Variety (Feb 1938)

Page scan 00025 from Variety

Record Details:

Title:
Variety
Date:
Feb 1938
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1938)
Leaf #:
00025
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

26 VARrETY *1 National Screen Service eighteen years a-growing and known far and wide as ''the prize baby of the industry'/. • National Screen Accessories • • • eighteen months in the making, not yet three years old...yet already they're known as the "theatre advertising twins". •« They get them in... they sell them hard...they bring them back... Lobby posters with the magic touch of showmanship...color...eye appeal •.. selling fire... breathing life into your lobby... And Pre-vues, that for eighteen years, have been the one sure-fire, hard- hitting, sincere^ convincing screen advertisement.. ^ used in more than 12,000 theatres twin service...twin selling punch...that's why the new slogan is "double your theatre advertising punch with.. • -