Variety (Sep 1936)

3<$ VARiETit Wedncfldftx, Sepfembcr $0, 1936 riOi; BAKES with -H»rrt '/MiDNftvi^toD, Acnes JSiBifr 4>r)ih. 8eT«|ii G% Vaxxy V^nj^M ; ■ . GPOD «n7LF . . WA3C, New.rork (Yownflf «& Rubicam) PhU Baker's return tp ttiia AltLEK'HATES' WlUi7*nes.lbMia!ii^ Wtliner Walter, 30 Mltu, #AlflKA COFrte . ^- ■ MoBdaTi S 'li.Bi.'BST.- (Younff & BuWcom) second year,- sacva vwee u. more,all dressed'up with ng, Haye^ ,a notaUe vcharaeter actress,, T)p]^g<pff fiiftei» .6f,a gioriflfid strip TKD WKSM$ omoBBSasA WOB^K«wT«rlt' Cofltietic iurhufacturers hoive been iiighly partlaLto bicheatr&L^progranui. H..in, !..ov»hl H.l« H.,« tor ^„«»c.^^g«^g|J^ |r3 and Arthur Plullips, Js full,, of slick quips and JWVBrt gags. Yet the' iwro- gram as a Drogram fc lx<Jto«iy- PHt together and marked" w raipbliW and awkward contJnuityi; •First opened with a long st^ge- waiti It seemed, almost- .a^ the jho,w had be«i clbikedi^tjrehewcstf^ aa short;. 50- toe l>adain«;;_ was done at the start. Failure o£ the motor to turn over immediately pro- duced a strange anti-^climax; Instead o£ tiie ^mackd bei^niiingi'xeqiHxed Vt r^: - and expected of" a" zingy,' sbpWsti* cated'varlety.revuft, the shoiw Stalled as if/ttie prlpiclpals ha*flft! arrived \a ■■:.:.';ttiteri^qdio.yj.' 'i:'.v^'v - But, when thfe Jjajf }pmt was. oyer ]3aker and his diwendaM^^ .Bi^tiie- aiid £btil& bad^iuwctw^ core jUtoty. fact the-gags' so . fast. and'' , 'werd 'ln<^-the main so. fresh amd^^iaflcy ithat soma pt them, piroba^ly- went- tio .waste .. Clever, too, wa9,.t&e .comto^rolal satire iyflth ihrei? foreign language voices jabberinjf uhittteUlgehtiy but always^ makit^'' tfa'e> naiher^. of the product-abundantly clear." ^ ' - ' Musically^ ■program iS" okay. Need <' loxrevl§ioii-i5;in ^ii^itempo and.ar- rangement of rinddants to lescapta- the I \i}XnM6d^>Sts^ \^ .,£ondt -.;.V' BABBT'itioi^M^^ . Xniikdaiy; 8i30*pM.' EDST. : .WABC; Nmw Wl" ■ ' ■". Transatl^tictotmdrtripjiUia broad- cast ott the Ketf Murf^. siabw Tues- c^y C22) on the, wheels - of a £tai;a3 with toe newsps^r. gang: It "va^ strong- iii' tt^cai valdei ■ PaSr Is , ■ slated-for somexmore-'guest appear'! ances: oa btoer ^wS/ aad'.,Ricbmai^ is due to a serlas <>it this stanza in ■ . ' . place of Phil Regan who. exits to make some pix ':. liifebuoy-Binso nit toe iron while It was: hottest The> ^orjt of trans- bceani0-flyers'lives about a$ long as ice-in.-toe'Sun, , Interview was . a naturaL Day before toere were isome. neat-! sockeroos wito toe - ixewamen,. and this whole afCMr-wasbpenlVtorashed outin toiS'bWadcast,- ^Wl^etofeI*I^^ch- man aiid. HetriU .-would be. wllfing to swear to what toey said via toe etoer, Is: beside toe point They gave "a pretty smooth yarn, wito Merrill Oagily asked to< tell moiit.ot it (since he was toe allegedly. dis< gcuntlad one). It made good- listen- ing, and .many of toe dailies later reprinted it as bona ffde news stufiEl' . Murray„ an,, iiit^rlocutor, imertiy gave toe/ diio a leader question whereupon toey kept spieling' on 'toeir owi^ moraMtum. The story of a split between, toe 'pair, toey»avered,^' was cooked up in England by a scribbler who .was irked ^en -toey dldh't give him an interview. The business about dumping gas; accord- ■ ■' ln}( to'this'version, was also cure hoke. A leidcy valve "Was blamed. Itichmah concluded the stint with -ah an^ei: to Morray's questions' as . I0 • what Would liaiJpen to the ping- ' pong balls toey used in toeir plane, as floats; . Said' they would be autb- .^raohed- and sold at-jt2 apiece to help Widows of flyers. Richnian. publid.r .. . ^ked. for word-of-mouto plui?Pin« . on. this .cbaritabte enterprise;^ Ordl- jiiarily- siich a plea would rate & b;efty Dannlne. Aia used herel .Tinw- ever^ it ' deftly got by. Ditto OTut- : ~ after -fo buy toe first auto- eraPhed'jpellet. Merrill., pilot of. the. flitrht, con ducted himself. With passable noise, . lor one- Who's sUooosed to be as ■ looiiacious as the sofayrk. Richman cut dowh'his usual ebulHency on this occasion' to give-Merrill mote of a chance to counteract the newsoaner ,'8tor)*is. Broadcast on the -"'Tiole ^ pretty 'ileat. Edga. CAPT. TEW HEALT News Comment is Mids., PBOCTBB & .OAMPtE .Mon.« Frl., S:45 a. v>i. EST - WJZ, New Tork (fllocfcjiicn) Nev^ series foX Capt Tim Healy ]baS;-lil>q in role of'.a reporter. Not '80 niifcb. toe.-glaringJxeadline htmter- of fte dailiae^ but a squint behind '^';;MiiQ3a: l>aiMMrs. Considerable human . interest Stuff is instilled into the Copy« Some of his squibs are a day old. f.; - ' Pstftlcolar morning alrhig groove hits toosef housewives biding toeir time before washing toe breakfast dlsftes. Or maybe-,toose Just sitting around iand dusting spasmodically. Closing, stanzas- informs tois listen- ing. audience how ta care for its hands. ^36 Ivory flakes and they'll keep-young and beautiful forever. - Healjr*; is ah etber veteran, and speaks easily. There's a snap to his ^delivery;-whicU holds well. On. five times a week at 9:45, plugging P. & G.'s soap bars. Bru, Serial' i» jftc*ilai? dllferent'^toan Carl Hubfcell'pltchfiig for a Que^ sand- lot team. The whole thing is a little out'of placev. no: matter how the nwney w>«r3n;i Arid rthe hitch is simply toat' stiinebody 6lse could have- done nearly- as well in toe Hi^es role—except, of course for name pull. -Agency'reasoning on. toe matter is easy 'bn understand; If Helen. Hayes was to-be equipped, wito- singleton playia: -'fo'r eacn oceilsldn, tois wduld niecessitatfr a-lot of. extra' coin and then run.intd conflict "wito toa.ljux Iheatre wblch.aira the same, night; If toey .picked a cbaractexl role, for sust^ed. se;r^]UzBtipn,.lt "wquld gQ stajfr-ovet a. stretch; ^$0 .Young,/«t lat^ntt^,' Kit. iqwjo .the Rtibicamr' av ^ . .r . golden xciAmi ebtxSe, wliliili in' this case is not bona .fide 14k. It's nicely plated-In individual q>6ts/ but'to^a job in tqto showa. toe ..scars of tbe ErQblem:tb«. agency .was up. agaln^d:. t short it's good', makesh^t . Mi^ Xtayes is noW-Ihtonlng. Edito ]\Seisinr'^ adaptatidn' bf toe -Maiibrie Btnton Gobke. novel;. 'BanibL* This partioulaP' qpus . would: sound ilne in McCaU's or any of- the-^otoer smooto paper. rajgs jcend-by.. women,- but-lt lam Si long, -way of,other, .works Mis& H{iy£S .hacT-deut .witt^'W.'screen' and stage; Ifs simply' smoom boiler- plate, Miss< HayieS' & if'prbfiessor'.s daughter straining-to get'away ^from toe nick college toWn. The professor •is absent-^minded and forgets.^ xubi bers. The,-, man, whom Miss Hayesi marries is a budding'- genius, of. a playwright (Jiuneft M^ilgban). W^ole thing has th6 metalli&'ring 'of a' cash register, and its'primary - listening group will be the j!«hmes, ' "■ Iiatter, as - a matter of fact last year. -torew- ^ome lawels (ai>d also a few 3t0n.es>. at, toi^. 'JJew <Penny1 serial through .toe Women's National. RadiO'Commitfee. BUt thien fenuaeS at least musthave listened 'and- that's where toe audience -will again be this year. Male. sector:; <Wpn't pay much attention, except toat at this; particular hour there isn't much cbmpetish to wean- 'em aWay. ' Opening shot (28) took toe female element, -which"huys coffee^-stcongly into account-.' - Miss. Hayes* did' what perhaps nwny femmes probably would like- to- dor-ahe proposed to toe man she marrioii The. mother element, -was: similarly played un. It was., emotional stuff -via situations. The dialog itself sounded like a mere means to an- end, as did toe clap- 'trap background of the hick College town. .... Clipped.eurtain-speech intHtted. the^ audience back f(ff'a>5econd7ear -Wlto virtually, the same cast and same type of show as last year. Miss Hayes apparently, made toe speech impromptu and it sufficed for its purpose. Commercial plugs mild. Eiga, graphs; In''Ted IFeems the V aratibf outfit has lirnic* piece of program TtiateriaL 'Wtana can snap* oilt-a tune wito 2ip> and £usto, a^ ajtEtttiof trick it to-^pieces. For noveltjr reliet he'^ io* Elmb. Tanner,'-irtiose edu- cated vAiiMHntf-has hecom» intrinsic to Wee^pi$'■dansap|atlpp; ■ ^ Mtiicli less can be salj, for the 'Varady commercials', however. The outfit wants to associate itself 'wito foreign .origjn,.."toe way all, cosmetic ZDfdcers do; ao'-to^Ve' Sited a^^wr jviuiu'is 8ui^68ed'-to -have'.an..aristo- -cratlcf -^TOenneae' accent He talks, a aong: tUn^tbb long With' toat^'gut* leral accent burring away, like a dentistrs drill X>oubttul if accents iare much use in ;xadio except- for dialect comedians'and hea'vtto, after listening-to this. Coming, during., toe, Sunday, .aon hour, toe "Varadar time period-has the advantage of very little competish, and no pop music in the immediate vicinit^, - ^tual oarri«s 'toe shoW* over WOR. W.GN, WPAL, WSAI». WGR and WCAB. EdflO. Sa WkHe> raster- Somff^iNfceatr* at Mina.: . VICK eBEMIC4X( V0» ■ ,6nn„ 8 9^ l "" WADC New y«rfc (Cecil, Worwicfc A C«cil> . 'Vick would have an jexceptlonally pleasant inningi.for those wito mfd- Ble bracket musical taates if it didn't jmaUIe tti^^fej-ladf iionr -wttb 1»wd,< ^iadey 1^ ■♦Wni pta ^j'^'^'^SStj^ a tienot'. Cwne Rainey. and. an brch'es- folk^ persoii^ out Ndson: Edilf. It is no flattery,to . toe Intelligence ox: taste, of the listener-for, an a^coupt^ to Iffjngrin 4q0ioik^^'fln«4«lii^ to^ prbgimn -offers and toek^^^ry to givp hem toat co-wpastUre atmosphere, by sticking -wisps of hay biehind'^theu' In- its- approach to gpod'^^wihan- ship and ^ebd taste toe>«urrent secies rates as a. bg- stepflown-from the pro- .^ram over -Which Grace ]itM»e^ pi»x isided. Mts^Mbore-convfyedtocjdea «f jntiinacr bar graciously ,cou«hed phrases-' between. muabws, and. the flavor''^ h^ selectibna. ^lt'anytohig> toe introductory remarks of Eddy on his first program: CV7> ef the ctorxent ■s^es must make ^ :toe^ baritone's screen. and - concert .platform' fqllow' an exaggMafe*-dtswneountry I^way dialect^iddy ioTd of a letter he had L01JIS-.EXX(MRE' FIGHT John B. Kennedy, Clem McCarthy RCA mz. New Sork- KLord'tt Thomas) After hearing th^ RCA-sponsored broadcast of the Louis-'Ettore flght in Philadeilphia, the listenMrs had to- read toe. morning papers, to And out what really happened. That's usu- ally the case wito'pugilistic report- ing on the radio, and nothing has yet Ueen found • to correct it ..In toor partictOai*'^broadcasting, fields, John B.: Kennedy-, as public aifairs commentator., and Clem Mc- Cartoy, as sports reporter, are No. 1 men. McCartoy*s running spiel of the actual fighting was generally sat' Isfactory," if. frequently too many- beats behind the boxers. And Ken nedy's between-rounds " comments were well spoken on.'toe wholc'al- though there were mortients wheri'he lapsed into prose not in keeping -vt^ith the.subject But when McCartoy. and. Kennedy .and a commercial pXugger got to- ■getoer between the : rounds, it was microphonic murder;'; The boyis -ver- bally stumbled over each other-and gave toe impression toat tfaei'e was more confusion- outside toe'rifig than in- it RCA plugs, hailed as '10 sec- ond annoiv"2ment3,' were annoying, Ettore took a loiockdown jUSt beZore toe.belL ln,the fourth i'ound, and toe .expectancy was-.for'a kayo in the next session. The period- between toese two rounds was no place for a commercial^ nor was' it an oppor- ^e< moment td: ask for listening audience to forget the fight and con centrate on toe* virtues- of an RCA Boto as a faitoful fight broadcast and a-good-will advertising proposi tion,. toe Louis-Ettore engagement was badly handled. But. so. are most fight broadcasts. Some darn fierhaps, an advertiser Will-find ttse praoer setup. Scripps-Hbward came nearest to perfection'at toe-LouIs-^Sharkey CBdCK MEEHAN Feelball Fonun' - 3».:SUna. TBOBIMBB'.S Sattirday; 9iSI p,'iiiu EDST WOB^ New 'Sork , (Cecil, .Wanricfc-'A Cecil) - Sootball nuts who can figure'out toe coeflicietit tietween. weight and. 'SptieAi and'lind^tand toe rest of toe .abracadabra toat goes on in rarefied pigskin,-circle mieht^listen to this rambling f onun. Mayhap- toeyll be tempted to buy some .of Trommer'sf 'suds .after --fUidng, in. But. for toe average ^ectatori who sees/as.much of toe game torovgh toe bottom of a gin bottle «S thropgh the naked-eye,, toe.M(^an chatty will be too disr. iointed,'too ^cc^cerned'-wito trivia.. Furtoermor^ th^ games-are all over when this post mortem takes plaCe. :ii takes' a' real, fail, to be concerned about-. aiQ'ttdnj! besides the score- board after toe last play> is made. ' Meehan;. coach at. Manhattan, (N, Y. G.-), .gatoers a bevy-of coaches and spbrtswriters in toe Hotel Pennsyl-i vania« and 'they eurty-comb the day's 'games for itentt: of informal chatter. Stanza, cau^t iZQ) anneared. to have: too -much pro football talk at the beginning, 'and'hot. enouito decisive shatter at toe finish.' Mutual -back- patting also much in evidence among' toe coaches. Meehan,. as conductor of toe forum, acquits himself ably and attempts to shift toe subject when one vein Is worn threadbare. However; ifs im- possible to do more toan a passable' -job' "wfth' untrained radio ^materiat Football -coach^ arie? .'not' hired. for their poise. Notable , exception to this rule Lou Little': CCoIumbia), who is a bom showman. Hfe's quick on toe trigger and durin'g a qUestion-and-answer turn can outsmart toe interlocutor. Lots of Little was shoved into toe stanza. , and. it made a miehtly bul .wafk for toejuregram. Little's voice isn't too well suited to radio,, but Its ■raspy quali^ is turned, to good ad- vantage ..when Little .essays sqme comedy. Inclusion of toe Columbia mentor ' on every stanza wouldn't harm. Meehan apparently Is toe onljr spieler who gets paid; so the sponsor isn't 'xislEmg'miich invrstment here.. Doubtful if toe whole thing is 'worto a great deal of coin in- its present State. Sdfia. ROBERT • BESflNGS PJaniit 15 Mini. Mondays, 4 pan. EST. WHAM, Bochester Tone pictures in the program as the .name "Study in Black and White) suggests vary -from somber hues^ of ebony to>oft shades of ivory-painted by RobeitT.Hemings, Rochester' pian- ist .Sifcnatnre; composed by toe pianist himseU, is boto quaint and quickv revesting toe axtisfs own per- sonality and identifying him to' his; aif'audience. -'Aemings toerf swings into his own version of *I Can't Give YoU Any- thing But Love' wito toe first- chorus played straight and' the second em bodying all toe.- lightning, runs and syncopated tricks of Which he is capable. . Without announcement, he .bhanges tb a ballad in slow mood and played as sweetly as' the first •was hot Another modulation, anotoer tempo change, and he plays a. popular, niece; These Foolish Things.''. As. a' ; final number Hemlngs puts plenty of stomp into the tune ^Stomnlne af the Savoy," iafter which 'with the time not . quite tn> he drifts into an. un- written melody Imnrovised as- he watcheS' the clock. Then the bright signature and he slens off. Program' fits well into the late afternoon scene and it Is toe type- that appeals to toe growing body of EAST aal.DPUKE ' WHk GiMM> gaiwey, Dkk BaUea-Orch. Srra&^MtttATINE . XaeeiBHHin: U.^IS aja, WAHI^NtarXMk. Bd Sa8t^and> Ralph Dundee,- whilom 'S?t im of tfae^SklUet,* ere reunited for.thia new radio .advertiser. Twice a week toey ditdi out .^Mslr-^irand of tra headed by. Dick Ballou. Net re- sidt In tMiina'of faqusewite entertain- menjt-ehould-be-dependable. Thisrefs > a ■ certaia tkolsterous;: good spirits, to. toe show; Hiunor-is most- ly unsdphi^atedt 'Which means rigbt: down the.-idley to toe kitchen door. Eddie'«nd .Ralph,-as toey are foOIedi jodt and qraief and garble the iMiguclg^. ' " A-dilute has been going on for irears as -ta: .-wfaetoer -. nnicre^.'-skillet antics or more Sast and'Dumke -yo^ haiinbhKcs are desirable. Ref- erendum, seems to have gone against -toe jsinging,., the :;$pecialty: toe boys .developed;' in .uaudevlUe years, ago. In thia^'case»~outside' Ol a burlesque opera bit concerning'B dentist and .a hig wince: wito .dismay.. .Assuming- iraeen^'-^ey left the singing to Gene ■ ■ - ' - * ' — ■» 'Ramey.' ' v ' quarter .:h0Ur of vivacity and nice received lrQm a girl in Mud^ GUtjch; ArK,' who - ^dlbwed' toat she^ drdtft : hink toat toe -4Uallty of his ^Imdhg 'was up to what it .^Sholtld^be; Con> tinuing in -the same dialect . Eddy as.>, stared toe- folks: toat he would, al- ways -be glad .to. .Receive whatever criticism of his vocisdizing-- toey had to oSer'blm. ' ' From toe iD}uiic(d^rog»Qi1?i>ii>g: fliigls ■'lEe. opeblniTshow gave evi- dences of a hand -toaLknew its way around; But. even here bad taste imd worse, cbntinuity vrriting got in -the, way, and; that, was, particularly, toward toe end of the program when a I'omimtt e -ihterhiBde' b et w een-^^i^^ and^Francia White-had toem. ex- change spoken. lines .'which sounded more foolish.than rdihantic; .Com- mendable, hoWeVeiV wertt'tbe :^oap.'' Ingof numltir^ fOBithl^-intesIude, de- scribed' as 'a tn'usical. miniature,' with- toe' episode projecting"toe pair in a-choice-saiiple--ef-duet vocalizing; ' Eddy, by "his opening duo, *March-j ing >Uong'. and..'^Londonderry Air,' tipped, off. toe .pato that toe program had chosen, to follow, while Francia White in .'the-interpretation she gave of "Funiculi,; Funlcula;'' Wito .toe chorus backing her''up, r'beiAphasized toat hers i6 a talent that is gradu- ally taking her to the top. She Is to remain- .with the program.untU Eddy quits toe west. coast for. a ; concert j-^tour eastward. Plying .the-baton is Josef Pastemack, whilom'MetrflRol- dtatt'.'dpera bohductor, but kua-Wn best to listeners for toe five consecu- tive years he did for Jack Frost Sugar.' Commercial copy sounded persua .sive unta it turned statistical. 'S^essed was -Vick's old slogan sibolit the trademark standing for better control of colds, and in imfolksy-dte.> ton- assurance 'Was g^ven' that 'udien We-Jdddies-.start.coming home, snif- fling, and sneezing toe'way to relief is 'Vah-onot Vick's 'Open ::ous6' is plotted op; posite toe first baU hour of Chase & Sanborn Coffee's 'Good. WiK . Court' K Vick is after that .class of listeners which- has no penchant for eaves- dropping on toe commercialized woes of strangers, tocaccoimt might find it advanlageoTis to abandon-toe hay- seed idea and play up-to-toe hl^er leveL ■ . ' . Oiec, BABBY VITZGESALD With F. J> Kelly, Una O'Connor Skit PACKARD. Tuesday, 9:3ft p.m. ^AF,-New^Torfc (Toung A Rubicam) This is. Barry Fitzgerald, of. the. Abbey Players from Dublin, Ireland. "His two helpfers in this bit of GasOic slapstick . are", also gradS' of- the famous troupe 'which has-niade fre- xtuent tours of the' U. & A. and is currently - doing The Plow and the Stars' into film for RKO. Fitzgerald's handsome brogue, toe racy and vivid Irish sjpeech coupled wito beaiitatillr clear, diction spdDls -strong radio .posslbiirtles. A series, if . properly projected, -would have a lot on.tbe-rball and a-lot in its fayor to start with. -. Nothing likeothis kind, of acting or this-.kind Of entertainment is avail- able at'present-to American listeners Land,- innsic -will'find receptive ear8.v Not so certain .'that the commercials are likeiy to' receive comparable wel- come. Boys handle toen^ okay, bdt to^ are over-written by modern prooluction standards. ' I^ond. ' FAMOUS'JiraiX'irBiA£S With n»tl Kent, Charleii S£cl> Syd- ney SMi* Barley- Siaigr 'Bm Me- ' CahiiBoii,.-I(enIse Sqirtfe,. William C^ Qreea^.- -Franklin' "Blnipnan^- ' OkMrlM: Deharty, '.-ItbalS'^ . 'Levy, EUeen , I Palmer* Sloba^i. 'Keith, ' Harold Carr, Don Morrison .lyiaI''Be-enactBBents ... <i5'Mins." MEiWEN^S HMid»y,.U ]Mii..^St .. ' WOB» New ToJf.k ' ■ (Kiesetbcftcr) - , Wito .radio-'s new preoccupation . wito toe coiirtDOom. .this series- has a better natural setting, thartlast sea- sori,' when it was,, tried but at WLW, . Cincinnati.- But bartfag this' -winff- fallrit would stiU rate as a good job. Don Becker; of WLW, !is-identified ■wito; able'production -work,: while Martin H. Young, a NeW Ybrit atr tomey, gatoers data on toe various , trials depicted... They're supposed tb be exact -repriSductions. of whajt ac- tually, happened in codrt, except toat the iiames -are'aRered. . . ! Similar fare has loitg been,, the subject Of Sunday sUp'plbmehts,. so the chances on the etoer off-hand look pretty lair. Cast Cwhlch, iricl- dentaUy, includes toe old vaude team of Lang and Squire—toe only voude .people Becker was.able to find f <m: radio on' his recent talent 'litmt) is-tophotch^ Young's delving into court records IS'-deft and.toe snipping-'of minor data from long-winded, arguments leaves enough meat to hold interest Progtam caught (28) digested the trial of a musical comedy actress ac- cused of shooting and killing a gam- bler, while toe defense claimed- sul-. cide. Trial ended in a deadlocked Jury decision. Leading up to.tois on-toc'fence outcome was enough data for toe listener to make up his own: mind about the: shooting. , Commercial, blurbs are pretty hefty, but don't actually intrude on plot Show impresses as having nice chances;- especially when computed against, the financial outlay^ which can.'t be overwhelming. Edga. ».»»vv.».ik «. .-^ music lovers, "devfeloned bere:-by the fight -described by 'Charles -Francis J Civic Music Ass'>o'^t''^n a'^'* *\e Coo. Bigei J Eastman School of Music. Cord. :3nt. McWnXTAMS' wito Joseph BcU <IaestIous and Answers 3« HQna; ^ WASHINGTON- COFFEfe SatnrAqr, 7:39 pan. EST. WJZ,.Ncw-Ylirk fCtci^ Wurtirfcft & Cecil) Coffee sponsor has a good- show here -witoout. investing much coin. It's down toe.laformalityr groove, iso prevalent, this faU, and .it's put on Wito a keen sense of balanced pro- duction. Most of the credit for this is due Jim McWilliams, erstwhile vaude-performer. He got toe staiiza launched locally in- Wisishington, D. C; and put It on its feet. G. Washington toen- bought it over a small CBS'haofcui'. Now, wito-some -variations that rate as iinprove- menta, it.goes to toe NBC managed- "and-owned'hookup Formula for toe works Is as simple as A, B, C, wito the dividing line between good and bad production resting, on ^owmanship. Six con- testants draw questions'out of a hat, Until each haa had six. One Who answered- the biggest percentage gets $25. McWilliams avoids running into embarrassing situations if the contestants make bad- showings by having the studio audience applaud eadt volunteer he comes up. There are also cheers for the cities froid which toe contestants hafl. In fact there's applause for just about everytoing that happens, and its handled so toat it doesn't get tire- some. - Since last heard on-CBS toe spon- SC-- has altered his question-S<^lectmg NANCY OSGOOD *WomeB In toe Newt* IS Mins. Sastal ning WXYZ^ Detroit . ' Nah(7 jOsgftod,' commentator. on this daily morning program oyer toe Michigan weh,. formerly newscasted, on the Yankee net Later she was an actress over both'CBS and NBC, before cotjolng'to WlfYSS. . 'women in tl»^ NeWS^ material Is gleaned from United Press cbpy-. is- up-tortoe-minute', and. contains plejity of come-on, interest for, - the fen^me listeners: •: - ' With an A-plus personality, Miss Osigood p'uts across her stuff jKito plenty to spare. Her voice airs weH On 'program ■ caught her material covered virtually everything in toe -.idcu ^^^^^^^^^ day's news <rtlnter.est to Trometu ln-J^^^^ queries are now iptxt in eluding fashions and advice. Music 1*" """^ *"'=^h» _ opens and closes. Pete • (Continued on page 62)