Schilling Inc. WNEW. PITTSBURGH Philadelphia Co., 91 -minute an- nouncements. Placed by Equitable' Sales Co. KDKA. Dr. Salsbury's Laboratory, 52 1- minute announcements, placed by : N. A. Winter Agency. KDKA. Duquesne Brewing Co., 15C three-, quarter hour programs and 167 flve- minute spots. Placed by Walker-. Downing. KDKA. BOSTON Royal Worcester Corset Co., 35 15- word announcements, three times weekly, starting March 9 and ending ' May 22, through Badger & Browning, Boston. WNAC. Reliance Manufacturing . Co. (B'* Yank Shirts), 13 15-minute programs, Sinok Company, daily weather re-J {Continued on page 52)