Variety (May 1938)

Page scan 00015 from Variety

Record Details:

Title:
Variety
Date:
May 1938
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1938)
Leaf #:
00015
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY We4lnc8«1ay, May 4-, 1938 ntSiS OIK FUTURES A neW'Siani lovC' story made to or- ifer §or red-headed Ginger's blue fire and wislifulJimmie's winning citarm • • 4 revelation in ricit ro' mance and heart-lined laughs • • • Pricele^sly produced with a sparkle, a verve, a magnetism sel- dom caught on the screen therefore endowed with a box'Office pull bound to carry it to financial success far beyond your rosiest pre- release expectations Hil A piC' ture for preferred time and EXTRA TIH/IEl PHDRO i nun IN uini of rioDucnoi A 6. E 0 B e E STEVENS PRODUCTION t (Ll I IM P i A t BY p. J. W 0 L F S 0 N AN D E I ME $ T, P A S A N •