Variety (Sep 1936)

VARIETV W«laeajia](« Ste^mher. 1036 k ^ Week for LJL HoUftvers; mm O^y % 'Hnssy^ mi Los: Angetes, Sbpt. 15. {Bczt ExBloitation: BBLO-Fantaeies) Pairaniount is in class by ilseli^ wiiSL '®enecal. Bled ait Dawn.' is for IQ) de:^. Qponing ILabor Da^f,, pic' got ofiE to good start, aind first seven days are bringing, in.. j$2a,000 very healthy. Mane- GoifceK! maift. attrac- tion on. double bill, at Fanlagea and> HKOt ttepfr going' for second' week- ail; £istt paize.' with: the biiz Mhe-. foianen house aooozingJo; big, foe ai HoMover. Ptc stays, another stanza, b«ing< a, eihch to wiisd' up wittt a (uuobined* $2S,Q0(& on: weel& 'Gorgeous Hussy,1 aiiothec hold- aver, at Ghiiiese :and State, wiiT come through. v/iH^, a> coihCiihed' OQQ,, which, i& b&itsn than, most films; get here on first week, ISbublie- Mil again at- 'Wanrers D&wniawm and. HoU^ood;, "Sagie Sttruck: . and 'Ddwiu toe the Sea,' Iboks' to give houses a combined tllOiSBOj: Whiiithj is: ttig^ iR' compa|!ison to trade houses have been getting <rf iBtet . 'Anihoni^ Adv«rse%' ini seventh.' and , semi-final week all the Castiia.^ Ci^-* cl'e,. i's sjartitig. .to calm, dawn, and i& olbse to the stop fiigpre; 'Bhmea and JulieV folltiws- Sept. 30; .Itotagtef and KKO- Kepfr sfeessjbg' exploitation on, 'Godfrey;'' holdover . wwi gf^Utm tieupK' watb stoces: and lising^lbts: nit- vatHa time besides goir. . in^g heaiuiir im* newspa^esr dieplajsr .: sjgace., llwjx:- Laohmaa. msa working; on various . novelty- stunts- wiiah.- visTR pEoVeji ojce wiihL the b-Q« re- turns: . ' Es« mates- for 'fbls- Week- CtetAoT' Gttole- (Finp); (I^Sl^,- SS^ ^•^tmmm — "Aniens; AdJvevse- (iVHB): (i7i& we^.1. eajilninff db-vtm. kids' baitk: itac scthnei! and. dlosfii to.> stop, manic at $7;^30.0i. BiB^ week jjast aorsa viiib^ holid^ biz. to helQ> at, ntHe short Q£$fi,oaa„: > GJUtaiese (GlraumanX (2,D2S: 3a-4It~ SS),"—'Gaa?gei)us: IJPtis^,' (MSxY and. •PfeOTep*- mt&), dkaSi, (Zd Tveek-X filfeicby oV^ fl»r holUbv«>; wWcfr wiH* wind Up wijais $l!(r,DQOi East- week- . BnwmtwwD CWEB)- (UtUUIt 2&-3fiv4a)> '—'Stagfr- Steuck* and 'DIawn: to; %ar CEiep):^. diiaL. GAing. alamg a£ niitfr- clip. ias. neat $3;^,P]1D.' Lasb we^k. 'Chilia eiiipBeE'; (OECIW;^ Sfecond and flhat week: of six- d&ysf; saiisfStcJjQrj' with $5,800. Filmart*- CBok)/ (9fi0( 40^56)—'Din- • net at Eieht' (MG) and "Merry • Widow; OMISs), diiak Xhougfe the»' were stceBfe bat. wJioit iniMaliy res- . leased,- this xe£>laif staozar ncuL so forte- with: Qfiotiod' $8011!;. Laatt week 'Hfenry Elgl^th' (London)' and r'Rain (UA) helBied by holidaxs; to good ir.O.'s ill K. II;'Adverse* fit Oke |S,000 New Haveni Sept, 15. (Best Expldltaiion: Collss.*)/ Busy week: Of holdSavescs this; time. 'Zfegfeld'' lighter than antiiEipated : first, week and is- beihg extended to Icatcfr tiie. dl-ippingp eurrently.'.'Girls' DonmtQty' a sutpriset knockout, and gpes' into.- a second week after tOpr- pTipg low-scale record at this spot, 'Gieneral' Died' dbing: an oke extra; ruir at Kuramounfr. Gollege spreiad 'Dorrailory cani>- paign* Qve» four-week periedi. with: hCTVS newspaper and Eadta-^ buHd^ upa fer Simons Also, reptoducfid a* cpjlegifc girl's hedroom. (furniture, pennants, etc,.),.in lobbj? week ahead Estimates 0>i: Thi^ Week Colfege- (Eoew-); Cr,565r 25-35)— 'Girla' Doim' (20th) and- 'Shake- dovmf* (€olO; Holdine- fSwIy steady om second week; okay- $8(5001 Last week bill landed house: leoatd on thia scale wiiii augaiw- $6,800. ^ Paramoonii (M & P) (3,348,- 3S-5a), —'General Died at Dawn' (E'ar) and 'Three Misried Men' (Par). Four- 'dajF hol(Scwep- looka tn: catclt oke aODl First seven days bBought ins heaHhy $ff;fiaOi ^ .^^^ poj! (Eoew) (SiO-wv ^o-eay—'Zfeg^ feld (M.G). still doing, biz on sec- ond week; $Ti3iroi.nofebadftir athdH- ov«r; Last weefe belbw ea?)eoiB- tionsi but stili ijice! at dose 'to. $121(109. Roger Sherman (WB) (2,200,; 40- 55)—'Antfranjjf Adveiae' (WB). Opened li^ but ftuUfe fast over weekend. Set for hoidaver,' with nice $8,000"- ih vievr ott Itrst seven days at boosted scale. Last, week •Stage Struck' iWW and 'Seven Sin- jUers! (GB> landed satisfactory $5,000. Al Wask lule ■Fonr Star (Fox) (900; 30-40*55) — Seven Sinners!- (G--B) (2d week) AuQund $2:500). not good. Last week, oft.taa:, wiai4$a.liOfli.- : BfiU^aodt (WB). (2.7S6:: 25^6-4Q<- 55)—'Staflte- Struck! and 'Down: to. Sea" (Bep),. dyalv. With pneview aidi vii'ill' wind up? with a good $9,500: Eas» week 'Chiha eiipper (FN.),. : S^ond and Soal- week' of six days-, fair at $5,600, ^nbitanii CBdwy)> (2c2&0r. 2S:-30r 35r40.)---'rd<aiveMV' Life" (Paji).- and IjBfit Qutl:a.w.' (SSKOy), dual, and vaude. Faif. $T,BOQ; Last, week 'Sijji. Gomes .HiMfte' (Ear) and Mkrcus tmit; big- $16,000; b.ut- no*, profit due to- heavy.' out of stade- unit. Eanteffes. m&n)-' (2jmv 30.40--55>)— *Gndfca.Y.' OT,) and TCdlDwstone' CU:). dual (2d week): Senaatu)n of^^ town • on. holdover week, at very- bift $1^- OODi. Laat week \vitb. a. $3,500 pre- fniferfe,. got $23^700. Faammovnt' (Partmar) (3,595; 3Q- 40-55)—'Gianerali Died' (Par) and- stagp show. Ih for W davs; with first seyea reaching $2O(0a0i and' the holdover of tiicee days will add- aiiother $5,QQD. to- take<. Last week 'Texas: Ean^era* (Par-)^ (2d week.) in. ibur-dajr holdbver bowed, out with $T,700; • MRQ- (2.960*: 30-40i55)--'GodfteY' (tD and' 'Yellowstone' (tJ), dual (2^ week). Thouch, nott going at as^ fast a pace aa at Pantages-.. second week here is plenty healths att $ia-,00O Last, week, bi.g; at $2a>300i . State. (Loew-Fox:) (2.024j. 30-40.-55i) —'Gorgeous Hussy' (MGrand. 'Pep- per" (20th), dual (2d week). Hold- Over- stanza^ strontr' at $14',000'. Last week smash- $21,700. Unitiadi AUitlats (Fox-UA.) (2.100! 30'40r55)—'Eoad to Glorv' (20th ^ and Kelly the Second' (MG).. dual (2d week). Proving Rood, holdov.ei- and will show profit at $3,200. Last week first for this on moveover from- State, very good' at $5,000; Boxbury, Mass., $1',450 Stiokup Boston, Sept. IJ. T\vo bandits held up the Rivoli, Roxbury, Mass,, Sunday night (13) and grabbed- $1,450, the weekend re- oOipts,' from Manager Louis Newman and his assistant, George Cronjn. Neither was harmed- by the thugs. ; Wltshiitgtoni Sept. lS-» (Sesb ExQllaiilaiioic; EaJds)* : 'AnttBiny Advense! ia- big intereafe jthiff wAek and; laadina toMm*. despita Ititat it; is play-ingp ai vaudfilm. bouse: jwith. no, stage; show, fitst time WB'6, Earle has iddljped vaudte in siix years: iDropping, stag? sho-wr gave pic- much 'same prestige- as-, roadiahow engage-' Iraent without? customary increases in; ipnices;.' (Dtiier anglft is- fact that 'An- ithony' is playing day and d^te- ait jAmbassador. swank. WB nabe. Lat iter housa alw-ays g.eta Earle pics at 'same tihie. but this is- first timp run has- been: for full' week, with- ouices uppad tO' equal' downtown tariffe "Top exnloitatioh! honors .go; toi iBarle ftor'Anthony." Stunis included preview for cnitdcs at loaal country- club and midni«hiz preview opening: which. puUed; bigwigs ftomi 40 coun- tries, aitendiug World Power' Con^ ference. Eatimats& fan- This, Week Bislaaoo; (Radin) (IvlflD:. 25-35r50)— 'This: Nighi' (-Par).. Heading, for oke $3>20Q;. Laslc week 'Stand Condemned' (UA.) took weak $2:500> Cipitol. (Loew) (3.424; 25=-3ff-60)— 'Last of , Mohicans' .(UA) and» vaudie. Heavy, bally on- piC and only stage show in town responsible, fer paes^ able> $13!D00) Last week. 'Yours- for Asking' (Par), light, $17,000;. Columbia: (Loew.) 0.583;.' 2.'i-40)— 'Son Comes Home' (20ai). Floopo I52.Q0Q. Last week 'Piccadilljf Jim' (Mia) (2d run) took good $5,a(I0i. Earle (WB) (2,424; 25-35-4(r-60-70) —'Anthony Adverse* -(WB). Playing six. shows- a-: day- and marking first time: WB. acs; v.audfilm spot has- elim- mated stage.show in.six. years. HTead.- ed for smash $25,000; Last week 'Chiha Clipper* (WB)- and BOb Crosby on stage took good ftl&OOOl Keith's fBKO) (1,830; 25>;35-^810— 'S-Winft Time? (BK.Q). (2d- week) Holding, up, tabijg; $10,000, Lastwe^k return of town from seashore over, weekend shot gross to beautiful $20.000> - NaUonal (Legit) (1.748:. go-75;-$3:- $1.50)—'Romeo and .lulief (MG) (2d weak). Good 5^10.000; Last week bowed' in on. wave of bally to get big $1(1.0.00. . MCet (WB) (1,853; 25-40)—'State Fair' (20th). First revival of season on. main stem taking saisfactory $4;- 000. Last week 'And Sudden Death' (PaiO- pulled; same figure. Palace (Loew) (2,363^ 25-35-60)— •Gorgeous Hussy* (MG) (3d week). Good $8,000. Last week smash $15,000. 9J NalvDial 1st Runs 'Mx Mass GafOflny/ Musixf Hall, N: IT,'Cbg & Stiatle, RiclimJftd, ;17;; Mairtjnl, G&l- v9sV.n, tSi Pal; C«nunb*9^ 18;-, Orph, Mpls, 18; Keith's, Wash, 18; Saenger; N-.O:, 19; Keith's, Sy'cuse ?5;, Warner, M.'waukfte, 25; Mepnoriali. Boa» 25(, GloriOi (Eharle&toa, 28; Lincofim Tsent'ttv Qct 2. 'Two In a Crowd,' Century, Each, 17;' Cliaw«r .Bjtobitei,; 2flK ICai'tti'^ Lo.w^aSl.Stoand^ Das- ton*. 2^ Fox;- JopUnw 2S; MSatnsi, Deti Oct 2;'Jivliawk; IfOpdts^ 18. 'Tellowstone/ Adams, Det, 18; Gap, Dallas, Oct-.,20j; GaE4,MlaittC,: 231 'Postaol ' JUapteiiv,^. TfiimwlTn. Ilroy, 16; Poli* a'dgetft, 25;. BeacoD, Vancouver,. CTeft Q(&on, ^Sbvannah^, iQv 'Crastat Donowui/ AUyn, H^br f 'd, 18>-.Far, Seattte? Obtt l';'J^ hawliv Tbgeka, VB^k.. Ih. 17NITED ABTISaiS 'Dodswortb,' Aldine, -PhHIy-, 23; -Rivoli, Nt Y.^ 23; Vendome, Nashv'le, 25; State Orph,, Bos, 25; Stai)^. B&ov^, 25;: Loew's, Rochest'r, 25; State, Cleve, 25; State, Houston, 25; Pal, Indian- ap.'rs„ 25t. State; L^vills;. 25; Mid* land & C„. 25; State;, Nv Qi„ 25;. Cent, Balto.,. 25;. Loew,, Bichj~ m'nd 25;, Poli,, Hajneo^ 0ct: % Loew,, Toronto,, Octt ZSj. •Cast q£ MidiiiianB^'' Warner^, A.„ 17^ Cap). Waahk, l4 G*eat LakeSi.BUfe^.ia; Loew'^Tonoiitot IS; . Orph, Tulisa»,ia. . 'aCtry of Sbotlamd^'- Roosevelt Eittsh'g'hi. 20; Strand, Ithaca,. 20;. C^eo,, BartCd, Qet. 11; La- inar, MSiixiQhiS) '2(1 'SwBiie ■Euna»; Strand, Shtsvfe- P't, 18;. Saeiig^MiQbj&,. IBj AI- bee, Ptov, Iff; Coi;. Akmon^ IS;, yir^a*. A. C.., 13;. Oltzmpia;, MS^amik 20;. Hto^gent. Rocheat'r. Oct 3; Det, lS;, Ganuhk^ Chi,, 19; Paly, Akron, 25;. State,. EtTand;: Oat:, U 'GanjeuaL DJjsdi at immti Hax,, Atlanta, IS; Strand, Sonantoni iSi, Denham,, Dens, Iflj UiA^ Det. 2ii, (Sirolioa, Gharlite,. 28; Col, Bichmondi- Oct. 2. 'Xexaa'.BaiigiaKs/ Mainatv, E;.C., 18;,B'aEle„Wa6h,.2&. 'A Son. CTomas, Qome/ Stat^, I Dot 24;, Oriental^ GJjtii* Oat. 9« '£EgUy,woiid Bo«I*v3iid»^ EOx,, SiE., IB; Ljjjnc,. E^gls}, Qat. 2i hd|d!k Ipc's ^^56& lodianapolis, Sept. 1% (Kesi Ki^^tatfttK-. CHmlk) • Smrt& Timel in ^Ubpiaft attfn« to, strong $i'0i50(V at the Citcto; Eyrfc with; 'Road to Glory' and vaudeville is-aTso ire the top money class witB a. dandj: ^?im Len^ of: the flhn plus the stag!?;' show!' confflied the LyMff tO/ifour shows-ar day and forced the housei!'-tO' turnf awaypli^ni^ o£- bie, "Two other downtown bouses are hajtihg! : !ni(ntes3«'' vtitb holdovers. Lousm's ££ headed toir $fi:POO' on> ihe second wejsJa: ot 'Gorgeous, Hussy," while- the: ApoUbi °wilL take a, neat, $43D.O; oa the^ aecondt stanzav oC 'M^ Man; G'ojd&ay.', . Exploitation, honors- -were.' captiuied [by the Cni-clfe with its fl^ock of dia^ play ad ti«aps. wi.tbu leading, dispai^t- meni^;aatDces>ont AstaiseaiXdBogprs.. Eatiraatos. fiar Tbfo 'Weelcr AipUfn. (FouviiL A.ml'. (iMOf. 2^ 40^^'Giadfc^' (H); (M'weefcji.. ver,-?* much okay ab ^,300* Eirat week socko, $8,20IL Circle (Monarch) (2.600; 25-40)^ j'S.wita[g:'Time' (OROSO). emi&ed house jai £^ WQZciedt minutes; om opening daffir bjr its alow stfertinft' Baoe,^ut it began to hit big from second day iforwasd;. ^iSflOt. awelL. Last week 'Genisnal Di'eiff ('Bar)> and 'Eadfer Be CarefuU' (B&r)„ dual',, veux good, $7;5005 . . toeVa, (Loew.'a. (2.8Qfi; 25-40)— 'Gorg^ons Rbsaw? (MG)) (231 wfeek). Very gQodiat.$5|0.0(K Qpeniiig week, big. $10)000. Lyric (Olson) (2,000; 25-30-40)— 'Road to Glorj^ (20t4i) and vaude* 'lEonner plugged heavily and results 'ewwlTenfr at lOiSOOL' Eastt week 'Eet)- pep" (aoth). andt Bowesi unit ssst new !h0Usea«.$14iaDIk dwell BufKilo, Sept 1-51 {'Beat Exploitation:- Gteat Eabes-) Picture grosses are hittibg. high; ceilings, currently. Strong. ofEisringe at the downtowni houses: are keeping, ttoe- figures; up:, and if business- since Labor Day is any ihdlcation-, it looks like a- strong' season. 'Ziegfeld''started at-the Lakes with a $20,00.0- week now iii. sigjit Advent of. thia pictlure- saw a. new price, scale' in- efifeefc at the- house-,, which will probably mean furthar inflated grosses. Buffalo- with 'Piccadilly Jim' is on. the" way^ to> $3i4sflOpi 'Ziegfeld' hopped- i'nto the.top ex-: plbitation class, helged' byr national adVerbsmg campaigm Cb'-opr-adfe ran from music- and gowns, to' ice^ oreanr and stoves. Many local angles- were also utilized; wilte depantmeot stores using, beauty and' clotiiea: ads and full downto.wn> shop windows. E&tintatos far Xhi& Week ^Buffaia> (Shea) (3.600; 3fl-40^50)r- •Piccadilly Jim! (MG^).. Fine. $14,000. Last week 'General' Died' over fe-.- 000; big. Cieintury (SheaO (3,400; 25) —'36 Hours' (20th) andi 'Border Patrol- man' (20tb). O.ver $7,500;-^tecy good Last week:'My American'. WifeV (Par) and Son Comes Home' (Par), swell;, $7,900. , • Great LaJies- (Shea) (3,400;. 30-50,) —-'Ziegfeld' (MG). Pfeak. takings, for this- one. at $20,000. Last week 'Gor- geous HUss,v' (MG') (2d week), very neat with- $l'0r500: Hipp (Shea) (2.400; 25-40)—'Dor- mitory.'- (20thO. Plenty- strong at $8,000. Last? week; 'Yours for Ask:- itie,': (Par) and 'Bunker Bean' (BKO.:)^ neat, $7,400. liafaryotte- (Ind) (3.400; 25)'-'Met in. a Taxi! (CoL) and 'Blackmailer' (Col). Moving, alone, for nice $7,500. Last week 'Seven Sibners" (GB) and 'Ticket to Paradise' (Rep), plenty of business at $8,000. (Cleveland, Sept. 13t (BBst EXpttaittitibtt: Staiie)) Nbtftins ejcciiing; t^s: -week, ' alt houses: tEc&dng: a. slight aifteir-a^lxQlidas> ^de.. Conventiom trader ia b:d:ping< both Great Lakes Expor-and film, raw,, butt everjfbody i&- sjitting .back, and waiting for national. American Legion tradte, which willleitSierboom the town or bust every breakable thing ih sight Figures* however, danlt quite- indi- cate the suddem prosperi^ hitting; tawm this aummer. Streets Ipok like a: marxligraa: halfii the time and biz is> way- over its usual summer quota. Taking; filin grosses: on average for the last three months-, they are 40% over last year's, due to spurt given- city vby centennial" expo: Record breaking^ influx of visitors; will keep it upr until Oct. 12^. when: the fkit) closes, but even- no'w they ase^talkiiig about, continuing' it, next season after the- mannw of (Chicagp.. 'G'enieral Died*" pushed heaviest by Milt Harrisi Loew'si p.a. Landed plii^ im 14. fair concessions, with bookmarks,^ a Madeleine Carroll cos- metic, tie-rup. and cavered 60- biU boards-" with* 24»-3heets; B6titaisgtl9» £bR- Hhi^ Week AlIian-(BK,Oi) (3;000;. 25-40 )>-'State:' Eaitf (-aotb-).'(reisauft); Barely; hittmg' $2;500i. Last week 'Chan- at Track! (20tft:) romped in -with. $3^500, okaj;, -Honna. (Carl. Hahna) . (1,400$. 55 cents to, $1'.65)—'Romeo and Jtdlgt' (MfettoO (2d week): After sfettiog' off. wittt $1D)500( without benefit at school tradi^t it is- taking about-$8;5aQ fOrsecomLatanza:.. Late; opening, dat^' for school- season hurting. Hipp (Warners), (3,7fifJ;.. 40-55)— 'Anthony Adverse' (WB). House staged a: holdoveir week at advanced- prices,^ both; unusual, steps, hut $A6,000' shows it was a Smart move, Last week-$22;500; grand FaItkoe> (WSJD))- (301-35-405—'Two. In Crowd* (Col) with George OTsen- Ethel Shutta uriit. Pleasant bill but dtawihg only $16;50ff; 'Stage Struck' (•WB))< and; 'Follow, the Stars' unit last week earned $18:500, good. Stela (lioew's) (3,450;. 30-35-40).— 'General Died* (Par)..- Exploited smartly enough to come through with $18:500, okay. Last week's 'Gorgeous HUsay'' (Metro) was the holiday week's leader at $24;500. ' SiilUnan (Loew's) (1,872; 25-35)— 'Gorgeous Hussy' (Metro) (2d run;); Heavy big, on first week warranted a transfer to this house; $8,500, good Last week 'Rainy Afternoon" (Par) fair, $3; 100; Fitt^hurght Sept 15. First runs are back to normal, fol- lowing a pti08peid!t;sc wave that hii; tils', dowtttown: ttouses Ibst weak. Be^ rcauae. far.^ q£ tiie- aix ficst stdneers decided, to hold over their product, l^ere are x^a outstandixig grosses. Maoaaen^s aren'ti cflmplaifting,. how- [e^ceir;. im tltey scffoffed! up' enougb- l^t 'Week. . Sebond stanza for 'Anthony Ad- Verse' at the-Stanley^^ will bring a fair $18,000, .thanks-to the higher ad- n riiaiirin - sawa . £eim,: alacc operating -Willi a^ tiUsd aioale;, is. heading, for ai good ^tff.OQU' with the second week oil' 'GJorgeous-Hlw^." 'Rs(rtion«," held over. f«Ht- £Qur extca* daya at the- Alvinv will sho}» a poor $2;&00, MSit Godftey'- Held up> excel"- letriy duriag; iia: sscondi wedfe at the' SuUon., Would ha«& had even, more than. $T,800' to 5h6w were it not for tiiff' Ihdd^ aummer whioh: has been: jhuctiag-, tbisi non-cooled! house. . Nixon, dtopped to/ $7.,500 with the two-aMfay- 'Romeo- and" J'uKef in its- secsmd: 'w'eek:, Thar class: tladfe ex> pected to patronize thia. picture is^ stin ih hidahg: Hbusev has another open week before titie logit seasons set^^iic and it may,' get; together with Miaiica ta chance 'I&unao! for a. thii-d session.. .' With.a dual'.bill the-only- newprod- uct thib- weebi lite exploitation boys are" ttAiiig^ it easy awaitihg- the ar-* . sLuai. of anatluurpcominent batidi for Estimates, toe- Xhlfe 'Week AlVfii' (iTarriir), (2{a00l 25-35^40)— Waxaeaaa! (SQtlDi Held over taz four eai&a dassi;and showing: s, 9oor'$2;900) ,for the extra session. Picture was;^ sold hi^ but the; customers jjust. didn't take, tb it^ Last week. satiaCactory $6;000. Ptal«ini (Shea-Hyde) (•li75D;- 15v25- 40)—Mbn- Gtodfrey^ (U) OZd' iweek)V E»ceUient$7,800tseoond>weak' n^easa: a: tftiixdi. First week sensa^- tionali $0,7CRL. CUxoa ONjxon-Nirdingpr): (2;ia0i, 50r75'-l.Qa'-]..5fl)—-Boxneo and J)ulietf (MX») (2d week).., Droppingi tot $-7;500: Pltst •week strong., ^SBK Penn* (PemfrFederaiO (3{aoOi 35-45T —'Gorgeous HbSBS^' (•M6r)'"(2d-weefc-)V Satisfaotory- ^ElSuOtK T<it holdbver. L^ week;-. e»ce3tt3it> $20)000. Sjtanle^ OWEB) (3-aOOt: 33i-4Qf{iO')^- 'Anffitona? -Adverse* (•MCtt)i, HJaadinif toward nicsi ^.QQQ in. second waste after, a recordrbreaklhg, oQeUer o£ $2aD.0ffi . JSMteir pubBeity caoastd^ is stiJl hel^ioe to-brihg* thepr in- Wawier- (^WB)' (^lOOO^ 25i'40') — 'Amfiricaifi Wiftf (Pte)* and? 'Don't Hum 'Ebi LoQHflf' CRKG^). O)aoned-» dbj^' easjlier and ^ding aibng to> a. gpnd $5t(lQ0l Hnuas-haa; advantage ofi Qnlsr nlELW opening in, weok and sQone in. t&e: fiield with. a. double. bilL Last week; 'Son- eSbmes- Hbme''. (Pair), and 'Biengal' Tlger"^ (WB'), yanked- after six days and' mah. at $7,000; 'Adverse,' 'General,' 'Bro.'s Wlfe,» All Above: $10,00(>> on ttoIOovecd Nfewark, Sept 15. (Seat ExQlbitattonc, Ibopw'd) This, is ai week ofi holdbv.erg. 'An- thony Adverse', at the Bradford, 'General Diedf a± Par Newark, and 'H5i3 rother's Wife' at Loew's are all above the $10,000-mark for the sec- ond- week. . 'Girls, Dormitory' at Proctor's, has edge on. others, being new, aind for a niUe-day. stay is doing $21,000;- LQew*fr. getting, fi^ne publicity from Newark Ledger on: the Roberta T&ylor picture;, witli Ledger going* so for as to- advertise contest in' opposition Qapers. locally, abd in. suburbs. E^tlttiates for. Tbis. Week Branfbrd (WB') (2:936;. 25-75)— 'Anthony Adverse^ (-WB) (2d* week); (Sood at $13;000. Last week $23,000, big. Cagltol. CWB)^ (-li20Q;- 15-30.-40;)^- 'Suay* (MG.) and 'Ticket to. feamdise' (Rep), dual. Doing nicely at $3i50Qi Last week 'Rhythm oni Range' (Par) and 'We- Went to College'' (MG.)', oke at$3j400l ; mttltt (FranWih). (290>. 30-50*55)— 'ficstasy" (Jttwel).- (19tn -week); Steady, ata g}:and.. Laew'a, State- (2,780) 25^50-55)— 'Brothfit'a Wiffe* (MG.) twinned with "5C0U Mky Be. Next' (Col) (2d, week). Good;; $12-000. Last week $20,000 Far* Newark ('Adams-Par )• (2i248; 25».73)—'Gfeneral Died' (Par) and' 'Hollywood Boulevard' (P&r) (2d week).?7--.Giving: goodi aocoimt off itself at $12,000. Last week great $17,500^ Ccoctor'sk (RI£Q) 02,300; 20r65) and Lyceum (roof). (1,100; same, scale)— 'Dormitory* (mh) and.'Don't Turn •Em. Lose' (RKO). Has the breaks, being the only new bill' in town this week, and for- the nine-day stay counting on $21,000. Last week 'Road'to. Glory." (20th)- and 'Second Wife' (RKO), holdover three days, $5,500. Tecminftl (RKQ): (1,600; 15-20-35- 40)'—'Ladies otBifl-House' (Par) (re- issue) and.'Couldn't Ha.ve Happened' (GN). Very good; $4,800. Last week. 'Crouching 'Beast* (Synd) and •Heart of West' (Par), oke, $4,400.