Variety (Dec 1937)

VARIETY encies-dponsors Paiit iSiiliivi»n*s .ll p.m. news stanza on .WLW;! Cincinnati, jiS being spbrji-. sor^d for six Saturday nights,.to Jan,; 1, ; by RenijngtpniRand; Inc. . AcV count by ■ :Franklyh. Buck ■; Advg; Corp.; vN, Y; C, Eills • in for ; North American : Insuriahce Ga, . Chicago, whlch-Vill resume, Jan. 8. - . .., : \ : WLVV, eindnnati, :has 'received a 13-week jreriewal of Chevrolet tran-: scriptions to be aired at noon. fpr 15; minutes Tuesday^ Thursday and Sat- urday to March 5. Agency is Carrip- bellrEwald Co., Inci;; Detroit, ; Boscui Coffee, product of William S. Scull. Co.; is tagged on a Sunday h ight quarter-hour hewsca'st' series by Petet; Grant on >rtW^;^^fo 52 weeks. Agency ■' F.: Wallis: Arrn-- strbiig;. Phil^olelphia; ..'^^ Cbnnecticiit Reflnfne^ Co. iubsidizH ing 'Ali in Fun,-' weekly revue origr- inhtihg; lit WELI^ Haven, - iahd: fed to WaTR, Watefcbury. is^ duced by: Sid 'Gpluboif arid uses Af? thiu- Hoyt's -'horisters. Remingltob-Riind harikroilirig hew; -daily—■(4;30--j^inr)-iiuar-teF-hour;^li^^^ script serial;; 'Cpwboy Torii on V/lNS,: N.''Y^ Writer is Irve T^ Pittsbtir|;h Coar Co. placing series of spQts ;.ori, Ohio islatiphs,' through Walker agency, Pittsr. burgh, • Series^starb Jan, 3/'.^y^^ five spots, weekly. for. 11 'Weeks; ; J. Stiriins GeicbeU ageri N. Y. has avneW p.a, in Fred Smith,' one- time publiciSt Sit BBD0. ;Replaces Harry'Bercoyici,,:>V:ho.hai^ ;tb :a'v^Pf:;V. v'-^ V''v^-■■-'! '. Georg^e Kern,: wh.b .:has" sistant to .'Larry : MiUikan in the Biackett - Sariiple -ttummert agency^ CKicago, has resigned. - Expected to go to Mexico. City shprtly..as' v.p;: of a • Mexieari agency harid^ng • top American accounts; for- lisitin'Artieri-, can coverage; ■ ^ :\- \ ' \ brtiwn & ^iUii»msi>n\Tobificco laSt week put fhrpu^h caniceUatioh^ of its sports- reyiews. on seven' statiPtis, therieby cutting down its spot iist to 14 outlets. . After its agency, ,R & 6. had made an analj^sis; of every statibri on the li$t, account; agreed that the class 6f : sports. ayailsble didn't make' it; worthWhile ipijtinu- ing oh^ certain of ■ them; \'3/^!&. W. is figurihg on sjaeradmg again in April/ .. W a. I-k eT'^:-'&^;-:D*'*'Pi» Weather reports'for Allege Go.'. ■■■.^-..:/-.^-''''^.''';^\. . Nash Undier.wood Sandwich Spread to use the WBBM,, Chicagp,. Pantry: JSartyipacHagejjconsK^^^^ utie ;sh6t weekly oh ^'^•ianlryrPartyT" arid one spot; anripun(^2ri[)en^^ a, day on., other, days. Placed by Tom Kivlan of Gwrge. Harttnan a^^^^ Chicago. ., ' ■'!■.. ■ V^Coigale.'- 'Palmoiive :^-*eet'';;..-:CoW through : Benton & BoWles; i Jric., N.Y.C; has signed for two 15-riiinute strips \^ ■ WLW, 'Gincinriatl,. day through.;. Friday,.., for ope year,; starting Jan. 10. Myrt and Marge trariscriptlpna Will aired 5:30 a.m; arid tiie Hilltop :H6us^ stariza, .star- ring B6ss'' JphnspriV wiiit be ^ • at ■i);:45;.f).iTi..i lEST;.;■■: ;;:;■••■ >fati6i^al Biscuit; Cd.'s 'Dan Hard- ing's Wife^seriil on WMAQj^ cago, to go NBC-Blue beieirinihg J ah: arid alsff will iget disc; sppttiiig. " 'I- pbpsic)es, frbzertV cbrifectipri, has iianded- its ; ad account ; to Blackett- Sariiple-Hunimert, Chidagp; B-S-H i>lanriing. ■radio- splur June aimed; Strictly as k^ Oklahoma NetWork. reveals .com-, mercial programs earned to dat^e :b^^ reg.ipnal fpurided last April. •: . List includes:'. ' S'-.: . Oklahiima. Gtia & ;J<:tect.rli; Cp., M'^ur. .N*jct l>oor Neighbor/ (JiUly iind Siin^.' ir*.; mln., iMrwt: - Also.r 'Oeorirr^. .JossorM 30 Mlri. In Hollywood,' •r.Sunrteiys, : RedUeJd^; Johnstone. >'■ >" ■• ' Willvs, Toledo; 'WJUy»f .SurpjrJse-jP«rty,' . Sundays, t'. S. .Adv^er.tlsliis iP«ri>l. , ■ t'enii-ar Dairy modueti* Con>.; :Okialioiiia City,-. 'Sports,' dailyt . Harold, Ha.liell ; ASency..-- " ■ . ■ :\ ■ . -. Hnirdemiih-Klng .Co.. Okliihoina City, ';it»e Crcissronilri ; St6re,,'.l. Ji;-\A'rt',- .Ray K." Glepn.- AircnryV'' ■ j ■ ' John .Rt-bwi) Tlhiverslty, Siloam iSDrlnBS; Ark;, ^.'e*;Uhedral of ;-the ..OKftrK's",' Sund.iy, - dli-W't. y. -.-: • ■ ' :V, . ■ . JMxie T5latrlbul6r3.. Oklahmna CH}',. • I'.he.; Dixlo - BOnes,' M'-W-l'*, Ttay , K, , Glonn .-VKency.--.-" .Go^pt^l Brobdcasting As.<i6clation,,.r<(>n. An- geles; :'Old-Ii"ashlono.ii ' .Ito\ivitl,' Suh'daysi. K-. -.H. Albert Go'.:.. .• . ■ ■ -^^■7uH;•he^'ah-■Jvay.^lenU^--Lea■K^ .'Iju theran .Hour,' Sundalj Si Kelly, Stuhlmah & Zahrndt. : ' ' .."V Vick Clibnvlcal C0'< Tork. City, an-:: riouncemenls, evenlht^s, Morse Internallonail, itv-::--- ■■: J■-. ■ •' • ^v,-.--. . .t'urter Medlolne .Co;; New Tork .City; eh-. ..nouncemehts, daytime.- Street .&'Flhney.-' ■ . Krowh ' Electric : Co.', Oklaho^na. CUy,. niKhtttme annouhcement.s, -direct.' Superior Feed Mill?,, 0.1:laholniia City, day- lioie announcements,, direct; . ■ •• iJeneral' Sh'aver- Corj*.,. Xew' -York, crty;,: daytime -announcements/;-Leeford 'Advertise in^' ABohcy.' . ~ - . " ' - - ■ '.J..O;O.F.; ot Oklahoma, Oklahoma City, talk.^ dlrSc't. .' . ': Hotel Bla^V ORUhoma-CIly;. daytime ah- nouncomeiitiS, ,-Hal-old' Hnlsell Advertising. ARVMcy.^ :. ■■>'. ■ Kotei ^Vells-Kolieris, Oklahoma City,; .day- time-announcements.; direct. .. (^fklnhoma : 3tate.. F.alr.. - Oklahoma City,' dayiiine annoiinccihehts';. direct. . • . iToht> A..' Brown' Gompariy;. diiy and:ulsht annoiiricements,". direct.. .'■.-,: ■ ' ',- JS;jienstfeXJUi^^ with Lillian Lambert oyer ; KiVl7^C, San/Antonio, Tex. •; -." Lydia Plnkham program ovier Mu- tual network, adds the eritire Okla- homa Network Dec. 27 for fiye days a week 15 minutes. V; . Chicago Engriheerinf Works, spon- sor ? of. Refrigeration &. Air' Condi- tioning Institute.. prpgram, renewed for 13 weeks' on WLW, Cincinnati, Sundays, ;iO:45-il; a.m., carrying to March 20, through James R. Lunnke :&r;Associates, ■ Chicago. -'../:"-'• Oi^dinarily ydu woul d n't '. think a broadcast from a rifle range worth the pqSvder to , oIowa .BB across the street. But that'a ;^where you're wrong, wbt found thait out last May • avbt-s special, eyehts ciew was""sent ta Carolina, to cover the ^orth Caroliniai Small Bore Rifle Matches. Mikes were set xip on the firing liiie,~af the targets, and behind the line. (There was a slight matter of carting the equipment 35 miles from Gharlotte and stringing.up 3,500 feet of wire—which is not unusual «l yv'BT,) •: The announcer put oii an inspired skow^ punctiiated by cracks frorii the rifles and the spat of bullets: against the backstop. His hahit of retailing words a mile a minute at footl>all games and fights gave him a BIG ibEA. He Jay down beside a marksman and complacently anhounced that when the firing pin slammed home he would say "Boo!" and the radio audience; b y ^ listening for the"spat^cipuld learn ikes a bullet to travel.TOO yards, Yttu ha p pened .The "spat" of t h e spcri t b uUet was all over WB'r'a listening area before ever the -'bop" was heatd. Aside from that it was; a grand broadcast^thc first of its kind ever put on }he iair. \vbt ;has a way of doing things, with broaid- casis; that niakei s/iott'« out of them. Hiis a way of sclling goods aiid services in thr u:rand iiiahnor, too^ Columbin Broudcnsi inj? .SysU'ni. R<>pi'es)>iited l»y Rvnio s.*r,KS. Set tUjB ;dial oljiour^riiiUo ,a^r 1 a Tisioii t o y\ h r tj i ret't ; Calpitol-B^rg Cleaning'; Co., Cincirinati,, has renewed spansorship of Paul. • Sullivan's newscast over WSAI, daily except Saturday- at 6:30-6:45 p.m-, EST. La 100 broadcasts, stretches the run • 'to; 300 times. Frederic W. Ziv, ;agericy. ;. Doyle Packing • Co; carirying 65 1- minute spots over WBZ & WBZA, Bpston-Springfield, .. Mass., through Beaumont & Hohniari, inc.,- Chicagp. . LiaTAura;|ne. C.ol^w;.Coy Bpsto fea- turihg 24 quarter-hour I^BG The- saurus wax shows, 6-weekly, pn WBZ & WBZA, Boston-Springfield,. Mass. I'rigallsrAdyertis^^^^ /WNEW, N. Ity has signed: ^;;';- Krari.k. Cleansing Cream, on Make- Bel ieve Ballroom, McCord Co., Min- neapolis placement.' : Frank H. Lee, on Thornton Fisher sports program,; Bermingham, .Castle- mari & Pierce, Inc. Peruha, on . )MakeTBelieye ' Ball-; room, direct. • Madison Personal Loan, Zeke Man- ners show and also Milkman's Mati- riee, klingei:. Adyertisiiig Gprp/ . Jules Chain Stores;, News Oddities and; Zeke Manners programi, .via Kliriger. ■/ -': " - .' '■' ' yi Riyerbank Canning CO-/' Joy- makers show, Kliriger / .Vita'mam; Mills has cpntrabted for •52 weeks of: daily spot ' announce- ments. over WEW. St.; Louis. ' An- ■riouncemerits precede artd'^ statioii's; market reports', ; . ;.- .;'''• ■' '■'■■'■ ■i .'-•■-.. :'•.•-'- ;■- ',' ; ;■-'!,: •';...' ^.' ';'. ''' '■';.- • New Ha.ven, Dec. 14./ ^ :\ f Network /Sports, spielers who grieve may. f eel; belter after get ti ng -.; an earful from a confrere,? Phil BUxbaiirii, Jr., pf WELI, New .Hjalyen ■ indie. • V- '. ;• V-":'.:'-:'.'.■:-.:-:,• ■'.; : In schplastic football season that Avpurid ; up Saturday (11) Bux- ^ bajiam not; priiiy did the play-by-play and eornmercial plugs during all gantes .but also' canv wrote the blurbs, scouted the .two opponents, of each skedded game, drafted charts for the ^broadcast and arranged for the spotters. On top of those there were; such incidentals as raising money to .. build broadcasting bopths . at ■ Saviii Rock, West Haven, and Arir sonia, where important contests were; played. On Thanksgiving day ; Buxbaum; worked tWo games, one a.m. and the other p.m., at West Haven and '. Ahsonia fields, each event sold by play-by-player to a different sponsor, ; • - :-'-./:",;'''. "-'■;. - ^ -'■' ' Qt course, this wasri.'t; all' there' was to. Buxbaum's;'daily life during ; the . gridiron; term. In addition to the' game chores he did a daily general sportscast, a d^'ly niart-in-the-street prpgram and another daily feature. Any Yale athletics that.could be spptted by WELI : were also"';oh the. Buxbaurh list of tliings-to-do. ; :; ' '; .Spprtscaster finaled seaspn with; half-hour session presenting ; his all-state high arid; coaches pri hand ,ior presentation of gold footballs by Glint;. Ftankj Yale all- , ..Amerieisri; : Buxbaum not' only arranged that, plus; presehce of ;c.iyic. arid; Yile leaders,; but gave the yisitirig players and nientors a full ; cuffb day includirig; two feedbag tie-ups, re at Yale by varsity ; ; team, show; at College thieatre arid hockey gamie at- New. Haven Arena. ' ' ; ./ ;' ;..'":;.V'-;'v' ■; ■ / ' Buxbaum won't tell what he does iri his spare time. WBZ^WBZA, Boston - Springfield reports:. ''-' '-.■';';;^'-;^':' Remington Rand sponsoring.; Bill WilUjiriis, ••; spieler. Placed; through Franklin Bruck, N. Y. C. .Kellogg, Charnbers & Wiswell;, Boston, using 18 qu^irter-hpur disc shows to push cereals.' ■■■■ .' Bosco, N. Y., cholocate drinks, 18 1-miriute:. spots,, Monday -."through Saturday, Placed by Kenyon & Eck^ hardt,.N. Y. :'-;' '. Ford, Detroit, using -7 1-minute daytime, arid ; 3- I-minute/ ;.' ing spots, through: M'cCarinvEricksonv De- troit. .- .;.; r'^ .."..;/' ;'--;-';;•-.-■" • Boston -Molasses Cb.y giving;. a sriiear of 13 Weeks, of daily Musical Clock wax shows, through .Frahklin P. Shumway. Spencer Shoe Corp., Bpstpri; placed Spencer Serfehade, disc shows, Six weekly, via Chambers &;.; Wiswell, Boston. './.' ,-''■ • Philadelphia, Dec. ;i4; WCAU will open its own offices iri New York Jan. 3, Suite Will be pri 15th fioPi- of Cpluiribii 'Brpadcast- ing Systerifi building and connected with CBS telephone switchboard, that either .WCAU's Philly or New York off ice may be called by dialing COlurhibia;; Direct line with h o.' will be available '24 hours daily. ..: WPIL pioneered direct . sales of- fice, idea duririg the sumriier. With, opening of. h.q. in NeW/York. : Sta- tion ;has since established q Chi of- fice and seeking a site in LoS Angeles. ' Morris Plikn ■ ihPrpv idence sponsorr. irig Atlas transcriptPn, .Torts ot^ over WJAR. Deal set by Kasper- Gordon, Atlas Boston sales rep. . KOA AND KLZ PONY UP $500 EACH FOR GAME '■ •- Denver, Dec. 14.. ' With, the^ University of Colorado filaying Rice Institute in the Cpttoh Bowl at Dallas, New Year's Day, both KOA and KLZ will broadcast the game at. $500 each, which sum goes to -the Gottpri BoAyl association; Last year the exclusive broadcast for the town that sent the team-r-Mil- waukee—went to a station there for .$250. KFiEL had also been ofTered this year's brpadcast rights—also at $5dO-r-but turned, it dowri. - ;• ■ More than 8,o6o Colorado fpotball fans are expected to atterid the game,, .caiusing many business and social en- gagements iafourid New; Yeair^s to. be cancelled. ; Sever'al.specialItrains will be run. .';•;';.-;• . . ' ' ■ "-'; - Detroit, Dec. 14.: Extra;, 90-cerit dividend will be paid by ;Stati.ori WJR oh ';Dec. 20, bringing: to $3; the total: disburse- ments-for 1937. Profit and loss state- ment for fourth quiarter has not been riiade as yet;' Station first in U. S. to offer, its stock tp; public, recently announced sales of $1,043,013 in;. flirst nine nine months of this "year; . as comr "' j»ared_MilJhJ'9i7,02S> in: same;jjeriod last year. Net profit was :$390,399, equal, to .$3 per share on 130,000 share; compared with $322,439, or^ ;$2.48,' in the like period of 1936:' '-A'; - regular quarterly dividend of 40 cents was paid Oct. 30. - ^ '; 'Yodel's Alpine liin,' ' ""- •week variety, / show,, scrip.ted by Wright; Esser- ' ,KSD, St', Louis. Alpen Brau Bre\virig;;;Co; sppiisbr,; ; / ; U..B. Products;Co. has early;morn- ing half-hour daily shoVy on VVHKG, CdltrmbUsV' with . Clyde Hoskins as. 'Uncic:Bob,^; ■•; '='--' ■■ '-.■■.^;/...v'-:■;;■ ; Canada Dry ori«;WHKC, Columbus, with .da/iy flve-^iri.inule. rieWscists ■ for, 13-\vcek period, . Charles V.; Lutz, start arinpunder: is.ythe coirimentator. Wade Lane's transcribed■:.;*Horrie Folks' show ,set on WHKC, Colum- bus, [or Sunday series. Under spon- sorship of Edwaird Fisher : Funeral Home. . 1 ;, Starkisl Floatation toothpaste^ and :Ncvio,,^folv rietves,'- are •i5j>erisoi'ii{g-:'Ev U. P. Has 214 Cfients . ;^',N?!W; high ,lor.-'riur^ peing serviced. With; news; was reached ^this. week by the ;United Press wheh 214th account Was added, 0i this.; nUmber Uv P. has sigried 100 istatioiis'; . its new .Circuit during 1937 thus faiv . - •;;^';; .'•- I.eRoy Keller, pfoductipri. man, ;Wh'p ;.f oTriierly;^ news service,; now ,; .. in. the' Nv 'Y'. office in! charge of building all;U,'Pi radio ; shows, NOne, i^laced On mar^ ket. thus far, , •■■ / AI SHeaii^s ;6ue9ter Al Shean Willv guest pri the Kate Smith show tomorrow (Thursday) night, playing in an excerpt from •Father Malachy's Miracle,' . legiter tat the St; James, N. Y.) in which he plays the lead. Deal;'spt by Sammyi' WeisbpVd, of the William Morris office. .. s Extra Diyidend Helyn larsen at WCAU Philadelphia; Deci 14; Helyn Larsen, exrbicycle ploiteer, has ' een named to staff of WCAU Women's Club of the Air,, replacing Ethel Felt. Iri; making ap- pointment, however;: station isn't taking any chances pri. the same thing, . happening.; as caused Miss - Felt> demise.' Miss Larsen has been led .ta knoW that she is definitely ari -assistant' to Barbara Boyd, another staffer.; -;- !- ';: ' Miss Felt is; out because, of cpnv stant;; 't>ickeririg .■between her and Miss Boyd pver Who.Was boss, sirice. , both were appoirited oh pretty mUch even footing; .- . ; ; '^.;'-;-'■ COUM MOST