Variety (Sep 1936)

JS6 a A DM9 WIW^V OM WM CntbU Levis, iU>. SD Mlhs, "WJE, New T«rk TOUSio ii^ progiaun Spbib ljwnn»n si «• rebroadca^ over NBC blue. Reveals pTJints of 'shnilaTity to differ- ences ■from sucb American "hours.; Basic idea, cS. course, ' is Ihe ^me;; JACK wmtw Willi Ginger ';BogerB, Alan; Smes, JAnny Qrean Orclk. dHmry I«ing- atam, Fnwia WliAc, Zen Cftrp- etfter PACKAttO WEAF, New Tortt ' ditto the JtRplapaapg .aaaSbude d! the; . ojte^^rt-^ iUBoyptdnt-^ visible audience; •-. • ,' hi *hfe Sattord in«!siifucBfl British program Streasfes _age ana j^Iary Livingstone ^ives the perfect occupittion and pecsonal iiaatground p—j- i^. ajraggi^g by Jack Benny. «f meqphrtes. tJSiere »re «jniJarj gj^^ ^qj^^ ggj^t up!' There was teoraedy* eachim^s *«w«ai ju^jogy,'^ ^iv* ae same good advice some of peritormers ■and the Bnx-^ _ . . . . Ish emeee. Brief mention of simon pures' aspirations, 4mt nothing like Sie plugging given to 4his on Amer- ica's No. 1 Hour, «na TH> Imrd-luck British feroadcast ^does .mit iie-j volve around -a single ■p ersonaTity . •nor- is at '^driven %f7 sHuy coimaBrcial force. Iieyis 'doss mot .iaftempt %o seHTximseli as :dbis "Bowes; 3ib non- 'somes "orily' b* amaH iportSen flf ?Bve time vdith istotductioDs.snd 'iiase^e. Works more like <a jtrciighi S.j mju Undar Jthe :bSC ^ten, he anaiturany does not product ^iOxver- iag, nx> sahlfinB uf 'otife, ufficials and newspapers, ^c. Siacish amalieurs^aM Jonoer^olts, 3mit cS. ■Sie tuns iSHrdmiltifae iaats- oceanic 'Aoing twfii "AunfibErs «Bch. nils influeiMie - «>I vaudevJOe, .still jpopuJar in Snglacid, as autticealifle in; %eir style of -work, '^pne .received : ^e 'goDB. tChere wps Jess ^ratfety on ^e ^ogram ^seitS. than ^siJers --on t|iis side xd flae 'wster aire ««;u^inea to <B0d Die layout ^ms lai^ty. AH onale turns, three 'td •■^thsra vscal, up to the. &ud^ when a l^^year-dld ,girl ^egan a pop .number, ■whidi ^wiK crit .adll "tfy Bie treitum to the 'US.' . She ishmtlcl %five ibeen ijpu Ued rrnid- way. Two. harmiMfiy <^uoB 3(one'tis-, ■io^ Qieflr jpwn nimflier&> siSse&. -with; vxily a :piamst sgswang ^Hieni; «ee- •ontt pair «as 'foUowul 3ay a jpep tenor. UStenv came a .pair ^ arov^ ■elty. onArumeotalisls, -and 33ie. ^ti. An. animal .imltatot. wfEh ^ xnrtat tjontinnifer, opened ITS. segntetft of br.oadcast. Reception was priatty clear,-^lEcept tm "tl» upplause. Jbco. •SHOW WUfDDW With ;t>iHds ^vbffl, «axk aellintfer. a^wmes /ail DWefby Ktlgallen, Welcome Iiewis and the Nat Brnsi- loff Orchcsnra ' 'Vsdely .d«i!Si.'Mn 30 Mins. Sofftainlnr °. 3 p. «i, XIXSX -WOK, New ?rot9( - 39iis'is ithe.'fisst of a^eriiesby which King Teatures .Syndicitte tHeaist) swaps ^BiHsr pfaigs flor WCfB lime, and each ccmtdiiuttt prageam talent A. spotty iot jsudi a pragiwn :stands tfO zceoeive aiegolaily ^Ccee Aev^aper lineage ibrou^ ;the ^Bearst ^ess. TQiat jnfiiy l}e m powei^ inmeon,, T>ersbnalities .Buch.''as 'T7eloBD»e Xewi.^.'Nat Bxmiltn^ ijtniis'jSnbiA aaft I)Iaik'HjeninKBr. are :^tTOaara ^ tlieir Tespective -fields. "JChe .tobIct -win ^change ■wi^ -veach isuooecdliii^ ^pro- gram, Irom &e aiesoqroces of ^le sfta- . Ttidn sul ahe.:sy3n£cate. SEmnor-lac^ii^ in tlnfliteutal, a seid- ous •d^ciencar.. HeUiqieer .smppy^ compared to others. 43600191 jptsst Jsti prb^am slow. 'Sbbol and HeninSger suggested' insufficient study bad 2>iieiiaistiDn' asid vfEt^ess ;stage -dv- 4«ctkni; Bad > AnmUiazi^btp is ithe result, -fcAMil fKSs 4}ie an. Ci A more con- versational plane Sor 'chatter, ra'Sier than the forceful and too speedy manner which'was employed' would Iiave 'enhanced fheir recitals. James Kjlgalten, v^rtec, .and hii daughter, JDorofhy. also, a reporter, were the leart known •on ?Hie program. Kil galien TeceiveB mprobitUoa for .-being i hi m s el t naturally and eonvezsatiion until maM Bauec «mo iBatpeejWfli that ^otOd 'ibe Jouna. Some .5,0H invitees miS. mm iSet «eaits iin ithfe veneralQe structure on Sunday eves 1» SoitiL ximeDtBl BSJbt^oa 'between _ ae aiall, !fee «rciie*r*, Jand Buit^c- to those Packard commercials, ©r; Oiasinj»1»jle-?tieiflai«. ^t's * iag to *e «B9eiribled iwpolace tha^ l^ivwi « SKtcai .-fipWl tmiH&Vfi jis^k- ^t$fft carrying-thi? *I»«g telD th.e Genencl. Motors is ?my *m»cratic; dranuil^c actijess <*tf -note, whiw 'she «/^Mi.B«i.nK..iir»Hihw i been on «»e »ir toriore, an* 5« SBie*" tres. with a band even with Milton Berte—but ^he's al-ways b*iw« «teioks ^jretty well t© her comer. \ Now .1^% '««ideritly readhe61'!(he' . „ , -„ . "I-*m'^rjare? , ^eciiose fcBT ap' znaybe iiis i>est frientls caii't tdi the[| piMiclty sifeuiA 'mSQx sptfts sua eaae, yenann svith .Mctrray; '{m« :dtric^ president of the company anything, and is probahly intended to steal -f gag a»ac^ «ertataljr isA^ SfoS^; *oj Ytnpq; & Sabicam. aSer all these march on Ford ■who can get a symph help her atHnfling. -ts «8 iMdiD t^er- years certainly fcno^ws ^setter. 3t easily enough, but will "have a tough, iormer. AH (she-^saiowefll 4>y 3£h4s J^- seems a question of the agency de-;time 4«^lic«ting'Carneeie 32|31. . . peaxahce is ^lat ^she'A not a «ame-j pending upon J»3e Benny <being' «opening-^aEnza in ^{he new .loc^flfe: cConne and-never wiQ 1»fe. , >- ; good enough—-wSAcSianBtoB extreMB-' tl3) was •a-tdeSt ^air.. ate tails ©tr! "Tliere tvbb ;«mnethlHg -awfiBly -sad.^ ly good—to square and forgive those > jftbitu ^ties were in evidence—not zibout the entire performance. It aBi dull and juBiblBd announcemerils.• even fbarrlng'a Tare-'exoeption) lB,«etned so unoaUod ^tor , .so out .of, lAnd. panticxdasly. the one 9resi-|fhedses.cinae-l&ereby denioti^at- jte^>o. iE^ia^ Aftes BKacyrffXe. 4^. dent oif Xhe soooipassr peipetrateil. . Xbcec sat at Siis desk in Setro'- and demoostxated a oomplete 'leek lof; idhowaumship and cl :ai9rec3fiEtUin !tor Tjrevaly. It was. as solenm as a aermon in A csfthedreH^and ^eUverfed in jiisl abotft-the ^same tone <Df-WBte. Victor 'iindfoDt''broke In to aik ieafl- ing «[QestiDns and ito ex^c^ 'litCle 'deferential gaclamationfi. 3t ^des 'down dn ifae 3>0okB as .a. prize example xtf a. sponsor aearly wredc- ing a'-rdlty entertainment. ' After Hoe iJetreit interruption—a; funeraii in the nSdst oJ a «Bnmial—■ Benny came back vn-the air with ihe xxBiSc liisit.aie'd Siad time enough ftb take, a shower. Seldom 'indeed tloes' a ^nngle progiain <coiitain the ex-: trtemes of xSevetaes and aclumsiness' this one did. moments in the Jai3c -Senny session reached" comedy liei^ts. 37cft smOes Init -belly laugte j ^jackground. £ast year this 'csosed a —TO»t a SsvT dt them t)iit a whole cavalcade oJ st^hrws. And iide 3>y side "witSi %iiagfatness, iSnwittiess, ^ick 'flmsic and ^niodem xadk> dowmaiH iSiip ftbe onnmerciBls written an Sie jboamingi^yie'Of 1030.,. not'a long- windsd ^desoriidum <6f ;one .auto-^ mobile but four long-winded de-' ^criptituis of four Aiai3unes—eadh dn a diSereiLt -p^e rlnss. UIo dotibt aboiit the showmanship af laving Benny ^tt tJie Packard series, -whicai •sifter the «r^ ^roadca^t ^KoQ be -deirarted te'iFred Astaizetand Chas^les Stftt ei ' woilh . Benny starl^'i it -with a i>ang last' Tuesiday. His usual sicript formula tied «i )Gioger fiogers,. ,jyan Jones, Fxaacia IVhSc and Johnny Green, Nc^t xestilt an terms oi atnusemerit wps a socfcero© But those-^ oommercials—^u^. As- taire's' first last mght" TTuesday). - - • iiond. caldi a'^impse <tf 15rt» Itopee, whb^ ' ^. . j^-^-is ^ -i snooty, sniit in :some tiigh ^iuisical pla(£s where aiotbing less iChan Salz-^ buig iias £ny significance.' lUtpee in action, Srowever, -win ^noSt Mtely HASBT SOSNIK in& mauh. /Stek, wiuidy Mnsical m Mtas 'liliDSX 'StXBEE WeBn esaay , IV fOSST W3Z, fCEAF, New Tw* (Lots ■& f^tmaoBi ' l^tdiy >'Stcifce''a idea .in ^ttus pop grind ■series is tUiat :tts ^Siow xs more in^KRlairt 3han the mdheetca. Be- \ sidtantly 43» music vRtakecs are ;sup-l posed to 1>e as alike as two -peas dn' a poet' ^dJhey ahen otit as per' ■orders. Sosnik. mow Te&httiing "Holti on the JNBC 'Bhie-lted ^amit, waili OTUnd to iflie . average ear prtSttyj ' >mnch Wx the Snmch tefote lUiat. Playiag 20 ^tuoes is an lunir >Df Jnupd .labor, and it .iioesnlt do any ^ £Dod tb tlrick "itie arrangements jlor relid. That would go just as^ i^Stale and tje cantrary to Creorge-^ 'WaShSn^ton muVs ^dicft. Sosnifc^ ^|fa«es the sftmplet* way 'Otflr by a sihel BarryinaKie, ^ooi^' while 'first lady trf Uie tlrawa,* intrb- ^_ year 'i .duced that way, bowed 4n as Q xadio moved'its.symphs idto Carnegie HbU; comedienne Tuesday nlAt, trading. Tt, VtOT^ gags wlfc a^ton mSmiaar §K the.JHflce ed processes with the lcffiert.^e«nng,[of Lifebimv'. Siiss B uymoff e Uma •refaeBtaa SO BUbs. jQ^ESai. MOTORS ^oaBw, 10 9> EDSV General Motots dias this TfShJMef.i^ r'« 'Arch, Ttfardner). • IStorlojt Tallex, the Kansas girl -who made the Metropolitan ope*;a some-' years agt. has Tecelvi^ .cotisiderable ) advvhee 'piftQioilt^' »n ^er" new ;ilg«re'! .X]UfJ !p«undiB>« acihieved to fulfill al! film contract. Gt^ne is the Kansas ioam-icd lass. Trim and .svelte is 'the n^iff- HoJiywood lettuce-and-tbmato sai^tog' istar, J«H.ae»sand-<tomato, ?6hatt tis, adong npc^^ a slices of Hy-i^^ ,;p.ecmitled to 4ier diet, ac- «oitii»£ to ^-iusui^^'ch^al^'.H^''* mat^ <^ the adviertisii()g iniE^eiicV', A'Sunday 3ate after^uccii';stanza; the Zalley .i>erIoj'nnnnce is ^Dtable- as^ - one 'jnore 'advertisii^' t^genry: «ffoif' to 'creirtethe Slltisianwf inttraHcy witli:. Honywood^ %eauty ^and ^Tlamour., And sot ,a 9»ad ttituijtt as lianSeci, ^cd^ieit !b6fore 3en« tite -atfenicles .may an imF^^ attendance at its icathe-S is. and Vtmi ^and loijgAtS' drtd of music. Ifor were many seats afl about drama, lit may or may not act ande lor officials. sSearoely ao be the old story ol every comedian rows.on4hemain ftoor. ' ; wantiMtopT^ "^nlet.'But, m if.it ffia itsdHE lias -no toicfc l^hting • -weren^ »Bd « inti^ forMiss Bariy- or decorations beyond a few chairte nwre la4JHn^¥«a.a«ew bi«^pims flower Ddts, which means-, it looks i«n ifcisay, «ja ^e .-wttsa, 49* J?^^ and aCtp ia exwaOy the^same ^f^a,y tssi |»ws playmg a ai^ce «f eralMot^ngainst a ^.^ck ba<fl..^J---^:^^^BJ^^ Showmanly as all this is an its^^'i^f show *usmess lade of ostentation,, flie net i^act.) Sj^^Sf'if »v<,.trii.«<. ironibers. of familiar folk- jwweveEr wan a>n^-Wy tje matched^ ,i»,fT„<r?r^w{-^2r^SS' «f ? 33iction mot alwass to* 'dear. ,wten "ae :iiltra--uTtra an^ns5c aovers. "S^^ Koestner's musit pleasanS (danger aehe «( al^iicditv, tJoltdtsBrraal <topy !ontti% fesist-i ^ht, especially that dramatized jplug ' —beavuy seasoned 30 4teft nobodv can .ms^ ^&se cenifiaieift. Some of the -eatchpiniaes aq% ijitxackyi. such as 'the perfect way to a psrfect ftgure.*.'" The Br««m l^ethy. xesttaurauLs are mentioned as ttn^raie Siy-Krisp, {-o that Ifarlene CtawbMiks. ct al. n')8y. count mit 1Sie calcfnefi, like .a Scots-' man his pexmies. In line with the selling idea generally. ' 'Miss Talley stuck almost altcgGlheir ^SS^^^'lf^^^l'J^^L^ ^S^. throughout.. Aprogram iri whic^i the doing a t>ad imitaSiDn -ol this 5Hme| Oswald, 'And laughing, like a brealc-i in high schAcd . girl at ^er first'^dass; play^peiloiia&cnoe.' , . • WeU, !Miss Barry^more lias liad her j|«*hWnciP'. 9be!s 4inie iiK alapstick. caiBe adbangextf^leaftamwngjtes^ ^^ ^ ^a^"ahdlWpi^JF; l^'^'mB^ cribra. Not -otdy is tiis ><SH>>ce ol ^ again, the ueally great actress|wc>»,'NewTTork Sal^isn^p .4iatwe9ghs tbe .:^v>wt JACK AlOiONti «KGHESI9Ui Witti WadalMi»r« <Sanff«tera, ^anrad" Ih-ady music,' Comwanity Siag IS MiUs. . music ^""^^ea-bte, *rit*is ib^hjg?^^ sfep staerts a.^oomanercial pro aas aresei^ aiat *amD^ ' Bram soon on the air and tin that-.; to^eferCTCB., Jbe^ xecBwedJjy the .yjj^ou^tgflly^^. .j^^iU worry; inaugurd CTOwd. • f about es*s 4>r puns.. Her -sponsor PcogiamitseafittiffiMd oafh'aiB In-; ^uia^^to thA. • ISoirf troduction to AcS XH ol liOhengrin, 3 ^^^^ ^ ■^«J" expertly eanaed uutTiy the ^Jfches- tra. •FoUowing -came Albert Spald-^SENKT .BOSSB ^BCHESXBA inii, whovflddled aienddsssto's con-' Vaoals ?certblorvioltaandotijhe^.Spidd-|30Mns. 'ihg'likewise is a smodthie. Se1si|M»DW SHasmVD^ probably the best an-American ffld-, 3^?™**?*^^ ™^ fUfer an •the taz. and -besides ^»e stands ^WkAK, a aiandsome s'.x Jefit, whidi iodfc : »i,^K^;?'^^wrfiT,« H5«, lii«H?y_^ecpra»iv^in,yh^«e^ tEffls. At the Mid tfl ads ^nt, Tiaiid- _^ it„-„.uw.. 7^^;^ i„ acerohidEs Twere antn* an evidence ranipaigu Sob luce'miasM: an to) ^jm^^ielaanfl dames. i Bus« «rDup and at 3our o;m.^ ^^^usg^^s^^' brought back $he ^ JS™'^?r.'^ ^ ^r*^ JiiU or3^tra,l<aiowing vfljich Har-^ ^Jf^J^^^T^f^^^-^'B^l ^ Bauer, second gUesf (concluded.; S^-^^'l^t ihe .arid ihklf with Be«hcveri.'s con-- IS-ft cetto for piano and 'onfhe^a tNa wAe^, should .^tand. forth. fnexpeit and -«arcless is the ver- 'dict -on the- coomiercial -cqpy.1 m.' Patter .on «ie "stanericsn Way"* aialfwasiygtty ^smsO. At^Gainegie; .g^^^;^, ^jjigte «piel. Word ffor> word a iemale announcer, Juuledj i nobody ^Edd ttssusb. attention. last baS of the .stanza AflronEht iback Bauer Bnd]&3aldingloriFranok'!<!;: ISonata-lor "VidSa and ^ano, Ai jnajoc'' -waule fflie wchratia -rendered j selections ■Jmm Tschaikow^ .and{ IkiescD. latter 'conrposer -was thej ^orily <dewiataon .5rom tSie ^buds per- ■m'ilted in the whole iprogranv and at that it^s mcA noith -si a cleivlation.' Svidsn^ -GM this ^ear is igoing to be'more ultra-ultra in its .sexlectiions than it was last. In t» •, the woi ' ks -is "very r..^ch ^e iCarnt^ie ius witnessed tor ^dec-i .ad^ ^nly in the icanniest ^soes ^does the .symbol "General lUlctors' workmanlifce 'frttrasin^. Orcheptra starts a. number under a load nsf „ ^,,, iifltmauY una canvexsaiion- ^"^^ then ;AiftB into.twSef special 3-and. ad Besses the studio audk x iirtones the sacred "word, it ti^s ftbe Itwesome xiSl. tff a litoigy. ^ES^ti. feared, tried -*o .act. Progsam poteen sei^ to vteama- -tlze a Hdllinger stoty., and aefcusil -reportorial situatiuis in 'the Xilgs3- lens'*'cperlence. That Jafher and "SINGING SAW.' fBterry Txankel) - 15 Mins. BAB8ASOI1 . JF^rlday, 6:15 p;m., EBST. "WJZ, New York <EnDin-'W<isey) This is Singing Sam's inaugural program of the new radio season af- ter layoff. "No change in either the sales or entert;ainmeht approach, with both on the same order as -here- tofore. Harry Frankel has a guitarist, pianist, organist and. basa-flddier for musical accompaniment, the four instruments blending nicely with his deep^ rich pop. vocalizing. Besides doing the singing. Frankel also handles the commercials aoneal- Ingly. 5cho. wocBl, then ^laic* again to iull theme. Name of Hie Siana is rtwattoned so abseur^ Mat ift wiM i»rolK*ly es' loa^ sao^ aideners allogetten.- v • Singers, -like ihe Kordiestea, -aroefc incognito. Tunes,'. as *er«?tofotfe, are mot gi?wi 9n winning ■ordBr. ' but are SitS^le-^^aSd^ ffi ^c» ^^'^ ^^''^ =^ ^««y^-^ x^ts^ «f,^aae^lUl- ol showing the j?irl BCOdiang. tier pappy on a murder iptoty is ufcay„ However, the dramatization and/fiwH^ia^ ■dialog d:dnTtpeincsprightly. XJi-eiter-^--^^^^?!^- ' ^ atrSch <6b. dramatizing skill - and acri^ vare seems Requisite -it this ^oattem is to be. continued. W-elcDme 'Lewis, -contraltflt, alter- nates Bruslloff brchestratioii. 3tou-i tine stuff in the main. Musfasal -end-^ closes with a mediejr 5tr6m 'Gdy- Divorcee." Shan, yiously to keep 'contestnnts listen- ing as long as paissiWe)* Rts a good Idea Irom Americfin Tobacco's view- polnS:, but tough oh tJse -cjist. rdgk, IHAItTUA «A¥«; Semga ■■■ ■ 3JQ .Mins.-. Sat, 1B:3D p. m. JEBST WEAF, New Toi* K3. "wmet Thompson) Martha Raye is fhfe igirl 'who stood tout in Bing Crosby's latest opus, Rhythm on the Range.' She's ttoax legit and .Ihe nitmes, also iias done some ether work on eastern outlets. Appearance last Saturday (12) on Shell Chateau was mostly a nervous brdeal for the girl. She admitted it. Style is undiluted swing, with Closing stanzas to a song sample de-- voted to repetitious smatterings trf sock blasts. When done evenly it's novel and arresting. IDate last wedc had -;r on edge. Besides'singing, girl develops into comedienne assignments. Pet quips are 'oh, boy,' and 'yeah, man.' Phonld be chuckei BraL Star vs. Giants loiofball tilt IB) got best treatment at the liands of Bill .Stem, jdesciil^g £or the l^BC "Saue. Stem had' a -wide -edge xm ^£3>eed and accuracy, and seemi^d to !be the tonly one Kit the NBC conlangeift -who was in pracQce. fiiS Slsitec, also for the Blue, was pc^sfafoie, as was Hod. WSlSOB. -Graham MdNamee, lipwever. verged toward the lai^cadaisical and Strict accuracy -didnt seem to con- cern him too toxufh. Once he mis-^ 'iaxAi a sB{E<ty lor a touchdowsi, ai^d' frequently kept oalliae '^anowski' 'BarowskL' On "WMCA, 15ick Flshell tamed in a •WDitananlike chore, only -fault be- ing a tendency toward too much matter-of-rfactness. Bill Faiapon tot the Yankee -web) .^ieled a ^ood part oi the game for WOR, but didn't fare in topnbtch manner. Errors ot six yards could be chalked against him when he was calling 'em ahe^d of the referee. Most of the boys ap- peared badly out of the swing of things. Henry Simr's orchestra, now with Burns and Allen on the Campbell. Tomato Juice shot, turned in an able chore on the first appearance, underlining the leader's awn comedy (Continued on page 46) .I.ola Marrow, repeats in the second loaf precisef^y what she said in the' •fir^ihali. ■Whole point id1 the wmmetscial is? a sample prapDiatlon. ^:his is a; flTO->item <offer anduding 'bOier prod-, ■cute besides 3ihe .lEdumxpoo. sOifer may or may not 'be atteactiwc Way in which commercial continuity written and delivered is hot. There's lack -of .xilarity in the com- ponUon—an «zcesB of jsa^ (Jid over-emphasis in the delivery. Land. bABROIX W01CTHINGT0N ORG iPitti Sidney Caweq, .EliKabefh Cataieia 30 3Uns. . Snnflay, 3 -pjn. 'WCAQ; Ballimore As go local programs in '.Balto. this; new-acaamiercial issncely spotted'for appesH and can Shold ats bead «rect in able •cmnpany. 'Entertainment '3;out' idea not new by any meansi but -the curse of age is diminished by the bright treatment it gets, or at least got «n iidrialer of series, ilasl Sunday tl3). Idea is simply that each stanxa will Vidf disterent ; music aiatzve, in Ihe popular mind, to each land. 'When caught Itois got .the nod. ! Iffiss Palmer is a nifty soor&no who basnet done much here hitherto in radio lobks 'earmarked lor Icttun. Cowen. is aboveraveiage tenor; 9$y ItataH comparisoD. Each singer had a solo and they plaited pipes*-once for a duet. 1 Took some spieling, of course, to establish 'background, bttt WCAO announcer J<din . Carnaghan Tafher orally overboard. Happily -commer- cial blurbs are limited to pair of briefies, at ^rt and at stop signals. Sponsors here have apparently -be- iSMn to .'see -wisdom of boning ji(>wn their raving claims to bare mini- mum; at one time, and not so long ago, average sponsor insisted on ao much copy. Listeners, as a matteit o£ course. -<»ther ^erit howling from their homes in pain or dialed in chain stuff. Tra-Fit Clothes lastb,r.'d an ama- teur show over same station: this , series much finer and results should ' be appi'eciably better. Bert. YLucfej^ Bo'toman) ^Ppy Quarter hour at a time of, ^^.when aippy tjuarter hoyrs are. net 'plehtiful, TSiis. one comes iii from Mineral Wells, Texas; and miiginates from the lobby of the Crazy Crystal hotel, fis tWcnfold purpose is to attract patient-gueists *)r ^he health cure and'tO'plug the .water for home >coiiSMnptiott; This panacea .for the world's ills has widely 4ised and immensely, bene- £ted by radio, "having had stU aorts. Of programs, many of them regional in character and on wtix. visually wideirlines hinbi!iy or nod-name tadent. Cuzrent sample tosses in a little .commtinily singing for good measure. ^ 'ISiat's in the topical -vein ot the moment and not tmpleasatit^ sand- wiched -in. .Suggests lots of .gratis rehearsals "by the folks down in TfeJcas, • • *, Otherwise it's strai^t mudc. S'ast tempo ahd htrt rhythm given oiit '.by Jadt 'Amlbng ' *o ys. ' Washboard Songsters* rat-a-tat a scordierxfti the la^undr y a^uipment. J^xid Mrs. Phdps. Tcpresrated as a patient at the sanitarium and- a lite-ldng user of the 1 magic .liquid, gives an en- drasement which is written in plauable language and delivered so an but the Incurable cynics ^ifnll be- lieve it. . Program goes to a network of 10 ^Hons Kda Mutual. "WSM, Cincy; CKaJW, Detroit 'W(5R, Buffalo; WJaL... PhdUy; WRVA, jRichmond: WBAL, Balto: WCAE. PUtsborgh; WGAR, Cleveland; WSM, Neshville and WAAB, Boston, are on the.-dr- cpit. Land. C»K»OM CBASEKS With Cbwlie I.nng, Dick lieGrand, Maureen 4>'Cflnnor« -Ivy t/Ole, mariba and I|er "Heai^-a^hrofbs, Fat O^Shea, Three Aristocrats, Wan NilH, 3ajA loy Orchestra 'Variety Scvne M DOns. Tae . S p.m. Snstalnbqr ' i EJPWB, Hollywood This is the -first, of Hit home^ad,(> ' country'^aad whiWoff flock 'F^wres that «ie Warner sta-tioi^ ha$ ^ ir.TSr-L-S.^? i!^ JlsJa beai concenlratinE on since decision been concentrating on since decision was reached to aubstitide flesh ^dr wax. It has the mab^gs oT some- thing that wni catch "on after the ■iroQ^ spots are aroned otil' Talent runt, Tamparil and. after a tew air* angs should be .paced for good to- suits. CenBid-<JinK that producer Jack Joy is activei^ identified with : four such shows in -the xnaking he i h. turned out a workmanlike 3ob. . Mos t of the talent is new tp JECFWB. rid mob having takert th^ exit -cut ■on the advent of the new regime under Harry Malzlish,' In Maureen ■O'Connor, a 12-year-old torcher, the turn has a youngster whb should :grab a sblo. part ere long. She has a Baby Rose Mane technique of scorching her numbers and ■gets bver an . appealing person- ality. Another good chaniter is the .more mature I'vy Cole and showing plenty of .promise. All in all. the mu-sip corner is well taken care 6f by the addition of Three Aristocrats, Martha's Heart Throbs and P&t (Continued oh.page 46)