Variety (Jun 1936)

Page scan 0009 from Variety

Record Details:

Title:
Variety
Date:
Jun 1936
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1936)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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10 VARJETY P ■ C T H B E cna$sE» 1 ' ** Wednesday, June 3, 1936 Night B^seNl - Eangtaib; Dent Total' 0atrm4t«il a«*o«««$? 'during May fop towna and hpuaea, l<a*«d aj»> previoudy. reported yre^My.' Dates given are the closing days of the week. NEW YORK Kansaa City, June 2. : . Thete will, be no. wear and tear on theatre carpets this week. C.om- petlsh coming in fro'in all angles. During the w^ek-end the only mo- tion on the main drags were Deco- ration Day flags waving to each other. Biz is hitting a, bigger dip than the second one on the roller- coaster at iB'airland park. . The Blues playing night games' are packing them in at Muehlebach Aeld. Thurs- dfCy the bangtails went to the post it Alverslde. Betwieen the two thie only place apparently left to go was on a picnic. Several good bills In and unfor- tunate that they hit town at this time Grace Moore opus at. the Tower and ^Trouble for" Two' at Midlajid are the potential biz get- tiers and will undoubtedly top the list. Summation is that Jack Car- son, Tower m.c, features ■'Gloomy ^updaly! next week.' Probably in (commemoration of this weekend. fiXploitatiop would have been anti- climax. Nonei was attempted. lAst week 'Show Boat' at the Up- town started second weekend, gross- ins within $200 for opening week- iend. The faddout was . inlser£^ble. ''.Zie£feldr;kept .the .Orplieum nicely supplied with' customers for. second week wljth an okay, $9,000, . Estimates for .This VVfeek '. Mainstreet (RKO) (3,200; 25-35- BO)—'Sing Again' (RKQ). Title, the only bit of optimism here, .dreary .$6,600. Last , week .'Golden Arrow' (FN) and -^owes amateurs couldn't get started, I $8,^00, fair. Newman (Par) (1,900; 25-40)— 'Sons o' Guns' (WB).'*. Brown ho draw In this house. Blondell billing may/help some but no better than pobr $6,000 in sight. • 'Princess jCom0s Across' (Par) started like another Tine' but couldn't keep the 'pa<:e.', Nine dayd $9,100 to tns^Ke it last week'fe pet. ' Midland (Loew) (4,000; 25-40)- 'Trouble for T-wo' (MG) . Montgom ■^ry'S- mustache a ,. live , topic ,here, fair $9,000. Last weefc lialny After- noon'. (UA) met with several of thein $8,000, poor. Tower - (Rewot) (2,Z00| 25-35)-^ •?:ing" .gltejps Out' (Col) ahia stage 'show; .Best " In jown, but it will be ,;a, scrat) to' ijet $9,500. Only stage Show In town here this wee^r. 'They Were Matrled' (Col) turned In not 'bo good $5,000 In six days. Orpheum (2,150; $1.50)—'Ziegfeld <MG) roadshow bowed out with a 'neat $9,000 for second week. Mid land'd Manager McMahus who doubled at. the Orpheum on vaca tlon after swell handling .of 'Zieg feldl House shedding mazdas. ' Uptown (Pox)' (2,04Or 26-40) 'Rhodes' (GB) and ta.ughlng Irish Byes' (R6p). Pacing a, touph $4,000 Last week 'Show Boat!-(U) closed Second ,\7eek yirlth $5,200, good. N; H:'S COLD HOLIDAY Not Bad for Blz^-'Prirtcess',' and .'Prairie' $6,000 ■ New. Ha-voi), June; 2 XBesi Exploitati.on: . College,' Pol'r) CofJd Jioliday was a break for film houses. ;Heavy Saturday all aroiihd • College and Poll even^Stiepheh on . hally' currently: " College split cam 'paJgh features between 'Sutter's Ciold' .and-'Moonlight Murder.' .Ran ' two contests on 'Sutter.' Ace stunt . on' .'Moonlight'. was a partial pre ylew.fo.r rookie, cops, .detectives,, city attorney,-etci,- In'Which -final reel was Eliminated,' leaving' guests" tri dope the solution. Pbli's campaign was' all on 'ICing .Steps Out;' Gave- guest- tlcltots to '.all the Moores In town; mailed post ■;carda to music club riiembers; fllni mag throwaways with printed ah .nouncement; air plugs, Includiii.!? memory song contest; beauty shop •tieln on Grace Moore; lobby Jew elry display;, music counter plugs national a.ds in dailies. Estimates for This Week Paramount (M&P) .(2,318; 35-50) —'Princess Comes. Across' (Pai ' and 'Call of Pvalrle' (Par). Headed for fair enough $6,000. Last week 'Forgotten-'Paces' (Par) arid 'Sr).ng and Dance Man' (20th), low, $l.SbO. . Poli (Loew) (3,040; 35-50)—'Kinp Steps Out' (Co)) and 'Ab.'?olutt? ' Quiet' (MG). Big holiday trade, but easing o/fj .still oke $7,500.' Lasi .'week. 'Garcia' .(20th) and 'Conn Yankee' '(20th), weak $6,000. Rogier Sherman ("W^B) '(2.200; 35 -60)—'Sons o' • (Suns' (WB) and IDracula's .Daughter' (U), fair $4,800. ' Last week 'Dancing .Pirate.s (Radio) and 'Dangerous Waters (U), light $4,000. CoflGge (Loew) (1,665;. 25-35)— 'Sutter's Gold' (U) and .'Moonlight Murder' •. (MG). . Moderate • $3,500 l^ast" week ''Show Boat' (O), hold ■oyi^r,. af^mfit.at. hig.her (35-50) scale. LOS ANGELES CHICAGO KAN3AS City PHIL^ELPHIA WASHINGTON (Continued -on page 23)