Variety (Mar 1936)

Wednesday, March 25, 1936 RADI © VARIETY 43 New York Radio Parade By Nellie Revell Radio Problems Always Emergenci Last week the National Safety Bank program on WOR, Sidewalk Interviews from In front of the Hotel Astor, was airing as usual. Pres- ently Boger Bower the productioneer on the program heard music from a, blind fiddler working down the sidewalk in front of the Astor. Bower jn a- dither for worry the mendicant was playing a restricted Warner tune but couldn't break , through the crowd to look into the situation. AU through the rest of the program there ran an undertone of violin music. Luckily the tune the blind fiddler played was in the clear. Btill Versatile «t 78 Tom Broadhurst,. brother of George, the dramatist and former theatri- cal Impresario, at the age of 78 is a hit on radio. Doing a series of tea stories on CBS. At 20 he was an AB seaman (wtlll has his papers framed); at 25 on Board of Trade; at 30 a theatre manager; at 40 a playwright; at -60 * farmer; at 6* an arbitrator; at 70 a novelist, and now . a broadcaster. 'And 8© It Go»«—' 6am Taylor's program on "WOR sought Phil Regan to interview. Con- tacted Republic Plx and received written okay. Next went to Regan's Manager and got verbal okay. So to Ruthrauff A Ryan Agency and another verbal okay, since Regan will air for one of agency's accounts oyer CBS. To be on the safe side he huddled around luncheon table with Regan, manager; agency man. All said okay. Taylor then announced on air and released publicity. Some 48 hours later the manager called, everything off and shuttled from manager to agency and back. No .reason or guest star. Offered to mention Regan's sponsbr and station to bo Heard but no dice, Same manager did ditto on Taylor with an okayed request for Jim Melton. Quashed -set-up Just three hours belbre air time. Scrambled Notes Charlie Martin, 1 who writes on March of Time radio' scripts, into partnership with Irv. Rels the CBS production demon. Martin writes, Rels directs, CBS sella. Have one of their experimental drama-musicals cif one hour length on verge of the dotted line. . .Howard and. Shelton, Peg LaCentra, Doug McDunnough swing band, Paul Stewart as m. c. goes locally on NBC for Melo-Roll May first Pedlar & Ryan client. Sterling Products has 12 programs coming to NBC networks. Script and musical shows. Spread over all their subsidiary companies. All Black ett-Sample-Hummert clients. . .Steve Hamas the heavyweight fighter with the Penn U diploma is about offering agencies a program.. Script show that intends teaching boxing to juveniles. Written by and being offered by Steve in person. . .Joe Moss, the band man, had a birthday last Monday. His musicians threw; him a surprise stag dinner- and ribbed him crimson. . .Gus Haenschen to Bermuda for vacash. . .Martin Rackln now doing p. a, for Meyer Davis office. .• .Wonder Bread show on CBS, Renfrew of the Mounted, will, shift to four a week serial in stead of as present a three a -week short story. Goes Monday, Tuesday, Wednesday and Friday. Starts March 30. This show has a broadcast, a pre-broadcast and a rebroadcast. . .Dot McNulty of.WNEW goes to coast for Fox Films. . .Ralph Klrberry with three Lipton's Tea programs on WJZ each Week did an additional show last week for • sponsor on WINS. . .Josef Isreals goes* as hews commentator on WMCA. Sup- posedly a sponspr in the shadows. Philadelphia, March 24. Affairs between local music union and Ike and Leon Levy, of WCAU and KTW, are once more at arm- in-arm stage; Final adjustments were made in huddles .last week and, as usual, concessions from both sides being the rule. Levys agree.t6 employ only union members as studio accompanists, but held out .for and obtained right to employ them for longer stretches than visual musicians. Point they claimed is that accompanist chores are only minor part of duties, major part being hostessing. Short Shots Kay Thompson, Andre Kostelanetz and Ray Heatherton will be the summer program for Chesterfield at CBS. . .Among other tunes last Frl day night the Waring program at NBC featured the song of their Alma Mater which, is Penn State. Strange to see. the entire ork reading lyric from; mlmeo. sheets. Despite name few of the lads are from Pennsy. . George Schmidt of WOR. sales Is at the Polyclinic HpBpital. with his appendix missing. . .Jay Mills ork to Piping Rock Club In Saratoga. .;. Maurice Hamilton of the NBC program dept. has Written a tune, 'Ah Love of Mine.' Will be sung by Lucille Manners on Cities Service next Friday night:, .Dick Schroder of CBS press is first vacasher. Left Sat (21) for two weeks at Virginia Beach. . .No ork follows Lombard? into the Roosevelt Hotel when he leaves on May first even though spot is usu ally upen until June. . .Norm Segal of Cleveland Press In town again making-the rounds. . .Fran* Parker and confidential secretary Dot Mar tin are a romance. . .With spring here the exodus starts. Folding at WOR are.Drug.Trade Products on 27th; Lou Little on. 28th; Coriti, Olson ;Rugs on the 29th and The.' O'Malley family on April .12th. ■•«. i Sherlock Holmes: program goes froni 10:30 to. 7:30; . .Bill Sweets has Severed iris connection with Phil Lord. After a short two weeks they started directing each other. . .Ray Noble filing for his USA citizenship papers. LEVYS-UNI0N AT PEACE Philadelphia Broadcaster* Patch Up a Musical Truce 'Ought to Be a Law/ Says Solon McFarlane Claims 'RunarouncT From Sta- tion on Critical Speech WWJ's Soprano Tind" Detroit, March 24. From hundreds of auditions WWJ selected this week Nancy Basker- ville, soprano of. Gallatoti, Tenn., as its 'find' of the year. Miss Basker- vllle, chosen by Vai Coffey to appear on several of his music programs. She will replace Winifred Heldt, .who shortly will take: a leave of ab- sence. "Washington, March 24. Demand that broadcasters bo compelled to make transcriptions of all political speeches was voiced in Congress as aftermath of debate about Communist speech over Co- lumbia networks. Suggestion came from Represent- ative W. D. McFarlane of Texas, who charged a station at Wichita Falls made 'untrue* statements, about him and then later refused to (Continued, on page 64) Stand By . Bubinoff folds for Chevrolet in three weeks. May do an *. .t. series for sponsor. . ..Victor Moore goes on Shell Oil from Hollywood on April 12 for a*one shotter. May get an.extended contract. . .Charles Schenck ex- NT. CBS production joined the WBBM-CBS Chi staff on Friday. Re- cently had been with Blackett-Sample-Hummert and Lennen & Mitchell agencied. . .Jane Pickens went to Ravenna, O., to visit friends last week. Wound up stranded in Cleveland because of floods. Pickens Sisters date In Pittsburgh week of 21st postponed to April 4th. '.• .Bob Simpson, man- ager of CBS playhouse at «Mth St. will wed Miss Sheila M. Proctor of To- ronto on June 1 in Toronto. . .DeU. Sharbutt the CBS announcer, wed Meri Bell, a radio songstress, Saturday (21). No honeymoon as bride opens at Loew'« State on 27th.. . .Jimmy Sahpier is. year older oh 31st March. , .Stoopnagle, and Budd replace Fred Allen for the summer, months. . .Bonny Ames hiked to Miami, Monday, for some sand dunes and sunshine. . .Two NBC. pages went to their dance on the cuff thanks to Alois Hayrilla. . .Burt McMurtrie ■■ was flood - bound 1n Pittsburgh last week. . .Loretta Lee has a busy few months ahead of her. Starts' a CBS. sustalner, coast to coast, on April 4. On April 11-is due in Boston for some two-a-day dates in Normandle Ballroom. Then to Detroit on. the 24th for vaude.' On May IB she goes south for six weeks of one highters with the Joe Haymes Wnd. . .Lanny Ross goes to the coast this summer for a brand new legit musical to be produced by Henry Duffy in L. A. and Frisco. . .Eadie Lang, sister of late Eddie Lang, the guitarist, Signed by Gene Gaudette and goes NBC. Swings a hot tune and ditto on. the guitar, . .General, Electric program folds on Easter Sunday pre- sumably for the summer. . .Jerry Cooper weds Joan Mitchell in April She Is of the Hollywood line. He sang at the cabaret some weeks back Memo _ Jimmy Walker will m. c. the final program of the Sherwin Williams Metropolitan Opera Auditions at NBC, when a winner is to be selected. Hizzoner rates a $1,500 check. . .For this broadcast the program shifts from large studio 3N to huge studio SH. . .Maxwell Showboat changes ♦v ace ln the next £our weeks. Many plans are being considered with nothing definite as yet. . .Harry Bluestone, radio musician, owns the Glovine Co. Tis a hand lotion product and he just sold Saks Fifth Ave. the exclusive NYC rights. . .Charles Dornberger now at the Paradise vpr. aUrant 18 an "-fraul Whlteman saxophonist He airs bi-weekly at W u,' * - Fr * ncl s Coakley set at WNEW to do sport series. Mickey •p^ k,« ls nUl "Der one. . .Benny Goodman has order from Macauiey publishing Co. for book on swing music. Title: 'This Thing Called °wing. . .Jack Hylton gets a sustalner on MBS. Presents... A STARTLING ARRAY OF PROGRAM BARGAINS STATION-TESTED— GUARANTEED AUDIENCE! 1 W ••vs.. \ i£?>v CRBRI£l HEBTTER ttlMilS P. M. MONDAY TO FRIDAY INCLUSIVE One of the air's foremost news commentators. A dynamic, vibrant personality for your product Has pulled 80,000 letters on one product, each representing purchase of 45# worth of merchandise. Offers you an immediate audience of thousands of loyal WOR listeners. 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