Variety (Mar 1937)

Page scan 00031 from Variety

Record Details:

Title:
Variety
Date:
Mar 1937
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1937)
Leaf #:
00031
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY Wcclnesday, March 3, 1937 "TUsti'h^ Ail SU&t\ A Hurry Call from the Music Hall: "Quick! Send a photog- rapher ovcrl Miss Mildred Newton appeared at the box-office Thursday, Feb. 25th, 7 days in advance of the opening to purchase a pair of reserved seats." Broadway is Awed Way! Hundreds daily p«int out the l©n|ttt^^ painted board ever used on a Timo Square building to annoynce a mighty attraction 1 In Packed Subways, in homes, everywhere.. .they're reading about it in « big wayl Full-page color roto sections, no less! ...gentlemen of the press 1 Please be patient with usl We know you want those special stories and photos! We know 'Fire' is hot news! We're tjuming midnight oil to get them for you! They're cute ... and insistent! High Schools' Lovliest (Celeste Levy and Evelyn Daly) beard all about 'Fire' and they want those stills for their classes; their bulletin boards! Will they sec the picture? And Mama and Daddy apd the whole family, tool