Variety (Mar 1936)

36 VARIETY A D I O Wednesday, March 25, 1935 COMMERCIALS WEEK OF MARCH 25-31 (ALL TIME EST) This Department lists sponsored programs on the NBC, CBS, and. Mutual networks arranged alphabetically under the advertiser's name. All time is p. m unless otherwise noted. Where one advertiser has two or more programs they are listed consecutively. An asterisk before name Indicates advertising agency handling account. Abbreviations: Su (Sunday); M (Monday): Tu (Tuesday); W (Wednesday): Th (Thursday); F (Friday); B: (Saturday). AMERICAN CAN O-Tu-W'JZ Ben Bernle & Lada Ethel Merman ♦Fuller-Smith-Rosa AMERICAN HOME PRODUCTS (Anncln) WJ7.-7 I'.M. Tnes.-Wcd.-Tliur. 'Easy Aces' Goodman Ace Jnne Ace Alary Hunter Helen Spring (Knlynns) Mon-B-WEAF Hanunersteln Music Hall Ted Hammersteln Mable Tallferro Earl Ojcforrt Pat Redingtnn' Lucy LaughUn Lazy Dan ♦Blaclcett AMERICAN TOBACCO 8- Snt-WEAF (Lnrky Strike* •Your Hit Parade' Carl Hoff Ore ♦T.nrd ft Thnmo 10 p.m.-W-WEAF Bay Sinatra ore •Lord - & Thomas AMERICAN RADIATOR 7i80-Sun-WEAF "Fireside Recitals' Sigurd Nllssen Willie Morris •Frank St. Loger »s> Ore v *Blah'er Adyt. Armro iron 8:30-W-lVJZ Bennett Chappie Armco Bd Frank Simon ♦Gardner-Grelst' A. * P. 9- M-WEAP Fftrry Hnrllck Howard Price ♦PnrlH ft Pear* BABBITT CO. 10:45 ajn.-Mon. 'to Frl-W.IZ 'David Harum* Wllmer. Walter Peggy Altenby Edith Spence Walter Soderllng •Blaclcett BEST FOODS. INC. .11 n.m.-Xii-Tli> WEAF Ida Bailey Allen ♦Benton & Botvlea BETTER SPEECH INSTITUTE S-Snn-WJZ Tour English' •Auepltz ft Lee BOURJOIS SALES, INC. J Mon-8:S0-W4Z (•Evening In Parte") Marton Downey Plckln* SIstere Mark Wnrnow Ore •Lord ft Thomas BOWEY'S Su-1:30-Thurs- 5 p.m.-WEAF •While the City Sleeps' Finney Brlggs Forest Lewis Vivian Fridell Jess Pugh Clare Baum Charles Eggleston Cecil Roy Marie Nelson Pauline Hopkins James' Goss •Comer BRISTOL-MY BBS 9- W-WEAF (Sal Hepatlca) (Ipana) Fred Allen Portland Hoff a Eileen Douglas Jack Smart Peter Van Steednn •Young & Rublcam CAMPANA 10 F-WEAF •First Nlghter' Francis X Bushman Betty Lou Gerson Carlton Brlekert Clllt Snubler Harry Jackson's Or •Aubrey Wallace CARNATION Ml Hi 10- M-WEAF Lullaby Lady Ireene Wicker M L Eastman Ruth Lyon ■AErwtn. Wasey CHEVROLET 0-S:it-WEAF RublnolT Virginia Rea Jan Peerce Graham McNamee •Campbell-E CITIES HERVICIi 8-F-WEAF Lucille Manners Rosarlo Bourdon Or Quartet •Lord & Thome.* CLICQUOT CLUB 3-Sii-WEAF Harry Reser ft ! Clicquot Club O Lynne Gordon Brnlo Wcbcr John Zellner » •N. W. Ayor COOK & SON " G:30-Su-W«IZ Maicolm LaPrade Lpw White ♦Wertliolmer COX GELATINE 11' n.m.-Tliurs.-WJZ Jack Bercti l Katz I). L. Si W. COAL tl:IA H.m.-Tti-W- Tli-WKAF •Studio No. 7 Jaclt Clemens Loretta Clemens •Ruthrauff ft! Ryan ELGIN WATCH 10-Tu-WE.VF Eddie Dowliiig Ray Dooley Helen Ward B'ny Goodman's Ore •J. W. Thompson FORI) FrI-9:30-W.IZ Fred Warihgs Penh- sylvanlans ♦N. W, Ayer FIRESTONE 8:30-M r tVEAF Vocol Rnscmhle Richard Crooks Margaret Speaks 'Sweeny-James FITCn 7MG-SU-WEA11 Mbrln Sisters Ranch Boys L. W. Rumsey 8:lG-Fri-WJZ Wendall Hall •Ramsey GENERAL ELECTRIC 11 p.m.-Son-WEAF *M"att Clemens. Th Melody Master' Conrad Mayo G. Martlnelli Alan Jocelyn Virginia HoWar Edwin Jerome Frances Nordstrom Robert Strauss William Stickles Charme Allln •B. B. D. ft O. 'Dealer Broadcast' Mon-11 a.m.-WEAF 'This Hour of Ours' Gerard Swope ■Dr. W. D. Coolldge C. E. Wilson P. B. Zimmerman G. B. Girls Glee Club Richard BonelU 40 Piece Ore Harold Levy, Dlr Revelers. GENERAL FOODS 9-Tli-WEAV (Maxwell) 'Show Boat' Lanny Ross Conrad Thlbault Prank Mclntyre The Westerner* Virginia 'Molasses' 'n' Jan'ry* Gus Huonsrhe'n' - Walter Tetley Laurie Mnssey •Benton & Bowie? 7-Sn-W.IZ (Jell-O) .Tack Benny , Mary Livingston Johnny -Green's Or Kenny Baker ( •Ynunir * Rublonm GENERAL MILLS 10:45-W-F*«VEAF (Gold Medal) Betty Crocker Cooking Recipes •McCord Co. 4-Dnlly-W.IZ (Blsqulck) Betty ft Rob' Edith Davis Dorothy Slildler Elizabeth Reller Lester Tremayne Loretta Poynton Frank Dane ♦Blacken GEN. MOTORS 10 p.m.-Su-WEAF Y. Menuhln Erno Rnpee. Cond. G Motors' Ore ♦Campbell-Ewald HOUSEHOLD FINANCE 8i30-Tu-W.IZ Edgar A. Guest Bernard I ne Flvnn Sidney Ellstrom Galllcchlos Ore •a D. Frey nORLICK'S M to F-7:30-W.IZ (Malted Milk) Lum & Abner Chester Lauck Norrls Gnff •Lord & Thomas HUMPHREY'S MEDICINE G.lS-Wed-FrMVJZ •Sweethearts of the Air' Peter De Rose May Slnghi Hieen Andy Sanella •Blow •I ERG EN 0:3»-SiMV.IZ Walter Wlncliell •J.' Walt. Thompson • JOHNSON Si SON (Floor Was) 8 p.m.-Mon.-W.IZ 'Fibber . McOee ft Molly' •Man From, Cook's' Marlon ft J Jordan Lynn Martin Charles La veer Master Singers Emery D'Arcy U. Marcelll's-Ore. •Needlmm, L. & B. S. C. JOHNSON & SON 7:46-Tli-\VEAF ( Glu-Co) 'Life Studies' Tom Powers ♦Need ham, L. & B. UEI.M>GG 5:30-I)jiII.v Ex. Sn- S«i-lV.Tfr ISInglng Lady* Ireene Wlck6r . fl;S0-F-W..!Z James Melton . Hed Nlchol'e Oro N. W. Ayer KRAFT-PIIENIX 10-Th-WEAF Blng Crosbv Jean Hersholt Gvcte Stueckgold Virginia. Bruce ICay Weber. Jimmy - Dqrsey Oro Bob Burns •j ..Wn.lt: Thomp. LADY ESTHER 8:S0-Tu-W-WEAF Wayne King Ore ♦J. W, Thompson LARL'S & BROS. (Edgeworth Tob'co) 0-Wed-WJZ •Com Cob Pipe Cl'b' Pat-Bfn^ord Squire His Sue Hathaway B. B. D. & O. GEORGE W. LUFT' CO. (Tan gee.) 10:30-Tu-WEAF Jimmy Fldler ♦Cecil. W. C. MACKAIIDEN 0:30-F-WEAF (True Story) 'Court of Human Relations' Percy Hemus Ned Wever Wilmcr Walker Alice Rhelnheart Helen Spring Vera Allen Fred Felkel, Org Lucille Wall " Allyn Jj>slyn ♦Arthur Kudner DR. Mn.RS LAB'S (A Ika -Seltzer) 0:30-Sn-W.IZ WLS Barn Dp nee Ridge Runners Uncle Ezra Lulu Belle • Maple City I 7:15 M-W-F-WEAf 'Uncle Ezra.' Radio Station EZRA Pnt Bnrrett Cliff Soubler Carleton Guy Nora. Cunneen ♦ Wade BEN.!. MOORE CO 11:30 n.m.-Wed- B'EAF. •Betty Moore AIODEKN FOOD PROCESS ro. 4M5-M-W.1Z Charles. Sorce Harry Swan; - ♦Clemenls Co. MOLT.E 0 p.m.-Tu-WEAF 'Voice of the Peo- ple' Parks Johnson Jerry Belcher ♦Stalk-Goble PACIFIC BORAX 9-Th-WJZ 'Death Vall'y Days' Tim Frawlev Edwin W. Whitney Lonesome Cowboy Jean King Jack McBryde Joseph Bonlnie Ore McCann-Erlck I'EI'SODENT 7-baIly Ex. Sat Sua- WEAF Amos 'n' Andy Freeman Gosdeo Charles Correll •Lord & Thomas fi p.m.-M-0-Frl WJZ Al Pearce & Gang Mable Todd Morey ' Amsterdam Arlene Harris Harry Foster Monroe Upton Andy Andrews Tony Romano 3 Cheern WllJIam 'Wright >Lord & Thomas PHILIP MORRIS 8-Tu-WEAF Phillips Lord Sdlly Singer 3 Sweethearts i.*o RMnman's Or« Eton Boys Phil Duey I'lLLSBtRT I0:^()-I)nll.v-\VJZ 'Today's Children' Irma Phillips Walter Wicker Bess Johnson Irene Wicker Lucy GlllmAn Fred Von Amon Jean McGregor ♦Hutchinson PITTSBURGH PLATE GLASS 8-Thurs-W,lZ . Pittsburgh Symph'y Arttonla Modarelil, Con. Pascha Kogan ♦B. B'. D. & O. PRINCESS PAT OiSO-M-W.IZ 'A Tale of Today' Joan Blaine Harvey Httys Laurette Flllbrnndt Wlllard Farnum Rbhort Griffin Harrletto Widmer Frank Pnscelli Isabel Randolph •Jvlc.lunlUn P'CT'R « G'MBLK 3:30 Daily Ex. Sn- Su-WEAl? (Crlsco) 'Vio & Sade' Art Van Harv Billy Idelson Berhndlne Plvim 7:15 r W-F-WJZ Ivory Stamp Club Capt. Tim Healey ♦Btorkmah Mon-Wed-FrI-13 H'EAF Pat Barnes. ♦Blackett-S-H. ♦Gardner 3;45-M to F-WEAF (Ivory Soap) 'The O'Neills' Kato McComb Jnne West Violet. Dunn Jimmy Doneliy Jack. Rubin Jimmy Trinsejr Janet Gilbert ♦Bla'ckmnn 3:16 Dally Except Sa & Su-U'EAF (Oxydol) Ma Perkins' Virginia Payne Marjorle Hannon Chas Egelson Hilda Gfaham Charner Bateon John Mathews Corlne Dearth Butler Mnndevllle Ken-Griffin ♦Blnnkett 10:16 a.m. Dnlly Except Snt & Sun- WEAF f Oh Ipso) •Home Sweet ome' S. G. Smith Harriett McGlbbon Billy Halop •Blaokman . . Mon to Frl-3-WEAF (Camay) 'Forever Young' Curtis Afnall Betty Wragge Marlon Barney Jaok Roslelgh •Pedlar & Ryan 4:45-Mon.-Thur.» Frl-WJZ 'Magic Voice' Gertrude Hitz *7antos Ortega' QUAKER OATS CO. 6:30-Sat. WEAF 'Kaltenmeyer's Kin- dergarten' Bruce Kamman Marion Jordon Jim.- Jordan •Johnny Wolf Thor Erlcson Merrill Fuglt Harry Kogen Oro ♦Lrtrd A Thomas RALSTON I'UKINA 5:30-M-W-F-\VEA V Tom Mix Adven- tures' ♦Gardner RADIO CORP. AMERICA . « p.m.-Hun-W.IZ 'Magic Key or RCA' John B. Kennedy Frank Black Ina Claire Brian Oherne Osgood Perkins Charlos Coljurn Goss Lon. Singers Efrem Zlmbalist ♦Lord ft Thomas REAL KILIi 0-Su-WJZ . Chaa Previn Orch 01 ga Albani Betty Bennett Singing Knlnhts •Leo Burnet* REGIONAL ADVERTISERS 10:30 a.m. W-F- WEAF 'Mystery Chef •McCann-Erlckson REMINGTON RAND :30>Mnn-W-F- WEAF Edwin C. Hill ♦B: B. D. A O. RITCHIE CO. 8-Tu-WJZ (Eno) 'Eno Crime Clues' Clyde North John MacBryde Mark Smith Alan Devltt Georgle Drew Men- dtim ♦Ayer .' SIIKFITFLD FARMS (Jt4A-M-Tli-F-WEAF Billy and Betty •N. W Aver SHELL (Petroleum) 9:30-Sn-WEAJr Al Jolson Pat O'Brien Trene Taylor Sterling Holloway Abe Roth Jack Stanton Peggy Gardiner Victor Young Oro •J. Walt, Thompson SHERWIN- WILLIAMS 3:30-Sn-WEAF 'Metropolitan Opera Auditions' Edward Johnson ♦Cecll-W-C SINCLAIR 9-M«WJZ Malcolm Clair Qua Van SJnolalr Qt, Bill Chi Ids Fritz Claris Joe Parsons Cliff Soubler Harry Kogen ♦Federal SPRATT'S 5:L3-Ta-WJZ Albert P. Terhune •Paris & Peart SMITH BROS. 2-Suii-WEAF 'Melody Ma,tlnce* Vlcter Ardens' Oro ♦Brown & Torcher STAND. BRANDS 8-Su-WEAF (Chase. & Sanborn) A. K. Spencer, Dir. Amateur Show Ma.i. Edw. Bowes Graham McNamee 8- W-WEAl! (Royal Gelatine) One Man's Family' Carleton E. Moore, Dir. I. Anthony Smytbe Mlnetta Allen , Michael Rafetto Kathleen Wilson Barton Yarborough Bernice' Berwlp 8-Tliurs-WEAF (Ftelschmann) . G. Thompson, Dir. Rudy. Vallee and His Conn. Yanks . Brian Alievne Dorothy Thompson Eddie Grcon Frank Fay 7:30*Su-WJZ (Royal Gelatine) 'Bakers Broadcast Robt. Ripley ' Rhodi Rainbow Will Purvis Ozzie Nelson Oro. Harriett Hllllard •J, Walt. l"hqmp. STERLING PROD. 0^0-Su-WEAF (Bayer's)'- Frank Munn Lucy Monroe' Arden & Arden Gun Haenschen Oro Bert HlrscM 9- F-WEAF (Phillips Mag) Waltz Time' Abe Lyman Oro Bernice Claire Frank Munn 9-Sit-WEAF (Dr. Lyons Tooth- paste) Rodney McLennon Ttachel Carl ay Men /.bout Town Andy Sannella Ore ♦Blackett ' 4:M-Mon to Frl- WiIZ (Dr. Lyons Tooth- powder) •Back Stage Wife' Vivian Fridell Ken Griffin Henry Saxe Mary McCormlck James Goss ♦Blackett 4:30-Tn & Thurgo WJZ .(Phillips . Milk) 'How to Be Charm- ing' Beatrice De Sylvera •Blackett SUN OIL 6:45-Dally Except Sn-Su-WJZ Lowell Thomas •Roche WHllama SWIFT 9:30 p.m.-Mon WEAF 'Studio Party' Sigmund Romberg Josephine T u m- ' nilnia Felex Knight Lionel Barry more.. ♦J. W. Thompson TASTYKAS'i; 12-Sn-WJZ 'Pageant of foufb' ♦Clements TEXAS CO. 9:3lt-Tu-«'EAF 'Fire: Chief Revue' Eddy Duchtn Oro Donald Novis. Jane Pickens ♦Hanff-Met7.|i«r UNION CENTRAL : (Insurance) fJI-Su-W.IZ 'Roses ft .Drums' H. Williams. Dlr, Helen Claire Reed Brown, Jr. John Griggs Brio Dressier Krwvn Mulch ffi'iward ,!erom« Jack Rosleigh •J. Walt. Thompson WANDER CO. (Ovaitlne^ lt:45-Dnll.v-WJZ 'Little; Orphan A' Henrletfn Tedro Jack Mather Art Van Slyke Forrest Lewis Vfc- Smith Eugene McGillen ♦Blackett CHAS. WARNER 10-W-W.IZ (Vince) J, Charles Thomas Frank Tours Oro ♦Cecil. W. >& C. 9:30 n.m.-W-wjZ (Sloan's) '20.000 Years' In Sing Sing' Warden Lawea ♦C,-W.-Cecll WECO PRODUCTS 10:30 p.tn.-Snt- WEAF 'Dr. West's Celeb- rity NMglit* ' ' George Olsen Ethel Shutta Ethel Barrymore ♦J. W. Thompson WELCH (Grape Juice) 87F-WJZ Irene Rich ♦Kastor WH EATEN A 7:15'TuThurs-Snt- WEAF 'Popeye the Sailor* •McKee, Albright WISCONSIN ALUMNI BESEARCH FOUNDATION 4:15-Frl. & Mon. WEAF 'Phillip Lord Call- ing You' Phillip Lord Seth Parker Quartet ♦Geyer, Cornell, N. WOODBURY'S 9:4(5-Sa-WJZ Paul Whltetrian Ray Bargy Ramona King's Men Durelle Johnny. Houser Bob Laurence •Lennen & Mitchell, Inc. Columbia ACME PAINT 0:30-6n-WABC Smiling McCnnnell ♦Henri. H. ft McD. AFFILIATED PRODUCTS (Louise Phllllppe Cosmetics') 7:I5-W-WABO ■Paris Night Life' Armlda Pierre Le Kreune ♦Blackett-S-H ASP 7:30-Tu-W-Th WABO Kate Smith's Coffee Time Ted Collins Jack Milter's Oro ♦Paris & Peart AMERICAN HOME PRODUCTS (Edna Wallace Hopper Cosmetics) U:1C n.m.-M to F- WABC 'Romance of Helen Trent' Virginia Clark Marie Nelson Eugene McGillen David Gothard Hilda Graham Audrey McGrath Mary Calvert (Kolynos) WAItC-ll:30 A.M. Mon. to Frl. 'Just Plain Bill' Arthur Hughes Ruth Russell James Melghah Curtis Arpall Geneva Harrison Ray Collins (Kissproof) (Outdoor Girl) 11 !4<5 n,m.-Mon to Frl-WABC •Rich Man'a Darling' Peggy Allenby Ed Jerome Ethel Remey Carl Swenson Ona Munson Blanche Sweet (BisodoH 8:30-F-WABO 'B'way Varieties' Oscar Shaw Carmela Ponselle Elizabeth Lennox Victor Arden'* Ore (Old English Floor Wax) Frl-7:1S p.m.-WABC 'Lazy Dan, the Minstrel Man' Irving Kaufman •Blackett ATLANTIC REF. 7- Su-WABC 'Atlantlo Family Tout- Frank Parker Bob Hope Honey Chile Jack McBryde Rosemary DeCamp Joe Granby ♦N. W.- Ayer CAMPBELL (Soup) 8- F-WABO 'Hollywood Hotel' Dick Powell 'The Informer' Victor McLaglen Margot Graham Heather Angel Raymond Patge Ore Frances Langford Anne Jamison Igor.Gorln (Tomato Juice) 8.-30-W-WABO Burns & Allen Milton Watson Ken NUes Jacques Renard's O •F. W. Armstrong CHRYSLER 8-Th-WABO 'Chrysler Ahshow' Alexander Gray Chaa Hanson Towne M Warnow's Oro Chorus •Lee Anderson Adv. COCA-COLA CO, 9:30-W-WABO •Refreshment Time Connie Boswell Al Bowlly Ray Noble's Oro •D'Arcy COLGATE-PALM- OLIVE.-PEET (Palmollve Soap) 8-Sa-WABC 'Zlegfeld Follies of the Air 1 Fannie Brlce Patti Chapin Benny Fields Jack Arthur Al Goodman's Ore 6:45 M to F-WABC (Super Suds) The Goldbergs^ Gertrude Berg James R; Waters Everett Sloane Rosalyn Super Rosemary DeCamp Richard Clark 10-W-WAIIC (Palmollve Shave) Gang Busters' Phillips Lord Alice Reinhart James VdnDylc Howard Smith Matt Crowley ♦Benton & Bowlei CONTINENTAL BAKING (Wonder Bread) 6:46-M-Tn-T"'-F-' WABO •Renfrew' of- the Mounted* Laurie York Ers- klne, Au. House Jameson *B t . B. D. & O. CORN PRODUCTS la:16-M-W-F-Sa- WABO •Musical' Reveries' Stuart Churchill Orson Wells Ken Wood's Oro »B. W. 4lellw1g CREAM OF WHEAT e-M-W-F-WABC 'Buck Rogers' Matthew Crowley Adele Ronson Edgar Stehll. Joe Grnnby Walter Tetley B. R; Johnstone, Au •Thompson DEL., LACK, & WSTRN COAL CO. (Blue Coal) 6:35-M-W-WADC 'Vanished Voices' Clyde North. Au. Bennett Kllpack . Crank Novak's Ore. Clark Andrews, Dr. ♦Ruthrauff & Ryan^ E. I. DU PONT DE NEMOURS & CO. 8-W-WABC 'Cdvalcado of Am." Arthur Pry or, Jr.. . Dir. Kenneth Webb, Au. Harold Levey's Or . ♦B B D & O ' FELS & CO. (Fe.Is Nft'pth.a .Soap) 11 h.ni.-Tu-TIi- ' WABC 'The Rhythm Boys' George Mdcdonald Al Dary Ice Swltzler .Ray Kulz ♦Young & Rublcam K()l{l> MOTOR 2:30-Sii-WABO Jose Mn,n?:aiiares. & his So. Americans. Dolores Ramon Ltttee Paqulta Anderson 9-Sn-WABC 'Fot;d Sunday Eve-. nlng Hohr' Nelson Eddy- Detroit Sym Orcb Victor Kolar , 9:80-Tu-WARO Frnd Waring Stella Friend . Rosemary.& Prlecll- la Lane Poley McCllntook Tom Waring Bill Marshall Trey Peters Stuart Churchill J'ohn ny Da via Tubby Hanlon Gene Conklln Charles Newman Feme •N. W. Ayor GEN. BAKING 6:30-Su-WABO Julia Sanderson Frank Crumlt Carlyle- Stevens Three Jesters Jack Shllkret Oro GENERAL MILLS 6:30 I Dally ex.Sa- Su-WABO Jack Armstrong, All Am. Boy Jim Omechl Sara.lane Wells John Gannon Bill B. Myers •Blackett GULF 7:30-Su-WABC Phil Baker Beetle and Bottle Agnes Monrhead Maxlne Gray E Smalle's 7 Voices 'Sklnnay' Ennls Bob Allen Hal Kemp's Ore ♦Young ft Rublcam I1KCRER II-O (Force) 8:l. r >-M-W-F WABO 'Bobby Benson & Sunny Jim' Neill O'Malley Florence Halop Eddie Wragge Dotmar Poppen Lorraine Pankow Joe Wilton Teter Dixon Billy Halop John Battle John Shea ♦Brwln-Wasey II. J. HEINZ CO. 10 n.m-M-W-F- . WABO Josephine Gibson Lois Miller •Maxon JULIAN & KOKENGE (Footsaver Shoes) l:30-Sn-WABO 'Musical Footnotes' Vivian della Chlesa Franz Imhof John Weicher Ens, ♦A Moore & Wallace KLEENEX 2:30-M to F-WABC 'Story of Mary Marllh' Basil Loughrane, Dir. Jane Cruslnberry, Joane Blaine Robt. E. Griffin Bob White Jesse Pugh Carleton Brlckert Betty Lou Gerson Jack Daly Bob Flske Murray Forbes Marjorle Hannan Anne. .Davenport Isabel Randolph. Lucille Hustlng . y ♦Lord ft Thomas" G. KRUEGER „ (Beer ft Ale) 7:16*-Tu-Th-WABC 'Kret^ger Musical Toast' S Schermerhorn Jerry Cooper Ray Block's Oro ♦Blow LADY ESTHER _ 10-M-WABC Wayno King Oro ♦Stack-Gobi* LEHN ft FINK (Pebeco), 7- Su-WABO Eddla Cantor ,'. Harry. Einsleln , Jimmy. Wolllnfftpn Betty Garde Bobby Breen Louis Gross Oro ♦Lennen ft Mitchell 2-Su-WABC (Hind's Honey & Almond Cream) •Thp Second Man* Leulle Howard Graham Harris Ore ♦Kenyon & Eck- hardt LEVER BROS. (Lux Soap) 0-M-WABO Botte. Davis (Rlnso ft Lifebuoy) 8.30-Tu-WABC Ken Murray ■ Eve Arden Sassafras Phil Regan Rusa Morgan' b ore ■ •Ruthrauff ft Ryan LIGGETT A MYERS (Chesiorfiold Clga) ft-W-WABO. Rosa Ponselle 0-Sa-WABO Nino Martin) Andre Kostelanetz Oro throughout •?Nowcll-Hiumett lOnAWK CARPET MILLS 13:45 Dnlly Ex, Su- Su-WABO B Star Jones' Johnny Kane Elizabeth Day Bill Johnstone IMill Vnn Zante Florence Malone Eddie Marr Arlene Francis' ♦Blackett-S-H. NATIONAL. ICE ADV., INC. 10-Tu-WABC 'Parties at Plckfalr* Mary Plcltford 'Al Lyons Ore ♦Donahue & Coe I' ll I I CO 7:45 <fniiy ex. Bo* Su-WABC Boake Carter ♦Hutchlns ' , PLYSIOUTH MOTOR 9:30-Tli-W'ABO 'Gulliver, the •Traveller' Ed Wynn John S: Young John- Mclntyre Lennle Hnyton's Or Lovely Girls 8 King's Merry M'n 4 ♦J. Stirling Getchell POMP El AN 12:16-Tn-Th-WABC Jerrycboper Ted Royal's Ore .♦Topping & Lloyd REMINGTON- RAND & TIME 10:30-Dall.v Except Sat-Su-WAItO . 'March of Time' •B B D ft O R. J. REYNOLDS TOB. CO. (Camel Cigarettes) 9- Tu-Th-WABO 'Camel Caravan' Walter O'Keefa Louis Sorln Alice Frost Kenny Sargent Pee Wee Hunt Deane Janls Ted Huslng Glen Gray's Oro ' •Wllllm C, Esty Co. SOCONY VACUUM 8- F-WABC 'Flying Red Horse Tavern' Walter Woolf King Bee Llllle 4 Red Horsemen Tavern Singers Lonnie Haytoh Ore •J Stirling Getchell STANDARD OIL OF N. .1. 8-M-WABO 3uy Lombnrdo ft his Royal Canadians ♦MarHChalk & Pratt STERLING PROD- DUCTS 8-Tu-WABO (Bayers Aspirin) 'Lavender and Old Lace' Frltzl Scheft Lucy Monroe Frank Munn tub Haenaohen's Oi 6-Su-WABC (Phillips Dental Magnesia) 'Melodlana' Bernice Claire Abe Lyman Oliver Smith ♦BlnoltPtt STEWART. WARNER (Alemtte> 10- Th-WABO Lysbeth TTugt»e« Bob McCoy Art Thorsen Horace Heldt Oro Bernie Mattlson Campbell Sisters Radio Ramblers Jerry Browne Charles Goodman U.,8. TOHACt'6 (Dill's Bent) 8:30-M-WAB0 'Pipe Smoking Time' Pick ft Pat Landt 3 ft White Benny Kruger's Or ♦ MeOann»ErlCk WARiy BAKING 0:15-Tu-Th-Sn- V WABO • 'News of Youth* Laddie Henman Jackie Kelk Ethel Blume Alfred Corn Lester Jay Joyce Walsh Hanley Stafford Hlmart BroWn, Dir. •Fletcher ft Ellis WASKT PROD'CTP 7:30-M-WABC 'Singing Sam' Harry Fraofcel 12-DoIly Ex. Sa-Sn- . WABC 6:4ff-Sn-WABO •Voice Experrenca' i M; Sa y' 8 Taylor I *Erwln Wasey WILDBOOT CO. 7.*18-M^-WABe Ted Huslng Charioteers 4 •B, Bt D. ft O. WM. WHIULEY 7-Dally Ex. 8m* Sa-WABO 'Myrt ft Marae' Mrytto Vnll. Donna Damerel Vinton Haworth Les Tremayne Ray Hedge Karl Way Marie Nelson ♦Franco* Hooper ZOTOS Permanent \y$ y o-su-WAjiifj '*<m & Charm- P «rf *gg* M r axVn 6 e Pran ^ 3 Little Wqtd* Evelyn Kay ' Gypsy Cooper- HochelloftLola ° r0y A ^v Mutual axtom-fisher .. .(Spud) Tu-H p.m.-WOR Soldiers of Fortune' Tex O'Reilly Enooh Light Oro Craig McDonnell Oyangureh Jofry Lesser ♦Keny'n ft Eckh'rdl CAL-ASI'IRIN 12:4B-M-W-F- WOB 'Painted Dreams' Kny Chase Mary Affllck Alice Hill Bess Flynri •Relncko-E.-Y.-O. •ft F, CROWN OVERALL 7:45 i);m.-Thu- WOR 'Crown .Headlight Frolics' Charles- Seel Charles Wayne ■Devore Sis William Greene Clalro. Gronvllle .Too Lu,gar Orq ♦ W. Kastor CRUSADERS - Mon-8;15-WOR The .Crusaders' Fred Q. Clar.k •Mnrnchalk ft. Prut 1 H:4u-Aiolr. to Frl- w.on • lacltett . GORDON BAKERIES 7:30-M-F-W-WOR 'Lone Ranger' •Sehl ORUEN 7:45-Tu-Sn-4VOR 'Time Turns Back' De Gormo ft Kllb'ne HOUSEHOLD FINANCE 10:30 p.m.-Snt.-WOR 'Shorlock Holmes' Richard Gordon Harold West ♦Frey MACV 9 o.m.-Thu-WOR •Morning Mat .with' Nellie Bovell Vlvlenne ' Segal Vincent Lopez •Donahue & Coe ., MURINE „(Eye Wash) Listen to This' Johnny ft; Doty Lew Diamond Ore ♦Nelsser-Meyerhott „ PINACb WOR Alice Day Pearson Oro Octet •Lord ft Thomaa PURITY BAKERIES B:lf?-M to F-WOR the Mygtlo* M.H.H, Joachim Dir. gulph Schoolman Ethel Everett Ann Sedgewlck Jeff Sparks Edm'nd MacDonttH Arlene Jackson E.ddlo. Vreeland C^HIe Joaclilm ♦Hanfr-Metzger SSS CO. (SSS Tontcl 8.30-F-WOR The ^iusl<v Box 1 ' Mtiry E. Wood Bailey Axtori William Stoesa Oro •Johnson-Daiils WASEY — . 'CSftnoJ. -M (w .Tliu-li:l5 Sa. : 2:30-WOR •Lampughter: Jacob. Tarshlsh •Brwln-Wasey R.L, WATKINS 9:46 n.m.-M to F. WOR. (Dr. Lyons' Tooth Powder) •Back Stage hV Vivian Fridell Ken GrKfln Henry Saxe Mary McCormlck James Goss •Blackett-S-H. WANDER CO. (Ovaltine) „ 3-M to F-WOR 'Molly of Movies' Klrby Hawk Gene Byron Blackett-S.-H. Network Chart NBC NEW PROGRAMS Sterling Products (Bayer As- pirin); 'Lavender and. Old Lace,' 8:30 to 9 p; m., "Wednesdays; start- ing May 27; for 62 weeks. Basic Blue.and WLW, Cincinnati, Sterling Products (Dr. Lyons Tbothpowder); 'Folies Bergere of the Air' (comedy-musical with Willie and Eugene' Howard), 8 to 8:30 p. rh., "Wednesdays, starting April 15; for 62 weeks. Basic Blue, Group B. Studebaker Sales Corp., icharcl Himber and his 'Champions,* 10 to 10:30 p. m., Tuesdays, starting April 28. Blue weh. CBS RENEWALS G. Krueger Brewing Co.; 'Krueg- ers' Musical Toast,' beginning April 28; for 6 weeks. Over 28 stations, Kleenex Co.j 'Story of Mary Mar* lin,' b&glnnlng March 30; 62 weeks. Over 31 stations. Note: Time purchases in c/mnks bigger than 13 weeks arc generally cancellable in 13 weeks cycles on 30 days' notice. Pinaud on WLW Only Cincinnati, March 24. Commencing April 1, Pinaud's 'Lilac Time' drops from the Mutual System to continue solely on WLW, its originating station. Alice Day, songstress, and Paul Pearson's or- ohestra carry on, the male octet and several femrae support voices fad- ing from present set-up. Program has been on Monday* Wednesday and Friday nighty frort 7:15 to 7:30. On new schedule, same nights are retained but time moves up . to 6:45 spot. Lord & Thomas, N. agency. WPA Program Unheard Buffalo, March 24. Buffalo dialers roamed the v.' 8 ^ bands irt vain Tuesday (17) search- ing for widely publicised' WPA radio series, 'Answer Me This.' Se- ries given wide publicity in dailies through AP, but WBEN, local red outlet, did not carry it, and neltl"* did any other transmitter in reach of average receiver here* WBEN sister station, W8XH, ultra short-waver on the 7,3 meter" band, fed broadcast but few sets are equipped for the ultra.