Variety (Dec 1937)

Page scan 000127 from Variety

Record Details:

Title:
Variety
Date:
Dec 1937
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1937)
Leaf #:
000127
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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(4 VARIETY Wediiestlayt December 8^ 19;{7 MADE FROM FINER, MORE EXPENSIVE TOBACCOS Give cigarettes for Christmas! What cigarette? CAMELS, of course. There's no doubt about how much people appreciate Camels—the cigarette that's made from finer, MORE EXPENSIVE TOBACCOS. A gift of Camels carries a tfouble greeting from you. It says; "Happy Holidays-4«»</Happy Smoking!" (left) The famous Christ^ mas package, the Camel carton—10packsof"20's" ~ 200 cigarettes. You'll find it »t your dealer's. {above) Another Christmas special —4 boxes of Camels in "flat fifties'* —wrapped in gay holiday dress. I BELIEVE IN GIVING MEN GIFTS THEV CAN USE. 50— I'M GIVING WAT SPECIAL 1-LB. CHRISTMAS TIN OF PRINCE ALBERT (left) One pound of mild, mellow Prince Albert— the "biteless" tobacco — packed in the cheerful red tin humidor and placed in an attractive Christmas gift package. YES5IR— CAMELS HEAD THE LIST OF WHAT I WANT FOR CHRISTMAS THE NATIONAL JOY SMOKE If you know a man owns a pipe — you'll be making an apprDpriate sclectipn if you giye himi a big gift paekage of PRINCE ALBERT. Prince Albert's as mild a pipe tobacco as ever delighted a pipe-smoker. It's easy on the tongue —doesn't bite. It's extra cool, thanks to its "crimp cut," And it's tops for mellow taste. (right) A pound of Prince Albert, packed in a real glass humidpr that keeps the tobacco in prime cohdttton and becomes a wel- come possession. Gift wrap. Cooyrlah", lf>:>f, R. J. ILirotiMi'l'>i!>.«c >.t.'>inipviy* Whiiloii