Variety (Feb 1938)

38 VAmEtY RADIO Wednesday, :Feliruairy 9 1038 'GONSURIEE QljriZ CLIIB' ■ Fred yttal. Chairman v 15 Mins.—JUocal Daily, 12:45 p.ni. -AVOR,-NeVvL'l^tfcdCityi::^.... :• ^ This is . the first of ..what: is f eportea • to be a prospective crop of. programs ■aiimed at discussing: vmerchahdise in broad factual, terms. : It. is thei store- keetifers slant, adaption and diversibri .■of the ■critical,, slightly . Jeftish,- conr siinier movemsnts bt recent .yfears; .' Many layers' and siib-:lay,ers of .so- cial aind advertising po^lity and^rob.- iems are crystalijied in. v/hat; M'acy's is att0hilJting to: do. Headings, under which a . whtile s6rie.s' of discussions might be held would include; 1. The possible sigmficarice. of this; type of program as affecting the. cir- cumstance^ that ; departrhiertt stores usually; hold ofl.'from. radio for ISck of the right tie-ins with .mercantile objectives and fixecl' ideas^'• ^'' ^ . 2; Tte ■ social, defense;.: aspect . in- which art establishment doing, a.huge. /ioUar yblunie' Of business . courts- ^jfxitrlic good .-■will ■ by. ..; asspciatioii of ideas, (quality, - impartial advice) technique!.'- .;•■■.■...'.■■. 3i Emphasis upon qiiality .and we- can't-berwron^-we'rerrsb-scientiflc ,by store - doing an alircash .business iand fr^uently criticized for making it tough to f eturri ■rriercharidis*. witht out headachies, redtai>e anjl quarrels. ; '4. .A'further evidence .that the .ad-, vertising departments of -various gahizations .are rhiles. ahead Of ,their fellows in public ,relatiohs| the •whole question of sales ..stimulaiiori. versus practical sales..service.j Smart talk and slogans against actual consumer experience^: ■ o-. -■•' 5. Can the sales persons ever kefpp -tip: with .the' sniart ideas. :o£ .advertLs- ing? Does the clerical lag becbmie jnbfe prominent the greater the progress ,irt such' techniques by the' . advertising'ert'd? ■.. ■..',.., Macy's is,- .of ■ cbiurse, keeping its forums as general , as.-possible. Differ-; « ences : betvyeeh eairthehware, porce- lain ah4 : china w<jre explained;^ the iniportance.of the pili*>6 Oh the dura- bility? and. abisotbent. qualities of bath tbweis was hashed over on the first program ; (7), Abotit half ;a dozen housewives; who" gavit. their -naimeis land addresses were asked questiohs; They sounded gehuine;: and. Un- plahted; .. . To one of; them ..each day a *juryV (unexplainedX . awards . 1^. for the most; ihtelligeht performance;; Fred tJttal. of WOR iS the. chairr than. He presiimably must; have" to. do :considerable .boning;- ..Handled .li-iiiinself vety well throughput, but, if. lie: is ever; nbt i>repared. .•with the answiers, or: hot abie to: hold.;:the upper, haiid. it'd be; too bad. Whether or hot any : effort has been or willibe ihade to Jceep; out persons. .'Viirhp .might ask more biting;, or pointed queistiohs, or:express nibre' vivid opinioh^..is a question that ... cahhot of : cpurse be answered frorh the outside looking .on. The ladies heard were .alL over-!- awted.:';■;■-.;;: ,' ,':.T V In '. general. .. the program ~ was; Ihahdled. smartly. In . general ;:the audience is hot .going to. bie. terribly difficult althbugh it's no secret that the .alWays-crowded Macy store:;does inevitably irk many a Smithy Jbiies; Furnas, BUrchill- and Glutz. j. Dubious, however, is the copiy references to;. this GonSumers. Quiz as a 'non-advertising program': when Macy's Bureau of . Standards is con- Btaintly mentioned and is the. author^ ity for the staitements and all daita. and whien ■ it is :annbunced.-that tickets of admission must; be obtained in person, at the .Macy store. If that doesn't constitute ah advertising, and coiifimercial • program . -jtheri Fleisch- . mahn\.;yeast's' piniple caimpaign is pure science. ; ■ • Land. Town; .Mcetlhjp over the NBC bllie ;hai; beeti. :bu riding - ui) -a -big^ aud ieh'ce this winter.- In. the process of sery ing/ . social i.m and end the,. pVoi grani is ajiio establishing the; fact that : odijcational; radio . program can ; bti; packed solid with showman- ship. . Mahner'.-.' irv" :w:hich'-;. the: sym- posium oh';-'.\yhat is :the Meaning- of Deihocracj^?' was ■ handled particiii larly-> adroit frdm. the yiewpoiht of program:- coristructiOh ;and. fine.?se. Not only were fiVe; sfSeakers of vary-, ing ivlewpoihts' heard lh form;£il.state-. ments of. attitude but. ah exct\ahge :bf, questions arnbng the fiv? andi in. tum the usual, session of. a'udierice • quizz- ing; were . included, - b.liviously,. con- siderable ..adr<jitnes? : ;■; ;rieeded;\ to keep all this.; in motion agiiirtst the constant tyranny of ■ the clock, - l. ~ ;,. It.is. evident'that To'wn Meeting;Of the Air, " ; , infliieiicing -:fOrums -and; discussion groups on;local broadcast-' ing statiOn^-thrOughQut the'country, Tp.wn Meeting' i> suplplying an-, 'ini'!^ pdrtiint contribution not bhly in: be-; ing the premier .program Of its kind ,but befcause; it: provides a model;for srtiaiHer bnes.' On. the air it is: im-!.' portarit hoW: a thing, is done; and,'this becomes extreifneiy • vital ■ as- a cph-. siderationi';; when;. the: content •. o;f-, a given program is controversial; or delicate.. TOwh Meeting . tackles; all. the major dispiite of the ;dayi;; By. skillful ; broadcasting . technique.' it dlarifies the questions; and; permits free- and .fran.k.;;discuSsipfl.. | Yet.'. a the . Same ; f ime.v. it mihimlzes . the dangers of' pasSibn; land prejudice. Its example, encourages the deyelopmeht of candor and - firee e)tpression by; overcoming the (Bkaggerated'fear of. station; men ahd bthers against;w!hat the piiblic will say. ; Clarence HathaWay, editor- of. the New. York- piaiiiy ..Worker, took ;the brunt bt'the questioning.. Hiis-pres- ence dh the; program -and. his. own niild V,0iced; • arid .poised parrying were • li;dth .- df amaiic- . aspects; bf a draniatic/iprogramr:•;■■-; ;. Georce" jfessel kept the laugh TClock; "ticking on his show f tbrh • HoUywood at 6- p;; m. :laSt;SiihdaY (6)..; In con- trast to the other' haitie comics whd drag but every, gag an''.; lean on .eyery situation, Jessel rattles Off; witticisms like hall peppering a tin rbbf. This show .was tagged a 'school .days pro- gram' arid, .had Hal RJach's. 'Our Gang' as the unruly moppets, ■ .;.- - .;Kids .were plertty bratty, slipping a load ,of .razzberries' and ..the debunk treatment to Jessel: aind- the school-^ :marm,.; played :' - stooge : fashion by Norma Tailmadge;:; Most, of ..the lethal tags. went to.- Spainky\-MacFarlandv whb-socked .thern alL bvetf. the fence; v JOhnriy- D'owns, jtive jfrbm; the.Par- aihount Ibt,; was inti-bdU'ced; as- a graduate of the sclibol and Jbsephihc: Starr played ' the sihgihg; teacher,;.to warble - a tune. ^. Gus' Edwards; also; '.tobk;-a:bbw.'.-.".::■• ^■■■^■.■:' .;■'.■■■''.■.'■■■ Besides . opening and ;closing the show with, his familiar . phojne bit with mammia,: Jessel added a poetry reading iriterludei giving oiit Eiigerie Field's "Little Boy Blue' ; with the tremolo aimed at the tear ducts.- IWAl^tENE DIETRICH ■'I-'Love an'.Act'rejw' ;: ■ -.-''-.■■. CHASE & SANBOftN Su'nday/8 ■p.m. •■.■>. ■ ■ WEAF-NBC, New York >^ ' ( J. . Walie'r ThQinpsony : ;:: As;'sparjing;. parthpi: .. fbr Char^ McCarthy, . Marlene ; DietricK - was satisfactory last Sunday "night (B), on the; Chase & Sanborri show.;; But ishe fliyved- as the. femme- -lead; in the dramatic briefie;; 'I Love, aii Actres.s! Star also had a srnalV-part in the nonsense . Sessipn; 'oX ; the ; Stroud; Twins;,, but that ;was heiRligible;; ; Ghbice of. 'I Lpve' an /Actress' wcis unfortUr^ate ..as a vehicle for Miss Dietrich; Ohe- of those typically cori- tihentai rbmahces that invariably seem tb ; be laid in Vienna brl Buda- pest, it .had the; customary Never- Never-Land- flavor and ; w'as : without realistic pretentibjn; , Urider^ the -cir- sumstarices,: oiily 'an; actress .with .a warm :'■ personality before th co'iild have brou.aht the opu.s- to life. Miss Dietrich had no camera- man nor the magib-bf lightihgi.to help her over; the .- kilocycles.- .Her . Vpiice sounded 'Ibw, toneless; lislleSs . and uriinspiririg. Bti'^ .for DOn Amteche's; lucid arid; strbhg perfprriianGe ais tlie. importuriiate stagedpbr jbhnny Vwho rdshed'- the glam;ot;girl off her feet- and but of the blutches of Old Moneybags. *I-Love an Actre.ss' could have .be*h scratched off:.as:' ■com' plbt;e.-dodo.- ■/ .'"';;';-;^ . Ih her ; gagf est; with . 'Charlie Mc-- Garthy, ■ h O 'w e V e r,^ Miss Dietrich: earned; back some of her evapbrated standing. It was the : uSua|-bit; with; the little; wooden Personality Kid up: ta his. -;laidyrkilling stuff,;;; :Miss Dietrich'si dead-pan style of '■ deUVery aitd sbme fairly amusiri;t» dialog was good for laughs. All old stuff, bul all. okay;.' They gummed tip. the ^ lines; once, - with McCarthy swiping . a Dietrich speech, and Bergen stumb-; ;ing.slightly oh another Occasion, but no harm done; v : v . HobCp . KNOW TOyil NEIGHBOir Interview ... -'...•. " -'.. .'•..;-.;. ■•. 15.-Mihs.^L'oipal----■;-; Suistk|iiine;\;..■ ■•■•.;.; ■;.;.^;;.' Wednesday,; ..'j-.--i..jin,-.. WGAii, '.iLanca^ier, .Pi;. .■.;.' ■ ' .Gerald -LeStz,. ( whose -name through; a ; -niikfe: sounds-, like ;anyth ing. but Lestz);; cohfirmed a: suspicion in hi$; daily ■ rouhds\ as ;a; court, house re- '• poirter ^ that . one 'part P^r "thb wbrM; don't know; much- about the other: nine brten parts despite daily elbbw- rubbihg;'-' ' . ';;-,: '.■■.;■■';■';■'■' ..;■, '•.'.'■ -:■.-.. His prbgram brings; to the, air each Wednesday night a person typical of sbrrie particular; group which; while ■ well .known, is ■ riot :uriderstbbd.- M.B's .: explaiiji "Why; the . horns: .of stethbscbpes always stick' but of the ir Coat pbckets',- Ahiishmeri ;ex;0'laih why;, they never /shave. . A ;;Com-. mitnist was ;heard and there, aref iit pr-bspeet .rnorb ^thah a score of lively:; iriteryieAys": liaiidled a a^6nly--;a ^;fei^ pbrter can dp the job;. . -. .Prograrii, which is new, is a .strb.rig- mail puller. Amusibg. :. Posey.: . T. • A. M., CRAVEN-' •:. Address ■■.;■; 15- MinsJ ■ - 1^., ;WABC-CBS^-'New .'Tork/; ^ ■ Former chief ;ehgineer, present W commissioner. of the . Federal regu- - latory. body, ■ discussed :his own so- cial-economic report of riecient re- lease iri a. quairter; hour ovei: CBS. Said: to - be his; ;maiden.; appearance before, a -radio micrOphOne, Craveri sounded like a- Navy man, which; he is, ;and like an acutely, factual re porte'ri which' he. is. Yet oh the tbp of that he; showed .some : long-view; pbrspective and sense of the constant struggle of money and service -thait goes on under the Yankee system;. A concise summatioh. Of an. in finitely complex' problem. Or rather, series of' inter-related prObleihs; ■ . . ' Land. DICK JURGENS ORCHESTRA 25; Mins.—Local ■■ Sustainiii^r-'; KGLO; Mason. City/.Ipwa ; ; ; ; Playing a; one-iiighter at the -Surf dancery, ei5ar;Xiake, Feb. 4, Jui-geris' music was aired on KCJLO: btit - ihr: trusion of Maestro Jurgens in pro-; gram as annouricer. proved, he's;'woe fully ■week'at the nlii^e. . : . ;; ;. .' Jiirgens' poor diction and ;gramr. mar; m^ri-ed what virb.uld have been: a great , half hour .bf ■sustaihing oh KGLO, for .the music arid. ■sblbists clicked bbth/ oh .. the and ,.with the large crowd ;whieh attended the dance, /■ :•.:;■• --^ It was generally iaigi-eed ..that the music was delightful, the ;ariribunc- ing de-lou.sy.-. It ;seerns;; .that .thb: 'nariiie' batonists,; in their treks ;to the sticks become as- 'rhike huhgry' as an embryo entertainer. ;bri : an amateur; hour.;: When these leaders unleash - a ; flovir. of; /dese,; dem' and doSe,^ they Cause the 11.stener to lose any illusiohis . they ; may : hay^ had.; . ■''■■ -••;'' ';•■;. ■■/ ;■'.„'■^■^•'■■■;.-.JDrtuc. ' Leo ; Reisman stanza ; ,bn ; WEAF, N. Y. ior Schaefer Beer on 'ThUr'sday riights for 30 mins... IS the mOst- ex- pensive' Ibcaii; .layout in broadcasting currently. Tlecent edition.Oy was o.k,, haviAg Smooth flow and. high entertaihmeht; level. Orchestra-was smartly in Its. element,; standing; Up espebiaily swell on ;a . ri'ovCl arrarigemerit of RimSky^ Korsakoy's .*Hymri ;to ;the ;Suh';irbrh .'Cbq^ d'.Or'; underpiriners;tb, that .w the medley : from; 'Snb-w White'' and Cole P'orter's 'What Is this Thing Called Love?' Pemme :;arid male.;vocalists;; \vork smobthly and uhobtriisively with the brew—one of Reismah's best assets/; ; ; Guesting ■were the -'Tuhetwisters,'; harniohy :■ trio . inured; to the ether who are current on Broadway in the legit musical- ';Betweeri the Devilr Sounded well and in the mood sought by the program. ;Schaefer . .show . is how . buying gUeistS who. have staige;; bir nitery backgrounds. - .Idea is .. that • sudsr gU^zlesrs. go .places and see things and consequehtly'fee;!./ ri.earer ;; talent .coming ovbr :the, ozone'whom they.'ve likely lamped at one time or; ahothier..' ; Added.and, siip.porti ng ;thought to .the- policy;, is ;that -.iji.nce -sho.w airs- bnly bVer New York, listeners are ebsmO- politans ;who. have .chances of seeing .flesh .chtertainmcrit. ; - ' . Alice iSvaris ; Fields/ of the Hays West .Coast office; in;/a guester;;on 'Hollywood' in Person,' following/ a ;run-bf-the-miH .dr'amatizatibiv of the founding of. the^ MPPDA^ ih'192Q/ex plained the /modus ;opcrahdi of its :wOi:k' with leadi.rig" women's; prgahi- zatiohs. ;After listing the important ;grbups.'who :;serye. ' reviewing and / bpihibn-forrriihg/. eanacity, ; .she discussed; the; steps 'tak^h ■ to -put into;, effect / their i-econimendatiohs. Speaker touched'spbdiiically/oh/com- ;plaints' Of .these/assbciatioiis about the prevalence/ bf drinking scenes following :pr6hibition's;repeal. Then" followed; the; order by .the Hays bf- rice' to. keep; such scenes in films, at a rninlmurri/;. .; ■ .v. ■ ■•//. - /•■ ; .. MPP.DA ,; representative ;rlnade a mistake• ■ in / perm.itt.ing he.rjself, and thC:. program producer irt-asking h'er. ■to.;w:ork on a; plug 'wi'th Bob; Baker for the .waff IcMVbh;. give why of Geri- -eral•Mills; ./This^ tcrided.'to lessen' the No: A> N: Y;C. effbctiveness of hei: ■ talk ' and ' the' dignity of: the;;' Hays ' organ izatipni; Bad . enough- to ask actors; film Corri^ painy officials,, etc.. to assist in beat- ing ;the . drUm for ; Bisquik: arid . its contest. ■■■• '••.•..:;■/■ '. ■/■ '\,;'--■'■ Friahci^ka Gaa^l, ;Huh;c;airian/.aGtresS appearing in 'The Buccaneei:.'. and Ann Miller, featdred dahcerin 'Radio City Revels.' were two players who sold themselves well on ■ 'Hollywood: in s t*ersoh.'. . .Miss Miller: - tapped smartly arid projected a likable per- sonality, ' although. hei:. .; speaking vbicb could -be bigger;and;its; tempo slower^; 'Miss/Gkal sounded serious and sincere; . Accerit;;;riotioeabie on certuin wrOrds; : ; Ben Bernle rerriains the/ httb, pub and sparkplug of the U,'S. Tire show. Lew. Lehr's; dialectic; comedy ; iS- ber; coming, a bit moire. eff.ectiye and: Jane- Pickens arid Buddy Glatfc. aire standr aird ;yrith their expert caroling.; but the production : jbb; ; such ' as it is, isn't enough ;tb distinguish^ the prbv grarii. Hence; it's; only the same old- surefire 'Bernie style of:; suave • cori-i, ferencieririg and good-humored kid- ding of the. plugS' which; ■ bolster the. Wednesday ■ night half .HOiic .'into whatever distinction it enjoys.- / / Considering'' the-. known-^tb ;■ the trade^riut.; bf /this 'program, the' .agency arid/or the producer has; con- tributed little or- nothing to give' the- program nuance or hoyelty.-; tVs too: fbrmula,;; too much like many an- other comiic /star .pirbgi^am -on- whose doughty shoulders is plaCe.d the corti- edy burden'as; well ;as the; hepessity to carry the whole thing along/ S.O;S. still but for, .pi^bductipn braiiis'to. give the: stai: sbnnie'help..:: / .'Wrlgley; pulls' - for; its ; jaw--e.xer- ciscr oVer CBS. -five nighls-~ Weekly oh CBS. When; 'POell'c; Mclodips' first started -Wjth Jack Fuiton,- tenOr/ arjd poetry-purrer;; Frankly.ti; -.Mac- ebrmaick, couple soasbnf . ago, the chewin g-gum. ■ firm took ^bn ly , ' 'by- ^ ■tdurtesyrof' bo'w-: arid:.-:iristitt4tibnal-^ 'ized retail merchants.; NOw the pro- .'^r'am' adds ;-bit :;by '-bit. to-^ b.liirbs.; for ■itself. " A- femnio ;tells all /aijoiit'di-' .'lesling.. clover breath and rriUrich- 'in'g-pleasure.-;;.^•' Ori the entcrtairtmerit side prograrii .is ; smooth -; arid/ : well-kiiit^' ...Tli^ ,'stream-of-c.oriscipu,sness' ;efrect ha.s heen-fTiOre' firmly: andT-finet.V';- .niolrled. when; dryyet^irlinc,' es.sehcb bf thoiit ;irid idea of .Fultbrt's songs and Macr. eo.rm.ack's .-.vci'ise .recilafibn^, ; / Ccifl .Hohen;karlcn'.«r nrbb is a di.^^ tihct-assct and;gets' a;t;ieast or)e.-Vifo smack- p.or- pf/riod; ■; A; promised sunburst of; rieW) studios is scheduied to usher ■ .'. ih; the/ hoity-toity phase /bf • WMCA's history, But in; the be- .; girinirig the./ flavor; viras a bit,; hbnky-tbnky;.- /: yfTACA. . -was a" ;. Broadway, radio station; it-was;; On the big ■■ street, ; ■ and;/ .its founder, .i)Qnald;Flamm» '^^^ the-, big street,' having been the . pdblisher / of ; ';' Broadway. / am.Us^nierit guide distributed/. -;; thrbugh;/. h b I el. ■ ^inforihatibiv .■•clei'ks-ai.rid^.sUch.- Flaniim and WMCA haVe . lorigy. list, of :knew-'erii-wh^^ RUdy VaiUee, fresh ;and hot from 'Yale, :- did a . -series. ;-for . Herbeji-t^S B 1 u e - W h iHt.e /Dia^ / monds.:; .Whisperirig Jsick Smith ' ; w?s; bn .the /station ih '1925,/and: .. A. Li. Alexander^ nq.w ;a booni- ing ;bass;; was. a kid protege in ; \ i92i, aridvpnly! learned to talk ; . i^so ■ Ipud. to //prbtect;.. liimself; arpiirid WMCA' /ho ; .place; ipr^ ■;;;wallflowers.- . ■■ ■' ■ Ujncle Don (Carney) laid the fbundatibh- b£- his career; and/ homefblksy;; giggle at WMCA, .- and Charles Martin of the Biiow; agency jearned stpipwatch at-::. gebra; at. a- • later. date. -; Fra;tik . / I^arker,/ Gabriel Heatter;; Wini ^ Shaw, Norman /Pierce/ Baby Rose; Marie,/ Helen Kani^, Shir-, ; ley ; ;Howard, , Will - Osborne, ; ;, Arthur "Tracy, ;..0zzie Nelsbri, jpeter pe Rose ahd May i Sihghi' ' 3reeh are; names; % ..the historian viurhs the yel^ ; lowihg -pag[es - of the:: prbgif-am / - recordis, Mbst. of the.riri were ber- .fbre 1931,/ which /ancient; tiriies .in brbadcastihg/ - - . ;■ , /*'WMCA jiegre^^^ the array./ of fainotis;; - ptbple who .^wereZ /heard/;because the station has, ■ ? always picked up; umjpteen/ Friars 'Club .;and . other; ;Birbad- ., way' jfunctibhs. / /Long before ; (1926) ;; any b£ them probably ;ey;er suspectbd. they'd be spbn- ;; sored ph: big transcohtinentals, . Eddie.;/Gantorj;/ Gebrgie' Jessel^; ; ;Sophie :.Tucker, Will Rpgeirs ;arid ' Belie ' Bakef were ; hbard over ; ;wm<;A;/ ■;;;/■•//;.•;./ ■/ ■■;;/;/. -^-^ . ih keeping/with; the:;Broad- / way ; ; slant,; - Georg(e ; Bricker . called; himseliE T'hie Old Cynic^ :TjUt; is ii byir-geHtn^ ,/dpugh at :;Wat;hers, arid; -Sam Marx, . who used to; press aj^eht the "statipn, ■ is story /editor ; for, Saiti .Goldwyn, / iCAV KYSEB IMtUSICAL KLASS OriBlieitral'Novelty ;. 45.Mins..,-" ■/■/■/•■" HJCKY/STRIKE -.'■ .Taesday,,: 8 : p.'ih. " WOR-rMutuai,;_New York ; ; ; . ; (Lord' <t Thomas) , . ; .This ;is an: ihtelligeht. example, of cbrhbiriing a stUnt idea with a stand;r ard: fehtertairimeht item,- . Variation pf, the ;curren,t -fad for quizzing, ap- peal .tb' musical; fans' / knowledge through the bait bf cash prizes,; cig- aret souvenirs and gag diploriias add up: -to attentibh-getting and talk- irispiiPihg aids..- ;';:; ■'■" ;:./;■■ '//..'"/; ;Program is' simple/. . /Most pf the questions; : cbneernirig composers, numibers, titles, ./theme, spng.s; /ai'e, also, although ;a few are -fairly pb- :scure. . 'Game' angle is : fhiis; .hard- eriough not -to be a' l>ushbver,.' yet .soft/ehough>..nbt to discourage. ;Luc,kies cbntinues to use a Dixie, tpbaccp .auctibneer giving samples' of the queer comhiercial chant of the. market; pilace,;: It's;a strange; weird tOMchr another, merchandising tieup. ••-.■/■...-■^'/■' ■■'■■■'-"•"■;:'; Land.-;- 'JHi^RbT Guftbr mAn' with; Bob vLehiKh, R6^s Lisliin r ■.Spngs.;'•■■•' 15 Mins. - .;-;; Sustaining: Sunday, 3:30 p.m. WGRC, Louisville-New Albany, Itid Decidedly easy oh the/ cahs. : arid building to nice popularity ori towri's newest station.; Stanza briginates; jri. ;I^ew; Albany studios, just across .the Ohio Riyer; from Louisville,' arid 're- flects credit on Bob Lehigh, combo annburicer-singeri who produces and' does- the ypcalizihg.' ;Chap posses- ses resonant, trained baritone vbicei accompanied by Jloss . Lishiri. who squeezes plenty: of tone from his ac- cordion^; although at times 0verrid- ing the siriger. '. ■ -■.; ■ ' ■ Prpgrahi: is i'presehtediih the style of the 'Street Singer,' with^ huriibers^ ranging from popsi Western ballads, to the . more: orthodox seriii-classics; Script shows' thought and- iriiagina.^ tion, arid..builds. nuriibers on a bice word platfbrni;. While the program can boast .nothing outstanding or or- iginal, yet the robust, masculine vp- calizings bf^ the singer ..'could; be con'- sidercd -worthy; of many station'.^ p( .groater Wattage. . In short, okay as .a:'local. elTprt- itt View of station's litnitod talent; budget arid facilities. ■ ' ■ ■ ;; ;■■-; noidr. RUSH HUGHES Comnientator 15 Mins. / . BORDEN'S . ;■■'-. .IM[on.-Fri., 4:30 p.m., EST WEAF, New York . . (Young «fe Rttbicd7n) . ' ./This, -is Rush Hughes'- first/riiaidt-- Sblb break with eastern listeners,-the staccato /conrtmentatbr. heretofore be- ing primarily a . Coast personality, .althbugh heard on transcontirientals. On . the strength, bf his second broad- cast under Borden's sponsorship he'll have to do pilenty of - alterations to catch any Of the following he achieved in the West.;/.. .. -/ ;; Giveri the ... NBC-Red - . nOt.woi-Ic, ' Hughes failed' to-Come Up with any- thing sock ehough to bUck rorhrnce and melodrama for: the housewives ;■ in a late, .afterriobn quai^ter-hbui-. He • picked a glamorous enough. theme.— ; apies—but.~ the several episodes car- ried little thrill ih the .tellirig.V: r His style is^ sharp and rushing; wilh^ the latter itiore for m:>le consump- tion than femme. Iri counle of spots: his tongue ran away'with him and he faltered, but recovered with- out ; serious;. embarrassment. This rnasculine. appeal ;■ cbntirary lo the ; femme p/a. angles which the Bot- . don's spotlight ads in the dailies at-' tempted. : ■■■•.'■-''"/;■;'■■■ . As/well as; delivering his ■Htiehes-i . ; fbe}/; Hughes, also-takes/Care;of -the . cOmmsrcials, 'Latteir are fair enough,.- Hu'Thes making a' strong e^Jort; to weave,' them, into his script. Scho. •DR. KA'TE' ' ^.r' /!'' '' '' With Cornelia ; Biirdlck, Charles MacAllster. Earl Lee. Helen Kleeb, IVTsiity Mohn, Vicki Vol* 15 Mins. ■■ . ■/:'• - ., SPERRY FLOUR (WHEAT- HEARTS) Dally, 1:4'5 p. m. if ST KGO, San Francisco . ■■./■'■■■,/; /:;(Wesfcd.) .'' / /, ;. -;/' Pefinit^y a : boon to the day time' listener -is the hew; 'Dr, Kate' series of; quarter-hpur episodes which de- buted under the banner Of Sperry. Flbiir Jaii: 31, oVer/ the basic coast NBC-Red network;.. Formerly aired/ as a halfrhour weekly nighttime sus- - taiher.,; the. Hal. Burdick serial has/ been. revamped for presentation flve afternoons a week;/using..practically; the same cast as before arid -the same locale, but with the plot changed somewhat, 'Dr. ^ Kate,' at one time- sponsored by' Best Foods; wak drop- ped froni the. NBC schedule, several.: weeks ago for lack of ;a bankrolleK Title, role :is played 'with ' warmly human touch by; deep-'vbiced Cor- nelia But'dick,.. wife Of .the authpr.; Other capable - regulars in the cast -. who,-- participated in- the. opening sketch . included ex-legit actOrs: Charjes MacAiister' apd = Earl .Lee. Helen Kleeb. likeable asy the sharp head nurse.- whose dryness; covers-a . mpathetip natuufi;- Monty Mohn. .a— friendly personality as the young .. re-sident;"physician; .and Vicki Vola, attfactive. in -the ingenue-; role of ; nurse;'Lynh> Miller.^ Miss Vola had a different role / ih the original..'Dr. - Kate', series. • - . '. '-.' -. ;: Locale is the.; .mythical western tpwn of- JNleridian, whose hospital is . headed, by Dr. Kate.. Biirdick ■wisel.y humariizes .his doctors; and nurses and keeps to ;a miniriiurn the usual libspital atmosphere. What medical terms and references are used aire autheritic. :;BurdiCk checking ' y/ith ,fri.erids ambh.g local medicos bn the; correctness of these; details. Dialogue ^■ is natural;, arid ihtelligently writteii." -; Production, handled by Burdick him- self, was smooth. In i tial episode was introduced Mf ./ Martha Mgade. the Sperry: 'hostess,*; follpwed/by/ brief plug for Wheat- hearts, breakfast cereal, delivered b.v. announcer Archie Presby. No further commercial copy Was used, on' / the opener.■ ; ■ ':■'"- 'GEORGE AND BEA' ;■ With George B'owe, Bieatrice Wbbds; 15 Mlns.-^Local WORTH ■■ WTIC. Hartford : Skirts , ought to find this script hoyelty, /served up - for Hartford women's. • Clbthihg store, satisfactory listening, JHour means males will have to be in bh it,.; too;; whether they win;/also eridorise;'it 'is - ques-. tionable. ' . ;.; ;-'/;• Beatrice Woods is Cast as a fash- ion reporter arid Georgie Dowe as; a columnist, both better than good friends vvhb .get arouhd. Different .everiti-^spotts ;mat,ch,- COncerty horse show.; etP.~yisifed each .--weekj, Bowe de.scribing locale iahd Miss Woods naturally doing the style comment. All quite hatural. ; Partners, each a .barcticed micro- phonist, read their lines well. Fore and. after are ;pepped with: waxed music. ..;/;/': .... Pretty , thickly. ; cbmmercidli/ed, but digestible nevertheless.. E/e?n.; ,. :W.-4, EE O'OA gtfEL- '-'' • ■;" ■■ —: - SponsorrSntertainer HILLBILLY FLOUR CO. Daily, Open Time ; . WRAP, Fort Worth From his foriner success with and as. m.c. .of /"The; Light . Cr'iist Dough- boys', \vhich.was big stuff; hi therfe; yodel-lands, . O'Daniel has now progressed to the dignity and head -: aches of'.a sponsor, . Hillbilly Flour Co.: is O'Daniel . arid' vice' Versa. ■ :; Arid the title, of the advertiser ■' -; befitting > the prbgram, which ; i.*. heard daily-, but On open schedule over \VBAP, It's mountain and .folk ■lore stuff but a pitdh .or two above the hpe-doWn Slowdown. Closer to .somethihg, like; rhUSic. -. Lewis.. -