Variety (Nov 1936)

Record Details:

Title:
Variety
Date:
Nov 1936
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1936)
Leaf #:
00038
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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iSftdAeadfiYf iioVembev 4,1936 VARIETY J: 39 iS^lf ^ yeaf* 8.000 beauty shopi decders sub- jcicribed $25 each to support a radio coinpaigii on the Colunibid Network. And this in Ihe words of Mr. Heal R. Andrewsi: Prendent of $dl68 Atto^^ m six months fhot cqmjk^ increased thinur busi- ness by $2,5d0i000. &idb $25 brottisht Its^i^^ cmjctyerdge rehirn of $312.50 in increased scdes. A six4nonth radio dividend of 1250%., The Program The dealers' ihyestment (in cooperation with the ' '■■ I. ■. manufacturer) wcob used for d network of 77 CBS iBtcitibnjB for. lO^weeksr q^^^^^h Sunday |6:0p-(EI:3Qf PMi, witfi Phil Sintahiy All^ Or^ ch^fra icoid Choi^ theioleht^ When tlw CBS canipagn opene^^^ the experts grcnrely stroked their beards^^^^G^ ''This time« radio has token d product that even radio can't sell.'' Tke productt Zofos (the permanent wave that ire-^ iq^uir^ no:machinery-^nb electricity); '^W<» /found -that- Zotos rscdes,. ncrtionodly; kad in- creased 75.5% over the coimjji^bndiiA^^ of 1935. Records revedied dealers with/icuf^ in-^' creases ranging from 100% to better ibdii 400$^^^ Radio.. • • sold the idea qf ^e machinel^ nent to thousdndiB who had jfiich^ heard of q thing. Agqpsi unforeseen cpmpetitidn qiid cuf priees/ it sent women out to look for Zotos-li«ensed shops in prderdicrt Uiey ndg^^ speiid $10 apiece tq try Zotos. So sure ^a^^ this response was nq fluke—that full credit belongs to radib^thqt plans are under way for q repeat performance. A luxury item, rqrely purchaiBed/ rqstricted^ tribution« half-price competiti^il .V«a^^ problems any tougher?' THE COLUMBIA BROADCASTING SYSTEM.. 485 Madison Avenue. New York