Variety (Jan 1938)

^Vith Framcti X. Bashman. Suvida Love,: Peggy: Wall;; .Corn^ Peoples,' Edith Davis,: Bret Mor • .-. .Tison' •> ^ ~. ■ Sob Serial- ., ^.. \ 15: Mins. ■.. , ;■ '' COLGATE TDOTP POWDER . Daily,.4;30^; tST':^ -y.:- ytBBM, .Chifcago ■ :: (Bcntpw &. 3t>iw|w. Chicago) . .'W'bile there is ia certain, safety -in pursuing a pattern which has proven ■ iSatiisIactory.-(ii.not.successful) in the past, there is nevertheless the d.ah- (ier of .fbllowihg tli6 pattern .. so closely. that: it. becofnes so . trite and commonplace - that .no one . will" lind ii. better thaii^a dull duplicate.. . TilTe 'Ste^mpther' itself giyies aiway . ihe^entife mbtivatibn a.nd plbt.sf^ ■ lure of this -SjBrial.". And-instead of, ^ trying to.- weaver some hew ahgle. or : jfitiBreSt/'iftto .the' serial, :the lords.' of. ■ this program .have, tried rto follow ■ ilaVishly' the, standard plot structiire • lhat .>Vbijld.itanriediaitely.;p into the ^ii5teriers^v^hindl^. Therefore, H is n.6 . fturpirise' to the reader or to the. listen- er to .leairri that the stepiriotlier comes: jnto a honie.iwhere (yesi that's pght). :• the.MS-year'r'.bTd daughter: is antag-. ..pnistici;- arid- • (yesD ' starled ' on .the roclty. road of. romaijtic intrigue with (aw, go en and giiesis) a band leader, who . says he's .going'to make her a star. Such star'tlihg plot twists sfi6,uld. /bring about a WKolesiaie'. tw^'stirig of 'the. diats to. sohie other station. '; It's a pity- that the serial: has. to be so completely puerile in striicture, since the- pfbductiori itself is excelf ; lelit; :fWith a .cast full of: talent, and' obilily. Francis jXi-Bushiiian; is again.., . :on .the Chicaga- ether ias the . poor guy .jri betSveeri-the .battle of !the gals and- .Miss: Wall turns: -in art outistandihg. 3pb-:ias. the hellrbent irigeriiie, .,The: ; olhers in: the ca^^t.are /alj.gobd radicj- :peffqrmers and istruggle to'the last •fiber to .make the:beist of a bad'situia- ..'ijorii- -.• .:- ■;. ■ ■ r ..'.-.' . This is 'carryiiig the. pattern-i.d.eja of .radio progtamy ebnstrqctiort' too far, : It'is the straw that's • likely' tb pnapvthje: listeher's.backi\ ; ..Gfold, 'BRUSH'CREEK FOLLit"^ , With Texas .Rangers, Tex Gweiis, Glad;^and Woody Smith; and StafT - Talent • 60 .Mins;r--Lowl-:,.;: :■■:•■'■^ :- '-'"iSustaihinisr'.:. ''-' Satorday,'iO.-'p;hi..''. ''-'.' .- . ■..ilMBt/KajBsaS:-.City; - . Here'ife .ahpther Arthur . Church pto- ductioh thait; AVill e a filing as another 'iKMBG Tested Prb : jR^km.^ Shbw is rembtied froni Ivan : hoe. Temple, a.ud wher has set tip -k: cashier to. de-ciuarier.:'em for ; an: evening's entertainrrieht 'Studio Audience'is dbled but a half -hour V of icommuhity. singing under Eddie' Krause, then aii hour of -tyros .• aiid vairiety which is followed by the pne-hour air: show. First two Satur- .'day nights show a total gross ,bf $500. : Show -is ^basically built. iarourid the Texas Rahgejr: group which recently . cbnipletied. , 13-Week^; fbi- Kellogg. : .These ihstriimeritalists and warblers catry:: the .bruh.t ,b£ things and easily Vi!alk-pift With top hbhbrs. Their ar- rangements run irbm hpniey stuflf to swiiig iri the hbe-dbwn manner and .rBplid.:. v ^ . -...; ■■■. ■.:■. : Show as It .how stands runs too iiriuch.::tO a slbwrtimie, fastrtime rbu- tine With the cpihedy gapis gappihg. . Comic .character tise4 is of the hay v iieed, nasal twanging: ilfe Question and aniswef stuff too pat .with the straight man .fishing top hard for.the . aisle-rblleri: ;■■ ■ ■■:.■,'. -■ ./Rustic stuff is dished up with iTib.<!t of the .talent ishpuldering 'such monikers as 'Old Apple,Trio,' 'Jack- sort County Stump Jumpers'- and similar sbd-buster appellations; : As a Saturday i?ight ;airihg it's a i:clief for the -listeners . who may weary.. of the Ipng. stretch of; dancfe music. . Needs some fixing to be'ripe for- spbnspr plucking. . Hoyi. . JOSEF CHERNIAVSKY.ORCH 'Musical Camera' -\ 30 Mins.; Local SHEA THEATRES , • Saturday, .7:30 p. in.' WBEN. Buffalo : , Formerly devoted to a more'br less : routirie.presentatibn of:pbp tunes by; the Shea Buffalo,:orche$tra, this ha If r hour , tobk a':;hbyei 'twist Saturday (15) when Josef Cberniavsky , took Over the baton for the first time.ilNfew iriaestrb here. (onVleaVe from WOR) Intends to carry - on -with , the ■ -pic- : toriai: music' idea heviritrbduced oh ; INBG and nibre receiitly over MfiS, , : MUisicSl; ,pictures: in first program were a little^fbggy in s^ots, but indi cated finer things rriay . come with . proper development. As a whole, the show was- agreeable, especially the Cherriiiavsky rendition. of the 'Jolly Fellows Waltz'.:.-..A little silly, ' per haps,. .\vas : a choral. grouij chanting .•Vioo. We haive \No -..DepressTon'• in! 'Yes; operatic manner. Reed. MARGARET BOtRKE-WllITE - Interview. . ; ■ CALUMET BAKING POWDER ■ Thursday, 8- p.m. ■ \ -^^ •■ WABC-CBS, lifew York ■ ' (Young & Ruhicdm) y Margaret Bourke-White, ' 'Intro duced .as:ace. cahieramari. of all time lent : liiei'sbniality? matierial to '' Kate Smith's music-comedy hour. Inter ■view was trim scripting jbb. with ih- fprmal tone that: was bolstered; by easy mike personality pf . Miss Bourke-White. . ^Nbt overboard oii camera techni- calities. • Wcdn DAN HARDING'S WIFE' ; Dramatic Serial 15 Mins. ' ■■>- NATIONAL BISCUIT CO. Daily, 9:45 a.m., EST WMAQ-NBC, Chicago (McCcTin-ETickspn) ■. To: fiVe-iimes-weekly. listeners this may, drum, up interest, but for one- time tqhe-in, program which started Jain. 3 fail is to hold hbusewifeljr ■ audir. ence» : Reason is obvioiis. ; It is that imethod , (jjerhaps clever to;.prbgrain. cbncoctor), bf fading;iri on different characters in . the Harding .vifomari's. diary. : On brbsdcast caught there wa^ an: add,ed..fade.-back-:tb- describe an, i.hcideht in the.'bharacter's 'life, which, made ..it all: the more com- plicated, scattering interest to--four, wi-rids. •".. ■ ■ / Obviously, .the idea back of this is good, 'Bu't the. program frafneirs will hot;be .able. tb.: hbid.rribrriirtg audi- criOes in the hbine, as"the bbtter half goes : abbut. her hbilsehPld . duties when the plot iis-permitted to.raniible; If iany pbrtion -of yarn'i^^^^ is hard tg: tell what • is transpiiring. Cast is< lair^ but far: frOm outstand- ing. -:.■■•;■.;:;•; - - ■ ,,: .v'-'^:^ ■ '■ '\- Manner in which juvenile charac.^ tbrs :are;: dragged : in for commercial' patter misses intended point. Hurts rather than assists in putting over is^Tes palaver: :.Se.rlai has been heard out of Chicago for nearly a ybar. .- ' '■ •";-■' yfear. CHARLES SIVERSbN ORCHESTRA rYesterthdughts' 15 Mins.—LOCAL ROCHESTER CORP. [ ' / '•- \ 'f/ . ., ■ Sundays,: 5:45-p.-m.':' WHAM, Rochester As often happens with a Ib.cal:com- mercial, :\the advertiser : seemingly want's so much plugging that he ruins an otherwise bxcelleht: program.; Two lortg plugs and mention'of fiirm's nfime twice / more in 15 minutes is just top rhuch^ arid anyone too lazy to-tiirn the dial Visn't a. very good prospect for auto parts, ainyway.' •;:...-.-:-- '.;- " Idea and musical eitecutipiti of.'Yes- terlhought- is finev;- -Chairlea ^ Sivcr- ^pn,. musical director'of •'WHAM, uses a ,s) x^pi.ece. prchestra to excellent adr vari-ta^e and ..assembles, a good "array, ■if: haif-ibrebtteri ■,' popular . -luries. Thpse caiiehit we're; 'Just a-Wearyin.e for You.' 'Serenade in the Night* and 'I'll See You in My.-Dreams:* -Theme number. ;-Song; of Roses,', prbvides fitting introductiori, : Dicl? Brown an-; nounces. - > '' ..--;---'.•' '.-. ■ . Cord. YOUR SUNDAY SERENADlS* With Kieri Wright, Josephine Albes, Pqily Tollisoup .:Lee Norton* ..Ben BCEO'ff ■ .•.>. - ■ '■ ■-' ^ Musical;■. ■'i-::.: :. ' ^'. '■ ' \ ■■' ' 30 Mins., Local. LOCAL BUILDING A LOAN. SundayV 2:00 p.m., CST, • - WKY. Oklahoma City Exceptional.fbr locaL Loaded with high-powered, talent; K!en displays wizardy at the . p.ir^iah, Josephine Albes and Polly Tpllispri, use two pianos to good effect ih sbft sweet music with ^Wright, Lee Nortbn warbles ' in easy-to-take rpmantic baritpne, and Ben Bezpff, . turned poetry-reader, does; digestible job; . Thi$ is first sponsorship for build- ing and loan outfit which ;seem pleased with results. . Selling. lim- ited briefly to; investment angle only. Station corf aTed all; its, topnptchers for this program and result is a gbojd showcase; foi: 'WKY ai well as the advertiser, . \\. .': Lewis, ' MARKET BASKET' With Irma Leimfce ('Martha Brooks') 15 Mins.H-Local; ' ^ ' ■■ 9:45 a. m.,' Daily '-. Jk PARTICIPATING ^ ^ WGY, Schenectady . - Irriia Lemke delivers a daily • load of recipes, food-h ousehbld': infprriiation and ., advertising : fb.ri': Variety - of sponsors under, the :nori)-de-radib of Martha Brook's. The formulas.' and advice tie in \vith .the products or services.;pfrered ';by the participating coricerrisi' many of ..which are na- tibnal. It is a : rbutihe household prograni>^the: tytie at wliich critics have often thrown - verbal brickbats, but . wllrch.; appareritly .firtds favbr with a iafge segriient bf worir»ert;;lis-. teners.' The latter ■ presumably 'do not object lb a. plentltude of plug- ging Or to the 'have your pencil ready' .adriionilioris. • Mi.ss-Lem'ke, haviri'g worked on variety :of brpadcasts at WGY, :is 'riaiuraily at ease . before. the micror phortc. Her, approach:here is: direct, a trifle too. m.uch so, perhaps. Miss Lemkje .also sbuhds teabher-like. She; has a' pleasin.g voice arid a friendly jiiaTiner.; Uncovers a vein of philosi pphy in her chats.: . Jacq* . .T.; GORDOJJ BALDWIN ORCH. WilhcLillian Drcxler 15 Mihs.-rLOcal -. COFFEE POT RESTAURANt 'Siindays,-2:15: p.m. -. WHEC, Rochester :'-;New and highly-ballyhboed. pfor grajtv\V6inR part of station's s\ying group conducted by J. Gordoii Bald- .win offers lively tyries .arid doubtless Ayill- iTriprbviB. as- the ba practice; as a unit. Opening numbers were away. off in timing, but outfit did better toward the ertd: Niiritihets included 'Just a. Simple l^Ielody* arid '■*Seraoing the Toast.' ; . Lillian Drexler is a deep-voiced blues style singer, okay fpr her type.- She sang -Just the Gypsy in My Soul' and 'Bei -Mir Bist.Du Schoen.' ■ Cord. WILLIAM B. BENTON .Talk ' ;V^ .-.---V :15 -Mins;" -. ' •,.-.•. . ' Sustaining: '''^ Friday, 10:45 plm. . .WABC-CBS,. New York■ Streamline-educatibri ;patt^r by the ex-.cha-irman' .bf .the' boai'd of Benton St.' 'Bpwles,; and . now. University of Chicago - vice-president/;, 'Beriton's talk (21) was labeled: 'The Further Educatiprt of .a- Business Mart,' but' .ii 'sounded : .hipre , a<i': ;.though r Bentbri were .educating the -II. bf C in some, new-fartglcd radio ideas. Gist: of •the spiel.'WNns that riiarikind - dependis bn-. progress,,, and progress depends . pri'.the .•: ifriiversities.' .,'. This riiundane- kirid .bf .reasP.rting :also ap- pears, in. General Foods' ads' (via Benton &' ';.Bb\vies)r;..-ybij wa:rit r to^ make.good jelly, I'dr which yoii nee.d Gertb, so' buy. Certo, of.-'general .cul- tural ; : contribulioris,; : .Benton ..- s.iaid nothirik..'Froiri. a '■ .piirely adyertisinig angle.-hp'weveryTBe.htbn undoubtedly 'picked/the ■.best- app^^ and it's van: old 'adybrtiijihg rniaxihi never.; to mix ;two-ideas 'bccsiuse...that' icoriluses peo.-; pie.; .-•■'^ •: ■;■.->■..: -'■-'-;•"' .Nice .\'Oice,;.-.Good script; with two-: '.'fisted,':stibrt.seritenQes.- .'■. ' ;'" /'; ..Benton's style. n db-.-.mu.oh 'to-'im-.^ ■prbve : tiie.i'.lbve'l.--.:Gf^-ed^ birbadcastirig .Av-hichi is , usually, as ;dead aig Elizabethan drarria. -But, uii-- til. more :ivniversities. 'Use -ai^^^ brass- tacks kind; pf- :?p6eGh-maki.riig. policy, such • as' this^ the,. U,,; of' C.-'s Ione .en- deavbr in the field niay ring as.:Ho- ratiori: Alger-like; as cpi;responcience school ads. , . . . Edga, _ MOTHER HUBBARD'S; MELODY CUPBOARD ; With Carol Heath, Lelaiid AIcEwen, Bill Harrington ' ""\ 30 Mins.—Local HUBBARD MILLING CO. ;: Daily, 8:45 a. m. •": KDAL, Duluth-Sttperior ' .. On the.; air .the -eighth time when caught; ( M ), Melody Cupboard -..ap- pears .to- have elements^, t^ spell clibkerpb;;. Carbl Heath .dbes.:a. thpr- oughgbiri^g. job a^ Mpthei: Hiibbafd— dishing butothe' kind of hokum: that should sit well with .the hausfrau,; at rWhoni the show- is airiiedi It's aVre-,; 'quest show,' with Mothei* '■, Hubbard and Anripuncer - Harringtbri: picking request tuhes: out: bf ih.ie :Melbd jr - Cup- board... - McEwen. ■; at the studio: Haiiirribnd organ,'.'giving out the mel- 'bdic stuff. ■;.,-, :. ^ . i Stanza lias: rpail hook that jgives tworppUnd cahs of- 'Mother Hubbard Energy' 'to femmes ..requesting!■ tyries 'McEwen .can't .jplay; , ; Music ranges frbm cprn; tP .classicis, .always; iriclud^ ing. a .-.liymn.' Muisical balance on: airing: caught indicated frainirig.in advance. . ;'' . Mother Hubbard's in-between phi- losophies' and poem reaidings, arid her banter With: -Harrington seem to be. the kind of fodder ;that hinterland hbusewiVesvgo for.. Cbrifimercials are light,■ at:beginning and end of show, with , mail 'hook jallpWirig sppts fbr brief ;phigs during the prbgrariri^ : . .KDAL is utilizing idea , in ; plugging show.. Miriutie ,: 'previews' are - tran- scribed, tised ^ •several times daily, platterS' having Mother- . Hubbard character introduced By Announcer Bill. Harrington.. reading a' sppt bf poetry, and .invitirig;-fans. to tune in. Ineidentail music .is ;played:.by -Leland McEweri,; thus getting .show's three characters intb/the:previews.' ;. Each disc; wirids , up with the- ad- .riribnititin to 'listen for''... • : fpllbwed by enough of theme tb identify-i^.and -familiarize it ;tb' listeners, ' Add, wax was cut after shP\V tbok :the ;air and plugging; via disc will be cor'tir'ued to build, the audience. .. : -Hash.. CANADIAN MOSAIC > With j; Murray, iGibboii, Frances :. James, Toronto Conservatory-. ■ String Quartet ' 30 Mins. Sustaining. Sunday, '7:30 p.m. CBC-- Networii. Series of - programij: dealing-, with music ; pf vai'ious ,races in ' Canada. Show; caughf cPnsisted: of vocal -and string quartet interp.retatibris^ of old Irish rin.elbdies, .J, : iVIurray Gibbon, sage. and scholarly director' of jiub- licity -and advertising for, the Cana- dian Pacific' RaihVay,: produced the p.ro'gram arid serves-.as cbrnrii.enia;tor> tracing the;his,tpry'..and development pf' the various group."? of settlers who carrie tp Cahiada-and the music they Brpught with them. ;'••..- .• ■While, dignified' '. arid ; iriipres.^ive,- Gibb.bri'$;; .appeal is' strictly . limited frprir.. the; sh'p:winanship.;. or popular- vi;ewpbint, •although ;i'eachiiig 1 isten- ers-;of..a kind: not attainable through the usual type . pf 'i"ad(o :pro(ructian. . Frances' James;."'sppranb,.solos cap;ably>'with the Toronto Conserva- tp;ry String: 'Quartet,..undbr tlioi lead-r ership■ oj!;- Etie-'.-SpiVaik;'- -. Krushcn. 'JACK WESTAWAY* y.'^ - V-' -' With. t>an Slitter, Louise Filcli, Bill lUth, Normal Gbttscajk, : FoiTcst Lewis,, Al; Haliisj' Claire Baunii Bill .. Bbu'che. -.-'."--'- Serial;. . v:----'---- 'ii/V . ..,.-•:.' :.- Transcription. i''.- 3' 15 Mins. . V y - . CAMPBELL CEREAL CO. (Malt-O- Meal) ' ",'^^ :■;' ;: :--. '-:; Daily, 6 p.m., CST ■ WON, Chicago ,.V-'' /Ruthrduif & Ryari) ;,;' ---^y;'^':- • iTsirig a riiew-locale, a..rid. buii^ albng line?: :wjiich 'have- clicked since; radib drama first canrie. into ^beirig, this kid. setial should do ,pkay it prbdUctipri and writing hold up,' Under-the-sea .story indicates sound basic ihgrcdients fbt jiive adventure arid excftenient. ; ::'■ - Stbry concerns a young; d ivor who runs a\vay from • ; .'brutality' ■;shifi,: and. jbins. thb diving staff of a; pearl lugger,'.-. There,after saving; a, coUple liveis ;'or. > So .withi. his daring arid. divingi.::he.vmakes fast friends with the' Gaptaih,'": his .d'aUghterj;'a^ the: Crew—arid; so. bh to . mb;re adVChti^irc and more thrills. : . : ;• :,.:':. -:-;-' [ Couple of. .jjerformers •. are , dbirig expert", jobs of- characterizatibn. Louise: " Fitch - as ;;;th.6 - l4-ye;ar-bld daughter of Captain. Rivers givb.s: an- outstanding interpr'e;tatiori that stickijj whiIe.;Bill.: Rath aliso has. sbmething. : Serial; offers' a Ibt in way of itierr chandising \ ticrups, especially.. since •the under-sea... mbti;. is:. ; . ne.vv. brie, and the. agency;'^eems::tb be making the mpst of 'the opportunity : right from 'the startroff., ; / Transcribed series, .<;pbtted th"i'o ugh- put- country >vhich gbt its i;tart the •'first of'year;. ■:■■ ;. .:/. -;: ::•;';..-..■ :- • •MUSIC FOR FUNV With .William Spier, Howard Barlow . Qrchestrff , and child guests Educational . 30 Mins.:..,-; .; . '• -. y . ■' Sustaining Friday, 6 p.m. WABC-CBS, New York :. It.is ,ch3ractcr)s1j.q;.Pt network sus- tairiing productions that they, go about Sb*;.^ of the-wav; and :then hit ah' anti-climax. :'fhis ki.d.s' sustainer makes the half-way grade plus with William .'Snier (Mar.ch ;of Time) arid Howard laarlow's A-l'. symphony; But it doesn't quite jell, . \ v;Devices ..■ 'for..' teaching . kids the A', B, C of clijssical miVsic.'are many., ,b:ut the-best device, is tp disguii^e-. the whole-'b'usir).es.s;.: This : stanza tccq.ii- nizes that.. Stories behind the-iriusie aire , told, arid.; a • kid is; iritcrviewed ..is gucstce. ' What.-s'.. ladking^arid;': hiphly : .e?scnt.i"dl^i5 ;■ .. rip-roaring. club, ■..a:£et..bf...bad..i?es;;.- ..Some cx-^ citement or game. a-nr?le. That might rriake'.the , ,dra':de. ■-b.ut^'.rio ' siistairiin.^ outlay win provide 'iuch an cxperidi-.- ture. - •'-.■'■'• Aiming at; a. rripr.e advanced age, tha;h '.the. Sini^^ng; Laoly.'?; 7lbck.' .aiid beneath;'the .,a.?e .k\'el. of.-the D.am- ■rbsch-NBG ;'.seTics/.-.'Music - for ':-Fim sbunds ..'like.' a- worthy ' icTbrt '-bC-set with anemia.: Kids who:'li.«ten, to it ■.wiir.be:shooed':inta^,it.b.v their parf.' ■.eri't.^ ■:br;-'tebGhcrs'^apd tp'-; get.- even, that- much dprte 'will, require pub- licity in- schboiF,.;eic.. -'■ ■': ; ■■:; ".•': Here's bne' tirine' ■when; ..fhowman-: shi^. ' needs.:. merc.handisirig,-..; ':' A.n.d. merdhariclising -cn'.<;t<i '■m;one.iy.: ■: Spier's script and.'turn before.- the mike; ;'a'ri^.;- :wbrkmaTilike;-,■ .' B'arlo'w's- stuff is beybnd .cbhrirncrit. What both; need is:;sbme.genuine, bcickirig from the. ; web -^." V/hich;: incidentally, ; wouldn't be a bad idea bccauise ra- dib hasn't had a -wallbpirtg kid.< shpvr' since the Teforriiers killed off the biped and. thunder. . EdgA; LEE SELLERS 'Town Talk'.; - 15 Mins,—Local '-s..---•.; Sustaining Sunday; 5 p;m. KQV, Pittsburgh ; ■;'.;.-:■-•.•.-;;--. ; straight-shobtihg, .hard-^hittin edi- tprial commentator; .on , Ipt'al, .events is building . up .' iquite a • Pittsburgh radio: following. Sellers airs his views, pn the hews of the week with a sharp sincerity, digs under the headlines ;to. cpriie :up with personal observations and in style isn't ex- actly unlike Bpake.: Carter. ''He's bf teri pretty ; bitter iri his ;dien;uncia- tion ; of local -big-^wigs and statiori takes no. chanGcs, announcer . ex- plairiirig- that, his- ideas are- strictly, his oWrt and in rib';W.ay reflects KQV' policy. ,;■■■: :.: ■.;■■ :--V;'-. ' ■ . Sellers; has. a salable, vpice for this, sprt of thing, too; He talks on In- timate terriis with his audience, there's rip . pbvipus eflort for styliz- ing. Listen able and proypGative. :-.:. ", ■ \ y\ ■ ;-.' ■ .■■■• . .;.. Co(ien. GEORGE BARNES -v ' -■-•':' -; Talk . ' ROYAL GELA'TINE Thursday, '8 p.m. : WEAF-NBC, New York . (J, y^nlter thbinpsorv) ' Cameramari pn .the Warrior, Bros, lot ('fbrmer' hiisband ..of Joan ■BiondfeH knpcked off . ari. amusing. interview '. .session; with ; liudy Valjee.; Scrip.t- ers of -the-sessi.ori; cram mod in spme- meaty stuff, and also isce.riied toii.^/er- lbok, a couple, of prpmising .beifi;."'. , Prodded .by yalle.q's. n jcely-hahdled questibhs, - -Barnes ibid 'h'p.w": t? .;be.r' come a film;:ca'merama'n'^(his -advice '.: vi/iis 'don't') and rcv;ea)ed a fcw. facts ! about, the worlc. Said, ■ ,caincra;; crew consists;; of • three , rrieri,'. two to • db;;;the \vork and the head camera- man to get the .credit.;p.ffered; a few'; iterii.s bf. advice about -aniatcur. snap'r .. shooting •' arid considered how h ..-.. would riiakeTup,';light and. shoot- VaI- - lee,-; -. .what, firiy', hormaUy .;,fari-c sciPiis'-lisfbhei: -, might have .Irked..' tp ■ know -;'■; was;- a . little inside ;stulE (phoney, if rieccb'sary); on Wha.t the^ i- giampr 'ipbys ..arid girls a like to la;. .cam'eraman.':Othe.r,wise sbclc - stuft;- all ■ - the way. -; ; •;'• :;■}';. ..-;:;/•.'..':;;;■' '.Barnes; has a direct, clear manner:.■ of \speaking;:and:,;h>s. voice isn't ;ba<i'. at .;all.^.straight,, likea^b^^^^ th e .'a ir. a net apparently -ribt,--'if right^ - ened by . 'the mike, v ., ■ ■ HPbc. BERT LYTELL . 'Alias Jimmy Valentine' . .^0 Mins. EDGE WORTH TOBACCO Tuesday, 9:30 p. m.- WJZ-NBC, New York ■fBlackctti Sample & JJamm.ert) : , Lytell ha.s been:bn wax-,with .<!ame story; pumpirig 1 ffe'-;intb.~ .th'e ;shp,w; from its ..fbrrrier" ystate and expand- ing each slice to: double ;:jts; former I'eriiith . has rather tipped': its; rating,. Star is enough of a name arid' char-., acter he . plays -is.;,synonymous "with. crime/llte.rature.'...;ShoVdd,-c6m.lti^^^^ atteritioni;frOrii \ .the ;.,public' >;ou.ght-,; pi;pe(. .smokers.,- nbw.cver,: it's" not solely- ma-sculirie-in- appeal.- '':.- ,.'■.- . Ycirris have, to do with 'Valentine' se^kingi'tb re-.establi;sh .self.a law-; abiiieir arid; to, iJut back .some of. .the. lus-ter- on- hJ.s.'e'f-c.ijichepn. that .a term, .in -prisori ' has . rembved.. 'J immy'. ;.is ;goin' '.straight.- : There's a:,flavor -of rpmaritic, interest injected th«it*s nice. - liy.tell .'has. been ;'Va.lc.nlj.n.in.g ';sb. ;lpng 'the ;charactcr lis .-second nature and ;h.e's. gpod in the. radio'•;v,ei:sion. Rest- of the: cast .comiposcd of mem- bers bf' the Blacketl-^Sariirile-Hum- mert stock'.cpmpahy ;.are b.k. \ ; :; Plugs are boned, to a minimum, and consequently .are :hapr)liy unnbtru- sive. ;':;■■- ■.; Bert. ;- NOiBMAN CORWIN With Peggy Burt ;.'" •POETIC LICENSE'. ; ■ .f-' 15 Mins.—Local , •'-- Sustaining. ■■ ; -;.;; .-;--5 Wednesday^ 9:45 p.m. " -WQ-XR,-'New, York., ;:• ;.;;.. New York's 'snooty istatibh,; :which.- i: doesn't bother-much about: comedyi. -. has a comedy tearn here that sounds . good..;. Sarnple of the Cprwin-Burt. . • work last: heard (19) .is clever, well; Vi/ritteri-.'vand Well.■.acted. -. .'■ .'■.• ' - Cprlw'iri's usual chore ; on' WQXR . ;; r' \..all;-over.';the. lot, ;but:.ijsu^^ hingeij.' in 'sb-irie -way" on poetry.; (He , ;. iis,;.. ihcidjentally; ■ in 1^^. 20th Ceritury- IFojc's publidity department. \yriting ; scripts sbnt .put. to ; radio statiPns), - .• On the' .Btanzsi;vcaught. ixe ' got ifesggy Burt; ^a legit ac.t.r^ tb.,assist in .guesf' \; capacities,- -arid,, the • cpmbp : clickcdi.;~ Pair took the. nursery^ rhymcV -Mary/ ;; Had a. Littie Lamb' arid drarriatiized: it;as: . .;■-!;■■:;;■■■■■■:■■'■':■';:'';;.:.■; ■.■.:■■■•';./' : ..- '.--' .'- (i) A-police call; <?); a$ a stbry.;;iii''. Time' rinag; <3) as a telephone cpn-1. " Versatibri betWeen . Gertrude -: 'Law-.' rente iand Noel Cpward;- (4 ). a com.- -. mer-cial; radib blui"b; (5)' a • Shake- .: spcare sonnet; (6) as Stelribeck's :'Of:. Mice arid Meh'; .(7);as; ; surealist di- ; alogue pieces 'CB) 'as . a-^^^H^^ . ; Screen i writer's idea; (9.). as a;, news stpry. in 'an lilfrarCorisiervativeSiBws- paper; .(10). . a tabloid headline; (il) as a stanza iri Edgar. Lee Mas* ters';'Spoon River Anthplogy.'- . :■ Scripting.-shdwed plenty .of imagi-- hatiori,. and capable . mim^^ - - elevqri. .diffeferit styles.-Basicaily, the idea is bid in musical 'cbmpositionii , Cand . not; precisely riew in .essayis, '■: etc.), and has I'plenty; of npvelty zip.. . ;■ Ether .I vergibn, - as': here - rende'recV '; birarids .it : as . a fine- cpriiedy pbssi- ' bility fbr the- idea-weary airwaves -,. .Although faintly 'li.terary.V.. VE^ SPOTLIGHT parade; With' Rupert ,C.ap|an, Allan.; Manlver ,;: ;. and Orchestra,- ChoruH, Phil Brito, - Xotilse Malmont, Frank Starr 30 Mins. : MAGIC BAKING POWDER Wednesday; 9:30 p.m. CBM, Montreal: ■ ' -.:-'. .Routine musical ' . .shPW, " yri Rupert Caplan, Who produced, act-.; irig a.s m.c. and pointing up the vjiri- bus features on the program. ' Iri-. tended for both French arid English- listeners, it should appeal to -both classes ihais'much las- it cprisi.sts al- ': .mpfit entirely., of "music?; ■ vbcat I'and.-- instfumerital.' ;1 1 Phil Bfitp.- baritbric, and Lbuisft-V Maimbnt are the featured vocalists, ; both ; satisfactory.:, Allan Maclyer's -: orchestra: is a little .tp.ol'bras.sy .'in '■' spots, but otherwise okay. ■ Commercials cbulld be p.tuned cbrir • :.siderabiy. A Bermuda ti'ip contest 1;. with $3,000 in prizes, involvedl acr. oo.urits fof. the .length pf the.: talk, .- Results ■ pvei-crpwdlng and. throwi • routine:Off-..b'.alance. '. ' '■' .] Show is aired. , over a • 34-.sta'ibay'. trans-Canada hookup. 1 KrusHen. Mary LaTell has been pliissed ; to chirp staff bf ; WIP, Philly. Femmc', in 1929 wbn a $7,000 Piecqe Arrow when chosen frbnri among 3,000 gal?; as 'Miss: Suh-shirie' : at' the Mastbaum thSatre, Philly. \f-y ^l"'- ' IIARRY ;LE^a7.S' ORCHESTRA , Dance.Musi": ■' Sustaining ■■■•:i. -' -'-r^- .^.:.-^' ?.o Minsl ■"-.v...;■;■■ :;;V' :;v-.:;^-:.':,;■'.■ \1:; Saturday S p.m. WJZ, NBC, New York -;l';-. >- "1 Harry'-Lewis'.-.orchestra',, brbad'sast- -.-'. irig frbnri' the pictUresqiiely described 'Rcsbrt Room of .the Rib. Del :MaF , Country Club -bverlooking Mo ri te rey ■ ' Bay and- the blue waters pf 'the.l Pacific,'.: played ILstenable , ha.it :hpi:ir 1 of-':.;- darice'-.'-..:.mLisic" onj .:'...a ..;. Saturday. night..;. coast-to-cPaster-. . f)V£!i"-..N.BC- blue. ' New ;a.'hd.;oldlnurrir bcrs were skillfully- blended ; .- a ;; - idyle .pflinterpretation wfi ich the an-' .ripiincer- called 'sweet swirig.' Notable ... i,^; :quiclcri.ess -'with . Which -.. the band ■ mbycd fipomlbne sclcctiPri;;or;miedlcy . to-1 ahbthpr. In : fact, ' the-.mikeriiari haird ly :-ha<l. su ff ic ieht ,;ti;nie'. .to".d a. hi»- t.abbi'rig,. . • which .- sounds'; ■ hurricd,-:-: Mu.^icjans gbt. no real breather' diu'- . irig; thb 30. m.iriutes,.'although unlt'j • tempo is riot, in itself,: fast. ■.''vRoirothy' .-Braridori- ,'an.d . the ' LjE!W;iii.'^^' • tirip handled the vocals cempel ently« ; ■■■--.-;; ...-'J6C0.-':':■