Variety (Sep 1937)

Page scan 0009 from Variety

Record Details:

Title:
Variety
Date:
Sep 1937
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1937)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY Wednesday, September 1, 1937 ^^;■^^I^•I•^^^^^^^•*■^!■^Io^;•^l*^^^^^^^^^^^^''-^•'*•■•I•^x•'''•*'*'■•■•■■■^ ■:•:•xo^^x•^^x•:-:*:•:•:•:•:•^::;:.^:.^x•:■:■:cv^x■^:■^:•:■:■^ / ' ^ >, ,• •• V S v'v » •• ^ ^ , .\^,^„s^..^^^^■^^^^v«^» ^ . ^ ^ ' s ' V Mr. Zukor continues his address It is my intention to make PARAMOUNT PICTURES for next year of sueh high entertainment value to run 2, 3, 4 or even 5 weeks in key towns, and I want you to be prepared for runs of this kind." MR. ZUKOR knew what he was talking about!... There is no limit to the pla ying time of 1 Paramoimfs first two big 1937-38 pictures... "Artists and Models" and "Souls at Sea. ... look at their long run records on the opposite page