Variety (Feb 1938)

Page scan 00023 from Variety

Record Details:

Title:
Variety
Date:
Feb 1938
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1938)
Leaf #:
00023
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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24 VARIETY -FARE! Thb girl friends and the boy friends who buy the tickets that pay the rent are flocking to the box- offices of M-G-M showmen. One great entertainment after another from Leo, that idol of the fans! '\yi/--"-:-'*i^:- Ik. WOWl BEERYI **BAD MAN OF BRIMSTONE" is terrific. Beats Big Oni^s like **GoGd Earth** and other top hits. PARADISE FOR THREE^DELIGHTS Big M-G'M Cast delivers socko B.O. hit! The fans are screaming with merriment! "Of HUMAN HEARTS- The glorious new title {jormecly"Benefits Forgot") that will flash from 200 Marquees in nation* wide Day &. Date launching of M-G-M's superb motion picture! A great ballyhoo for a sensational attraction! AND NOW GET READY I it Broke House Record at Sheriddn Theotre, Midmi! We told you it was a honey ! We promised you TWO NEW STARS . , . JUDY GARLAND and FANNY BRICE (as ''Bahj Snooks''). It took a record-breaking World Premiere at Miami Beach, Florida, to confirm our raves and the tip-off of unanimous trade critics. Get ready for a clean-up ! And keep your dough on Leo because you'll soon hear the loudest ROARS he ever ROARED!