Variety (Aug 1936)

1 S4, VARiETY t V pitrTiinfrs ' ' I'. A., WednesHayf Attg:tist 12,-1936 aii Out oh Booth T ^ an Save The next offensive of the industry against costs of sound will concern theatres and whether service. sl^alL be taken on reproduction ^ui^imxit.' Starting on a campaign to lower re- cording costs under licenses, witl} RCA ^Photpphoqe; haying. niadfe.jC-.fs, wliibh," in' tur/j,\.hay^ r^sjiy:ed( ^p.'ap , effort, of Electrical H^searph: ^jrod-, "iicta;^ Ino., ••to..jneetvthe..JEl^A MdecUne). inajors are now looking'•fotwaro*to' relief on reproducing maintenance, The contracts on equipment, as with recording in the makl^ Jof film, run to 1944. Cost of the equipr ment itself isn't the chief concern of the industry; :iV.s' thfe„,.serVttirtI . cajse bvm the^'^tesproduci^g'japiparatu*' ■installed' by -Erpi,. -RCA':';or-;:ptijer5; It is under license, with equipment. • owners^ f<»r: that ■lreasoh: ait-the...outset ' insi^tirii:; thfiif engirie'ets service-^the .tioiJth? aih'di. .yeplice'^toy/.tiMts'in^^^^^ ' essary.- '' '' ' • ■'' ;"''' " '■ ■' ■ ■ '' At first theatres were unfamiliar with what was going on, and paid top prices for, parts that had to be replaced, but' m'ihy operat6fs since .have, le.arned .th5:t'. ]the^,.?3me, parts ippuld. be i-,]30Ugl^t elsewhere. ,ahd' : lower. WhUe it ija? pcc'j^iorupd co^ii-' pl^ts kind trpujaip,. many ^ "theatres today are...p.ot ,pnly xefu^irig: to .jtake service but. are arbitrarily buyi'rlg parts wherever they want. Some jof Pa'rainount's thejitres were'the first " to ' bre^ awajr/ iolibW'ed "by V-FoX houses. . . • • ^ ; In the opinion, of major,., circuit leaders,' it's no IdnY^t'a'qfieistion "bt' how excessive are th3 costs,of main- taining reproducing-equipment. Tlie • question is whether theatres shouldn't be entir.ely.ftee to service, their ow'ij booths "and" buy their new .parts. .• . f;.. ••': ■, ■ • •.^ ■ * Canton, O. : ; 'R'^ceht''d>Wier?hip 'changes as lol- •'Ibwi: Schirie's,''Ashland .(formerly Operai HbuSe):'trahsfrirred to Scbine "Th^ati;e-.''e(i'.: Inc.V'.'lJe\nr Bremen, B"remefri,'^'tb" Roy Krespach by I. J.- De Haven; Temple, Bryan, to Ellas- es^ Theatres, Inc., William Sltirballi' ^gbssident: Clifton, in Clifton, to JOe Wheeler by Clifton & Simkins; Roy, New Concord (formerly, the Audir jtQriv(!!n>i'.1=a;'JEloy;,W,-Wallpr by>J. D. ^Brpwn;, Palace, .TiltonsviUe, : to ^iCj^orgp', ;A,-,- Manps; -Rekj to • Ci M. -cl^viUe; - t\;ie;,Hoy at New. Concord, Py,thi;an /at.-,^ulersp6rt. and Princess,; '^atlw^ 'Brown has. shifted many, of his pictures to the liiberty, '^(Kc^iUe, 'd'uring.jiltecatibns at the 'Quujtby:'.": • ' . . ;' ' - RoljlirtTlhifadieSr'tecepitly in'.chatge of Sliea' 'tiaifsi In °'2ahe>syille;'.named manager" of Colohial,' Akr01i, replace, i^jg Irank-King, transferred recent^ ly to Newark, Q., to supervise the three Shea- hoiiseS in that city. G^oxige A. J|elis, district mahageri for'A. C Constiant theatres, .Ohio, corifinefa" to Mercy, hospital, Canton, recovering itom iriiuries -received- in Automobile, accident last spring near Zanesville, has been discharged and is bapk at his desk. V I thaf s^cliori; first choice- of prbiiuct going; to bigger. R,bwlandi 'i-,' ' v," .Wade Wl^itmabi assistant. Mgr; at p6nn "until' Liaew's, turned house back,, to lo'til' Pehn-^Federal cotporar; tibti; has'been'dispatched to Lbe-rtrig AteOn; ATtMnrjOjfdfii^^^ i^. ';M,"J; CullyirfSsyibnger Jiais.a&-' sistaint at Penh, handling all' of 'the managerial duties liimself. .'' ■Bill.SkirboH,'^ Clev^lfind operator, thlnkidg' abolit -i^eopenih^ the Barry, formerly tH6 Pitti on-Which he spent $18,000 for repaii'tf*''Wst .winter only to have the whojie-thing- wiped out by the flood of last March. Skirboll originally considered dropping :tjie property but has apparently since had a' change of ; mind > because he's asked the trade union chiefs to. meet hinvhere next -week^for conferences .f, Chicago. Star '& Garter, at one time Chi's biggest burlesque hoUs'e, is being re modeled in preparation to . reopening this fall as a straight pic house. Will, be operated by Mrs. W. Paley, who q^p^ the Empire and the Haymarket, CUQO 'dx-burlesque houses. San Diego, Bob Helms, .erstwhile Oakland ex.- hibitor, has acquired the Hollywood and Syperba,'dark for some time, and will reopen them this month. LOu Metzger has instituted eleva- tor service to the first and second balconies of his Spreckles theatre, a distinct innovation in this town. His. three houses, Cabjillo, Broadway, and Spreckles,'also have-been com- t)letely renovated. Unlikely to Soe Again * ■ ' ' I '1 ' .Lincoln, Augr. 11.' After a meeting ihls-week of bbarci of dkectord of the defunct Independent .'The&tres,''Inc., It was- announced as< unlikely 'that a -re- pate^' attempt of lltiigatioh' against the niajbr filin companies- .'and exhibs here for collusion, conspiracy and restraint of-trade-would be made. In Jipie, the.Indie.xa^,aigainst M^tro, Universal, United Artists, Fox, RKO, Warners, Paramount, ' ■ liincoln Theatres,, -Corp., J.' H. .'Cboi>eif, of, New^'...'yqrk< and. Bob Liviiigston; here>- which askied- $li353,'060':'aam- age's, ,.was disnifiisse'd^wlthbut'.iJfeju-' dice-to further.'Actiont • 'I Attending.. «ie; .djlretctors*. ^aeeting i was G...L.<:Hqoperj Topeka; JCans;,': presld^ht/^Carl 'Bard, JL-jncbln,^ v^p.; ,pbtt. Monrj[>p,' Bw'lrJce,^.'^^ iirer, ahd>.>Gebr|[e d;-"Monroe;.'Sr.,; Lincoln,' •representing Gebrge' 'jMoh- .;r'p.e, "Jr., ,bf: (Jreetey,; 'totb;, ■ who =is secretary. The meeting' was held in jlhe. offtce' of thew! attorney,' l^en. Laughlin,. ' • ' At th^e time of the dOlSmlissal, 'it was,-ieviderit. on ' the ; surface ?tha't strained .relations 'existed ^ ^bng the pkintiiofs after 'strong idiffelr-'i' ences on several^ points.'These, ac-' cording to ■ several■• atteiidants! art the' meeting,- - still exist. Thie case still has about 17 months to go.^ie-. fore not being attionable. The board took corporate action at the meet- ing to reissue the case, but prob- ability of a holdout seeihs likely to nullify chances. . . -;•'... . San iFran.cfeco; .^'ilnstaliatloh - .of- air . conditioning plants in hliie theatres in California valiey,' towns has jUst been com- pleted, by the-.T &-!>.•: Junior En- terprises under the supervision of Mike".,Naify, . general manager in cifiarge of country ;operations for the. ciiarih,.'-''"-'-■ ■/ . -■■. The.planfs,'Wh.ich can reduce tem- periititres ;nside' the h'ouses to at 'Iea$t . IS/degrees belovr. that outside, are noxn^ in. operation in T & tnhe- atrfes,' iri- 'Redding,'- ChicO, ' Oroville, Sacramento, Lodi, Hanford^' Merced, Visalia and Tulare. ; Chicago. . Jacob Lasker & Sons', putting fin- ishing tbuches on their. $40,000 re- modeling job at their 'Villas theatre in Cicero, 111. Warner -Bros, spending $75,000 to r.ertiodel their West !Englewood the- atre. House will reopen Sept. 4 un- der new name—Ogden theatre. .iCarlov theatre, operated by Charley and Henry Stern, is being redecorated. House remains open while alterations are going on. Eicploitation (Continued from page ^1)' was electrical. •. Audience -woke- up' to the great volume of sound with & sho.ck and stunt began to work up a word-of-mouth cahipaigh through- out the cify-that brought plenty back to see pic a> second and even a third' tira^' ■. .. ■ ,,.' On opening, nighi of fourth weeTt, Friday H), a very hot,night, there were. mor^ . in the ., audience than- were present.iit opening night second week and house maintained its aver-, age fiill ,Week;;over Weekend., This week's aids Want farvsi' to -watcli out for this effect and- is being much talked ot' . . • ' ' B.usy in Beading: J. /Reading, Pa.,,>i Dwight Van Meter, manager of Warner'? Astor thbatre here,' is winding up. two strehubus -Weeks. Last week, co-operating with eight retail merchants here, he staged a three-night fur and beauty show, with local girls as models. "this week a Miss Reading beauty show, the winner ^0 represent this city in state ^nd national elimina- tion contfi^, is being piif across by Van Meter on his stage. Both affairs drew well, particularly this week's girl show, Hot weather interfered Willi all theatres' attendance last, week.: . . .' ,? '. • (Continued from page-29) . • J. ., , 'LUa^ 'Akkc (Hung),'' Musical' rOnianOe. - Irene Billen' Dir. Sfihaly Istvao.' S7 , •' 'i-minq;-'Rel.'March 1; ;Rev..Mttrohill.-,-i >• • •• /-.' ; •• 'ljdrdj<i;akvialUF''(dW)' (Scanditiavlan)i< Ifoih^ comedy. Edvard^ Person. Dir. •-.v.-. . Si J3laum6ir.':.-80 niins.-Beli-^Febi^ l" *'■."'*■■ ' • Lorenzlnb de^--Medlci-'(It) (Nu6vo.](I6ndb>.r HlstOFloal'-biography. MoIssL bir. <- '. Guidb Brlgnone. 89.ihln3; Rel; April 1';"'Rev, April 15. 'V.' , . IjUcI Sbmnlersd '(It) (Nuovo -Mondo^, Raffles Uves agiain. Dir. Adelqul MlUar. 72 mins. Rel. June 15. • Rev.'Tuly 1. \ . Madonna, Wo Blst Du? (Ger> (Casino); Roniantlo -musical comedy.! l,,lane I?t(ldi ,pir. .Gj;prg j^flkcobi. .80 mips, Rel..M^rch^,^^^^^ 'Magic'Mountain/(Swiss) (Lenafier). Arty in.Clench dialog.: Dlta Parlo. Dir. ,, IJlinltrl Klr^apofl,. 73 mi.ns, .Rel, March 15. Rev, April-22. t • Marcia Nuzjale, .^a., (It), (Franco-American). • Drama of self-sacrlflce. TulUo , , , Carmlnattl. Dlr,.Mario Bonnard.. 93'mlns. Rel. Feb. 15. March 4. Maria Elena (Sp)> (Gol). Mexican-made jineller. Dir. Raphael SevUla. 90 mins, . BeJy.Feb. 15. ..v.-m. i.-. -,. •• .-. r\>>,: - ■, . ■ Maria Pentayotissa (^raek).. DubbediaUent, historical-background, piri Joseph ,M«tre..,,85..fnlns,, iB)5l.;.May. J.. Rev, Majf .13. . . .,. , Matq^ls.<;^:Too.-Pompadoar'(Qer) (Germania).' 'Based on'the Operetta of same ,oi:A<un^,^^jAitny;Ah|6r6,i.<Dir.,.wm WO^^^ >92,Miite;. ;ReL'~Jan.-.15. Bey, Feb.,19. ikas'A^a.dCiJa Mue<;a> (Si>^) Mexican rbniantic-comedy^ -Dir.-Ramon' Peon.- 80 , mlns, 'A'^yMaxs^.X.,;. ■ '■■.w \ •* • = -f - v.-,;-..-.,;. r •;, MlilEla .XrrcUo'r^Ift; .(It)(Caesar),; Military comedy; Dir. Maiio Botanard; - 84 • ..,^.m^ps..;;^^eI.,vAprU■l;l Rew.,Apfll.,16,'V.-.t' ■•■• • •' . ■ • ijileiji E)iuftfik.-Mn»$lka$2;o:iM«Ikue|l (Hurig). '-Comedy with'music.'Dir. AUted . ■ • i-sDasy. ..8Q,jriiJp.s...-]R8li,Feb.-15;'^ .>: ' --j - . ^«^ws.. of ju.p.SiB. (Busis)..(Amklno). Just what 'the title .diniotes. • BO mlns. BeL June 15. . .•;>■.• '■..i-i--' -i'- . . .• • •■• Oberwachtmelster Schwenke CGej) (C^aslno). Detective itystery/ .Gustav Froeh- ; ..,v.. Ui;h. Dlr.'.Carl Froehjlch; 70 min3. BeVMaya. . ' •• - . Papp,i; ("Gei').'■ CkctiiS'xidmedy, ' Viktdr De Kowa. DU:, Arthur JRabenaltii 89 f.f nilns.-,'-;Be^'May-1. ^BeV.*.May--27.. ., . ■ -, .X,',." , ^Pa^a.d|so•Rpc■ob'^a4^),■•El'(Sp).• Musical comedyjin nudlgt cartib.'without nudlea. 80.mins.-. Reli-AprU 15.-• '•,<rr''.'': . .^' — . ■ ,Pa5t!5ur,xlj;r);j(]Uenauer)...;Sa<?ha,Gultry'#.first iSel. Jan.,15. Bev. .Peb, Ij; pension IMum()sa .(Fr) v(Fra&co). Gambling aikd riiother love'. Dir.'Ja'ques Feyder. ' "80 ^nips:'Bel,.May'l.,. ; ..■•.■'•. - i..*': .-, ; .. » Poi>tetis«i 'de'PainV La (Fry 'djenauer),- .Weepy meller. Dir.. Bene StL 74 mlns, • Rel.: July .1.-Rev^-July-ff; " -..'.V;.;. . . -.. - ■: . ■ , -Qne <Ha^o- con La-Crlatiira - (Sp). Mexican kidnaping, Dlr, Bamon Peon. 90 mlnsi ! Bel.. Match 15. ' , , . Raggen (Sw) (Scandinavian). Musjcaj comedy. Dir. S.. Bauman. 85 mins, . Bel. May 16. " Rev. May 27. . ' ^ Re .BUrl6he/ll (It) (Nuovo .Mondo).. Rurray for the new Italy. 95 mlns. BeU . March 15. Bev. April 8.; - ROsarlQ (Sp')i Murder in ther troplos. Dlr, Miguel Sacarlas. 60 mlns. BeL • April 15.-- . Royal Waltz (Ufa) (Ger). Coiu>t operetta. • WlUl Forst. Dir. Herbert Malsch, 80 mlns. Bel, April 1. Rev. April 15, • Scarpa Al Sole, ;La (It) (Nuovb Mondo). War propaganda. Dir. Marco Etterf . 95 mins. Bel, June 1. Bevr June 10. ' . Schloss Inv Sued^n, Das (tier) (Ufa)i. Comedy romance about pUs biz. Llano ' Haid. iJlr. Geza von BolVary. 70 mlns, Bel. Feb. 15. Sebben ist es Verltebt zu Sein (Ger), Backstage musical comedy. Dir. Vfah ter Janssen. 60 mlns. Bel. April 1. - Second Bureau' (Fr) (DuWorld). Si^y story. Jean Murat. Dir. Pierre Bllloiv, lOS mlns. Rel. Feb. 15, Feb. Feb. 19. .Seven Brave Men (Russ) KAmkino). Adventure in the Arctics. Dlr, S. Gerst* mov.. 91 mlns. Rel. June 1. :Bev. June 24. Slenora dl.lutti, La (It) (Metropolis), Heavy drama. Isa Mtrande, Dir. Max. Ophuls. 90 mlns. Bel. March 15; Bev. April 1. ,' SkaTgards Fllft (Swed). (Scandinavian), Comedy of love. Dir. Ame Borne* -Busoh. 70 nilns, Rel/AprU T; ' ' • - ■" ," ■ So - Juaiiji-Ine^' de la Cruz (Sp).'- I^Texlcan- semi-historical yarn. Dir. Ramoa Peon.-;70 mlns. Rel. Juue'-l; - ^ •. . - ' - ■. SUmme der Llebe; ;i)le (Ger) (Casino). Operatic comedy. Dir. Victor Janson^ ..: 60 mins..-Rel. May.lS.. ■ • •-. ■• .. ■ ' ■ ^anzmuslk.- (Austr)- (Lenauer). Jaz2 .-vs. Beethoven. Llane Hald. Dir. J. A* . HuebI^7l{^Ia...80 mins.- Rel. May 15. Rev. May 27. Tempo Masslnio (It).' Romantic comedy. Dir. Mario Nattoll. 70 mtDS. ReL March 1. ■ ' / -t- . - . ■ ■• Ungdom Av I Dag XSw) (Par). Domestic comedy^ Anne-Marie Brunlus. Dir< P. A. Branner. 83 mins, Rel. June 15. .Rev. July 1. ^, U.S.SJl. Newsreel (Buss) (Amklno). Late news events spiced into feature. 87 mlns. Bel. June 15. Bev. July 8; ' ' ' . "Verloreue Tal, Das (Ger) (Casino). Love In the mountains. Dir. Edmund Heu« berger. 100 mlns. Bel. May 15. Bev. July 1. Vetter. ays Dlngsda, Der (Ger) (Ufa). 'Bomance and musle^ Dir. .George ZOch. - -80 mbis. Bel, Feb. 1. ■• ■ • Wackere Schnstermeliiter (Ger) (Germanla). Farce,. Dlr^ Carl Heinz Wolfr. 99 mins. Bel, July 1, Bev, July 15, We Are from Kronstadt (Buss) (Amklno), The sailors fight the revolution. Dlr, E, Dzlgan. 93 mlns, • Bel; Atirll .15. Bev.° May 9. Wer Nlinmt die Llebe Ernst (Ger) (Casino). Bomantlc comedy. Max Hansen. Dlr, Erich Engel." 90 mtos, Bel, Feb. 1. • Zu Strassbur^ (Ger) (Casino). Alpine romance. Dir, Franz Ostao. 60 mlns. Rel, Feb. 15. " key to Address Harold Auten, 1540 Broadway. Amklno. 723 Seventh Ave. Bavaria Film, 489 Fifth Ave. Casino, 240 E.' 86th St. Danubla, 729 Seventh Ave. DuWorld, 729; Seventh Ave. European. 154 W. 55th St. Garrison Films, 729 Seventh Ave. Franco-American, 66:Flftli Ave. goes off the *%reasepaint" standard •..I.- ■ -I ■• 1A 'J :■ ' ■ CE MAKE-UP ■; Fo'uj»d<>i<od?No9,-ftol()(Screcn)i- ■ ' ' > Liplticks^.^vitli cdnventent.'$wlvcl •. ;,^-Vi••■■tQ^>...l.:.:;i';■.^...,.•^.-.^I.OO_ , . IiineM Ijt'to lii(Sercen And' ' i- •;.iV;' . . Sti'sci) -Im ^yl.^.t...: )t 1.00 '''l"-^ -': ;Powdex'JNtti,',l t?i I(>;(Screcn): ' • <y ir to-^ii^:(Stase)-;_..Y--.$_1.001 Eliz^tleth Arden begins .a new ti-a.ditioh m , the field of beauty with "Screen • Stage - ; Mai^^.^'^ ■ ' ■• ' ' ' Miss Arden has supplanted "greasepaint" • •afid i't-s dullj pernicious effect" upon the ,. complexiori with a group of'^preparations . ~. thatare^fight, coinfortable.and coriipleteiy- - natural befere the cameras; ■ V; i •.Oncte applied, "Screen • Stage Make-Up" is' rpt: Uihsettled by -h^at, cold, Icing hpurs !::pr jhQisture.fiKeithipr tears ripr-rain-drops and IS beneficial for the complexion at all times. . , •Fine texture and the absence of "red sub- stance" in the .composition of Screen •., Stage Make-Up." make it an. extensive choice for Technicolor production, in'^ad-' ditioii to the usual black-and-white fitmr^^ The. la}io.ratorie,s..ol*^ScT?en •. S.tage^ McLki-_) Up by Elitaheth Ardeh" are conducted jor the excliisi^e use 'of the theatrical "profession* v.'"," isMite *' H()lfy^6o<f'California • General Foreign Sales. 729 7!Jv Ave.. Germanla, 22-33 19th St„ Astoria, L. J. H. HofTberg, 729 Seventh Ave. Inter-Continent, 50 E. 42nd St. Klnematrade, 723 Seventh Ave. Jean Lenauer, 250 W. 57th St. Martin Nosseck, 326 Audubon Ave. Metropolis, 260 Fifth Ave. Scandinavian Films, 220 W. 42d St John Tapemoux; 126 W, 46th St Ufa,- 729 Seventh Ave. WB Foil on Duals (Continued from page B) eye strain, headaches and fatigue. 7. To make piqturJ^.flt double-bill programs-they-)5ire of ten cut so much that they become jerky and- lose their value. 8, If one picture is- suitable for children,^ the : second picture gen- erally is h'qit. ' . ' " Many of the replies coming .into WB were amusing. One man writing to a radio commentator wrote 'Your sponsor (a headache' remedy con- cern) is probably in favor of double features as they surely cause plenty oi Jieadaches.* Another was 'I believe in'* having two pictures in place of g(ne.long one.because there are many people who- do not have the chance to go only ohce or twice a yeari' {■ -rf . you 'have 'one feature at a .movie, you'll have to have vaude^ vlile khd 'vaudeville is lousy,' wrote another,-'-whilB tiiis'onie'cahie from a Connecticut woman,- 'Long sittings cause spreading hips. You can kill two hours in a shbw but four hours kills you. I. am- nbt Willing to spend half ot my. lato-youth trying to" catch .th?-: fea'tttt4^ictur.e ;Withln, a -reason- able length''of-"tujieJ J. fear if we do -110* ,do'vm the Roubles,'sbbii'- we'll |iaVe;t.6- tbl6i?at^ triplets' and. thisn we yir'ai ^(6 nble to in; a show only bv6t .tbe weekend '• or • during, our sumn)er vacation.'