Variety (Jul 1937)

Wednesday, July 28, 1937 RADIO VARIETY 43 Agencies—Sponsors Blacktii-Sample-Hummert has a new account in F & P cough drops, and-wiU debut the product in radib this winter via national spot cam- paign over as yet unselected sta- tions. Doyle Packing Co. ('Strongheart' (log food) -starts Aug. 23 on WOR with series of thrice-weekly recorded jnu^i<2al five-min. programs. Agency is, Charles Dallas Reach, Five stations will be added'Aug. 15. to the NBC basic coast Red network releasing Cardinet Candy 'Night Editor' program , with Hal Burdick on Sundays. The new outlets are KDYL, Salt Lake City; KOA, Den- ver; KTAR, Phoenix; KGIR, Butte, and KGHL, Billings. On the same date the show wUl change time, moving from 9:15 p.m. PST to the 9fl0 o'clock spot formerly occupied by Du art's 'Passing Parade.' On the following Sunday, Aug. 22, the Owl Drug Company will shift its 'Treas- ure Island' program to the present 'Night Editor' period. The Owl show is now aired' at 7:15 p.m. Tomaschke-EUiott agency, Oak- land, handles the Cardinet account and D'Evelyn & Wadsworth, San Francisco, has the Owl program. up on WCAU and WCA9 qn Aug. 6, on^ program earlier than on WABC. Show will then have done 13 weeks. Petri Cierar Co. (Van Camp and La Natividad cigars) through Emil B^isac'her & Staff, is spotting 1,00 announcements on KGO, San Fran- cisco, over a' one-year period begin- ning July 20. < Homestead Bakeries is shifting its weekly amateur show conducted by Behnie Walker to Sundays at 7:15 p.m. PST, effective Aug. 1, over KGO, San Francisco. Hour has been aired Wednesdays at 7:30. Account is handled by Leon Livingston agency. Noxccma (sunburn lotion) fades off WABC on Aug. 9 after its first radio test campaign. Program, a two-a-weeker featuring Del Casino and Ray = Block orch, covered only N. Y., WCAU, Philly, and WCAO, Baltimore,. over CBS so as to reach the east coast resort area. Will wind Chemo-Ray Eye Institute of San Francisco and Oakland, through Rufus Rhoades & Co., has signed a year's contract for twice-weekly broadcasts of a QUarter-hour tran- scribed series, 'House of Peter Mc- Gregor,' over KFRC, San Francisco, starting July 23. 'Heinz Magrazine of (he Air' in- creases from three weekly'daytime quarter hours over CBS to five weekly, commencing. Aug. 31. SherM'in-Wiiliams (paints) com- mences over WOR Sept. 8 with a 30-min. program on Wednesdays, and spots on Mondays and Fridays. Zephyr cigarettes, made by Axton- Fisher Tobacco Co., will be plugged 15 minutes daily each week, Monday through Saturday, on WNEW's 'MakerBelieve Ballroom,' electrical transcription program, as a result of new pact set this week. North American Accident ' Insur- ance, Chicago, is sponsoring the Monday, Wednesday and Friday morning newscasts on WLW by Peter Grant, chief announcer of Crosley's 500.000-watter. Contract for 13 weeks placed by the Franklin Bruck agency, NYC. WFIL, Philadelphia, 15-minute commercial has Mrs. Morrison's Pud- dings, placed through Clements Agency. Philly. six days a week from 8:30 to 8:45-a. m., using news. .lohri Nesbitt's 'Passing Parade' program, which aired this past year over NBC, will return to the air again for same sponsor, Du.irt, but over Mutual for coming winter sea- son. Show swings back into broad- casting on Sept. 12, and will coast- to-coast over MBS. P. C. Houser, formerly with Brown & Bigelow Advertising Agency, , is the new account exec at KJBS, San Francisco. L. B. Makes ao Speech Cincinnati, July 27. A one-minute message, in ■which.he cla.ssed Cincinnati as the radio capital of the world and tossed posies at the four other local stations, was deliv- ered by L. B, Wilson in dedi- cating the new 10,000-watt transmitter of WCKY to the station's listeners. Said Wilson: 'Cincinnati' is recognized . as.'-' . the capital of the radio world, With WLW, the world's most powerful station, located here, and with such excellent stations as WKRC, WSAI and WCPO also contributing to Cincinnati's radio fame, we of WCKY feel that we are in splendid com- pany and must be wide awake at all times to render the great- est possible service to a critical and discriminating audience,' EVANSVILLE ON CBS IN ABOUT SIX WEEKS WEOA, Evansville, Ind.. will be- come a Columbia affiliate as soon as the American Telephone Co. can re- arrange the circuit lines leading from that town to the nearest net- work cut-iii. This, it is figured, will take between four and six weeks. Station operates at 250 watts days and 100 watts nights on 1,370 k.c. . NBC is represented in the same town by WGBF, which operates at 1,000 watts Jays and'500 watts nights on 630 k.c. Willat Brown East Los Angeles, July 27. Willat Brown, Don Lee-KHJ exec, is en route to New York on a six- week biz-vacash' trip. He'll confer with eastern Mutual Broadcasting heads regarding future programs and sneak in pleasure jaunts. Patricia Ryan, Fishface (Elmore Vincent) and Figgsbottle (Don John- son), Swor and Lubin, aod Fields and Hall all placed by NBC Artists Service to wax for World Broadcast- ing discs for Alka Seltzer, Pacific Coast Radio Notes John Nesbitt's 'Pa.ssing ,Pai,iradi' s'iK'ings from NBC to Mutual Sept. 12. Charles'^Lapworth 'has joined KFI to handle series on 'What the Papers Say.' Also handles 'What the Critics Say,' using editorial opinions on pic- tures and -legit. ? Eric Snowden has joined Brewster Morgan in preparing Shakespearean series for Columbia Broadcasting. Oisen and Johnson hopped to Cata- Una for next three Richfield broad- casts. Jan Garber has succeeded George Hamilton's ork. Johnny Luther and Gang back from eastern tour for 'Hollywood Barn Dance' on KNX (Hollywood). Fred Jones resigned as publicity director of KEHE. Succeeded by Lewis C. Patterson, formerly blurb director for WCAE in Pittsburgh. Savington Cramptoii of the Wil- liam Esty office fetied 50 radio edi- tors when Benny Goodman returned to the Palomar nitery in Los An- geles. ' - Bing Crosby went spieler again, when he interviewed riders in jockey quarters at Del Mar July 24. Olcott Vail, concert master for Raymond Paige on Hollywood Hotel, has been signed in the same capac- ity by Robert Armbruster on the Chase & Sanborn hour. Jerry Belcher is in Hollywood for two months to continue his NBC 'Our Neighbors' program from the hillside manses. He picked on Jim- mie Fidler's home July 25. Burt Horswell has joined KHJ's sales staff. Hotswell formerly was manager on WHBL, Sheboygan, and WIBA, Madison, Wis. Meredith Wiilson is relinquishing his Carefree Carnival baton to Jack Meakin for two weeks while he vacashes . between Show Boat re- hearsals and broadcasts in Holly- wood, returning to San Francisco for the Carnival. program AuU. over the coast NB(>Red web. 6 .Tim Bannon has joined the KHJ announcer staff. Formerly was with WABC in New York on KMOX, St. LOiUis. • ■ John Fraaer, freelance annoifnder in Frisco, has joined sta'ff 9t KEHE. Don McNamara, who has been working in films, has rejoined an- nouncing staff at KMTR. Glen Mitchler, former staff bari- tone at KLX, Oakland, made first Los Angeles appearance over KMP<^ Armand Girard, baritone, and the Southerh Harmony Four of NB.C'c San Francisco staff have been booked by the web's Artists Service for the Midnight Review at the Stockton (Cal.) Memorial Auditorium hxxg. 10. Ten - year - old Peter Loyanlch, pianist, and his father, Peter Lyons, violinist at KYA, San Francisco,, have gone to Philadelphia, where the boy will study" with- Jose Iturbi for a month. Muriel Ireland of the program de- partment and Carl Christiansen, technician, at KYA, San ..Francisco, recently received final citizenship papers. Miss Ireland was formerly a British subject; Christiansen was born in Denmark. Office manager Enes Canata of KFRC, San Franciisco, was cut and bruised last week when she was struck by an automobile while on her way to work. Injuries not serious. Margaret O'Connor (Mrs. Bill Mc- Caffrey) secretary to John Royal, NBC vice-prexy in New York, o.o.'d the web's San Francisco studios last week before going to Lake Tahoer.( for a few days. Ken Carpenter, NBC. announcer, doing the narration for a series of film shorts on odd occupations. An organization's claim to existence is in proportion to tlie amount of good it does, tlie value of the service it renders, the integ- rity of its officers, and its sincerity of purpose. Success must follow the intelligent appli- cation of an idea that better serves all interests. TRANSAMERICAN BROADCASTIHG and TELEVISION CORP. NEW YORK 521 Fifth Avenue MUrray Hill 6-2370 JOHN L. CLARK, Pr«sid«nt Compimte Br0adca»ting FtteUiti^s Wir^ and Tn»n»erih«d CHICAGO 333 North Michigan Avenue STAte 0366 HOLLYWOOD 5833 Fernwood Avenue Hollywood 5315