Variety (Feb 1938)

.'Georgia Artibassadoi's/v WSP's siaff : oi'ch, ;■ made up' of 15 pieces ' leaderghip' of Perry Bechtfel. Sind suf pervised^' Bartlett:, - Star . tion'g miisicfil. ditficto^ niiade its -air. bow in 6,0-minute prbgrarh Sunday :: (Jart. 30) : aft(*rnoon,, with sbpra^ Beiuiiee Johnibh' - as; ■^ploist, ,• Band' later in^ half-hour session, titlied 'Dogwood a^id Peach Blosspms,' with Johrison sister?, harmony trio. : ; These tboters /yirill be heard- each vweek day at iB a.m. in ah eye-opieiier 'Musical tiirii and: are ah Integral part: of WSB's^ ; South,- Brother' community prom ■;graim.-'.V ' ' ■ ; WAQA (NBG Blue )> affiliate of WSB (NBC Reid), both of which: are operated By Atlanta Joujnal, intrised.; its staft musiciians, Emzeile <fem •Tcib, Tuesdiay -evenihig ;in support of Paul :. Overbay, /.tenbr-ahnouhcer; with Earle Pudney, station's ^iianisit^^^ musical director, participatihg. frio will be. heard daily hereafter. WG$T. (CBS )i which; liinder coin- paci NC'ith m mtisiciahs .to work, . has - hbt -oirganVr ized its band as Vet duiei' to syjni)a- : thetic deference, :;of uhjibnMeaders as result' of accident:;, to: station, direic- toi* W, H. SummerviUe's son. YiJ^tih ster .was accidentaliy- shot, in: left fooV and dad's anxiety ■ ditidn has not • perjnitted v working out of details. T66ters, ho^ lexpetted. tp^' to ^irork this w^ ' iUnder: agreeiri'ent- witli tinioh,; sta- 1; iibns pay musiciahs $30 per \six-day vweek of ; .ift hoursi, with leaders . 'drawing $45,c which, on of .; personnel involvM, total soiirie $46,Odd per annuni in hew /money for .bandsmeiii: ^ ^ ; Check. . with union ieadb.rs herC: , regarding' situation in .' Georgia hinterlands, reveal WRDW; Augusta V(CBSj, is hot hiring ste band . ber . cause income doles hot bring; it with- irt scope bf contract. Negbtiatibhs aire still uhdjeif way. whh WtOG, Savannah; (CBS), and: WMAZ; Macon (CBS); is skedded tp hire four musiciahs ;shortiy. :.- . Although WATL, Atlanta,- and ^—WRB L,' C blumbusr-both-oy>^^ : W.' VfbpdriJff, Sr., of Columbus, are ':■ unaffiliated with ahy .web, they are drckering with unions with view to V.hiring tobters;."'^:.. ; ' ' LUTHERAN HOUR OVER SYMPH IN Richmond, Feb. 1. WftVA was :fac(Esd:with; tHe'dilern-: ma of .chobsing: bet\yeen the ;New Ybrk Philharrhqnic cqpcerts, and: the iutheran; hbur. " ■ ApiRealed tp; ;its listeners to vote. ■ Lutheran hpui; got the :edge ahd^ •^aS- retained on' To make every body • hapi>y, hbw- everi WRVA got peirmish fronivCBSi to have : the . Philharmon^ thrbiigh \yRNL which recently moved tp Richmond - iiM^ buirg. . Orchestra gives thair s^tio^ an unusual prbgram to brag .about. Wjait ; Bisho p and Bgirr bn Hbward; of ydTRyA, were;,the diplbm&tSi ' a NB0 Talkers ■/;:■- RetailsI>ry Gofl>ds Assn; Threb frpiinv NBC will. .^piel. before the- cbnyentipn' b^ the N.ational .Rb-: tail Dry Gfppd^. Asspciatioh, cu^^ in;New;York.. r, Betty, Gbodwih, netw'pr.k;s> fashion editor and. teievisiph:: models (Mb)-Boydj mainager of-statiPh^^ and . J.'; ;Masoh^^ miercharidisihg manager, are 'the trio of •talkers. They'll .'stand .and; deliyer: .tomorr-bw :<Thursdayi.; j ■' ■' bAWES; DUNN ON BQARD RCA Fills Vscancles— V>fBCf9;.pii^ctoiratiev.:;'. On ;: Giiaiiles Gi Dawes-and : Giano I?uriiv have' been . named' tb -: the bpardS:. of bbth RCA arid; NBC, Fill vacancies ^m.ade by. ihe ptiJewtoTi .Baker and, Fred • StTauss..,--;^ ,.is !ah eh-■ ginncr and- scientist and jirez pf the • jiVCf/White .Corp. r^ ■ ■. V ; ■ Named to the bbard of NBC . alone is Dr. James Rowland Angell, foritler deah: bf Vale: who .:is: salaried ^at $25'()d6 a! ye;ar by .the network.as its edubatibnal-program: adviser. ■ le on on thitiniiie to ON NARCOTIC RAP • CBS ; has taken ah bptipn on the dramatic serial '/'Arabesque,'-. iand is trying to peddle 'the program; to a prpspective sponsor |keadquartered in Chicago.' ; ^ 'Arabesque,' .which Yplanda La^ worthy authors, was' almost a land- mark in the early passage, of radio when; it' rode; Columbia for, severJil years around a, decade ago; but. bri suistainihg only. . Listeners still re- call' the program,- which signatured itself: with the poetic lines, 'Desert sands and a caravan, and a wbrnan's veiled srnile.' y .. ; ■ •' After CBS faded the serial upon being .unable tb uncoVer bank- roller,'Arabiesque* folded its-tents arid disappeared.-until ;it popped , u WCIL,:. Fort . Wayne,: several rnoriths back, sponsored .liy - the Ipcal -Morris Plan Barik. ':\'\: . ': : Cincinnati, Feb. 1. -i- WLW has set-three new live talent shows for March; origiqatiori, , One; will be fed to Mutuial. AH will use WLW talent. /"^v^ ListerineV^urie-DeteGtives' - -the Mutual candidate. Red Top. BeerVwrill use »r»iiiiic plus Cincinnati local his- tory dramatizations. McKesson & Robbins will employ a small orches- tra and singers twice a week for quarter hoursV ■ - :WLW nbw has four radio prpgrams alter hating spbiisbt'ship ' (nbt to be confused y/iih participating ac- counts); .^-Trhey.are:.;::', ^ vV:'--."^-'^^:-'".:- ; Allen Franklin's sport' quarter hoUrs. sponsored three days weekly by ; Twenty Grand Gigarets and (Drriega oil., '/-^ Paul Sullivan's ditto session, which has Kentucky Club tbbatcb five days and Commentator itiagazine and Nbrth:; American Life Irisurance Sat^ .virday arid Sunday, respectively. Remingtoh-Rahd and, Fbley divvy Peter . Grant, while . General Foods and Best Foods alternate on the flve- minute neWs flashes at 11:15 a.m. ■ ot on '. On the heels of :the Mae West toTdo, the, Swing; L.aiie: weisenheimers are wondering about Wingy Mannorie's rnusical ad libs oh his WJZ- NBG -hookujj Saturday night when |>e substituted fbr-Larry Clinton; p^ the 7.30-8 hour,: latter in .turn: beini; ,impressed i|ito; s at the Hotel; New Yorker - d ue tb Glen Gray's Casa LPmaites gping to Wash- ingtbri. fpr the president's ball. Mannorib sang a doggerel anerit, 'let's jgb tp the lighthbuse and light up,' which is West. 52d street argot for' repfers,; -tea,' -riiuggles- and ;kihdred synonyms fpr rriarijuaha cigarets- to which some of the swing musicians are^ addicted;; ;'To' light up' is the newest cat languagb for thb outlawed ciggibs. - . Marinbne also ad libbed over the air to Mr. Pastiernak" arid Mr.; Schpchtel and 'so you i>ut in a Ibusy. rhumba bari;d,' this refei*ring to a previous spot Where, Mannone held fprth- but where he got through when the management debided tp siibstitutb a ihumba liand for swing. music. :. \ ' '■■ Action bri Failure of Musiciiahs to: Impose ,■ Similar Statui oh:JCQV :;;::/■;;-''; '/'/^: ^tes . LincPlh, Feb.; L .; Dbii Sea;:le; n^wly installed as gen- eral;^ manager bf • the Central States stations ; here ; and ii> Omaha, com- pleted -his broom . work; yest^day, 'Victims were .;. Regiriald . Martini, KFAB-KFOR; manaigerj arid Gunnar Back, continuity chief.; ; . This follows by two weeks the Oriiaha purge;;; ' CRIME DOESN'T PAY; STRICTLY SUSTAINING y Chicago, Feb. 1. •; WjjD devised new twist .to:.the interview giaig, by sending porter' with a mike direct to the county iail to interview men ■ con- yicted of cririies. SturitrcaUght;.on, and riow station is sustaining 'Seri- tenced' Men flye mornings ' a week for a 15-mii\ute shot each; . ; Iriterviews are impromptu, but prisoners riiust' sjgn waivers. Lewis Barnett is commentator. StUnt is. put on with co-bperation of Sheriff's office b.n 'crime doesn't pay* angle. TRACY-CRAWFORD ON LUX DESPITE MAXWELL • •' Hollywood, Feb. 1. ; ;■ Spencer."Tracy and Joan. Crawford irii-'Anna Christie' will be the Lux fare on the Feb; 7 broadcast. Bbth had to receive special v. permissibri, frpnV Metro to do airshow. . , - First case of kind since the Metro- Maxwell deal was clbsed. . NO HARM IN ASKING "WSICA, New Y dTRrHciWR-Prestilent . Will Seiid Greetlrics Pittsburgh, Feb. 1. Protesting that KQV, ariother indie stiition, wasn't installing a ^taff. bairid under .recent ; radio set-uii -^vith xnitr. sicians' union. Frank Smith, .manager bf -WWSyiT, has dropped his hpuse. crew; of 4p; 'n^e.h .ifter; ,twp weeks. Understpod,.. however, ..that leader Cen Martin riiay be retained as. music librarian. '; ^ ':- KQV is -a: sepiratb.;outiet,..althpugh affihited;,\vith; .WJAS,.. w .has the CBS franchise here, and manage- ment bf combined stations had' planned tb Use same: band fpr^ bbth spbtSi,:: Sriiith •said ; he didri ?.feel. justified; in biriilg 10 ;rrien when both: WJAS and KQV together planned to. employ only:; that nciany,; arid gave his- musicians their noticei ; WJAS band, headed by Liike- Riley, wili play there exclusiyely, with - KQV going back tp records' for its musical backgrounds as a' result. .- ■ Although-both WWSW and KQV bccasibnally ; carry a rieiwbi'k show* neither has any definite chain affilia* lions .and thbiretbre . doesn't cpime un- der the recent riiiings.' Sijilth, how- ever, said he would have retained his 10-piece crew :if KQV had done the same thing.. • -: '. .- , Seattle, March 1., Although netwbrk telegraphed it would: give Rex Heath, annbuncbr,. • a: job if court would give him free- dbm,; Juflge John;;C. Bowen, Federal judge, sentenced, him tb 16 months :Leayenworth; iEollo>yirig: the plea of guilty tp- forging prescriptibriVibt narcotics. .■"':•■'.;.; Heath's sign-off was ri^ade after his wiCe arid the wired offer- both ; appealed to the court. . Lawyer, Ex-Announcer^ Back bh' Air as Spieler V . ■ . ^ Pittsburgh, Feb. 1. ' Louis Li. . Kaufman, one; of radio's pioneer announcers and now.,ai prac- . ..ticing. attorney here, has returned "to . the air on KQV as';a commentator on local rieWs arid gbrier He's gejttirig .a 15-minut«! .spot three times ;.a week under the; heading bf •Pittsfaurgli Tbdaj^.' Kaufriian.. started; announcing in the- early days of KDKA, later switched to WCAE arid for 'some : ti hie was the Suri-Telegrapii's 'Glpbe>^ Trotter' ;; the- latter statibri Gave WP>Ct.iye.ai.r.;Work"; .pflyea.rs . a.ijo when ;he operied hfs own law office KLZ Bookkeeper bn Air V- Denvei-, Feb, i-; ■ . ; :Ble];ieying: there would be .a;; de- rnarid for a postage. stamp:p,rbgram; ;Frank p. Nagel,;'hpad bp^^^^ .ktiZ,: conyiriced- station excciitives - tb give 'Postage : Stdrrtp ;AdVenturc!i' ; try. : The bookkeeper's ppinioriK : were upheld when; requests began cbming iri;asking:|hc;;sen permanently. : :: ..' .v:-^ ■ .So .'riow- Nagelv .an ;expert; stamp ; collectoi', presents thbslS-rilhiri. ::pro-; gianv each Wedriesday evening. ; Hal . Harden new mikeman WPNC,. Durharii, N. C. at Job of estimating the number of radio, homes : lhis». country -has struck an.Pther:snag within the .Joint Committee Radio" Research. George Gallup, . member bf the committee and reseafch; director..for .Ybiirig & Rubicam,. brought on the latest set-to Pri the subject by chal- lenging ; part o.f the basis used by Daniel..StareIv ;in ;deterrrtin 1 ng urban sot cu-cula.tion.v . Starch d thb • cal- culatiori for CBS and the technical group' in; .thb Join had agreed to use the Starch figures . as its o.wn. basis; for the; urban ;phase of the. estiriiatc. ';' r -.• '-^' -•:/;:••;■..,• ;. Gallup said- that.'there; ;.was ; doubt in hi is .::mi n d : whe the r Starch -.'had' 'ex- ercised "the bc.st:m'ethbds-and ;'care iri; the distributibri of ..sample when it came; to niJiJro;^ populalion, and that •beforb ;-he :-would : a^t'ee' -l^^ these figures he would have tb know whether Starch/cpuld. sbbw^a t>.rehk dc4i/ri of negro versus ;w.hile calls jn the: south. Galkipv was under - the impressipri: that the ■Starch figures exaggerated • set. bwriershipi. lamong the; .southern" cPlored population, Y. 8i R: prober had several weeks ago put but an estimate, of hi.s own .as cbrripiied ,"by his Inslitule bf Pub- lic Opinion. ^ . ^ CBS Stuiripeidl , Gblumbja had rip ready aris\yci*;t.) the-chailerige'becausb'it didn't know whether Starch had such -breakdovvn ■ ayciilabie.; .; Gallup :' then: .suggestea ithat -. the^ ;w;ritfe;; a; quick 'vsui-yby.' of. it.ij bwn ambrig ricgrb; ufban d^ellei-s in. the sbuthi, but CBS'. cbuldn.'t -Sce whci:c the ;discrepiricy; if It did ;exist..could have much bf an' effect; on ;.lhe r tibnai figures; Even if the- count was 500,000 sets over Starch • this regard it' would make but a neglig-; ible debt iri tiie ;gerie'ral, estimate, bfi 26.000,000 sets. Committee has; already agreed to basis the- rural phase, of the set ownership estimate on a rural; sur- vey it has. been financing the past ;eight months. It alsp agrieed to adopt this following breakdown of Ameri can. fariiilies.-: the; basis for its working set'estimates;;.urban.:^^^!^ 000". rural to>vris,: 6,487*000, arid farms, 7.234,000. ; r ^: . ;;, ;• . ;;^':^^^^^- Latent piece of: surveying has been let but to Crpssley, inc.. by the; com mittee. -; This assignment -has to do with : measuririg: program ^irid signal receptiori.: through cb-; calls and rates - ;:thb; first . test .of Us kind paid ' fbr by the Joint Corn- mi Itse. : ' -.'/..•: •<->• ..-.■-';.---.; -y. ■■■ ■' " NBC arid Cpluriibia'. have each eary marked- as high as $10,000 for use by the;' ebmmittee fPr .the: first six- months of thiS: year. - ; -;.,. v WMCA, n! Y., is prepared to ask President Robsevelt to,; say a few wbrds' oyer; the wire frorn the White iipuse -, when. trie station .unveils, its rie\y studios: i.n upper TiiTve;s Square. Forriial invitation, has riot been;ex- tended because station, has;-not . as yet- stick^-pirined the balendar .for the-everiit7-;;C)peri;iTig-^^ Maixh 15. ■ y:^] ■;:.':v\ ■ - .;; Governors Of all: the. states : into whicb the iritef-City ifegiohal' shoots will; aisb- ,be asked . to participate through pick-utjs iri the opening ex ercise. '■'-- ■'-; ■■;- ' '..--: ' ■. This President has^: never;-.greeted a- station yet in .the -mariner WMC.A ■wishes. When WOR swung the sWitch . its 50.000-watt-trans- mitter ;a few. years back, F.D.R. si- lently participated; by- pushing the button from his White House ■ ;des.k which eiectvified;the transmitter into action. .'- TO COAST ON SPONSOR HUNT Maurice H. H, Joachim. radiP prb- ducer who did -Ornar :the..;Mystic' ?nd;'Unsbeiv; F.ricri.d,Vboth of .>yhic are;off-.the:; ozprie.-is-bn-'a^trip-; t^ Coast to see a prospective sponsor abbut a new dramatization already auditioned . for the ; possible buyer. :■;...:;■; -;.-'-■' \,: ''' / New show will ; drarnatize Tibet arid uses 20 actor.i chorus ;pf ;eight and a 12-piece brch. NBC Folds Hub Bureau .:; • - _■. Philadelphia;.;Feb, 1. .; More than 55%: of .nation's ;fai-m.s are without radiois, -Ssiyre; ;M.>-R4 deli..' P^ilco. v.p>, saiid .-this ■weekV ^ t incident ■with, "start pf ad campaign d ireeted at the stix /by- set man u-' 1'a.cturers. ' ' : - . ■ Ramsdell declared recent ;surve.x showed 77 but of: 100 Arricrican ;jr.atn i- libs have- radibs,' but farm average is. far belo.w: that; ;Stix . t»bfiulnitioni he .said, i.s; highest,-it has;;,ever ;b,een^^ at .34,000.000. 'The.Se peppfe:iii'e bti 6.800,000; farms; of which : .800.000 have .electricity, according ; ;tb a PhKcp su;rvc,V.!; .'More;: than; a;80»;0m) '' adiplcsiS. . ■ ;-;-::./. ■ Salute Owensboro, Ky. Cincinnati, Feb. 1. Lynn. Gole arid Elea'ribr Moore,; vb- calrsts' on the: WLW^WSAI staff, will be guest sta:rs-Qri the dedication prbr ;g'ra'rri for vW.Olvir, Owensbpro, Ky. . .which .fakes to;the air Feb. 7. New staitlPri ;is tp be-250 watts during tiiib - day arid 100 ;wai;tts at ;night. ; It will be .operated'by the O.wcrisboro Mes- senger and Inquirer'. ' , .; Cole. arid,;Jyiis.s .lyioqre arc;priricipals' 'rnHhe:;scries;of fir, Ktf rirad carried on WLW; for. the ; Kenirad Tube & Lamp Corp., bf; 0;Wensbbrb. ;The ; WpiWI. dedicatoi-y. show will briglriaic. in the ric.w Da vies. Cpuri,^ty .High School, auditoriurii, Oworisiaorp, at .7; R,m': GST;-. WLW Will salute , the ;WpMl: start ;a;i 11:; 15:,th.e-sariie night, with ; the .broadcast by : Emery Pcu.tsch's;bivchc'stra;fi:pm ;the Ncth,er- larici Pla/.a hotel her. Boston, Feb.'1. .: NBC has .just folded its local book- ing office, Artists Seryite, ©! Massa- chusetts, Inc;, althbugh the bui'eau's last manager, Cleori B. White, quit to go ori his own a mbnth ago, ;; White has got hiriiself a band bpbk- ing'license from the American Fed- era tibri of Musicians and is operat- ing . as Gleori' B. White Entertain- ments, . ; v; Qlinsteacl Back and OK . C'lfi('(Mu,'(.;.Orms<c!id has'rcsumcd-hVs ;l^~adi()■ depa;rtrncjt)l ^ciuiiclj; :at lhe:-New- Yprk ioffice of Young ,&": Rubicairi; Re til r ned from ;i lo 1 ly wood- .for tn i ght ;rigo but a bum cold and 'fall .pri the ;'. ;that gave vh'm }j AVreric^ Iaid;;h;i:tn:-up.;fo'r a'ti; ; ' ; Bill Thomas conli rmcs wjih 01 in - ;sl(?ad.-as.-aissistanti''"-•■;• ■■ ■.■■ ; ;•.;:•;-^ GiLirnblihg Desp ;. After sponspr irig. ~Joh n : B. ■ .Gam- bling bri WOR, New York, for fbur years; Illinois Meat Packing has quit. Drbpped off with the Sat, (29) broad- cast.- ; Prpg'rai«s;.fbHed dkily,""6i45-8 a.m. ■ .■•-,.'.';■ Ad-libbcr is ;cbnt|nuing sUstairiirig while the station beats' the .brush for a new.bankrojier-; ; ;':■';'^ s Glciason Prod, Mgr; at WB,TO .■;-;: Richmond, Va., Feb. 1. ■; PecP^ Gieason, :fbrmerly pf WCHV arid WBIG, nanied^ program di- rector.' and production , riiariager pf WR'TD,. . local Tiriies-D outlet; ";-'■' ■ ■-■;■-•-■ ■ ■ ;;■;. ^.;G1t\n.spiv ^irpriiirient locally -for his Va, Brbadcitstirig; S.vstenv duti • es- pcC i al 1 y: pri' A ti -a utic: Rcfi ri i ng's" foot-, ball, bi-badcasts/ .';.;. ;^^^ ■ Betty Reiser and ; all-femiTje; lOr piece orch—corii jio.sed ' moStly'of high-school. idK—dptri.atV half-houi; ; AvecUly;;jh()vv; on WHAT, Ptiillj; '