Variety (Mar 1936)

Record Details:

Title:
Variety
Date:
Mar 1936
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1936)
Leaf #:
000236
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
March 28, 2024
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tMnestUy, Mardi 25, 1 936 y^ R[£TY LOOK 'EM OVER, BOYS! SENSATIONAL IN DENVER Denham Theatre reports biggest gross in 18 months; held over. A WOW IN PATERSON . "Trail" tops five biggest grossers of '35 at Paramount Theatre. A SMASH IN NEW HAVEN ... Holiday figures topped as "Trail" hits new high at Paramount Theatre, TERRIFIC SOCK IN K.C....Newman Theatre reports biggest gross in ten months. Held over. TREMENDOUS IN CHICAGO . Roosevelt Theatre reports "Trail" up with all time grossers. Held over. A THREE-BASE HIT IN HARTFORD ... Ailyn Theatre holding for third week. A PUSHOVER IN MEMPHIS . Malco Theatre had the S.R.O. signs out with business tops. A TRIUMPH IN POUGHKEEPSIE ... Beats every big grosser for '35-'36 at Bardavon Theatre. DES MOINES EATS IT UP ... Des Moines Theatre reports "Trail" way out in front of industry's ace pictures. A TEXAS LEAGUER IN DALLAS . Palace Theatre reports "Trail" neck and neck with year's big grossers. AMAZES MINNEAPOLIS . . ."Trail" shooting over top grossers. Held over. A BROADWAY BONANZA . . . New York Paramount holds "Trail" for three weeks to new high grosses. Biggest opening day to date. A LOUISVILLE SLUGGER... Rialto Theatre says "Trail" draws biggest gross of any Paramount picture to play theatre. Held over. BEATS OMAHA'S RECORD...OmahaTheatre...reportsbiggest week in nearly a year. RINGS THE BELL IN ATLANTA... Fox Theatre says "Trail" tops any first three day gross since October. BIG FULL WEEK IN CHARLOTTE...Carolina Theatre holds "Trail" for full week after showing top gross since September. HAS HOUSTON CHEERING ... Majestic Theatre reports best opening since last September. THE TRAIL OF THE LONESOME PINE" SYLVIA SIDNEY-FRED MacMURRAY- HENRY FONDA Fred Stone • Nigel Bruce • Beulah Bondi • Robert Barrat • Spanky Mc Fa Hand . Fuzzy Knight • A Walter Wanger Technicolor Production • A Paramount Picture • Directed by Henry Hathaway \r^>, . 1 'V y- ~ <~* ' -*