Variety (Apr 1937)

45 VARIETY RAIIiQ Wednesday, April 7, 1937 TWO-LANGUAGE POUCY DEOARATION Glatdstone Murray from England Becomes Partisan 'football as Outs Pounce Upon Jns Suggestion— i: One-Third Canada Is French Montreal, April 6. Instant aismissal of Gladstone i/L\iv-^ ; 'general manager of the Canadian Brojidcastin? Corporation, has been aen|j|ded by Hon. R. B. Bennett, ex-^ priiner Minister of Canada aind now leadfet of His Majesty's Loyal Oppo^ itioiv Stormy session on the floor pf tbe House of Comihons followed jMurray's address two days previous- Network—Weekly rrlriOW Capitol, Wathinoton .^fFtmy mnd BragKlottl ar« npthiiir Mioirt' of el«sant."—WaahlnstoB Herald. YRT AND B'Coteato-Palmolive-Peet 0:45 P.M^Mon.,Tuet, Wed, Thul^ Fri. WABC - CBS iOOPER KRUEGER BEER Monaays at 10:30 F3I.. WEAF - NBO DRENE SHAMPOO Wednesdays at 1:46 r.M. WEAF - NBC TliarsdayR nt 1: WJZ ' NBC ti^ndBenient OfliLintiniA : ARTISTS UUBEAU baker THE GREAT AMERICAN E D I T O R <§; G U I. F ly before the Canadian Club at Mon- treal when he (Murray) stated it was the CBG aim to make Canada bilingual, and to eliininate French and English factional differences. An invitation has been promised by »remier King before any action will }e taken.; In his, first public outline of the broadened policy' of the CBC, Mur- ray is reported to have stated: 'There :is a very important development: con- nected with the public service of jroadcasting in Canada, and the whole of Canada must realize that we have two parent languages. We must be ready and willing, and we should be anxious, tp accept the leritage of these parent languages with their storehouse of literature and history, and the Canadian Broad- casting Corp. is pledged to make Canada bilingual, and to eliminate these differences pf opinion,' What Murray was obviously re- ferring to Was that series of com- plaints which is consistently being laid before the government regard- ing CBC time allocated to rench and English programs, the sound and fury coming from leaders of relig ipus factions and the proponents of nationalism, whether French or Ehg lish. Each group continues to attack the other, the religious issue being paramount. It could be gathered from Murray's sjpeech, however, that it was the resolute aim of himself and his colleagues to maintain the Domi ion's radio service above all suspicion of propagandja, 'religious or political; he has found that, with so many sectional differences, this is easier said than done. A social factor which his detractors apparently refuse to face'is that one- third of Canada's population is FrenPh-speaking; This has had no effect on English-speaking complam- ants, who charge that too much, radio time is being devoted to French lan- guage programs, nor oh French- speaking complainants, who take the view that their compatriots are not receiving fair treatment and that there are too many English language programs being broadcast by CBC. Govt. Disowns Remarks Murray's statement has had the re- sult of-again making Federal-con- trolled radio a political football, de- spite the hands-off prorhises of the past. Standing between the. two fires of the Liberal and Conservative par- ties has always been the director of government radio, no inatter which party is in ppwer. Murray has not been the first to act as the target, but he was promised a free hand prior to being induced to leave the Britisli Broadcasting Corp. In .the meantime, in answer to Opposition Leader Bennett, Prime Minister King publicly stated that the Murray re mzirks wert - not authorized by the governnient and that no responsibili tjr Avould be taken by the; government for' the remarks'made; WWL Reiiiotesf From Link At Gulf port, Mississippi New Orleans, April 6. WWL will inaugurate a daily half- hour program from stiidibs located in the HeWes-Marti building in Gulfpoi-t, Miss., under the sponsor- ship of the Gulf Coast Advertising Association.; Opening prbgrani will begin. April 12; Big wigs of the Coast will speak oh the programs, which Will call attention to the section as a. summer and '■ wintet resort." Ckptain W.-1. Webb, formerly with WGMC and safety .engineer, ar- ranged the detail's fOf the programs. Local talent will be used. Purchase of WMFN, Grenaida, Miss., by P. K. EWing, vice-presi- dent pf WDSU, New Orleans, wa« disclosed Friday (2) when the Attala Broadcasting Corp:, operators of WMFN, recentl3^ moved to Grenada from Clarksdale'and asked the FCC for voluntary alssignmpnti Scared Into Scoofi F.t C. St. Louis, April 6. Opportunity almost knocked down Les Crow, WTMV's news editor Wednesday (28) and, as .result) station beat all ot^er stations here, as well as daily rags on bombing of 'Vic Doyle Bhugside Cafe, East St. Louis casino. Crow was passing place when pineapple exploded at rear door, cohcussloh blowinjg front door almost in Crow's face. Three minutes later the news of. bbmbihgi via telephone and Crow's assistant. Gene Hogan, was on the air,. APRIL FOOL'S DAY ACTIVE FOR RADIO REF I N I COMPANI SUNDAYS 9:80-8 P.BI;, EST WABO CBS Victor Bpvee, forrherly on the staff of the. Sioux City Tribiane, now w.ith Central States Broadcastinig System. Allows Don Finlayson to return to his regular post in the prpmptipn "department in charge of arrangerrients for special events. By JANE WEST iSiOW RADIO'S MOST POPULAR family brings you more [aughter Jears and heartthrobs Presented by Ivory Soap ■ 99*\ ioo'' o pure IIJJEI^ TWICE DAILY NBC Blue Network, Moh. to Fn. 11 a.m. EST IM NBC Red Network, Men. to Fri. 3:45 p.m. EST • • COAST to COAST Dir., ntACRMAN ADVERTISING. INC. i^^jts^^P: WOLF--RK0 BLDG., NEW YORK CITY Washi April 6, Supplemental, study of . listener preferences, seeking more dope upon which to. base revised polici and allocation plans, is under way through joint effort of the Federal Comimunications Corhmissipn and Post Office. Departrnent. Dial-twist- er's in rural areas are being handed questionnaires asking of questions about reception, ence, and service. New. survey is broader .than that undertaken t\yo years ago as prelimr inary for the reallocation conference, while the type of inquiry is expected to answer, objections that the pre- vious results were hot properly in- formative. Fewer cards are going out—31,000 against 100,000 on the in- itial rpund-up—:but the inquiries are more specific. Commish engineers hope to avoid a mere popularity poll, which the first study turned out to be. Going into more detai . en- gineers ask fo.r stations on which most satisfactory reception is eh- ipyed both night and day. extent of interference, age of receivers^ and comments. Before, knob-turners told the Commish which station they listened to most frequently, which produced info that industrj- engi- neers said reflected program tastes rather than quality of service. Dif- ferent wording has been used this time to get around such misunder- standing. Quizzers will tackle only residents of towns and villages, no cities being included. Cards go out via post- masters fourth-class offices, lo- cated in places under 1,500 popula- tion. Previously, blanks went, to per- sons on list of Agriculture Depart- ment contract-signers, ich was impossible this time, since that gov- ernment agency is short-handed and . could not co-operate in distributing question sheets. Consequently, the new data will not be strictly com- parable with original flridings, whitfh demonstrated clear-cut preference for clear-channel transmitters and gave advocates of super-power con- siderable oral amrriunition. , WashingtPn, Entering ihto the spirit pf April Fool, NBC Washingtpn transmitters, WRC and WMAL, assigned all, spot announcements and routine program handling during the; day to 18 gal inetnbers 'Of the staff. Regular announcers were given a holiday while the iris pinch-hit for them, and listeners accustomed to masculine voices were startled by treble chirps,. Entire 'HPme and Farm Hpur' was handled by Hazel Smith, NBC traffic bureau employee, who did such a commendable job that NBC's New York h.q. wired congratulations. ven the. Arlington time signals were handled by fe- 'male talent, studios being ..taken pver from 9:30 a. m. .to 4:45 p. m. by gal members of t}ie office staff. Only slips occurred when two .itiale officials were pressed ihto service as April 1 announcers. ;Ken neth Berkley, manager of WRC and WMAL; and Albel^t Johnson, chief engineer, both had m-mike f-fright Syracuse, April 8, WFBL vox poppers were doing an April Fool sidewalk interview Avith questions framed along that thenne. Paul tenner Inquired one (liedestrian who had. been put through his paces: 'And now, sir, may I ask your name?' 'Bud Squires of WSYR' was the bland reply. 'Withont Charge to Whom' Is the QuestidR at WBIG reensboro, N. C„ April 6.. 'Be glad to run them as paid po- litical advertising' was WBIG an- swer to qffev of National Committee to Uphold the Constitution' to supply 'without charge' electrical transcrip- tions of speeches by. opponents of the President's court refprm pro- posals. Gommittee,. with headquar- ters at 205 East 42d street. New York. Offered waxed speeches by Sena- tors Bert Wheeler, Carter Glass, Champ Clark and Gorald Nye. Con- gressman Sam Pettingill, Cojumnist Dorpthy Thompson, Historian James Truslow Adamsj. Grange iVIaster Louis J. Ttiber, Frank Giinnetl, Rochester publisher. Latter is main force back of com- mittee's forming. KLRA, Little Rock, Moves Little Rock, April . Radio station KLRA, Little Rock, moved Into its new home in the Ar- kansas Cirazette building ' April i, making the transfer from their old quarters a block distant without missing a moment on the air. Pending power increase no formal ceremonies will be held and station will continue to be 'KLRA, Colum^ bia's Station for Arkansas.* It is planned later to become 'KLRA, the Arkansas Gazette Station.' News- paper recently purchased block of stock in broadcasting corporation. Directly across the hall KGHI, sis- ter 100-watter, is located. Both sta- tions maintain separate business of- fices adjacent to studios; 6. M. Acceptance Tags John Hughes News Periods San Francisco, April 6. l^j;;! Seven quarter - hotir newscast!'; :| Weekly at 6 p.m. PST are bein '■ aired from KFRC by John B. Hughes^i^- i- with the General Motors Acceptance Corp. signing the diecks. Seri which began April 1, is alsP hear over outlets of the Mutual-Don Lee web. Hugheisi also continues his three,: ten-minute rieWs spots, daily oyer' KFRC fpir Borden's Chocolate Milk. Can.ida Dry's Vox Pop Worcester, April 6. idewalk interviews started here last week In a new three-a-week series; on- Monday,,- Wednesday- and Friday nights, from 7:45 to 8, over WTAG. Chester Gaylord,.: chief an- nPunber is conducting programs iEor Canada Dry< -; Programs are staged in front of Capitol theatre which also is in- volved In hookup. After first broad- cast, it was necessary to increase police protection to handle crowd. 'BARON MUNCHAUSEN" PEARL RALEICH and KOOL CIGARETTES W.JZ—rlO P. »r. E.S.T.—rrhlH.vs NBC Networlc Die. I A. & S. LTONS. Inc. "Tlte nilnHlcnl Toant of the Soutlilnnil" ^ -NICK KENNY ^ Framcis CRAIG AND ins OKCIIICSTJtA MDf» Mond8>», 11:30 p.m.. GST \A/QM " Mnnngcment—CRA H. rpss, chiief of the news de- partment, WHO, Des Moines, pn trip-, to Washington, D. C, and New Yoi*k City. . flL jGOODmn CHERNIAV/KV resented by 1847 ROGERS BROSi < very Sunday at 4:30 p.m., EST COAST-TO-COAST Red Network • NBC .M.r- and His Orchestra RE-ENGAG£D 2ND YEAR OPBMNG IN RIAX HOTEL ST. REGIS m.c.a: Fred Allen in "Town Hall Tonight" SAL HEPATICA IPANA WEAJF—^Tednesdays 0-10 P.M. Dir. I tTAIil'ER BAtCIIELOB