Variety (Dec 1936)

46 VARIETY B A D I O B E P O B T S ; PKINC£ EDWARD iPAREWELt Froini iVindsor Gastle. 9Mins. AU Stations • I^rince Edward's seven minutes on the air was a dramatic socK. After ' listeninig to that vbice and that state- ,' jnent it^must haVe "been okaiy with ' ;niiiilions. Arid especialiy the .women; V What is perhaps pertinent ;here-^arid. ■>'^or the record—is that .on^ more sen- , sation 'has'b'e^n chalked up by radio, , the i6^year-old .social phenorhehpn that has already: revolutionized, politics, advertising and propaganda. A jfirst.aind obvious comparison for ^itiericahs iis . the. dratha jof the ex- Icing's . broadcast . as: against the hiemorabl? *flre^ide chait' of Presi- deht:Ropsevelt, alter the bank mora^ Tiurn. of 1933. Both events partook pf^e.^ nttuife of history in the mak- ing; \iB^tK,.-:irbcked - the im£[gination with the iritimpcy ,of authority made; ' alrtici^likte in; tnie pai'lors . of ' the com^ 'jiii'ori iteople..'.' ; ,. Sir John' Iteith's-: intrbductipn .was the.'^pitonie of pithiriess. First therfe '^'^a's Big. Ben striking. ten^the usual theme dpehier ^foi: Empiri^ broadcasts. Then ''This Is Windsor CastIe-^Hi$ • BdyaV Highness; Prince Jklward.' , Itj cariiie: through exceptionally: yireir iri .New Vork.. Every station in town was hobked-up. Hour, 6f course, was .awkward, coinciding with the end ..bf. the- business day/ tThsit reduced the ftiidience. Nearly; 100 stations on CBS, a. like number on NBG, - the scattering of regionitls, . locals, Mutual ind others that were Vtiedv * , . means that probably 400 of Amei-ica's :667 st&tibhs were hearirigi the ; Duke of Windsor, Time dif- fetential, of cburse, made it 2 o'clock pri; the Pacific Cpast, < ^ vPppularJ/sehtiihent;-in America—as inb, MoUbt; jthrou^^ tended to liicTtuate'betw ^romance ' duting the ; hectic eight dayis,. but; the. scales tippisd very np- titeiibiy for the princ^ alter the prince had. been he&rd; Indeed the Wh&Ie' aifttiir seemed to licquire more :4neamri'g' to Americans theireafteri pf the hea^-tug and—for ordinary iplksr^the c6mplete sincerity of what .'wais said and how it was said there cari- be rip question; It combined |lignity with feeling.; It iiniay in the end <i6 royalty a lot df goPd by tak- ing Cthehl, out of the stuffed shirt ■■■clstssi' "■ ■ ■ , Land\ '"fWtli, fiiepB Brbwh, Florence Knope, ,;;'Vv*V^*iiiry; Free)bii»ii, Geiie ' Zacker :ahd: ;;liarry-'Ev»n9 ^<i^Btai«iinr V . Thn taday, iiKiK i/l. ^ii^ JfTttAM, Bo^^estel: ' ; V. • ISmart: inm^^ arrangements iini' : ;;fluely interjpreted' miaikb, 'JBidih* My -.Time.', a :l6tvjnpre than . just another '^■\' : liniusical shbW< Interest ceritiers on ■Vc Glen Brow marimba stylist, whose : is^^ Qiit as he ham- , ■; ihers interpi:eti^tioifv5. of such breezy '.j^^ *Cf0ssSPatch,^ •Nobody/ fSweethe&orts Now/ and 'Diiiah/ f Other'^riiuisieians oh this prograiri ''•iii''e i'ot' miieh .morb ttiaiv ordinary jiBiUty arid- the iehsemble numbers have i)lerity: of. what it takes for ■ light • popular melodies Which make ^ .VP t^e;;t>rp '.li'aiTy Evabs has a pleasing, tenor iroice ahd provides delightful va- '.fiety, frPm th6 straight: ibusical .jpiecbs. Progrbm Is, a high spot lo- ■■■ Cor ■■ '^nrpl^KLE CLINIC W^th 'Doctorf Pratt, Dorothy Bushey, Irene ~ CowaH, ■ t»al . Gannon and , Pabl Diimbht's rk. , Coibedy, S^usio ..ao'-'Mftns.."^ . RIEOK-McJUNKIN DAIRT CO. I Wednesday^ 7:30 p. m. [ KDK4, Pittsburgh , ?;^l>6b• Pratf s , oldrtimer of .the i*ether. He's a good choice to guide this breezy halfrhouif variety ses- ;sion. - Pratt's a conibiried m. c. arid! coniic, with a voice and siylb' not Unmindful of Phil Cook, and he lyreWs a rapid-fire 30 Minutes. Goeis in foy nUt interviews, short craclcbrained : mysteries .and with a • glib, sharp delivery riiariages to riiake • • the sessiprt jfell neatly. He might . parcel but; a bit bf the ;,chatter to semiB of his stooges, impression be- ing that he's at the nuke just a bit tbp constantiyii ' {iprothy Bushey,: personality gal . of the Heleri. Kane . typfe, boops thie theme snatcher, 'My Very Good -Friend the Milkman/ arid corixes iri also for a couple, of speciialty. times. Okay on her own but. teaming ? her Up with Paul. Gannon, a. sock tenor,, was a mistake. They're tob f^r apart in style, bnd nuriiber they did tpgether was weakest spot pn half- ' .nbur.' Gannon alone made every pbte count and sient hdmb tvyo (iork- iijfig; ballads With' room, to spare, ;■ rVPra.tt's No.. 1 fenime.. stopge Is Ijtjrib :!Powan, Weil: knoWh" in stock [^ijaround here, arid gal has , variety Qf dialects that fits neatly'intb this w^pew Of show. Music . first-rate throughout, with top commercial cbiriing in the middle via the fariiiliar drainatizatiori of a scene: at home. .Pratt, also read a telegr«ril froni Wal-: ter'O'Keefe, who does thb Saturday. ■ night network show for Ricck- McTunkin, but reiriovied .the burse , ' when he cracked that next time '^^-t^eefe shouldn't send it collect, T)nly second tinie for Chuckle CliniiC and sounds like It should niiEkke the grade without much ttouble, Caheii. NB€*S PROFESSIONAL PARADE With Fred N|blo, Leopold Spltalny Orchi ; —< Sustaining 60 Mliis. Wednesday* 9 P.mi WJZ» New Yorli • Anriounced purpose of program is to bring back stage shows, living aictors and musicians^ riow un- employed or workirig only a portipn of the ^^eaSon, due to shrinkage . Of playing time in vaudeville bnd Other fields pi show business, NBC is cb- bpeiating with the Federal WPA •Theatre in shoWrcasing ' available talerit bri • a weekly hour-program over the blue band. Listeners are asked to mail in name of artist they Would like to see fpotlight in their cpniriiuriities;. • •Casting atbund for nariie to emcee the . broadcasts,; NBC .finally , landed Fred; Niblo; bne-time vaudeyjlle- stage- star - and- a director Of: Silerit filriis. : Leopold Spiltahy's NBC house orchestra:: handles the acconipaninient chblres.:;. Spbtted at an hour which invites conkparisbri;' and riiust compete foir dial-attention, with., the. best - that comriiercial .tadip bflEers. Opposite it, on the red band^. is. Fred. AUen'is Town Hall,, the- last, word iri firesh material, :smobth ■ coritlnuity,.' a- popular name arid a crack supp.ort-^ inff. cast.- ■ On the: Coluritbia chain, during! the sariie 'peiribd, is -Nino Martirii and/Andre Kostelanetz's or- chestra, which in turn foUpws Burns and AUen half-hbur. ■it is hardly fair, to cpriipili'e pro-: fessional Pa:rade for the purpose of the. .prbductiorii is radicially different arid -the troupers change weeklyi Niblo furnishes the program's orily .cbntinuity.^/Oth*rWise, it, is a series of specialties, the rlinning tiriie for lea.ch of "which js liriiited in order tp •give iais many .performers as possible an bpporturiity.- to face the micrb- phorie^ ' T . Singers,' coriiedians, riiusicians and inritatofs form the bulk of the turns.' The ■^arblers range from night club to opera-cbnce'rt-;- . talkers nave a -vaudeville of cabaret background. A : Federal Theatre chorus is. used, for 'sortie, backups; it might be employed more frequeritiy., 'Oshins and Lessy^ ctirfently. at a 52hd. street 'spot. Was orie: turri bri last week's ride which gave promise of living up to Niblb's 'strong' intro- ductions about youthful talent on the Upgrade. Boys, with- their Russian-American and broad EnjgHsh hoke,' garnered • a flock • of - laughs frohx the studioites. Noticeable Was their verve, confidence and sense pf timing;; pbvipusly. t\iey are working regularly b.efoi:e audiences. Act tubed, with sufficient strength to SUg-^ gest, someday, a trial spotting: on a vbriiety commercial.' HanTy Henderson, who, Niblo said, werit to AU^trali a vaUde en- gagement- arid ireipained five years, .was another icoriiedy entry. He did fairly! welt witH two stories. An iftnt^tbf - caught the fancy of the stiidio - cloWd : with his mimicry Three Blue Chips, niiked okay in sOnigs. 'Trained.:Voqa4ists were good, if not remarkable. : A kid brbther- sister trumpet-act. did . ript .mean much Via loudspeaker. A comedian Who aired on first two shows flashed a rather fresh style, and might have possibilities: . . .. , . Niblo took tiriie out at the halfwiay mark for a Holly Wood yarn* one of the best things, for ioopular con- sumption, -bfliered during the hour. It-was a little: long and lachryriipsal —musicaV accompaniment" toward the flnish-^iut undbubtedly appealed to iriipressioriable film' fans, es- pecially followers of Joan Crawford. Niblo said that ^Miss Crawford did riot' know he planried to tell the yarri-r-it-portrayed het- as a warrii- heafted girl. He might do more of the Hollywood close-tips stuff, if• it does not bonflict with purpose of p'roerarii.'.. . Niblo is. a poised,, friendly, rather fatherly emcee, would be wise to word his iritroductiOns rriOre con- servatively, so that dialers will not expect too much. Another thing which Niblo shoul<| watch is the holding back, fbf tob long a time, of perfprrtier's names; sometimes music drowns it in a crescendo. Spiltariy's unit turns. * a good, Wprkriianlike :jbb.. Jaco. KER:RY CONWAY Talk.- 15 Mins. Su^talninf; Mon., Fri;,. 9. p,in. . ^ KECA, LoS Angeles That tadio cry of 'lend me your ears' seldorii gets much bf a; tuirible along these sUnny; slopes when there's kn educatlorial program to be hbrked to. But here's spmething in that, category just enough' different from the. riiill run of -, such staff as to build: the approjcimation pf a following. Out there .'.they're hpt on: one subject, .arid ,.that,: :hpw- to; properly, use the kingis English; This chap, Conway, sees to-that. •His delivery " is crisp and easily understandable. > He uses a feeder to give thb' lessori a conversational touch and it feels: off nicely. : Norma. Shearer,. Robert Mont- gomery and Herbert Marshall were hield up as; exemplars' of better speech. Ina Claire has the best stage voice and diction. : He. commehted On those, throiaty, husky ' voices but passed.:Over their lack of finesse' by^ saylnjLi; they haye box office appeaK Helm. Foliow-Up Comment Phil Baker 'last Sunday wise- cracked about the editors Pf the Lit- erafv. Digest. Which makes the score in gags at the expense pf the pollrtakers so overwhelming /that sportsriianship might sujggest that the mag has been spanked enough, . It was a' slick half hour , again for Baker. Shbws plenty of bafefCil re- hearsalis and the thfow-awby dje- livery squanders ^nbre, cpriiedy ma- terial thaa soriie • bbmedy 1 ptoglrams have all told. ' Worthy, top, is the Hal I^emp music arid the snappy mpderne vbcblizing Of the Seven G's Choral effbrts' are iexcelleut. Joisef Cheriiiaysky's. riiusic Sunday, matinees remains consistently rich in melody and variation. Willie Mor- ris, 'The 1'847 Gifl,'- makes a nice soprano cbuntet'-balance, ' But the literary Style sheet about.'the mu- siciaV camerb- .is' getting in. the way. A fprcedi analbgy, since it uses the eye as .'a piaittem for the ear,. the tri-mriiings . should' not be .ihore thaji just embroidery; Fbrd Madldbx Ford. English novelr ist, ori: an NBC matinee, discussed the Kink EdwardrMts, Simpsori cause. celebre. with a more personal touch ori. the moriai'eh 'than the run of Englishmen heard . in -comment, but he had perhaps the most British and most bdffiing deliveify of, anyone recently b'fbadcasting, Fprd's ob- servations^ of. the present Kirigj at his father's bororiatiori and on the.West^ ern/frorit during the" world:war—the; Writer :serVe.d. an officer—were :rather .interesting, if they could be uriderstood; against; the background of-a clipped/muffled speech^ a mbno- tbne and a 'rapid tempo, plus an annoying 'iritonatiob' at the end ■ bf sentences: Strangely, the cUltufed author u^ed several ■'damns':: and 'hells'.iri'talkinj^ on the war angle. .British royalty gags have gotteri on the ait-' after a conservative pplicy Was feveirsed by the force of events, Ben. Bernie prbgrarii. on. NBC. had one about British'poker in which the king has. .rib queen, and. plays., the deuce, :. Bernie theteupon followed up with 'Purich-Drlink Bertie' with a cpckney delivery. Bernie - had much to dp with popularizing 'The ■King's.: Hors<Eiinen', in the U-S^A. some .years-ago.' ' ' Kate smith Was . the sariie pro- gram. Sttidib audierice.whistled bnd. stbmped and.yelled. Aild Kate;made the enthusiasm plausible. 'Over the air she was zowie. She smashes iritp a popi with hurricane force. ' iPackard is stiressing a social arigle. Mentioned last week the snooty subr urb of Philadelphia, Describing the fox-hunting- crowd !' and the ., flossy shacks, in which they live, the copy cue^ easily into; the 'keeping up with Mrs. Jones! reason for buying a Packard. Probably as. good a slant as any since it is furtheir'integrated with a. budget eriiphasis that you cain be hoity-toity painlessly, ' Now that'the contest is out bf the way, the coriimercial. coritinuity is b lot slicker all the way. But the real improvement is in' the show itself. 'Compared tO: the first and second broadcasts as reviewed by Variety, it's'npt the .same entertain- ment. Butterwprth" has becOme a tbwer of strength! :But the. blending of the various elemients is.now hem:- stitched With prof essipnal eclat.' Rudy Vallee, . hosting on Sealtest's Saturday Night Party over the NBC red rim. handleji introductions in his usual crisp, friendly style. He. did a smdothlyrworded bit of retrbspebtion on' his first visit to New' York In 1921, tyirig in Ferde Grofe, brchesr tra leader, on the Party and then, with Paul. Whiteman (whom Vallee tried to ; visit in the Palais. Royal date),: Then warbled a Yale song for a group : gathered at Montclair, N. J,, and bf Which he had expected to be a^ meriiber. Tom Howard and Gebrge Sheltbn turned in 10 minutes of comedy with material the .best recently handled by them. Major Bowes, will host for Sealtest this, week, , It's all, part of the make-^over of program, which, recently shifted agencies after plerity pf talent and other troubles.' VIOLET MOSS Beauty Gossip Snsiaining: 15 Mins. Monday, 8:45 a.ni. KFAC, Lbs Ang:eles , Making b bid for femme listeners at an hour when they have riot given mtich -' thbught to their . personal charm fpr; the djiy;, Violet; Moss, un-. der the pirbgrafn title of 'Lessons in iioyeliness,':': ■ offering ..a quarter hour of ; makeiip and beauty hirits that is a iradical diepartui'e from the usual broadcasts' of this type.: Sus- tainer, by reason of :absence of plugs of any sort, is bound to appeal to the feminine ..audience. . Miss Moss conveys her hints arid suggestions such fashion . as to, strike hOme, Her. ;bnuriciation- is cleal', her' istyle of delivery frtee and easy, arid hei- recommendations siriipile, though practical,; Looks like a, good bet, for. SOI :! cosmetician wanting to drive honie its riiesisage, Edwa. ' J UNCLE NED With Crosley Sins«r4» Wclla. Ghin, Elli» Frskcs, f»mi» Leonard 3f 'Mlns.. ' OSlBKOSH OVERALL CO. SuflUi 5:30 F^ M„ EST WLW, Cincinnati (Ruthrauff '& Ryan) Maderto'^measure commercial for overalls, rthis one. • • Time, structure and talent all t>brfectiy fitting. Titled character portrayed by- Wells- Ginn, Whose baiss-voice-, and, honie^spun philpsbphy have a smadk of ^iricerit; that should.reach intended rural aria city bverall" wearers. Uncle Ned is. depicted as the choir master and action i^ laid in^ a-tburi- try , home, late . Sunday, afternoon. Atmosphere built up realistically by presence -"of crowd of young" folks, i - singing, mood before eating-sup- pter.. Mingled cohversatiori is hari-. died .smartly, with homey, ■.expres- sions, highrgrass lingo, by .'Uncle Ned arid iriodefri tone in cliatter of yourig- :st^s;'' ,. ■'-'.. ^ ^ ■' .'": Highlight is ,chO,ral singing ,under direction pf .Grace; ClaUve Rairie, vocal'head pf Crosley Staff. Instru- merital: backgrourid Supplied by 'an pkay ork. With organ and steel .guitar taking leads at opportune intervals. Some 10 well-selebted staindard fa- vorites and hymns, with, special ai^- rangements, were used- on stariza xaught. Ellis Frakes, baritone,' . only sblbist, v is 'properly 'attuned. < '" , Blurbs :'fOr spbnSbr'S 'denim' trou- sers are iri tiaste'arid smartly, ^potted. What!s mdre,' they're noteworthy in point of distinctive' :elaims for 'Osh- kosh B'Gbsh Overalls' and also for. clever, mariner in ■which, rtsimes of dealers in scattered, parts of the na-: ti6n::arb brpught.out Kolli FRONT PAGE HEROES With' Rbcky Clark; joseph Interviews is Mins. Sustaining: Thursday, 7:30 p. in. "WICC, Bridgeport Here is: a newspapermain's idea pf a topical radio.'program. .What: star tibri special events departments try intermittently Rpcky Clark, , radio ed of - the Bridgeport Post, afternoon .d^ilyv has-plotted as'a steady istint. ■It's a tpugh.assigririient, but. the pre- miere presentation mbre than rinade the grade,. Little dbiibt about- the immediate click of the offering with listeners . accustoriied to ' standard local-station output. , ■ Advance publici^ promised mike appeararibe bf i principals ■ bf . front- paged, everi.ts occurring in vicinity, and Clark dame through with three representative -people. One was a irriother Who had saved her three- year-old in: a fire earlier, in- the week; second, a high; school girl Whb was' victim of aiv " acid-spraying mariiac,' bnd. clos'er' -b survivor of a Bridgeport submarine ' siriking 15 years-ago.\ , ■ v.'' ■ ■ . Joe Lopez, head , man of WICC, leads off, each sequence by reading a headlirie.' ClbTki regular riewsfiasher some years, ago; picks uip with geri eral backgrourid explanation and in troduces guest. Front-pagers ade? quately drilled to answer iriter- viewer without loss. of ,time. Clark tries: for .the .'herb' angle in each caise, and With the. sacrificial mother appealed to audiencot-fbr old clothes and; such to make .up foi: fire loss. Maternal episode was best of, three in-both timeliness bnd.timirig.V.Ques- tionable whether acid victim is suiti able faire, for radio. Submarine hero, commemorating anniversary, ' inter- esting but: stayed , too lorig. What distinguishes this chiefly from rovirig mike 'and pop guest pro- grams so frequently heard today is the tie-up with Page 1.. It's a sen- sible postscript to stories carried-by <ne newspaper,, gives the latter a plug and brings some life, to the sta- tion. Elem. KALEIDOSCOPE With -Gordle Randail's. Orchestra, ' Annette McCullougb, Three Shades ofBlUe 39 Miiis. Sustainiiif Saturday. 7 p.m.. v W<GY, Schenectady This new :iprogram .marks the re^ turn by WGY to sustaining-produc- tion on something like the scale ex-- : pected frbni a 5.0,000-watter. Coriies .as a "welcome charige from the long line of singles and duos. Not'unusual in: .cpriception ■ or presentatipri, .biit nevertheless abbve average-for a .7 p.rii! ,shpt. With some . tightenirig during :r6hearsals, polishing of ar-^ I'angements; arid accelerating over the entire 30-minute period 'Kaleldor scope' woidd .have commercial pur- ppses',. ,. Raridall,. veteran cbriductor on the air and in night niches, has,a.unit for this broadcast .which^ includes two WG'Y standbys, a pair with Schenectady theatre pit experience, several former;- nieriibers . of Joe Veriuti's arid Geprgb Hall's uriits, and others. A. five-piece swing combo is in the lineup. Orchestra pours oiit lively music; Miss McCullough sings effectively; the Three Shades (Roger Sweet, John Dandurarid .bnd James .Mack) close-harriiony smoothly.:, ^ 'While good, the threesome. do not produce . aS distinctive a blend, as they did the days when David Buttplpht piariistrarranger and then WGY rrii^sical 'directofi introduced them to NBG listeners. Might be ,well for Miss McCUllOUgh to do more than one riurtiber with: the trio. Toco. DOROTHr SPnCA: IWarkei Informattoir t( Mlns. CENTRAL 'MARKETS WGY; Schenectady (Leightian ^i NeUon). This prbgram brings to WGY afr ternoori listeners new and, promise ing voice. It is;that of Dorothy Spirarari elocution teacher, with the modulbted tone and the clear dic- tion of the trained Speaker. : She asses out marketing inforriiatiori, sug- gestions, and other detta of interest tb wpmeri, including advertising of productsvsold by Central Markets, a Capital. District chain headquartered in Schenectady. • Mrs. Spira's radio technique is hot peirfect—her ,approach might be a bit warriier and the hebd tones hani died mbre. carefully—but she. pos- sesses better ybcal equipment ttian the average air householder., ■ , Galled 'The Voice of Central Mar-i kets,' is signed off ,by niikemari with price tabbings. ^ Jocb. HANK KEENE RADIO iBANG Hillbilly 30 Mlns. Sustaining . WHAS, Louisville Another aggregation of guitair tWarigerb,'-arid orie .Which hardly comes .up- tp- -previous : Outfits heard over :this statiOn. This group airs twibe . ribijy, . the. first a 30 minute session at 6 o'clock in the morning^ to bpeft the station^ and later atH;^ for IS minutes of fiddliri', yodeling, and siiCh, : ., . Lads burst , ori the ether with a yippee arid plenty of whooping it up. Hank Keene acts as spbkesman, and he steers clear, of any assumed drawling and 'Haints' arid niispro- nunciatibris which; characterized previpus spielers Vith the hillbilly 'units.' This chap has a pleasant arid intimate line of chatter, arid register as a very modest and likeable sonality. ^ ^ ' Conventional tunes and harmoniz- in« throuwhout, with the exception of a i-iibe character Who has gathered spme. mighty meaty material which he sells under the title 'Elriier's News Flashes.' It!s supposed to I ^ small town, renbrter Who • gathers local iteins. for the 'Center JUnctiori News,'I and at airing caught lad gave evidentb of havirig the knack of pUtr ting a real punch into the delivery of his pith.v coriiments. Keerie'S Radio Gang are On strictly /ds a isustairier. at.preserit, but should build after a short,tiriie into a gbod' bet for sponsorship, and in any event an act which can. play the school audes, Coriimunity hoUses, and tho like, in this/ section.. Hold. *SWmG SESSION' Eddie, Dunstedter, Stewart Johnson FORD DEALERS OF ST LOUIS M.-W.-F., 9:30 p.ni, KMOX; St. Lbnis ^ Here is 9 cpmbo prbgi'arii of elec- tric organ, clarinet. Violin, guitar^ bass fiddle and tenor that, would b» greatly enhanced Were warbler re- placed or elimiriated entirely arid cpmmeircials slashed: drastically. Dunstedter. starts program off with plenty of zip with his theme music 'Open Your Eyes,* Iirimediately an^ nounCer chimes :in to ask every one to fulfill a New Year resblittiori by purchasing brie of Mr. Ford's new models. Had this coriiriiercial been, liriiited to .a few choice, words all would nayp been, well but 'twas much too long. : Stewart Johnson, member bf brk, falls short of standard of most KMOX. tenors. ■ Secorid plug also much too' lengthy. Sdhu. ^rotrii HjOST IS buffalo' With MaVy Lou Moore, ,^:Norcros9 Sisters, Tune Tossers, Erwin GIncksman's Orchestra Musical 30 Mins. Sustaining Saturday, 2: p.ni. WBEN, Buffalo An ordinary pfbgiram, extraordi- narily well ; done;, WBEN Was parading the . best pf . ' its musical ■ talent in first of a weekly series of NBC sustainers. Talerit trotting but all tricks be- cause there's always that chance that somebody important in the web may be - listening,, , Norcross Sisters, Boswell-type harmonists, especially sockb iri. 'Lady Meets Gentleman Down South.' Glucksman's 'Chapel in the Mpprilighf arrarigement showed jmaginatipn arid originality .with [^midway qrgan interlude. A ,pleasarit half-hpiu-. Reed. D. C. CARR ■ 'Santa Claus' 15 Mins. ; SEARS-ftOEBUCk MiW-P; 6 p.m. WTAR, Norrolk Typical seasonal stuff. It's sup- posed tb be St. Nick broadcasting from Radio Station SrN^O-W> It's a pre-Christmas Toylarid opener for local Sears-Rbebuck. D, C. Carr tells kids what is going on in the land-of snow and puts it on thick about the care bf reindeers, stating that he will miss them when he goes aviation for id transit purpbses. , .. Sound: effects i'elled upon larceiy with the inevitable 'Jingle Bells* as; starter bnd flnishe'rV Plug.s are brief. Added attraction tatlk angle Carr's ability to breiak it up with yocdl wot-k., A cute offering, for the tots. Sand.