Variety (Aug 1937)

Wednesday, August 25, 1937 RADIO VARIETY 43 Agencies-Sponsors Henry Busse orch renewed on Mar- xo-oil (shampoo) weekly quarter- hour program aired Sunday morn- ings over NBC-red. Program origi- nates in Chicago and is ozoned over 11-station spread, Baggley, Horton & Hoyl, Chicago, agency, 'Chalmers Gelatine getting its first air campaign with a spread of spots on stations in east and south. Ar- jnand S. Weill, Buffalo, agency placing. Los Angeles, Soap Co. (White King) will. have five five-nainute . programs per week on KSO, Des Moines, through the Barnes Chase Co., Los Artgeles. Foreman & Clark are taking three news flashes daily on KRNT, Des Moines, starting Aug. 26. Account is through Allan Firc|-'|ine, St. Paul. Omar Mills, Inc., Omaha, will use a hew transcribed series, 'Your Home Town,' Monday, Wednesday and Fri- day, 15 minutes on WHO, Des Moines. Handled by J. Walter Thompson. Look, Inc., published by the Des Moines Register and Tribune, is taking six one-hour programs per week on KRNT, Des Moines, and WMT, Cedar Rapids and Waterloo, Register and Tribune owned stations, on a musical clock type of program from 11:00 p.m. until midnight Schwimm^r & Scott of Chicago han- dle the iaccount. Sontbside Farnitarc Co., airing 15- ipins, six-a-week over WJJD, Chi- cago. , 'Ace Williams,' transcribed kid serial for W. E. Long ad agency's bakery accounts, set lor three-a- week ride on KGMB, Honolulu. Riverview Amuse. Parle, Chicago, going on the air for a special cam- paign to plug the last weeks of the aMu^ement season. Set through Lou Cowaii, program will ride on WON, . Chicago Tribune station, starting Friday (27) for a three-a- week 15-minute gallop at 6:45 p.m. Bichardson's U.-AU-No Mints is placing a spot announcement cam- paign through N. W. Ayer. ' Beliance Manufacturing Co., Chi- cago, is now sponsoring over WGY, Schenectady, a daily, quarter-hour billbilly, transcribed musical clock. Jiiu Cominos, of Batten-Barton- Durstjne.& Osborne, in Chicago checking General Mills' 'Hymns of All Churches' program as one of the first jobs to be done by BBD&D in taking over Generals Mills public- ity. 'Slip' Madifan, grid coach of St. Mary's College, will air a series of weekly talks on football over KFRC. San Francisco, starting Friday, Sept. 17, at 7:15 p.pi. PST, with Kaufman's men's clothing store footing the bill. Mikeman Herb Allen will quiz Madigan during the quarter-hour sessions. Agency is Frank Wright & Associates. Marin Dell Milk Co. has renewed for one year its tyro shows con- ducted by Budda (Dean Maddox) over KFRC, San Francisco. J. J. Tissier agency handled. Swiss Diamond Palace, through Allied agency, has a nine-month con- tract with KYA, San Francisco, for daily 50-word announcements. Grand Prize Beer is sponsoring a new two-hour. Saturday night dance party over KMAC, San Antonio, from 10:30 to 12:30. Lamont Corliss & .Co., through J. Walter Thompson, has signed for twice-weekly quarter-hour partici- pations in the 'Woman's Magazine Of the Air' over the basic coast NBC- Red outlets, KPO, KHQ, KOMO, KGW and KFI, from San Francisco, starting Nov. .3 for 26 weeks. Prod- uct is Danya hand lotion. Fruzert Co., through Emil Rein- hardt agency, Oakland, is sponsoring a series of 16 participations on the Tuesday and- Friday 'Morning Host- ess' programs over KFRC, San Fran- cisco. Phiico Radio & Television Corp. of California ,will begin Sept. 6 a series of 16 weekly transcribed programs, 'Who Killed Cock Robin?' over KFRC, San Francisco, and the Don Lee network. Gas Appliance Society of Cali- fornia, through Jean Scott Frickel- ton, will sponsor daily one-minute weather reports over KGO, San Francisco, for three weeks starting Aug. 25. Also on KYA through Sept 5. 'Campana First Nii^btcr,' for Cam- pana cosmetics, renewed over NBC red for another year. Playlet series is fed out of WMAQ, Chicago, on Sunday nights, 10-10130 p.m. Aubrey, Moore & Wallace the agency. Schaefer Beer switches this au- tumn from WOR to WEAF'for its New York-only Thursday night half- hour. Begins over the NBC-red sta- tion on Sept 9. Talent remains same, Leo Reisman's orch and Ray Heath- erton. Sears Roebuck Co. has signed for a series of man-on-the-street broad- casts over WWNC, Asheville, N. C, handled by Program Director Ezra Mcintosh. Benton & Bowles has auditioned a ;new dramatic show with guest stars for Colgate-Palmolive-Peet. Black Horse Brewery will air the Intercollegiate and Big Four foot- ball games over a Canadian hookup this fall. Vickers & Benson, of Montreal and Toronto, is the agency. Barney's men's clothing store, N. Y., has placed contracts for six 30- minute and seven 15-minute shows, plus a series of spot announcements, on WMCA, N, Y. Also seven 30- minute and six 15-minute shows, plus spot announcements on WNEW. N. Y.-. Both deals are for a year. Emil Mogul,' of Uie Alvin Austin agency, handling deal. RADIO ^OWHANSHIP (Attention-Getters, Tie-Hps, Ideeis) Russell/Colbert, Bankhead Set for 'Silver Theatre' . Hollywood, Aug. 24. Rosalind Russell, with a quartet of appearances, Claudette Colbert, with six, hiave been signed for guest spots on the 'Silver Theatre' broad- cast originating here Oct , \ Tallulah Bankhead will do a series of dramatic casts to be produced by Young & Rubicam agency. 3 Ex-InsuH Outlets Start Operating Own Regional Net SepL 1 Chicago, Aug. 24, New regional net Wisconsin Broadcasting Co., comprised of three stations of the defunct Affiliated (InsuU) Broadcasting Co., will get going Sept 1, with KFIZ, Fond du Lac, as the key. In addition to KFIZ, the net will have WHBY, Green Bay; WlBU, Poynette, and plans are to add Wausaw, Eau Claire, Janesville. Racine, and Milwaukee before start-off. According to Lynn Fairbanks, KFIZ head, new web will begin operations with Sims Co., Min- neapolis, as first commercial, and will interchange sustainers as well. Rate card and program line-up are to be issued this week. Kent's Spot Still Open Detroit, Aug. 24. • No successor has' been chosen as yet to replace M. E. Kent, commer- cial manager at WJBK here, who was appointed last week as general manager of Toledo's new station, WTOL. Kent had been with WJBK the past five years. Georffe Jaspert, of KYW sales staff, recuperating from appendix slicing. Pict of 38.000 Chicago. Baseball school, which has been carried on in the Municipal parks here by the Kellogg-WJJD broad- cast wound up Monday (23) with a broadcast of the game played by two teams selected from the 38,000 kids that attended. Game was held at Wrigley field, and on an open day in the National League schedule, thus making it the only baseball airing nf that afternoon. Game is culmination of the ex- tensive merchandising campaign car- ried on all season by N. W, Ayer for Kellogg. In broadcasts, guest an- nouncers have been the rule and have included those intended to drawa kid audiences. Name players of the game and Joe £. Brown helped John Harrington with the spiels, all under supervision of Lou Fonseca. Station's Power Buildups Omaha. Problem of publicizing marked set-up in wattage of KOCu is being handled by Bruce Wallace and Don Finlayson. Angle of attack is in- creased coverage to be gained when new transmitter is inaugurated in mid-September, Their plan is to celebrate KOIL Day in each of some 10 towns in nearby Omaha trade territory, in which station has been a weak sister, but in which will blast loudly with increased wattage. Half-hour bally- hoo will go on from each town, two each day for five combining local talent with station staff members. Mobile unit is being run into each town, where it will pick up via short wave broadcast from airplane over- head describing town. Previous to running off these half-hours, station, is having an Editor's Day when weekly owners in all of th^e towns will be brought tO Omaha, fed, en- tertained and shown the new trans- mitter. Chew and Be Happy Chicago. As producer for Wrigley's 'Poetic Melodies,' Walter Preston lines the long first floor corridor of the Wxig- ley building with easels, spaced about 10 feet apart On t^e easels are blow^-Ups of Wrigley lAagazii^e advertising, With Franklyn McCOr- mick, the show'^ Star, getting ^ by- (Cootinu^d on pa^e 49) Opening the homes of America for you I MAY ROBSO THE MOTHER OF AMERICA" ■r .' .. I ix The newest weekly radio feature that will be th<^ talk of the country! HAVING for its purpose the placing of orphan children in the homes of the notion, by legal adoption. 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