Variety (Apr 1937)

Page scan 00042 from Variety

Record Details:

Title:
Variety
Date:
Apr 1937
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1937)
Leaf #:
00042
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, April 7, 1937 VARIETY VARIETY IT HAD TO COME! Alert buyers of broadcasting knew that some day someone would offer a method of cov- erage based on cost per LIS- not cost per STATION. That day has arrived! The new WLW line from Cin- ctnnati to Pittsburg to Phila- to New York provides PRIMARY coverage through- out an area that produces over 30% of the nation's sales volume. There is no other facility that covers SO MANY radio sets at SUCH LOW cost. SOLE AGENTt JOHN L CLARK, President Complete Broadcasting Facilities Wired and Transcribed NEW YORK CHICAGO HOLLYWOOD 521 Fifth Avenue 333 North Michigan Avenue 5833 Fernwood Avenue Murray Hill 6-2370 STAte 0360. Hollywood 5315