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64 VARIETY Wednesday, September 29, 1937 EVELYN CHANDLER, figure skater: "What an asset good digestion isl I smoke Camels during meals and after.They do help to keep my diges- tion in order." GENE SARAZEN, goIf champioinz'Tvewalked, I giiess, thousands of miles around .golf . courses with Camels. They never throw my nerves out of tiine." CAN PEOPLE REALLY TELL THE DIFFERENCE IN CAMEIfS COSTLIER TOBACCOS ? The Best Answer is This... HERB LEWI9, Detroit ice hockey star; "I go for Cam- els in a big way. After an exhaust- 4 tag game—extra periods and all — they give me an invigorating 'lift'" SID WETZEL, tun- nel engineer: "I face danger and ^ureknowthevalue of healthy nerves 1 *rd walk a mile for a Camell'ifor Cam- els don't frazzle my nerves." m OTIS BARTON, un- der-water exploren "After a dive in the 'bathysphere' — or any time I'm feel- ing tired—I always want a Camel. I get a 'lift' with a CamcL" Year in and year out. Camel pays millions more for finer tobaccos. And smokers do appreciate the added pleasure this means to them! CAMEL'S use of choicer, costlier tobac- cos has been the subject of much discussion. The question has often been jraised as to whether or not people could tell the difference. The way smokers feel toward Camels gives the answer! Camels enjoy a special regard among smokers. They are the largest-selling cigarette in Amer- ica... or the world. If you are not a Camel smoker, per- haps you, too, would enjoy a cigarette with a richer, cooler taste. Turn, then, to Camels. Judge them critically I Put them to the severest test—smoke them steadily. As you enjoy your Camels, you'll reali2e how true it is that there is no substitute for costlier tobaccos. THE CAMEL CARAVAN now on the air with a full-hour show! Includes "Jack Oakie College" and Benny Goodman's "Swing School"! Sixty fast minutes of grand fun and music Every Tuesday night at 9:30 pm°EJS.T., 8:30 pm CS.T., 7:30 pm M.S.T., 6:30 pm P.S.T, WABC-CBS. COSTLIER TOBACCOS IN A MATCHLESS BLEND Camels are a matchless blend of finer, MORE EXPEN- SIVE TOBACCOS—Turkish and Domestic. The skill- . fill blending of loaf with leaf brings out the full, deli- cate flavor and mildness of these choice tobaccos. CopyrlEltt. 1037. It, J. Reynolds Tobacco Company, Wlnston-Salcnit N. C. 1 4^^4.4 IRENE. SHERWOOD, shopper: "Noon-time is one of my busiesttimes. That's why 'for diges- tion's sake—smoke Camels' means so much to mc." HENRY SNOWDON, col- lege wrestler: "After a tough match—or any time I'm feeling tired—I get a 'lift' in energy with a Camel. It's a mighty pleasant feeling." JOANNA DE TUSCAN, fencing champion: "I en|oy smoking so much —and I £nd that with Camels I can smoke often. Camels don't give me ragged nerves." -J. --J FRED McDANIEL, Texas rancher: "Me and Camels have been getting along niighty fine now for over 15 years. I never saw- the beat of Camels for tastincss." V MRS. VINCENT MURRAY, home-maker: "Believe me, I appreciate how mild Camels are! I smoke steadily and Camels don't have any *ciga- rctty' after-taste."