Variety (Jul 1937)

Wednesday* July 14, 1937 VARIETY 59 Variety Oills NEXT .WEEK (July 19) THIS WEEK (July 12) Numerals in connection with bills below indicate opening day of chowt w.hether full or split week RKO CHICAGO ,Falace 07/Zle Nelabn Oro Harriet HUllard Grace & NIco ppn Cummlnge (0) Donatella Bros & C -Nonchalants Judy Starr Hettry Tounuman Paul Haakon Alyce Chai>eIIe' Earl Fox rXEVJElAND Falace (16) 4 Vespers JuUy Starr Boss Wyse Jr Paul Haakon Co Alyce. Chapelle Earl Fox 3 Stooges (0) Major Bowes Co JIEW yOBK CITX State (15) Benny Davis Hev NORFOLK Stnte <16) Ma.1 Bowes Int'l Co PITTSBURGH Stanley-(]6) Herman BIng Louise Massey Co Joe Venutl Bd WASHINGTON , Cnultol (10) Red Skelton Alphonse Berg Co Bert Frohman HARRY MAYER PRESENTS Tip Tap and Toe Duval TO 1VASHINGTON Via LEDDY & SMITH Paramount NEW YORK OITI . FarainODiit (14) Martha ^aye Emery Deutsch Jack Williams ^ BOSTON Metropdiltan (16) Clyde Lucas Bd Jee Arena Co Linda'Lee Troy & Lynn - CHICAGO Clilcago (lA) Jack Starnes Co Rio 'Bros ' Oriental (16) Ted Mack Co DALLAS Casino (16) Rudy Vallee Oro Stan Kavanaugh B Mlnnevltch. Boys 3 Sailors Art Jarrett Georges & Jalna DETROIT iMIchlgan (16) fi Top Hatters Tasty Yeast Jesters Will & G Ahearn Bredwlns Karre Lebarron Co Emily Van Loessen Waroer PHILADELPHIA Enrle'(16) Duke Ellington Ore • • (9) Henry Armetta Radio Station KTW Jackie^Green ■ WASHINGTON . Earle (16) Ade Duval Clifford & Marlon Tip, Tap & Toe Buster Shaver Co • ,(9) Samuels & Hayes Tommy Martin Ross, Pierre & S 4 Kraddocks Independent INDIANAPOLIS Lyric (0) Bammy WWte Masters & .RolUna Varsity Co-eds Jack I^Vler Co Fortunello & c Fltz & Cahlll (16) Lowe, -Hlte & 8 Bert Walton Rons & Stone Harrison's Circus Sandra •& Wynters Dorothy Byton Gis London Canterbury M. H ^ 1st half a2-i-4) Crelghton Boys & S Desapdo 2 - ;;2d- halt (lB-l'7) 24 Corona Babes Campbell & Wise <• Dominion Rawlcz if Landauer ^Trocadero R«t. Gypsy Nina O Gorman Bros •i-> Alba Paddy Brown • BRIXTON Astoria Billy Cotton Bd CAMDEN TOWN ' Gaumojit Chris Charlton Co CLAPTON Rink Durham & Klldare Sereno & June Bashful Boys EAST HAM Vardell 4 Balsuma & Ona victor. Moreton EDMONTON Empire Jose Moreno Halls & Page Helena 3 *^lNSm;RY PARK . Astoria. Jnck llyiton Bd Wilbur Hall Jie Rossi ^'redy Schweitzer Swlnptet .g«o Lyons S^Bey Doll Dick Murphv E<l(llo Hnoppr HAAIMKHSMITU Hobart > Week of July. 12 M & H Ncsbltt. ISLINGTON '■ Blue Hall iRt half (12-14) 24 Corona Babes • Campbell & Wise 2d half (1B-17> Crelghton Boys & S Desardo 2 LEWISHAM Palace Masu & Yuri 3 Willard.s LEYTOXfiTONE Rlalto Vardell 4 McDonald 2 & M Victor Moreton OLD KENT ROAD Astoria Jack Hylton Bd SHEPH'RDS BUSH Piivllloii Hohart 3 M & H Nesblff STREATHAM Astoria Levis Kadlo Act I'nIncA Masu & Yuri (Jedos Bro.<< TOOTING Grnnndtib r> Hort7,o;;s Velda & yahn Le^anda TOTTENHAM I'lilnco Duihani &: KIldMip SBrcno &: June . UtiHhCul Boys TOTTENHA!»I COURT ROAD Parnmount .Top T.o'^s Bd WALTIIA.AISTOW (irnnnda Josf Morono >r«IIs & Page Rolls tt Dorothy Provincial Week of July 12 ABERDEEN TlvoU Cookie Bowers Ronlta Sis & N Hlo & Santos Denvers French & Jerome Brooklns *. Van NEWCASTLE Purhnitunnt Teddy Joyce Bd STROUD Palace Irene Mansell Cabaret Bills NEW YORK CITY Barney Gallant's June Elklns Luan Craig 3 Musical Rogues Meri & Merlam '3 Dandies Bertolottl's Jimmy Whalen Ore Tommy Harris Ore Yula Plournoy ■ Nysa Alna Joyce Faye Greta Lewis Bill's Ga.r no't Eddie Leonard Joe Howard ■ Spike Harrison Ethel Gilbert Gus Wlcke • Emltt Casey Jim Bishop Callento Beth Raborn Helen Shaw Ruth Wayne Carol Sis 3 Rhythm Boys Callente Cabelleroa Claremont Inn Jolly Coburn Oro Clab Oaochb Vaccaro's Orch Jose D.iaz Trini Plaza Llta Moya- Hislen' VlrgU Dlmltrl Cliib Mlrndor (Roof Garden) Buddy Wagner Ore Marlon Martin ' Jack Osterman 3 Blondes Eddie Lang Winifred & Lotr'ne Jacqueline Joyce Renee Villon Joan Vlckera Club Tumurl Don Hilburto Ore . Antonio & Carlto Sarita Herrara Rosita Ortega Jnck Dempser'a E Carpenter Oro E] Chico Don Alberto Ore - Carlos 'Montoya 3 Pampero D'Avolos & A Antonlta' Morales Jose & Patricia - Las Guarecitaa ' Rolando El Morocco Ernie Hoist Oro French Casino V Travers Oro C Cromwell Ore Adalet Feral Benga Betty Brlte Betty Bruce Florence Chumbecos Hilda Elfonte Itolf Holbein Johnny Co , Xavier Lemercler 7 Maravlllas Rekkofs Rhoenrads Fl^)rence Spencer Tullah & Myl Iris Wayne Vesra Asp Eddie Rogers Oro Froncs Ralph Watklns Ore Ulen Island Casino Nye Mnyhew Ore Helen Reynolds Doug Newman Harry Wllllford .lllrkorr HouNe Joe Marsala Ore Jim Moorehead Hickory Lmlge (Lnrcliniont, N. V.) Charles Barnet Ore Joan Bowes ■ Su/.anno Flnchley iriyw'il KoHfnurtini Mitchell Ayres Ore B Jelesnlck Ore Jean Sargeant June Lorraine I)ebonalrs L. Manning & MItzl Kay Taylor Bobby Joyce Ted Arlnir Patrirla. Gilmore Charm ion Ajjncs & T Nip Jt Rutti Gaylor tilon Pope Hotel AmhnRHiidor Ramon Haiiios Ore , William Alder i'uul Tiiubman. flotcl Astur (Roof Garden) Ted Lewis Ore Radio Aces Chiullc Whittler n\ith Daye Llta Lcde H Hatters Lydda Sue Stuart Morgan Diaz Don & Dolores Marioii Mann Teddy Hale Sylvia Manon 4 lliirel Itlltmtirr (MooDliglit Terruce) Horace Heldt Ore / Hotel GdlsoD Billy . Swanson Ore Hoi 01 Bsses HouNp Nat Brandwynne O Maxlne Tappin Dick Stone Johnny - Blue Murray Carun R J Callman Hotel .Gov. Clinton Phil D'Arcy Ore Stuart Jules Kay Marshall Hotel LoxlngtoD Andy lona Ore Ray Kinney s Meymo Holt Hotel l\lpAI|iln (Root Garden) J Miessner' Ore Jeanne' D'Arcy Hotel Mnntflalr (Caslno-ln-the-AIr) Coral Islanders Hal Hope Oro Herb Well Electronic 3 Felix Paplle Hotel Nurrny Hill (Fountain Room) Joe Cappl Ore ■ Nancy Garner Hotel New. Yorker (Summer Terrace) Gus Arnhelm Ore Evelyn Chandler Baptie & Lamb H(i(el Park r^nlral (Cocounut Grove) Jerry Blaine Ore Ross & Edwards Darrell & Young Barney Grant Claire Scott Flying Whirlos Dorothy JefTers St Clair & Elliot Ferry the Frog Tanla & Kirsoft Hotel Prnnsylvnnln Tommy Dorsey Ore Edythe Wright Jack Leonard Allen Storr • 3 Esquires Hotol Plccadliiy Jeno Bartal Ore Hotel Piefre (Roof Garden) Basil Fomeen Oro Anne Heath Pepplno & CamiUe Hotel Plazn Will McCune Oro Pancho Ore Paul Draper Nella Goodclle - Hotel Roosevolt Freddie Starr Oic Hotel Savok -Plaza Bmlle Peltl Ore Russell Swan- Hu(el St. (irorge (Brooklyn) Ell Dantzig Oro Charlei- Paul - (Sky Gardens) Hal Richard's Oro Grisha Hotel St. Regis (Viennese RooO. Jacques Fray Oro A Hnsch Dancers Pierce & Harris Ho(e) Tart Geo. Hall Oro Dully Dawn Hotel Waldnrf- Asl«)riii (Sturlight Roof) Guy Lombardo Ore Ralph Rutgers Ore Roberta Jonay Raphael liotel Wellington Ed Mayehoff Oro Jhnniy Kelly's Lionel Rand Oro ,f6o Capello Ore .Monlmartro Boys Carter & .Schaub .TImmlo Costello- ' 3 Raymonrls Danny Illgglns i.arne Bildle. Da via Ore Ulrado Ore Le Coq Rouge ITorarlo ZIto Ore George Stcrney Le Allrage Harry Horlon Ore Cuqulta Marie Almonte V MacNuughtun Brown's 3 Shades Leon & Eddie'* (Pugo-Pago Room) Lou Martin Oro Eddie Davis Patricia Gllmo;;e., Vivian Ray Gloria Cook James Keogan Nelsons Oats Haines Tate & S Teto A Kongo Co Mile Dentse Norman & McKay .Dloaaa Costello .Mon Paris Cene Foadlek. Oro Laurence White Marlon Pierce Versatile 3 Alonslgneiir H, Leonard Ore Bob Shaw Maria Forbes itiori'fi Lou Ferris Ore The Oaks AI Lamb's Ore Tommy Lyman ' ' Gene Archer Onyx Club « Spirits of Rhythm MaxLne & Janice I'aratllNe Jay Freemah Oro Ann Pennington Lucille Johnson Andrews. Sis Placo Elegante Bill Farrell Mario Baslnl Toto Canglosl Rex Gavltte Larry Mado Oro llnlnhow Grill Emery Deutsch Ore Hel^ii Myers Evalyn Tyner. C & L Bonner Glover & La Mae BnUibow Uonm Al Donahue Ore Eddie LeUaron Oro Oliver Wake Held Lotte Goslar Texas Tommy Helen Myers,' Dr Sydney Ross RIvlcra . .Mlckby Alpert . Ore N'ano Rodrlgo Ore Lois Kay Wcire Bros Irene Beasloy Nick Long Jr Kay. Picture Nadlne Gao Buster Shaver Co Ben Yost Colloginns ' Sands Point Dadi Club Paul RebuccI Oro ' Emily Stevenson Wilson Lang Stork Club Sonny Kendls Oro Gus Martel Ore Surfslde (Atlantic Beach) B Madrlgiiera Ore Josephine Huston G DeQulncy &. L Edna Janis Tavern On Groon (Central Park) Hughle Barrett Ore Valhalla Maurlfe Shaw Oro ' Marita . - Lorraine Barrett Bond Hal Versallleii H' Rosenthal Ore Joe Rodriguez Oro Carolyn Marsh Gtomez & Winona CHICAGO Bait-Ball Billy White Ore Dancing Dletrlchs- Warden & Dade Sally Joyce Blnckliawk Joe Sanders Ronald & Roberta Pete the Newsboy June Glory Clies Parco Lou Holtz Helen Morgan Georgte Tapps Readinger 2 Rosemary Deerlng Lillian Carmen Henry Busse Ore Club Mayflower Lou Sales Ore 3 Variety Boys Mildred Rock 4 McNally Sis Buddy & Selma 4 Rhythm Girls Coconut Grove Mark Fisher Ore Jerry St Turk Paul Roslnl Dawn & Darrow Frances Wills Kretlow 'Girls Coloslmos Bob Tinsley Janis Andre Alaxlne DeShon Dorothy Wahl Willie Shore Congress Hotel (Casino) Jesse Crawford Helen Crawford Ohas Carllle Bernhardt & G Diaz, Don, D & D Tommy Trent Varaos & McDowell Gay SO'a Colleen Georgia Lucky Lew King Mlgnon In grid Jules Novit Oro Marlon M.lller Jack Elklns Harry'fl N. Y. Cabaret Ohas Englea Ore Jack' Irving Yvette Theo Troy Mildred Rock 8 Parisians B. B. B. Rider Sis Palmer 61s Dorothy Johnston Hl-Hat Stroud 2 Jean' Sargent Gould Sis Patay Ogden Marion Morgan Hotel Brsniarfk (Watlnut Room) Eddie Varzos. Oro Luclo Garcia Walker 3 Tho Duanos De&n Murphy Hotel BreVoort Dorothy Duval Eacl Smith, Commodore Duo - Joe Parlato Drako Hotel (Gold Coast Room) Jack Denny Oro Vox & Walters 3 Olympics Rita . Lester Dorothy Byton Co Hotel Egdewater Beach (Board Walk) Bernle Cummins Or Gloria Sutter H Smith Ballet D'Angelo & Porter Gilbert Bros Verher, Lang & B Hotel Laballo (Blue Fountain Room) king's Jesters .Ore Marjorle Whitney Gene Jerome >' Geo Howard . . Ira Bnstow John Ravencroft Hotel Palmer House (Empire ItOOni) Eddy Duchin Ore Holland & Hart Bruco Holden Ellon Blair Marl Lynn 4 Aristocrats Abbott Dancers Hotel Sherman (College Inn) Al Trace Oipc PUner & Earle 3 Heat Waves The Bachelors Russell Crowell Coleman Clark Co Hotel StoTfna (Continental Room) Carlos Molina Loyanne & Renard Janis Williams 606 Club Billy Carr Nora Ford 'Boots' Burns Etta Reed Ford & Barnes Yachr Club Nino Rinnldo Ore Ann Lester Jackson, Mills & R Sonny & S Dahl Lester & Irmajean 886 Club Johnny Hornerf The Dictators Corlles & Palmer ■ Mary June Dodd LOS ANGELES Ball Bruz Fletcher Charles Lawrence Beverly IVklshIre Harry Owens Ore Harzer & May Vicky Joyce Mllzy Green Billmore Buwl rirninv Orler Ore Waldle & Rny Ffank the Mule Bliss, Lewis & Ash Delorea & AnOre nick Webster fov Hodges :i Rhythm Rascair 3 Randall Sis Cafe Iji MiiE« Stan Clair Oro Park Ave Boys Ann C'ndeo Gene ^larve Clover Chib Bob Grant Oro Cocoanut Grnir ("•CO Ol.'en'fl Ore Kdgar Bergen (*h»i'lic Mc(?irrthy lidilh Caldwell Famous Door Jonah Jones Idddie Ben I ifawulluii ParadiHe Sol Bright's Ore SatinI Tual Loa .Sol Hoopl Wanda Diana Toy Lido Les ParJcer's Ore Bill HoTjerts Bob. Searles Little Club Jane Jones Paul Kendall Helen Warner Rose Valyda C:ub Hawaii Hawaiian Ore & Co Omar's Dome George Redman Ore Don & Beverly Eln^cr Iguana L Gibson & Medina (Junthur, Magklun .Naomi VVarni-r George MarlUe .MlllHlKtl. l':ii-lllo Sunset Cliih AI ITeath Ore Wimilc .Mai,k Jerry Lee I'cggy i'ago .Miirlha (juinmclcr Janet Jordon (Jeo Ball's Rev . F Gllleltc's (;-Glrls Buddy La Ruo riilnmur j t''asa Loma Oro Glen Gray Iiq.y Dove Douglas Wright Co Hudson Metztsur Gis PurtH Inn ' Pete Contrelll Oro Domtnlo Columbo Ken Henryson Sylvia & Marjorie Conchlta Toreno Bronloo Bros Hcrtry Monet 'i'liorn .Maithiilnnn Marguerlta del Rio Juan do Martinis Suvon Seas Lonnl«: McTntlre .Or Lily Gibson Somerset House Jack Owens Pat .MacNelty Betty Borden Swing Club B B B Clarence Brown 'Waller Gallagher To|)sy's Al Eldrodge Oro The Dee Sisters Bonnie LInd' Dorothy Koy Betty Brown Lois Glaze Leona Rice Irene Berry Agnes Johnson Trocadero Dick Gasparre PHILADELPHIA Anchorage James Craig Carolyn Dyne . Gloria Gould Ed .Sllverglade Salty La Marr . Johnny' Graff Oro Arcadia Int'l Milton Kellem Oro Don Renaldo Ore .Mayfair Girls (8) Texas Tommy Kathryh Rand — Andy & L Corr Eleanor Bowers Irma Bundel Mario Vlllanl Beilovue-Strutfnfd (Planet Room) Meyer Davis Oro lien' Franklin Hotel (Cort^l Cuf«) Moe Jaite Oro Bcnuj the Bum'i Deioyd McKay .Vlurlel Thomas Sasha Leonort . Frank Hall Mayo & Marie Kaye Hamilton Ralph Brown EmbnHsy Club Lee Pcrrlns Billy T^t> , Pedro Blan<io .Oro Helen Heuth Warwick Sis Joyce Henry ' ' Dorothy Deppln Everffrecn Casino Henry May Ore Helalne & D'n'lds'n Tom Barry Stanley Bros M'olbo Boudeaux Mildred: Sinclair Harry Qlyn 1628 Locust Bubbles Shelby Jane Farrer Kay' Lavery Popper Oa'rat LlndOi Ray Peanuts' Stewart Swing Kings Ore Hotel Adelphia Roof Vincent RIzzo Oro Harold Knight Oro Frank Gaby John Uppmann Al Bernle Alice Dawn Miriam Verne DcAngelo-& Porter Sara Ann McCabe Agnes Tolle B Texas Rockets Evan B Fontaino Lambs Tavern Larry Mell Ore Little Rathskeller Jack Grinin Ore Kahn & DePlnta Thelma Shearon Jimmy Kelly Steppe & Carlos Mary I^lttle Mary Bllar Princess Mama Plerre'B Manny LaPorte Ore Roger Manning Warren & Durkln Pen Raymond Lillian Fdx Rltz-Carlton (Crystal Room) Va.n_JL.evlB_s3ro ^ Henry~ Patrick SI Club Bill FIske Oro John Renari Billle Brill Lorraine Rhoda Panthy Crawford .Syd Raymond Dotty Winters Sis Mc.C.all Silver Lake Iiin- (Clenienton) Joe Mlllkopf Ore Beth ChalllH Louise Luoano Bernard de Pace Enters & Borgia 20lh Century Tuverit Lou Longo Ore Hazel Harnmn Marcelle Mnvehand Billy & Dolly Frankle Ilyros 4 Esquires. Parrlsli Cafe Bobby Lee Oro Leon Hill Pewee Gillette 3 Parlsettes Vernon Guy Chlckle IMartln Co Piccadilly Room (1623 I>>cnHt) John Hamilton Ore Jackie Mabll^ R'berlcgs Wlillums Patsy Evans Fats Smith Lulu Mae Lillian Fitzgerald Cora Green Uutkln'a ItntliBkeller V Norman Oro Loma & Carr .Ann Urcan Lillian Stuart Cleo Valenteen Trank PontI Stamp's Cafe Jack Hutchinson Bella Belmont Paul Neft Pastlno Sc. Marylln Flo Hulse Johnny Walsh Venice Grill Marty Barton Oro Dave Walls Fay Ray Katis & Ranassee Viking Cafe Penn.Fay.Ore Lew Foster Dot Landi Ray Delaney Patty LaVerne Mildred Benson Harry Sweeney . Walton Roof Peter Kara Ore Betty & F Roberts Bob Gilbert International 3 Harry Stevens Rene Barclay Walton 6 Leber's Hof Brau (Camden) Louis Chalkln.Oro Ray Miller Olive White George - La Tour Plokard & Seal Instrumental 3 Hugo Kloe Sid Golden Joe Ramoua Use Hart Gregory Qutnn Co Eldoradlans Sunset Inn Dan Duncan Oro Botty-Vallone Chubby Reed Polly Carewe Chas Murtha Peacock Oardenn- Sylvan Herman Oro Showmanship (Continued fr.om page 42) program, is making Salt Lake City; retailers radio conscious. Each program, written by Richard Harris, station production manager, plugs a particular industry in town. Last Saturday night mechanical refrigeration came, in for a healthy play. Merchants receive unic^pe broadside mailed by KDYL. Script breezy and musical accom- paniment grooves nicely with spiels. row penguins fr-om the zoo, but the birds were all floored by the torrid waves and couldn't be disturbed. Previous Tuesday Philly truckmen were ballotmg in mayor's office on CIO vs. A.F. of L., as aftermath of transportation strike which caused suspension of newspapers. 'WCAU put remote equipment into Hizzon- er's suite to grab off final tally of ballot and a talk by the mayor on the results. Next Saturday city will stage pa- rade showing evolution of transpor- tation. Will include everything from ancient whaleboats, to high bilces, to modern motorcairs and trains. In- stead of usual description of line of march, WCAU taking short wave transmitter to point where parade forms. 'Will have riders and drivers of various vehicles describe and ex- plain things themselves. WCAM'S Social Register „,-, Camden, N. J. ■ WCAM, Camden, becomes the city s social headquarters through a recently initiated 5-10 minute daily program given over to the announce- ment of dates and details of frater- nal, club, YMCA, etc. meetings and gatherings. Listeners are invited to send in in- formation regarding current and near-future non-commercial events Show is tagged 'Social Register.' Local Industry Salutes Salt Lake Citv, Designed primarily as a good "will builder-upper, 'March of Progres.s' weekly half hour KDYL produced Ma{n Street Deems Taylor Lancaster, Pa. . ■With sinall town local production ideas and facilities never as plenti- ful as in larger communities Ross Evans, an announcer at 'WGAL, has, by putting his enthusiasm for swing music to a practical purpose, created a cheap means of making a' remote pick-up command attention. In es- sence he's doing a small tQwh Deems Taylor. Taking advant&ge of station piping in a half hour weekly of Chet Lin- choln's music from Rocky Springs, local suburban dance spot, . Ros9 asked to 'interpret' the swing. Per- mission granted he carried on a line of patter over, under and between the swing measures which ultim?itely drew more listeners than the band. His gabbing is mostly gossip about- bands and bandsmen. He compares, the sax section of one bancl with another, describes the difference in the way one outstander plays a, trumpet bh • compared with another and sleeps profoundly through any "sweet" number. , Idea is so good its got a sponsor lined for fall even if 'It has to go on discs. Prize for Best Lauffh New York City. . Alan Courtney, who conducts a Spelling Bee-pQuiz program four times wekly over wNEW, N. Y., from the stage of the Paramount theatre, Newark, has fraitied a new interest-grabbing gag. He carries the microphone (}own into t^e audi- ence, asking various members picked at random, to laugh. Person pit^ked, as having the most contagious guf-'. faw receives a season pass to the theatre besides a cash award each broadcast. Courtney builds up stunt so as to be certain of , genuine laughter by flashing slides on the screen during' contest. Jiirgen's Give Away Sheet New York. Lennen & Mitchell is putting out a weekly department Ana drug store giveaway,' .the 'Jurgens Journal,' - which is based to a major' degree on ■Walter 'Wincheirs connection with the hand lotion. In pictures and. text much hoopla is made over Hoi-. lywood. There are also beauty h|nts and plugs on the product. George Scher, L. & M.'s publicity. director, is responsible for the 'Jout- nal' stunt. Military Training Tie^Up St. Louis. Public Affairs Dept. of KMOX is presenting a series of progratna'from Jefferson Barracks, Mo., during the; 30-day encampment of the C.M.T.C. • First airing, a 30-min wax, taken on - spot and played next day, pictured Oath of Allegiance ceremonies par- ti'jipated in by 1,400 youths and 45. reserve officers. ' KMOX plans to present one wax : each week during encampment. Pro- • gram enables parents of soldiers'to- r be to keep in touch with offspring who forget to write home. , KSFO's Shakespeare Bally San Francisco. Heavy promotional campaign for Shakespeare series has been under- taken here by KSFO, local CBS out- let. Interpretive talks by university profs and other authorities are'being aired, personal contacts have been made with book stores, libraries, clubs, radio stores, drama groups and other such organizations,, and plac- ards distributed in a variety of pub- lic places. Direct mall campaign was also condiicted, with cultural and civic chiefs getting personal let- ters from the KSFO management. White Honse Recipes New York City. ■White HoUse Favorites, recipes prepared for frequent serving at the table of the Roosevelt family in Washington, offered to NBC blue band listeners by Mrs. Franklin D. Roosevelt on her Pond's Cream pro- gram. First. Lady offered to send them on a card for ready filing if requests were addressed to individual stations. Managers, Clerks on AnnJ Norfolk, Va. ^ Fourth anniversary broadcast of Peoples Service Drug Stores over WTAR, Norfolk, on July (9) had rnanagers of six stores and girl clerks take the air. Program was natural as there were no rehearsals. Individ- uals' birthdays were also saluted with dedications. On the Envelope St. Louis. • All outgoing mail from KMOX, CBS outlet here, carries on envelope a list of outstanding pro.ijrams car- ried over .station. Out-of-town mail carries CBS highlights and city nuiil is stamped with local shows.