Variety (May 1937)

Page scan 0009 from Variety

Record Details:

Title:
Variety
Date:
May 1937
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1937)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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10 VARIETY Wednesday, May 5, 1937 Time devotes cover and 2,000 word write-up! Mauch Twins are Guests of Honor on coast-to- American features the life story of the Mauch ^oast Youth Week broadcast with direct appeal Twins-advertises it nationally - posts 25,000 *<> ^oy Scouts assuring full local cooperation! placards on nation's newsstands! 71 Hollywood Hotel stations broadcast Errol Life tells the story in pictures with a complete F^ynn and Mauch Twins in Coronation scene! "Prince and Pauper" section,' Big Brother Organization dramatizes highlight se- th addition to record fan magazine coverage! quences—and continues it for a second broadcast!