Variety (May 1936)

VARIETY Wednesday, Mny 27, 193(J CHICAGO n. Jetaert Co.; CJilcftgo, 24 ie-mlnute period?* itogei^d. & 9mith Agencyt ChlcagQ.WLS. • JFoley Co., Chicago, 156 IB-ttiinute periods. Lausen & Salomon Agency, Cliicago, WI>S. Gateway BpoHino Qooda Co./Kan- eas t?iCf7~:threr:aTO^in*nuk^ iiiToagb^ M^- W..-^^Kaator, .Chi? annoUhceWent*. ft; J.'Pdt'ta: Agency, Ka;nsas City. WLS. OraefrCowen Corp., AUwitown Pa.,'..nine ipne-minute ifiotinlng an- nbunc'eihents.'. ^TohA '. Butler Agency, Philadelphia. WLS. ' ' C. 8. Welch Co., New York, 12 dne- minutes during. Homemakers Hour. Kieseweiier Agency, New Yorlc. WLS. Corn Belt Hatckeriea, Kankakae, HI., one-minute j^oonday announce- ments! thrice weekly/ Caimpbell-S4n- ford . Agency, Cleveland. WLS. Bousehold Finance Corp., iQhicago, 23 announcements. Charles Dianlel Frey Agency, Chicago. WLS. Acme White'Lead, Detroit, 18 flve- nilniite Homeniakera .Hour , pro- grams. Henri, Hurst & McDonald Agency,. Chicago. WLS.- Oolf Ball, Inc., Chicago, 15-mlnut€» period twice weekly. Auspitz & liee Agency, Chicago. WGN. VaradVj Inc., Chicago, 30-mInute period Sundays. Sellers Service Agency, Chicago. WeN. ' College Inn Soups, ^Jhlcago, flve- mihute participations, twice wieekly, Blackett-Sample-Hummert agency, .Chicago. WMAQ. V Crdnherrv Oannera, Inc.,..flvB'^min- ' lite. participation twice. weekly. Wm, Douglas McAdams ageiicy. WMAQ.- Florida Citrua Aaan., one-minute announcements dally ejccept. Sunday. ButhraUff &,Byan agency, Chicago. WMAQ.V:-. Ododrich Rubier Co., Akron, 100- word, announcement. Schwinuiiw & Scott agency/ Chicago. WMAQ. Kraft Cheeae Co,^ Chicago, flve- .ihinute participation twibe weekly, j. Walter Thompson a€ren6y, Chi- cago. WMAQ.; ■ Jewel Tea Co., Chicago^ flve-mlnute {announcements. SchwUnmer & Scott agency, Chicago, WMAQ. American Uwpreaa Co., one-minute announcement dally es^cept Sunday. ^Caples agency; New York. WENB. V. 8. RuVber Broducta Co., one- .snlnute anndUhbementis, daily except ^Sunday. Canipbell-EwiEiia agency, New tork. WENB., Socoiii/ Vactlum Otl, Chicago,. 100- wo.'^d aiihbuncement., Schwlmmer & Bcytt agency* Chicago. WENB. Horris B. Sacha, Chicago, one-hour Sundays. Sc hwlm mer & Scott mgency, Chicago, WENB.; : . Merchania <6 Farmera Aaaii., 15- tninute program. . J)Irect. WENB. nouQc^entS', through Brooke, Smith ft French. WGYi Fefn FurtHtuire C6,y. Schenectady, one - nUnute - dally announcements two weeks, through Lelghton & Nel- son, Schenectady. WGY. McKeaaon d Robhina (Pursang, tonic), 12 one-minute announce sago. .WGY,. Schneucker's Ch'eenhoiisea, Schen- ectady, 5 co-operative market has ket programs; WGY. Chicago M«jiil Order Co., 2 weeks, 'daily musical clock, starting May 14 Through Matteson-Jordon, Chicago WGY. 8. W. Aahe,:one 16-mInute promo- tional picogram, Ave talent, for the Berkshlres, Mass., June 16,. WGY, E.' Bf\ Aahton, Schenectady (coal), 3 one-minute announcements. Leigh- ton .& Nelson. WGYi McAleer Manufacturing Co*. De- troit (auto polish), -39 one-ininute announcements. Through Holden, Graham & Clark, Detroit. WGY.' Ball.Brothera (Jars), 26 weeks, co- operative household chats, starting June 24. WGY. Ton Blyke d Borton, Albany (Peter Schuyler Clgara), 62 weeks, 5-minute' sports comment, by Gene O'Haire. Through Moser & Cotlns, Utlca. WGY. . Bvilova Watch Company, time sig- nals, twice daily. Through Blow Co., New- York City. WGY. .No^^anahill Farm, Dairy Co. (Es- kimo-I pie confections), 50 6-mihute discs, 3 times weekly. WGY. Modern Food Prodvicta Co., Phila- delphia (Thrlv<i Food Co.), .25 one- minute mat-ket basket progirams. Through Clements Co., Philadelphia. WGY. SCHENECTADY, N. Y. Old Picard Farma (poultry), one- miiiute daily announcements; one year, through W. L. Wright, Boch- ester. WGY. M. 8. Breiienlaoh (Pepto Man-, gan), 11 one-minute Uve-talent Ari- .,SAN ANTONIO Peaalee-Oauliertylnc. (Zenith radio distributors), six weekly quarter- hbiir programs, 'Early Bird' troupe; H. W. Kastor & Sons. WOAI and TexaB Quality Network. American Gaa Machine Company (Kltchenkook stoves), eight B-mihiite programs ifrom . studio,: Grevie Ad- vertisings Agency. WOAI. :8ervel. Inc.. (Electrolux refrlgera-. tors), 15-mJnute twice-weekly pro- grams of Carson Bobertson and Buckaroos for three months. BBD ft O. WOAL General Foods Corp. (Huskies), nightly 16-mlnUte sportscasts for eight weeks. Benton & Bowles. WOAL ,Ford Motor Company, , li weekly .quarter-hour transcriptions of "V-S Bevue.' McCann-Erickson. WOAI. . Cte^neral Mills, 10 weekly electrical transcriptions for 52 weeks, begin- ning June 1. Blackett-Sample- Hummert. WOAI. McAleer Mfg. Co. (iauto polish), 26 spbt announcements. Holden, Graham & Clark. WOAI. Packer Mfg: Co. (Scalptone), 26 5-minU^e .'.electrical transcriptions. Biack'man- A^ncy. WOAI. Procigr d'^Qdmhle (white naphthia soap) ,,196 one-minute transcriptions, Bliackman Agency; WOAl.- .Oti$tda, Ltd. (community plate)» 39 100-word announcements/six week ly. Geyer-Gornell, WOAI. - RCA Mfg. Co. (BCA radio tuT?es) 117 26-word aiittouncements,." three weekly. Lord & Thomas. WOAl. American Toldcco Co, (Boi-Tari •cigars), 140 transcriptions, twice daily. Lawrence Gumbinner. WOAI Kellogg Co. (cereals), 105 15-min ute programs, 'Biding With Texas Bangers,' three weekly* N, W.~Syer & Sbri; WOAL- Armand Co.. <cosmetlcs), 66. one minute transcriptions; H. W. Kastor & Sons. WOAI. Jrdnized Tedat Co., 10 B-mihute transoriptionSi Buthrauff & Byan WOAL United Drug Co. (Bexall products) :1(> 15-mihute transcriptiohSi Street S( Finney. WOAI. Bethlehem Steel Co. (rdoflng and fehclhg), 86 16-minute transcrip tlons. Placed direct. WOAl/ Chevrolet Motor Co., 39 15-mlnute 'Musical Moment' transcriptions Campbell-Ewald. WOAI. Folger Coffee.. Co., 39 16-mlnute tn^nscrlptlons of 'Judy and Jane, BijELckettrSample-Hummert. WOAI, WINSTON-SAI.EM, N. C. Ford Motor Company,: 1 j IS^mln- ute programs, One each week. East man, Scott & Co., Atlanta, Ga WSJS. Forayth Memorial Park, 15-mlnute programs each ,week, with live tal ertt for one month. WSJS. Some-Owned Drug Stores, 15-mlh- ute program webkly for bhe month, with Archie Galloway ' in Scotch mbnologues. WSJS. jjexiiigton, N. C, Merchmia, minute .■ program weekly tot one mbnth. WSJS.. Roi Tan Cigars, series of trah scribed spot announcements for one mbhth. Placed, by 'Lawrence C, Gumbinner, New, York.' WSJS. Dr. Pepper, 16-mlnute transcribed program weekljr for 26 weeks.. Placed by ^racy-Locke-Dawson Co., Dallas, Texias. WSJS. Aahley . Motor Company, 13 16- minutei transcribed Dodge automor bile programs, .placed locally. WSJS, Cryatal Ice d'Ooal Co., 15-mlnute transcribed program six nights each week for one month and 52 spot an noiincements for one month. Placed locally. WSJS. POINTING TO GREATER SALES Prime movets of merchandise, WENR and WMAQ have pointed the way to greater sales to' many an advertiser in Americk's second market. Either station reaches, attracts and influences a major por- tion of the tremendous purchasing power in this rich territory. Let us point out to you how they do it. WENR WMAQ 50,000 WATTS 50,000 WATTS NBC Blu6 Network NBG Red Network CHICAGO GRAND RAPIDS, MICH. Wayne Product^, spot announce-^ ments, three times weekly, indefi- nitely. Placed through Abe Brasch AgnCy; Detroit. WOOD-WASH. Chamterlain Laboratories,1^^ spot discs, three times weekly, for 50 weeks. Placed through Coblldge Advertising Co. WOOD-WASH. Firestone Auio Supply, 62 an- nouncements, six times weekly, for two months. -Direct. WOOD-WASH, Wurzburg, 78 .30-mlnute programs, six times weekly, for 13 weeks. DI rect. WOOD-WASH. H'arley-Smlth Furniture, 40 five minute transcriptions, four times weekly, for 10 weeks. Direct. WOOD- WASH. Breen d Haliaday, 182 weather re- ports, six days a week, for 30 weeks. Direct. WOOD-WASH. Roskam Baking, 65 flve-mlnute programs,, three times weekly, for 21 weeks. Direct. WOOD-WASH. Seven-Vp Bottling Co.^ spot an- nouncements, three, times weekly, indefinitely. Direct. WOOD-WASH. Kalamazfto Stove Co., 100-word announcements, three times weekly, for three months. Direct. WOOD- WASH. BRIDGEPORT Tidewater-Oil Co. (Tydol and other products), 48 participations in The Yankee Network News Service, six times weekly, started May 4 and ends June 27. Through Lennen & Mitchell. N. Y. WICC, Goodrich Silvertovon. Stores, Inc., 13 15-minute programs, electrically transcribed, started April 30 and ends July 23. Through Buthrauf & Ryan, N. T., WICC. Yendor Clothes Shop (Rodney Clothes), 96 hundred-word announce- ments daily including Sundays end- ing Sept. 27. Through Advertising Trade Service, Inc., N. Y. WICC. United Drug Co., Boston, five 15- minute electrical transcriptions, daily, starting M^y 12 and ending May 16; program listing, Magic Hour. Through Street & Finney, N. Y. WICC. . A. W. Burritt Co., 100-word an- nouncements, once weekly. Direct. VV ROCHfeSTER, N. Y. United Drug Co., 15-minute tran- scribed musical program, five davs a weiek for one week, Placed by Street & Finney through Spot Broadcasting. WHAM. il/j7es Laboratories, Inc., 'Thank You Stusia,' 15-mlnute transcribed program three nights a week for in- definite period. Placed by Wade Ad- vertising Agency. WHAM. .Neto York Teleiihone Co.. tran- scribed studio announcements 15 times a week for four weeks. Placed by Batton, Barton, Durstlne & Os- born. WHAM. Ford Motor Car Co.. Ford V-8 Re- vue, 15-minute transcribed musical show three times a week for 13 weeks. Placed by McCann-Erickson, Inc. WHAM. Rochester Journal-Atncrican, mln a week for. four- weeks. PJaced by Hart-Conway CO. WHAM,' . Jbhevrolei Motor: Co., 'Musical Moments,' i6-minute transcril?ed program tjtree evenings a. week for li weeks.- : Placed by Ciamp)jell- Ewald Co., Jnc, WHAM. ^imon d Schuster, minute .^ook; announcements, two brbaqcasts. Placed hy Schwab & Beatty, Jnc. WHAM. General Baking Co., one spot an- nouncement. WHAM, , , Marylatid Pharmaceittical Ofy., .weather-- foreoaatB—and x^pot ah- nbuncements once-a week for 8l» months. WHAM. McAleer Mfg. Co., polish, minute studio announcements twice a week fbr, 13 weeks. Placed by. Belter & Ja«ger. WHAM. • ■ ' .. Gardner Nuraerif Co., 'Plantlnjs Time,' transcribed 16-minute pro gram ', five mornings. Placed by Northwest Badio Advertising Co WHAM. Packdrii Co., minute studio an- nouncements 12 times.' Placed by Young & Bublcam, Inc. WHAM. FORT WAYNE Allia Chalmers Manu}acturinif Co. quarter-hour disk series, for'an in- definite period, . Throughii Bert Git" tins Agency, WOWO. v Lifebuoy, flve-mlnute. spots, thrice weekly, for an indefinite period, Thirough Buthrauff & Byan. WOWO iTonisied Teast, renewal, "flve-mih ute spots^ twice weekly.- Through Buthrauff & Byan. WOWO. Pepto Mangan, renewal, , spots, thrice weiekly. Through Brooks Smith-French, Inc. WOWO. Spry, series of spots, five times daily; for an indefinite period Through Buthrauff & Byan. WOWO LINCOLN Smith Baking Co.,, E. T., "Pinto Pete,' twice weekly, for 39 weeks, on 16 mlnut^Ef Tueisday a:nd Thurjsday KFOB. Barnadall Refining, .'Colonel CbuH esy,' 6:46-7 p.m.,, Thiirsdays^ for six months. KFAB; Chevrolet, 12:46-1 p.m., Tuesday, Thursday, Saturday, for two months. Through the WBG Agency. KFAB. Ford, two months of E. T.'s each Saturday, 6:45-6 p.mi. KPABi Jexpe Comniiiaaion Co., Time 'n' Tunes, 7Tj.:i6 aJn. daily. KFAB, Lincoln Food Corp., Babs & Betty, 16 minutes daily, 7:30-7:46 a.m. Sst for a year. KFAB. Manchester ^iacuit Corp., 10:46 10:66 &.m., Monday, Wednesday and Friday, news broadcast with Dick Klplinger. KFAB. Northwestern Iron d Metal Co., year's contract for . news broadcast for five minutes dally. KFAB. Penn Tobacco Co., ye&c's contract, Harry Johnson's sports review, dally except Sunday, 1:46-2 pan. Through Buthrauff & Byan, Inc. KFAB. United Drug Co., 'Magic Hour,' E. T., daily except Sundays and Mondays for a year, 2-2:15 p.m; Through Spot Broadcasting Cb. Agency.. KFAB. Storz Brewing Co., Ball scores by Harry Johnson, daily fi-om 5:10-5:15 p.m, KFAB. LOS ANGELES Bathasweet Corporation, three 15 minute hews prograims weekly for three months. Placed through H, M. Kiesewetter. KNX.' Chaiiiberlain Laboratories (hand lotion), five participations weekly in Ten b'Qlock Family for one year. Placed through CooUdge Adv. KNX. Packer Mfg. Co. "(shampoo), tvro one-minute transcriptions weekly for one year. Placed through Blackman Adv. KNX. Hansen Laboratories, Inc. (Junk- et) , five participations weekly in Housewives' Protective League for nine weeks. Placed through Mitchell- Faust Adv. KNX. Marion R. Gray Co. (shirts and ties), spotted time signals daily for one month. Placed direct. Snug-fit Co., one participation In Hollywood Barn Dance' Placed through Jefferson Kaye Wood, KNX. Garden Nursery, three five-minute transcriptions. Placed through Northwest Radio. KNX. McClpslcey Varnish Co., five par- ticipations weekly in Housewives' Protective League for one month. Placed through Bert Biitterworth. Almond Products, Inc., 10 partlcl- patloniS. In Ten o*Clock Family. Placed through Mayer Co. KNX. BOSTON Reliance Manufacturing Co., Chi- cago (Big Yank Shirts) 13 15-mln- ute programs, once weekly starting May 23 and ending August 15.. Pro- gram listing: 'Crockerville Moun- taineers.' Through Mitchell Faust, Chicago. WNAC. Dr. McNight, Boston (Dentist), 52 125-'word participations in tiie 'Spot- light Revue' program, three times weekly, ending September IC. Through Leonard Elliington, Boston. WNAC. Dodge- Brothers, 10 one-minute hj. T., five times weekly, starting May 18 and ending May 29. Through Ruthrauf & Ryan, N. Y. WNAC. Procter d Gamble Co., new, 15 minutes. Jack Randolph and his Music, Thursdays 7:45 p.m., one a week for 18 weeks starting May 7. Through H, W. Kastor & Sons Ad- vertising Co.> Inc., Chicago. WBZ, G.. Ty:. Van Slyke d Horton, hew* a week for 52 weeks, startlne Mq* 25. Through MoeerV& cotina Utlca, N. Y.. WBZ,: -MIC,! Harmony ^dmen**, /nc„ renewai five minutes,-^i^ures in Harmony Mondays anc^ Thursdays, 10:10 ajm two a . week tor 13 weeks, startJ^ May 14. Thrptigh Broadcast AdvS! tlsing, Inc., Boston; WBZ. Kellogg Co., new, 15 mlhuteg Kel, logg Melody Time, Monday, Wednea. day and Friday at 6:15 p.m., three a week for ?6 weekis, starting Mav 4 Through Jf. W. Ayer & Son. inc Acme White Lead d Color TTor'jji rtew, participating. Home Forum afternoons at 2:30 p.m., three a Week for six weeks, starting May 11 Through Henri, Hurst & McDonRld! inc., Chicago. WBZ. JvJeti Tdbacco Co^ new, one min- ute announcements, noontime two a week for 13 weeks, starting May 18. Through O'Dea Sheldon & Go Trie, New York. WBZ. ' Ce-Lect. Baking Co.. Brighton, 10 30-word announcements, five: times weekly, starting June 8 and ending jiine 19. " Through Chambers & Wiswell. Boston. WNAC. R. H. White Co.. Boston (depart- ment store), 120 30-w6rd announce- ments, two announcements dally ex- cept Saturdays and Sundays, start- ing May 11 and ending June aL Through Chambers & Wiswell. Inc.. Boston. WNAC. " NantaaketrBoston Steamship Co Boston (excursion boats), 130 15- word announcements, two announce- ments daUy except Sunday and Monday, starting. June 9 and ending September 5. Direct.. WNAC. Kay Jeu)elry Compaiiy, Boston (Installment jewelers), 125 30-word announcements (immediately pre- ceding the •baseball broadcasts) daily, starOng April 29 and" ending Sep- tember 27. Through Salinger ISt Publicover, Boston. WNAC. United Farm^ers' Co - operatfvo Aaan., Somerville, 196 15-word an- nouncements, two announcements daily, including ' Sundays,' starting •May 24 and ending August 29. ThroUgii Gtoulston Co., inc., Boston* WNAC. Maryland Pharmaceutical Com' pdny, Baltimore (Bem), 104 30iword announcements, four times weekly, starting October 1 and ending March 30, 1937. Through Joseph Katz, Baltimore. WNAC. CINCINNATI Beneficial Finance Co., sponsoriiijg quarter-hour. forenoon news flashes thrice weekly for 13 weeks, starting Jifne 1. Albert Frank-Guenther Law, Inc., and Norman Craig, New Yorlc. WCKY. United Woolen .Co., Columbus, O'^: 300 76-word spot: announcements, one an evening, started May 26. WCKY. Sohpgen d Bischoff, local tire deal- ers, 150 spot announcement^, started May 18. WCKY. Bell Crown Furniture Co., 10* single dally spot announcements, started May 20. WKRO. A. Nielen Co.; household supplies, local, loo 15-minute E. T. progrEmas,^^ Monday, Wednesday and Friday eve- nings.- Harry Miller Agency, Cln**. cinnatl. WKRC. Otto Gi-au's,- Inc., blurblng pianos with 100-Word spot announcements five days weekly for one-year from May 18. . WKRC. Flavoraid, using a five-minute morning spot three days a week for eight weeks. Program, conducted by Frank Blngmah, staff announ- cer, offers reward of $1 for humor- ous local news stories accepted for airing! Badio Sales. WKRC. ute studio annou„cements-7l^ Ha7a i dily"irep\%^^Syf t"^^^^ p.m., SIX PHILADELPHIA Communist Party of Philadelphia, uwo 15-minutc political talks weekly for 26 weeks. Handled direct. WIP. Williams Oil-O-Matic Oil Heaters, six spot announcements. Handled direct. WIP. Craiifford's Furriers, six 15-mlnute variety musical shows weekly for indefinite period. Handled direct. WIP. Gardner Nursery Co., seeds, three spot announcementsi weekly for in- definite period. Handled direct. WIP. Adam Hats, 60-minute fight broad- casts froth Madison Square Garden^ May 8 and 15. WIP. Petrie's Women's Shop, three 6- minute talks weekly for 13 weeks. Placed by Klein Agency. WIP. . Associated Automobile Clubs, five 5-mihute. E.T. talks weekly for In- definite period. Hayes Agency. WIP. Glmbel Bros., department store, five spot announcements. May 17* Handled direct. WlP. Blue Anchor Beverage Co., ginger ale, three spot announcements week- ly for indefinite period, WIP. Erling Olsen, meditations on Psalms (through Intor-City)* 26- minute program weekly for 52 \veelcfl» WIP. . Westminster Theological Semi^ nai-y, 30-mlnute sermon yun^J'^y^Ac 29 weeks, beginning October 29, WIP. - William Renhart. building ano loan talks, three spot announce- ments weekly for four weeks. Han-* died direct. WIP. , ' . Fox-Weis, furriers, three spot arw nouncements weekly for four weeiw. Placed by Feigenbaum Agency^ WIP. Shuman Bros., furniture, three minute dramatic periods weekly iw two weeks, WIPt