Variety (Feb 1938)

54 VARmTir er ijeeii set by station - Desai ' has WXYZ^Detroit/.fqr ,a-\5^ .-^ ploi tatiou,' ticrup^. with' a h0W .chjew- liig ; gu>n jjrpduct . to . bis ■ known . Eis; *iiQne . Ranger' : gum, . relying ; .' the popularity of the WXYZ : 'Lone. Ranger' dramatic prpgramV;..6^^^ is being .jTiariUfactured ; oLitttt. vj' V.^ • ■'■ j';- ' Guni , will be .plac.i^ oh the mar- ••»»kci sitTiuitaheously with 'the: vele.ase of the , Republic, vmbticjn ■ picture; 'Lgtie Rangei;,' 'Ayith^^.^^^^^t^^^ giitn- to . be giveh^ayvp ipatrpits at theatries qrf the ■ stiart.the .ex^ .p|\>iiation .ciampi^ign/'-;.:::' :[]■■■■. ■ ./Understood;that. WXX?'is;;gett:ml iio cash 'on the.line for th^ isxplpiia- ti-jn of.-its; 'Xone .Ranger'- tag,^ but is in pii royalties oh all the gum sales after . '. .certain .figure is reaGlied, Reparted thiat the gum firm; has p.ut aside $50,000 strictly for the expioi'tatioiii;. ;6.f :its .new:, product, w itlc'h is .:ejiipected: to .hit the streetr sortietime,■in; .March,'■ Hjll Blackett t* 111 ■ V. - GhiciBgo; Feb. I. .' Blackett-5ample-Hun»nrtieirt agency noW . seriously: planning .the-restab- lishment 6f g^, London office.; Hill- filackett plans, to sail <>n the Cohtef de Saivoia. Saturday (5), going first to Jtaiy and then swinging, up to France and across the Channel to 'iErigiarid;-^ Blackett wiit look over the tory, with a Vi€fw towards setting uip a London organizatiprivil^at. can':h dle radio and print billing not only in the British Isles» biit alsio pri the o.oriitinent.: Is due back in .this couhr try some time in April.; Frank Humimeri; has visited Lon- don twice in last coupile of yiears. '.;■': . ^^;■'■T■' ;^■ ^•: .-.Tokyo,. Jiin.; 7i:^ ^..Mitisl ambitious brbaidcast ever.; attempted by ./.Station j.OAK herei had ;:tempile, bolls- tolling • in seVeiV ilqcaiions ;in Japaiiese empire and Pne iivSliai^ighai.; . '■•Program canie\in fine, with-1 • exception pf Shanghai .\vHlch responded with plen'ty'. ojE sput.-. v tering,and '.ioucl ■ I'ijeports, ..giving.. ,the.;'impressibiv ^:lhat j maybb ; .someone T had .V in'Qde a ' inciistake aiid .plaiVted. the ^ . - a. ■::battiefieiidv:■:' ^; -■•''':■' ^ NEGRO Moe iiale • Offering:; Colored Revue .As Network Sustaiiner Mo.e Gale; agenby will proseiiit :an' ail-Negro script show to majoi-vnets this^Aveek ior, use as va; sustainer;; Vd- .ciety script show will, be- titled. 'Har- ;ieni,: Hotel.'- Using' \u)tei: .background withi permanent..characters/on s^^^^ basisnot ' unlike the . ■. 'Hollywood. -Hotel:.^■:^•;•-.•■;•v^^ V'..•/;■ '.-■.^•■^■.'-■'.' ■^^■: ■■'■;:- Liiiciip Gale • oPferS::.is.'. vi'»"tiJ*lly., a .stock comttahy. of -h is .attractipiis./iii- , eluding -Chick Webb's Ijah.d, ;. a'ri alternate. 'When ■ he is.. oriVthe road;, Ella- Fitzgerald,; Foyi' Ink: ;Spot$, Eddie Matthews,., et; a.! and .juaria;: Hernandez; autiiPr. of sho w Who .will J)brtray hostelry manageir. .Colored- guesters will also - be used, Stipw is onb': ,b.f fe.w . all-Negroids ever to ■ .be alted- .butside- of; guests, irigs ;:there has;;be'eh little rQpreseht^ tion of the race pri-^m ArjTistrbng's tpotirig fbr.:Fleischniann .Avas ,. prime.. instance ;-.,wiih ; .Etfiel• '.Waters /ifdr an; oil sponsor also; - called.v Bot'h Wei:e %or.t .lived.; Gale had ahotii'er sustain.^r bri-NBG called ^Gbod:;Tinie''S6ciety^''■■;:■ A Ybir Turn Hpny.wbbd(.:iJari;' 2S^ "-- • AI .Jolsbrt- list'eiied . to .Jimmie : Fidier'svg6ssip;^.prc^ the-^ air. ' and got ah idea., OnV to- ' night's (Tues.)'' brbadjcivst - he will- uiiyeii it, . It's . "Song ..wrot(^. with Ted;- Shapiro; aiid^ , Jack -Meskilli; - '.;;.The ■■4i-ti(^-r'Yburf::aiid' ; ;r. .d.P:: ■ 'Meaii You.*; .- : Chesterfield ciggies; goes,; on NBC for. ■ t^le .first'.time, starting..; Afiril: 20 with Monday - through - Saturday: basebaU .-fbrecastis.; Accpuht^ .al- ways .cdhfined its broadcast^ to CBS.fajnd al;present plans to' con-r tinue ;its !twb shows oh; that .network "-^paui; Whiteman on Fridays ;iahd Ahdrev Kostelanetz on .Wedneisdays;; ; ..I!he: NBC;;initiaier^^ ce^l ribbon, 6;30-;45 p.m. Paul Dou las . Will • d^ the -spieliiig, being brought oyer, from CBiS for; the job. Ne'Wtfil-Ehiih.ett is: the agency on the account ; ."'■■'■'-' ; Negrrb .Am Show .Sppnsbred St. Louis, Feb, 1. Witii this town boasting a colored jjopulation of 80,000, WIL last week originated ah all-sepia amateur show tbat found ai ready sppftsoi> 'Ori nates in:- the Regal, a pic 'hpu'se pa- trphized:: .by.;. Negrtjies.^'' Winners- are chosen -by . thf.ee; ihethbds;. balloting-, in- :the : theatre, by' telephbpihg '.vthe studio up ;to one hour; after the. pro-: gram and by Writing tb statibh. • Goldberg Furniture • Cp; is bank^ rolling contest, first of its kind here. F. SimiiARWES; ? JOHN CLARK'S SECY SPERRY'S m KATE'; DROPS OTHER SHOWS - :—-—^Sfen-Frisihciscb;-Feb.- 1» - - . Hal Burdick's drama serial, 'Dr. Kate,' returned to the air after sev- eral weeks' absence Monday f (31) undei" the. banner of the Sherry Floiir with five quarter-hour shpWs a wieek, 1:45 to 2:00 p.m. EST, sched- uled over the Coast NBC-Red web from the San Francisco studios. ('Dr. Kate,' once-sponsored by Best Foods; had been aired recently .as Si half- hour Weekly sustainer.). ' Bui-dick writes and produces the plays, whbse regular cast includes Cornielia Burdick in the title role, Helen Kleeb,. tjharles MacAlister. Vicki Vola, iMonty ;Mohn, Earl Liee. He will also continue his Sunday night dramatic-harratives, . 'fsFight Editor,*' for Gardinet Candy: - With the start of; the 'Dr. Kater seriai, . Sperry is .discbhtinuihg-l its •Gloria Gale* serial and three of its five other :quarter-.hour weiek-day .shows and retaining its Wednesday ' arid ' Friday programs with Martha Meade' and Hazel Warner in the period following 'Dr; Kate.* Sperry • also keeping 'its half-hour 'Suhr day . Special*, with Colbnel Rod Hendricksbn and dramatic cast. All the SlJerry shows ; aited over " thti-"Coasl;;red-;web/ W ■-■;.:';:":' Sperry account "is;;handled by the Wcs'tco.- ;:' ;'.■ -;.:".>■ Harold Betts, Janette To WLW; Scouted by Hen?^ •■'/ V Cincinnati, Feb. !• .. Harold; Betts, singer, lately;. with WSPD, Toledo,; joined the Crosley talent staff; this,week. Spotted im-- mediately across the board at 11:45 a. m. brt : WSAI ; the Romantic Bachelor. Betts pllijrs" hif^iaiio: ac- compariiment. ';. - -.; He is the secbiid singer signed of late by Chester ;Hermah,: WLW-' WSAI talent ; scput. ' :janettei., pop. warbler, .hailing ' from . Memphis,; Tenn., was No, ;1.--. Sh'e also" doubles ariKe"lf5yb?rard. ; : V Del King, ■ announcer, is aribther. newcomer to .WLW-WSAI. He for- merly Was with stations, ih Chicago. Ned Mgiey Ned; Midgley,- time buyer . Ibr B. B. d:- & ,0.,;ieft.iF,riday;(28) on ai business tour whicti'.Will; take, as fair. as the Coast. . : He wilLbe gohp three weeT^s- him Cincinnati, Feb. 1. ^. Frank'M. Smith, who vecehtly ;re- sighed as SEiles manager of WLW' tb become.;; adv^ictising.directpr^b Grue.n Watch Co., and;Heleh Morse, former, secretary 'to John' L. Clark, ; president of Transamerican Broad- casting • & Television - Coi-p.; -Were married Wednesday (26). The cere- mony was performed ' the resi- ;Edgar .B;ergeh .Was "given :'a specia me'htibn by Dinty; Doyle of the N,. Y; Journail-American ; 'the fbrgbtten man' of 1937. This was in reference; to the persistent, habit of mentipnihg Bergen's creation rather than-Bergeh. ;.. Ventriloquist copped a top spot: in. both Doyle's (Hearst) and Alton, Cook's (N. Y. Wprld-Teleigram). pop- ularity polls::bf :radiO' editors iwbich Were published; over the ;weekend. Bing Crosby was ftrsi: with Doyle,' third With Cook. ;.:';■'. '' ./■;■;' It was the 7th. annual poll for the -WorldiTelegrim that .started the stunt only to have umpteen .imitators. Polls are;.as common today. *i gu^ and guest stars. ■ -■■' '■ ;• dence of Robert G. Jennings, assist . ^_genebLjnanaseLlpi-WJJSUn^ " reported. WSAI, who, with Mrs. Jennings, stbod up for the:cpuple. L. B. Wil- soh, chief Of WCKY, presenled the bride. ,. ■ . -'■';•'• . Rfev.' Fred.ivivibffett^ p^ of the Frankfort :.(Ky.) Baptist; Chiirch,^^^o flciate'd. .-Jie_i s a friend bf the Smith •;;"' } : San' FPanciscb,;Feb. 1. ,' : Edgar ;Bergen comes to San Fran- ciscb- next week, fpa personal ap- jpearitice with 'hi.<5 alter ego; Charley McCarthy, . at;. the ' open ing bf the Manufacturers and 'Wholesalers , As- sociation's annual spring Market Week exhibit in the Civic Audi- torium. .'•;.■; ■^■-\:''■'.:■.]:■',,■ ;.;. -; Single performance will net' Ber- -• - By DAN GOLDBERG -:; (.Who Is Pret.ty Annoyed) ;.;' ;; ;; ([Chicago, Feb. I.' ; : ; ;Varie;'1"Y,, ■and . esijccia^^^ the Ghi- ; cago ^bftice. (heari;.. hear!); has al- " ways been nice to people who pall - lip arid asfk' .for informatibh bn. show biJi. ;;iEveh.if thfe- mugg."who answered'; the phone didn't khoW the- answer, .lve ; Cbuld; .always make . Up ai - plausi- Ijle stpry that would usually satisfy. . the caller. - But liPw, ; since' Kay ' .Kysei- has started this :'Ky.ser ; CqI-- lege of Musical KrioAvledge*- stunt, things going too far. ■ :-;■ ; For the past five weeks the; Chi- cago pflice hasn't been able to do; licit of work. . And. if the ;home; of- • :ftce'; in ' Ne><r ; York wantis to: know why,. let 'em get touch with ■ Kyser: It's his fault. ;-. V ; How' can :a mugg be put . on; .the rounds hustiing Up hews ;when he's.' stuck in the office thinking up an- sweirs to: 'Jiow many bahd leaders' names begin • With W?,* 'what is-; Freddie Martin's theme song?,* 'What orchestra, leader made. North.; Carolina famous and Why?;' .-name five songs; with 'rhbther' in the title,' • •What :is Piaiil.; Whiteman's. middle ' hame,; if he has one?' .These, ipiiiphes^ keep going ;so much it soundis like a, Swiss biefil. ringing ■ act; taking a 20-hiinute encore. One ■■ guy...liapp.ened to call oip and asked' .what the ad ratb was for a. quarter^ . page in the circus department; He' was told : tp; ball Kay KyScr. If," Variety, " is/ taking ; of Kyser's business; ;he at least should handle ; Vakiety's. ' ;■;-■' ;-. (jp.S.—This was • writteiri' in;; the: • men's rbom of the 'Woods .Building, apparently the ; bnly sanctuary: re-.: maining ; sinciei Kyser began having, y.isiphs .of himself ' ih ;a;; cap and;, gowni) . -•;•■:.-. ■■';".■ ■ ;■ ; ■■; family and 'for years was pastor of their church in Jellico, Tenn, ;.-';. '• Newly weds - .are .month's hpneymoon. .tO: .Nassau..;. Th.ey:_wilL take up residence rn this city, where Sniith :maices-his ;headqu'arte.rs. : \, . Helen Merchanit, cpnductbr of the WINiS, New Ypi*k, early bird musical clbck since April, ;1932, announced her engagement to Ray Dillihgham of the' Biichianah agency. . Ci^icago, Feb. 1. Kirby Ha'wkes, radio, chteftain oC the Blackett-Sample-Hummerl a.uency, .sails: for iEiirppe .on Feb. .12 Hawkes will spend, most of his tirhfj ih his home town of London* this bei ng bik first return to Europe in 14 years. ■ ..- ;■ Will be back in Chicago around April 7, according to; prMcnt plans Life will publish p.ix shortly of Boake Carter and studio frpni whicb he airs in his Philly lipnie; Also the first shots ever taken of his klds; Ed East and Ralph Dumke have bought their freedom from; riiaha!^ gerial contract they, signed; two years ago with Dougla.s Storer, now ~man-^ ager of Rbbert/Ripley. Threatehe.d court ti'iai .' ;;■ averted. '. Stbrer- asked; $8,000,. but gave 'the team ai.. release for $3vOOO, ;■■;■.■;■ -;;■-'■■■ ■ Storer . was ■di.siTrtissod ;by; the team for alleged failure to get any results:- subsequently; the %team :on 't,heiu.,pwn sbld themseiyes to Kellogg an^ Cielatihe thr'oug.h the •: Kenydh' & Eckhardt and • .Federal; adyertising agencies,, respectively.;^ put in a;ctaim.for coriimi^.sib that his contract; gave him .his cut regard- less' bf >yhethier ;he had anything to. dp with sell.irig end, ;- ^ .-;-; Since; the storer;action 'was filed the team has: pa.ssed' under, the mahr agement of : the William - Morris ag^eh'c'y. ■ ■ ;■ La t.ie.r; bas for: three guest' appcaranbcs'Fcb.;l2; ;i&,;;/26 ;witK the .Alka Seltzer Barn Dance Program from , WLS, Chi- cago. .' They'll brbadcaiJt -the .fi^^^^ two from Chicago. ;but will,be:picke up . ffbm New York for third due to other* broadcasting, commitrnen W: necessitatmg their. pr<^^^^ Man- :haItah tiiaI .weekend. ; /;■-.;■';; .-; Detroit. Feb. 1. With l25 ■ bpbks, .brbch.ureiS .; aiid papers; donated by William S. Paley, CBS prez, U. of; Michigan ;" in- augurating a. special library -deal ing Mvith history of wirelesi? and. radio.. Believed tp sbc first of its kind ■ in u.''S. :-•;;•' \. Paley's" cbhtiMlj^^^^^^ the network:;: and its. lirx stations -surv.by's, 'bif ;tiie;-ra'd field.' and ' a :recibrd of ; li.steiling-grbup prefer- ences • from 1.92t;-tQ''' Pi'esbnt ;:t.im^^^ With gift; Palcy declared: 'I'.m gr-ati field by; your action in .sHarling:;this reference 1 ibrary, . I arri .cpiifid.cnt- that in futUi-e years it ; will , prove ol; immcaiupable. y.alu arid writers for radio.* :■■ -; .;; • •;;, , Cblle.ctioh; will bo housed . in W. L. Clements library, of Americana; and numerou.s. Works ; collected .by Prof. Waldo.. .M. ; Abbr»tt,;director bf U. of. j^, brbadoastihg, atli^^^ :wi l I be added.: ■;■-'.'•■■..; RADIO PRESS AGENTS MAY HAVE UNION For Transradio Saks ^Jm1's"di1rttO|n^7>f■thF:Thea IricTil^'^M^ agers Agents, and Treasurers' Union may be extended into ;the radio field," t plans of the union ,it present .go thrpuih.^ rh^tiye~c^^^^ negotiations with the legit ;press agents, latter are: holding: out for ia 5errii:-autonon)bus local of N. Y. p'.a.'s hich will ;be-: distinct from ; films, rbad;:cii:cus. and :bthev p.a.'s^ : Other p.a.' include radio press agents, which will it may develop, be; one of the gbals of TMAT in; its present prganizihg, carnpaigh.;- ; Triahsradio-.News: is adding waxed ;: : dramatizations to. its list of services .;. which noW/ihclUde spot ijews; feedr :. ing. and dramatized news events se<» '. ries titled 'Headliners.' : ; .'News dispehiser arrived at the. jdea ;^ iof .selling ;fictioii.; dramatiVatiqihs. after;. its service peddlers r.reported that v they could handle anbther line; -with • facility . Whfea on ~ a;: selling spre« arbUpd ; the . stations. "rrahisrjadib . 4'qnh;d'-robin'd^thV list; .as to what sort of; yarns ..tWey, - considered the most pbpular. Human . interest . stories Wpn but, . with ornys- ie;ry makeups placing; :•; \ V Radio Events, Incv,: the outfit oper- ated by;' Georgia Backu.s^ and Joe. Koehler,. will produ ,tiohs which; Trahsradio will market 4 BROTHERS IN RADIO Starks Rival Patts-r-Even, Student Broadcusts on. ;Side ; Four radio Stark Brothers hold job.s ih Sheldbn Stark does produc- tion and commercial blurbs for. .the: 'On. prbadway^ program;;';is ailsp on Bob 'Beli ' - If; Ripley; Show and 'Gangbusters.' ■-;';'-'■- :\. Wilbur, Stark : salesman at WMCA, N.Y;: Eliot handles radiq publicity.'fbir I^l.Y. State Unemploy-; ment. InsUrahbe. \ Youngest of 'the. boys, Dick, stude-at -;theT-U.-of; Va.:; and; picks up. :some pe.sps doing, dramatics 'at WCHV, Gharlottesvilie, 'Va.-. .■ ;; \ . :':.;. .; .-■.■.:>■:...' : : ; •, (This rivals the Patt brothers of : Clevelan'd "a'iid Detroit,)- Now---l-Min. Concerts .;'J.ay Ilanha LtaVeii ISy'v-' Jay Hanna is out f»f the N.' W. Ayer agency in New ; Yf>rk; . ;• " ■; ■;'Was;,;wUfi' vi\<\\iy 4v^i: ■ One ininute 1 ive; talent prograhi.s .^pbnsbred by the Aeolian Cp..' is sta- tion WQXR's. New York,; cotitribu- tibn to radio's Rip leys. -;'■': ;Plahb peddler.s. Have .signed a one yca^cphtract, With.^^i^^^ tion, \or a twice daily •one ihinut piaiiq; inu.'iital .with CUfl'brd Herzer at the .koybpard, .Clo; op in the eye- , ning. Selections of that duration by fin to, Chopin .i nd Shostakowich and r.iatui;;»r; break ..thefrics,:;eic,, .Will be' used,; ' ;'. '\\ ., ■ - ■-; •; AMripynf't.M.ni'rjts; will lie; sujiei-irti- ;|)Os<;t| c»v^'.i ;.llic trVujiicijjiti^^ a la back- K rbUndcd; one mi bj 11;^ .spot a hhbu hce (t)«hl with (jOfiiM'K'roj.'ir cut to bone. BROWN & WILLIAMSON DEFER TO BARBASOL y ' Indianapolis, Feb. 1. Brown & Williamson,.Tobacco has . yielded; two of its six weekly .(jjuar- terrfroUrs bn ;WF which has fits; headquarters arid plant; .: in Irtdianapoijs, 'may ha local re- lease for the . new Arthur Godfrey- ' John Salb program. Latter's release . : period; in Indianapolis as pairt^ qf " a-'' CBS hookup; is 6:15 to 6:30 p. m.; Monday and Friday. : E W; has been using: 'I eh Riley's Sport Re- view'; this time .across the. board to:, plug Avaion cigarettes. : :::TobacGQ HiaihUfacturer .figured that;: it wbuld be bettet' to' stay ;o/f alto- ; gothcir.. MpUdays and Fridaiys than t.ake :;chance:;of eonfil . dialot-s.; Sporlscast stays in the same .spot ali .thecbther: evehings but .,SUn-; days, with :the uhderslandihg thiat th.e Monday;;and Friday period.'? will' again be available to it ih a nibnlh.;. ;?■;;■ >(ick KeeselyV^itle Philadelphia, Feb. L ; Foiipwing shifts' which. made H.:L,. McGlihtbn and CrHalsteaSi' C .ton vice^president.s or N^. • W. Aycr agency's New York .corporation; last week, board; of .directors h'as named... Nicholas E.i Keesejy'assistant sebre- tary of the . corporation;. ' Ketisciy ha's folvseveral years boon : otflcif,: rrtanagcr of the radio' depajft- ;, ;iTicivt pf; thb ageiicy ]n New Yoflc, ;