Variety (Apr 1937)

44 VAXmfY RADIO Wednesday, April 7, 1937 DARRELL MARTIN GETS LOCAL COMMERCIAL ittsburgh, April (f. Radio columnist of Post-Gazette, Darrell V, Martin, signed by Brent's Cleaning Shops for 48 programs on WWSW, three: a week for 16 weeks. Martin hits the air waves Monday, Wednesday and Friday at 6:30 p.m. ^ for 15 minutes in a. potpourri bf questions and answers, news, gbssip and gUest stars. Tied in With , the- atres, he's offering free, film ticketis first listeners sending in thisir to a 'blind biography' of some air celebrity he retails into the inike' and sponsor is likewise offer- ing $5 books bf cleaning tickets for anjybody sending in questions having tb'35 with radio arid its personalities that stumps the radio e'd. ro'gram is cross-fire between ' Mar^i and Kay Ba'lfe, WWSW an^^ nouhceri At same time, Charlie Danyer^ conductor of Post-Gazet.te's daily PittSburghesque column, wound, .up eighty wee]k, twice-a-week gossip series on WCAE for YelloW Cab Company and is, now dickering with local br^ewery for Vimiiiir lype^ of program. Still a. third Pbst-Gaze'tter, . Al A'brams^ of spbrts st^ff, is re- ported ih line fbi^ baseball show" to start .lat(e' this " month. " Hte "did i lootbail program oh VWSW "laSt fall for a beer. accQuni. WMdA's Horse Bally Under heading '3,383 Men on a .Horse'. .sales promotionist -Al Rose . js brochure-ballyhoping W^CA, New York's horse racing reports^ Agen- cies get 'em this Week.: ' Niimber 3,383 is. daily, average who enteifed' haridicappers coritest cori- duicted by /WMCA spbnsor, Webstter- Eiseneiohr. ' • a NEW Merchandising Tie-up PLAN For Advertisers on W b R G Write for this, booklet ing F.(;.6.'S WASHINGTON DOCKET DECISIOliS Washingtpn,- April 6. Arizona: kOY, .Phoenl granted night power . jump itota 500 watts to 1 lew, Idaho:. KRIiC, H.. E. Studebaker, Lewistoh, granted changes in equipment larid ,.installation, .ot vertical radiator... liidUna: WHBU, Anderson, ranted insiaUatioh of automatic frequency control, Iowa: C. E. Wilkinson Broadcasting Co., Inc., appli- cdtioii. for new station .to be operated on 1210 kc with 100 Watts, heretofore set for hearing, disinissed at re- quest of applicant.-' Maryland: WTBO. Cumberlandi deniied petition ask- ing commish to reconsider action of March 16, in des- ignating for heiaring application for transfer'of eontrbl' from Roger W. Clipp and Frank V. Becker to the Delaware Channel Cor., and grant the same without hearihg. Missouri:. Fields McC.arthy Co., Poplar luff, ac-^ cepted appearan,C9 jpiled.late through misiiilderstandihg,' in re application'Ibr new'.siation to be" operated on 1310 kc with. iOO watts days only. NeW..'- :, WiiBQ, .Brooklyn,,. granted temporary, intferirri aUthbrity to' Joseph" Hiisid, receiver, to con- tinue operation of station for €0 days, pending decision on applicatioQS. from WWBL, Paul J. - GoUfaofer - and Lilliari Kiefer, for the fa.cilities.of WMBQ,^ as'well..as.. application for.: rieinevfal of license of WMBQ and an application from "WMBQ .for perrhit to install he\y equipment, move stjiti , ,inake changes in.antenna, which were heard by Examiner Walker Feb. 16^ 17 and 18, not yet reported (tempbriirjr license granted; to. Te- ceiver is, specifically subject to recall and. cancellatioil by commish, without advance notice bir heai'ing at any time). . , WSAY, Brown Radio Service and Laboratory, Ilb- chester, granted' continuance of' hearing on application^ for power change'^rbm watts daytimes to 100 wafts nights, 250 watts days; - ■ ' Oklahoma: KGFF,. Shawnee, denied GO-day postpohe- ' ment; of hearing on application for freqijency change from 1420 tb '1430 kc aiid lijght power boost .from 100 tb 250 watts. * - PennsylTanla: Philadelphia Radio Broadcasting Co., Philadelphia, granted petition to be made, respondent in the hearing bf the application of Abrahapa Plotlfin for new station in Chicago to be operated on 1570 kc with I kw. South Carolina:, Qaroliha Advertising ^brp., Colum- bia, granted: petition tb reopen the record tb autfeorize the taking of additional evidence in sui>P9rt of its ap- plication for a new station iat doiurnbia tb be operated on 1370 kc with 100 ivatts nights^, ,250 watts, days. . Texas: KTEM, I'enfiple, granted day ' power jump from 100 to 250 watts"; A. H. Belo Cor^.^ Grapevine, granted new high frequency broadcast station, fre- quencies 13,600, 35,600,-38,600 and 41,000 kc, with 100 watts; KRLH, Clarence Schiirbauer, Midland, applica- tion for frequency change from 1420 to 1210 kc denied as in cases of default, commish sustaining Examiner P. W. Seward. SET FOR HEARING ord^connJ Arizona: KGAR, Tucson, change frequency from 1370 to 1.340 kc, jump night juice from 100 to 250 watts. Colorado: KVOb, Denver, install directional antenna system for nighttime use, change frequency from 920 to 630 kc ?ihd'^ .up po^et 'frorh 500 watts, sharing equally with Kt'feL, Denver,'tb 1 kw. District of Columbia: WRC, National Broadcasting Co., Inc., move transmitter site, install hew equipment and vertical radiator and ,jump juice frbrti 500 watts tiigHts, i kw days, to 1 kw nights, 5 kw days. Geottla:. WKEU, riflin, install vertical radiator, chajnge frequency from 1500 to 1310 kc, and increase power and time of operation fi:om lO(r*watts'days only to 100 watts all times; WRBL, Columbus, install new equipment, change frequency from 1200 to 1330 kc, boost power from . 100 watts ni^ts, 250 watts days, to 250 watts nights, 500 watts days; Illinois: Key City Broadcasting Co., .Kankakee, new station to be operated on. 1500 kc with lOO AVatts.' Louisiana: KTBS, Shreveport, chalnge frequency and power frbm 1450 kc, i kw unlimited, to 6.20 kc fth 500 watts night^/1 kw days. Minnesota: KROC, Rbches^er,. make, changes in equipment and boost day power from 100* tO 250 watts. ■' Nebraska: Clark Standiford, L. S. Coburn and A. C. Sidner, Fremont, hew station to be operated on 1370 kc with 100 watts. North Carolina: WDNC; Durham, install new equip- ment and directional antenAa system for night use, change frequency'from 1500 tb 600 kc and boost power from 100 watts tp 1 kw^ 'ttJtah: Din'B. Shields, Provo, new station to 1je oper- ated on 1210 kc with 100 wat NEW APPLICATIONS Alabama: WJBY, Gadsden, authority to ihstall auto- matic frequency controli.. Califeraia: KGB, Don .Lee Broadcasting System, g^h DiegOj install hew transmitter, erect vertical' ihterina, increase power from 1 to 5 kW. \ Florida: WJNO,. West Palm Beach,- aythpirity to tr'aris- fer control of corporation from present stoc^piders to Jay O'Brien; W. W. Luce, Port Lauderdale, new sta- tion to be operated day$ on 1050 kc iyith .1 kw. Illinois: WBiOK, Rpckfordj. authority to transfer con- trol of .corporation frbm Lloyd C. Thoinas tb, Rockford Consolidated Newspapers,, Jnc, 10 shares' corhmoh ■stotk. •Kaiisa«: KFBI, ilehCi voluntary, assignment of li- cense to the Farmers .Bankers Broadcasting Cb. Maissacliusetts: tiie Hampden-Hampshir^ Corp:, Hol- yokc, new station to be operated on 1240 kc lyith 1 kw, using directional antenna day and night Michlcah: kihg-'lVendle Broadbasting Cor., Detroit, authority to transmit programs from^ WXyZ, Detroit, to stations pf the Canadian Radio Commission. Nebraska: Sam, Klaver and I^athah Belzer, Omaha, hew station to be operated on 1420 kc with 290 watts. Texas: KCMC, Texarkana, make changes in trans- mitting equipment and increase power from 100 watts all times to 100 watts nights, 250 watts days. EXAMINERS' REPORTS .Alabama: Smallie fbr Arinistoh received the nod from Examiner Ralph L. Walker, although the appli- cant, .Isadore Goldwasser, appeared short of the cash necessary to construct and operate a transmitter. Area proposed to be served receives no daytime pri- mary service, Walker contended and, while Goldwas- 5er's 'financial resources appear to be somewhat lim- ited,* examiner deemed them to be sufficient Gold- wasser displayed assets of $3,000 cash, a $lj000 first mortgage on land and real estate, and rented real es- tate valued at $3,000. Question of objectionable interferenice to WSFA, Montgomery, was dismissed by the examiner, who said It/wiU probably not result' from granting Goldwasser's plea for a daytime lOO-watter on 1420 kc. Applicant was represented by Paul D. P. Spearman, while commish was attorneyed by Hugh B; Hutchinson. Ray with Conquest' Chicago, April 6. Gordon Ray has joined Conquest Alliarice here to be in (direct charge of production for the Chicago office, Ray was formerly producer for Affiliated regional net "YOU CAN SELL ME, TOO. WITH WKY II s taBY !o soil Oklahoma druggiata vvlion you sell their customers over WKY . . . Oklahoma druggists know that WKY IS the- station their custo- mers listen to mo.sl . . . and WKY - advertised jjroducls are the ones c;;ir c d ic;- rncs!. CANADA'S TIME SPAN PROGRAM HANDICAP Winnipegv Can., Aprit 6. 'Atlantic Nocturne,' Sunday night slumber program, spurted out over Canadian Broadcasting Co., isn't getting much response from stations in western part of Dominion, and demonstrates quite clearly difficulty CBC encounters in plotting pror grams for complete Canadian coverage. 'Nocturne' originates on CHNS, Halifax, Nova Scotia, on the extreme eastern end of Dominion. It's timed there at 11 p.m., ideal for slumber hour. But i Winnipeg it's only 9 p.m., deemed too early by folks to hear bedtime musici And oh the west coast it is only 7 p.m., which finds the natives just preparing for the evening's fun, and certainly not interested in being lulled to sleep. Consequently the west coast out- lets are passing new period up-en- tirely. And around here it is getting but spotty pickup. In Winnipeg, GKY, after first figuring to carry 'Nocturne,' has now decided to con- tinue with locally produced vox pop program, Saerching^er to Lecture Cesar Saerchinger, who recently resigned as CBS' European rep, is coming bver -from London' -early in May for a lecture tour now being lined up. Will spiel on classical music. A. E. NELSON WHOOPS IT UP f OR HOME t(iWN GAL Denver,. AprU'^^.''/, Jean Dickenson, Denver. soprano. Under contract to NBC in N. Y., and singing over two sustainers weekly there, came home for the first time after'Signing, with NBC. Was met at the union, station by KOA mikes arid. intervieWibd by Clarence ]\iobi'<;, announcer, and A.' E^ Isielsoh, sts- tion manager. Mayor Ben Stapletbn .also welcomed the singer, and chorus of 100 from the school where Jean got most of her trai ipg sang. The welcome was butdoors. iShe sang oyer KOA. again on the same prbgram that, heard in New York, was' the cause of. her being signed by NBC. While, here she ill m^ke her operatic stage debut, sing,. • ing with the San <Carlo. Opera com- palhy ■ 'Rigpletto.V": Commerce Talks Go On Washi , April 6. Seven-week extension .of weekly radio , talks sponsored by U. S. Der partment pf Commerce was arrange^^^^ last' weelc, barrying" the series through the end of May'.. \ Feature •goes on CbS netw;ork. ' Devoted . to dis'cussibri of liistory "and importance of leading inciuistViad. conimentators so far have gabbed about railroads, paint,'iron arid stisel, electrical goods, fisheries, automo- biles, baking, pai^er, office appil!- ances, rubber, and ^textiles.' Remain- ing stories deal with building and cbnstruction; farm machinery, sugar., lumber, coal mining, meat packing; shipping, and recreation iand sports. Stewart.. Sisters now . spotted oii h WTIC, Hartford, commercial. NEW Programs . Talent Plus MERCHANDISING It's Now KXBY IN KANSAS CITY Brpthers-in-Iaw Run WAlR Wiriistbn-Salem, N. C, April 6. Radio Station WAliR is now broad- casting during daylight hours. Stu- dios have been built in the Robert E. Lee Hotel here, just across the street from Station. WSJS. WAIR is owned by C. G. Hill, («S^e D. Walker and Susan Hill Tmnteer. Hill i$ commercial manager ^^ie station and ^Wa)ker is the *lartager.''They arer brothers-in-law. Walker was formerly with CBS in New York. • CBS; 1000 WAITS FULL TIME ASSOCIATED WITH WKY. KLZ AND THE OKIAHOMA I'DBLISniNG CO. Representative E. Katz Special Adv. Agency