Variety (Oct 1937)

Page scan 00025 from Variety

Record Details:

Title:
Variety
Date:
Oct 1937
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (October 1937)
Leaf #:
00025
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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26 VARIETY Wednesday, October 6, 1937 WHY YOU SHOULD RUSH TO DATE THE COMEDY OF THE YEAR...! Uecauie "THE AWFUL truth" tops the comedy cycle now making ttox 'o^^ice hisl^ory! S^CauiQ all the world wants to Uu^k . . « and it's willing to pay Millions for it! Seeauie ''the awful truth'' comes from COLUMBIA ... creator of comedies without a peer! ]SecdU5C IRENE DUNNE'S more 'Tk^odotakU than ever, topping her greatest acting triumphs! aecau5e CARY grant delivers the ioekUit clowning perform- ance of his career! SeC&Uie LEO McCAREY, of "Ruggles of Red Gap" fame, pro- duced and directed it. . . iuptamelul Because VINA DELMAR, who gave you unforgettable "Bad Girl", wrote the iu^e//screen playl Uecause its east includes Ralph Bellamy, Alexander D'Arcy, Cecil Cunningham—:ALL TOPS I Secau5e even tW producers predict overwhelming box office success; say it's "TERRIF"! And that's the truth ... the whole truth... and nothing but "THE AWFUL TRUTH"! ^iSoeUtt JOxoduett EVERETT RISKIN • A COLUMBIA PICTURE